Anewstip vs SourceBottle in 2026: global outbound journalist search vs Australian expert directory
Anewstip is built for pitching journalists yourself, worldwide. SourceBottle is built around Australian journalist call-outs, a free Expert Directory listing, and a human on their team who pitches for you if you pay.
Anewstip
SourceBottle- SourceBottle's media relationships and call-out volume are predominantly Australian. Anewstip's 1 million-plus journalist database and Twitter/article signal search cover journalists globally with no regional concentration.
- SourceBottle's paid tiers add human-driven pitching, where a real person on their team matches your Expert Profile to relevant call-outs, up to $130/month for the Agency plan covering 5 profiles. Anewstip's pitching is entirely self-directed through its own pitch tool.
- Anewstip's free tier gives real search access with no pitching. SourceBottle's free tier gives a permanent Expert Directory listing and call-out alerts, but pitching also requires an upgrade there.
- Neither tool offers meaningful API access at a self-serve tier: SourceBottle has no API at all, and Anewstip gates its API to Professional ($400/month, annual) and Partners.
- SourceBottle's No Pitch No Pay plan charges $25 per pitch with no monthly commitment. Anewstip's Standard plan is a flat $200/month for up to 1,000 pitches regardless of how many are actually sent.
- SourceBottle operates as an inbound model built around journalist call-outs. Anewstip operates as an outbound model built around searching for and directly pitching journalists.
Anewstip and SourceBottle both serve people trying to get media coverage, but they point in opposite directions and cover different ground geographically. Anewstip is an outbound search tool: you look up journalists across a 1 million-plus global database by recent tweets and articles, then pitch them directly. SourceBottle is an inbound model built around Australian journalist call-outs, where you create a free Expert Profile and either respond to call-outs yourself or pay for SourceBottle's team to pitch your profile on your behalf. Anewstip's pricing scales with pitch volume, up to $200/month for 1,000 sends. SourceBottle's pricing scales with how much human-assisted pitching you want, from $25 per pitch up to a $130/month agency plan covering five expert profiles.
The tools at a glance
Anewstip
Journalist search and media outreach platform built on Twitter signals and article indexing
Anewstip indexes over 200 million news articles and a billion-plus tweets so you can search for journalists by topic and see what they have recently written or tweeted, rather than relying on a static contact record. The database covers 1 million-plus journalists globally, with no particular regional focus in either direction.
The workflow is fully self-directed: you find the journalist, build a media list, and send the pitch yourself using the built-in tool, up to 1,000 sends a month on the $200/month Standard plan. The free tier gives real search and two media lists but no pitching or contact access, functioning as a trial rather than a usable channel on its own.
There is no human-assisted pitching option; every send comes from your own account and your own targeting decisions. API access for wiring journalist data into other systems is limited to the $400/month Professional tier, billed annually, and the Partners tier above it.
| Feature | Free $0 | Standard $200/mo | Professional $400/mo (annual) | Partners Custom |
|---|---|---|---|---|
| Journalist database | Search only | 1M+ contacts | 1M+ contacts | 1M+ contacts |
| Pitches per month | 0 | 1,000 | 5,000 | Unlimited |
| Pitching method | None | Self-directed | Self-directed | Self-directed |
| API access | No | No | Yes | Yes |
SourceBottle
Free journalist-to-source matching platform with optional human-driven pitching service
SourceBottle is an Australian publicity platform founded in 2009, built around journalists posting call-outs when they need expert sources. Subscribers with a matching Expert Profile get emailed the call-out and can respond directly, no different in structure from the original HARO model.
What separates it from a plain call-out list is a searchable Expert Directory, which gives you passive discoverability to journalists browsing for sources, and a human-driven pitching service on paid tiers. Rather than leaving matching entirely to keyword alerts, a real person on SourceBottle's team reviews call-outs and proactively pitches your profile to the ones that fit.
The geography is the defining constraint. Most of the call-out volume and media relationships on the platform are Australian, so a US or UK-focused expert will see meaningfully fewer relevant opportunities than someone targeting Australian press. There is no API, no journalist search database for outbound targeting, and the interface is dated.
| Feature | Free $0 | No Pitch No Pay $25/pitch | Unlimited Pitches $65/mo | Agency $130/mo |
|---|---|---|---|---|
| Expert Directory listing | Basic | Basic | Priority | Priority |
| Human-driven pitching | No | Up to 3/mo | Unlimited | Unlimited |
| Expert Profiles supported | 1 | 1 | 1 | Up to 5 |
| API access | No | No | No | No |
Head-to-head feature comparison
| Feature | Anewstip | SourceBottle |
|---|---|---|
| Core workflow | Outbound: search and pitch journalists yourself | Inbound: respond to or get pitched into journalist call-outs |
| Primary geographic strength | Global, no regional concentration | Australia, thinner elsewhere |
| Free tier includes | Search access, 2 media lists, no pitching | Expert Directory listing, call-out alerts, no pitching |
| Pitching model | Self-directed, sent from your own account | Human-driven, SourceBottle's team pitches for you on paid plans |
| Entry paid price | $200/mo (Standard, 1,000 pitches) | $25/pitch (No Pitch No Pay) or $65/mo (Unlimited Pitches) |
| API access | Professional and Partners plans only | No, on any plan |
| Outbound journalist search by topic | Yes, by recent tweets and articles | No, no outbound search database |
| Passive Expert/Directory discoverability | No | Yes, searchable Expert Directory |
| Multi-profile / agency support | Up to 5 users on Professional, unlimited on Partners | Up to 5 Expert Profiles on Agency ($130/mo) |
Which should you choose?
AnewstipSourceBottleAnewstipSourceBottleSourceBottleAnewstipSourceBottleThe deciding factors here are geography and how much control you want over the pitch itself. SourceBottle is strongest for Australian experts and agencies who want free passive discoverability through the Expert Directory, with the option to pay someone else to do the pitching, in amounts as small as $25 per pitch for occasional opportunities. Anewstip is built for teams who want to search globally, decide who to target based on live activity signals, and send the pitch themselves at real volume. Neither tool replaces the other: an Australian PR consultant could reasonably run a free SourceBottle Expert Profile while using Anewstip for outbound work outside Australia.
Bottom line
Choose SourceBottle if your media targets are primarily Australian and you want a free directory listing plus the option to pay a human to pitch your profile, especially if your expertise only matches a handful of call-outs a year. Choose Anewstip if you need to search globally, want full control over targeting and pitch timing, and are willing to pay $200/month for volume outbound sending. If your PR work spans both an Australian audience and a broader global one, running SourceBottle's free tier alongside a paid Anewstip plan covers more ground than either tool does alone.
Frequently asked questions
Is SourceBottle worth it for a US or UK-based expert, or is it only useful in Australia?
SourceBottle accepts global experts and journalists, but the bulk of its call-out activity and media relationships are Australian, so a US or UK-based expert will see meaningfully lower relevant call-out volume than someone targeting Australian press. Anewstip's global journalist database, searchable by topic and recent activity, is the better fit for outreach outside Australia.
Does Anewstip offer anything like SourceBottle's human-driven pitching service?
Anewstip has no equivalent to SourceBottle's human-driven pitching. Every pitch sent through Anewstip comes from your own account using its built-in pitch tool, with no option for a third party to review call-outs and pitch on your behalf. SourceBottle's paid tiers, starting at $25 per pitch, add exactly that: a real person on their team matches your Expert Profile to relevant journalist call-outs and submits it for you.
Which tool is cheaper for an expert who only expects a few media opportunities a year?
SourceBottle's No Pitch No Pay plan at $25 per pitch is the cheaper option for infrequent opportunities, since you only pay when SourceBottle actually pitches your profile, up to 3 times a month. Anewstip's $200/month Standard plan is priced for consistent monthly volume and does not have a pay-per-pitch option, so it is a poor fit for someone expecting only occasional coverage.
Can I search for journalists by topic on SourceBottle the way I can on Anewstip?
SourceBottle has no outbound search database or journalist-lookup feature; the model is entirely inbound, based on journalists posting call-outs that get matched to your Expert Profile. Anewstip's core feature is exactly this kind of search, letting you look up journalists by topic and see their recent tweets and articles before pitching.
Does either Anewstip or SourceBottle offer an API for agencies managing multiple clients?
Anewstip does, but only on its Professional ($400/month, billed annually) and Partners plans. SourceBottle has no API on any tier, including its $130/month Agency plan, which instead scales agency use through supporting up to 5 Expert Profiles rather than programmatic data access.
Is SourceBottle's Agency plan a good fit for a PR agency with mixed international clients?
It works well for the Australian portion of a mixed client roster, since the $130/month Agency plan supports up to 5 Expert Profiles with unlimited human-driven pitching and priority directory placement. For clients outside Australia, the call-out volume drops off significantly, and a global search tool like Anewstip is the more reliable option for those accounts.