CoSchedule vs DivvyHQ in 2026: An active marketing calendar vs a tool absorbed into Lytho
One is a self-serve calendar with a free tier still being actively developed. The other, DivvyHQ, was acquired by Lytho in 2022, and the domain now redirects to a different, compliance-focused product entirely.
CoSchedule
DivvyHQ- DivvyHQ was acquired by Lytho in 2022; the divvyhq.com domain now redirects to Lytho's compliance-focused platform rather than the original standalone editorial calendar.
- DivvyHQ's own FAQ recommends CoSchedule, Percolate, or Contently as the closer equivalents for teams specifically shopping for what DivvyHQ originally was.
- CoSchedule has a free Calendar tier; DivvyHQ required contact-sales pricing on all three of its original tiers with no free option.
- CoSchedule has no public API. DivvyHQ's original product also had no documented general-purpose API beyond its WordPress, HubSpot, and limited social integrations.
- CoSchedule ships AI writing tools (Headline Analyzer, AI content assistant); the original DivvyHQ product had no built-in AI assistance for content planning or writing.
- DivvyHQ's original product had stronger content intake forms and campaign grouping than CoSchedule offers; CoSchedule's strength is social scheduling and publishing, which DivvyHQ never built.
This comparison needs a disclaimer DivvyHQ itself makes in its own FAQ: the standalone product no longer exists. DivvyHQ was acquired by Lytho in 2022, and divvyhq.com now redirects to Lytho's compliance-oriented creative operations platform. What follows compares CoSchedule, an actively developed, self-serve marketing calendar, against what DivvyHQ was and what it has become under Lytho. If you are specifically shopping for the lightweight editorial calendar DivvyHQ used to be, that product's own documentation points you toward CoSchedule, Percolate, or Contently as the closer equivalents today.
The tools at a glance
CoSchedule
Marketing calendar software that centralizes social scheduling, content planning, and team workflows in one place
CoSchedule is a marketing calendar platform built to plan, schedule, publish, and measure content and social activity from a single interface. It grew out of a WordPress editorial calendar plugin launched in 2013 into a full marketing operations suite used by thousands of teams.
The core product is a drag-and-drop calendar that surfaces social posts, blog content, email campaigns, and custom events in one shared timeline, with filtering by channel, status, or assignee. CoSchedule also ships a Social Inbox that aggregates comments and messages from connected profiles, plus AI writing tools: a Headline Analyzer that scores titles for clarity and SEO potential, and an AI assistant that drafts captions, outlines, and ad copy.
Pricing runs from a free Calendar plan up to a Marketing Suite tier that requires contacting sales, with the Social Calendar ($29/user/mo) and Agency Calendar ($69/user/mo) covering most small and mid-sized teams. The trade-off is per-user pricing that climbs quickly for larger teams, and no public API for teams that want custom data pipelines.
| Feature | Free Calendar $0/mo | Social Calendar $29/user/mo | Agency Calendar $69/user/mo | Content Calendar Contact | Marketing Suite Contact |
|---|---|---|---|---|---|
| Marketing calendar | Yes | Yes | Yes | Yes | Yes |
| Social media scheduling | No | Yes | Yes | Yes | Yes |
| Social inbox | No | Yes | Yes | Yes | Yes |
| AI writing tools | No | Yes | Yes | Yes | Yes |
| Custom reporting | No | No | Yes | Yes | Yes |
| Content workflow and approvals | No | No | No | Yes | Yes |
DivvyHQ
Content calendar and editorial planning platform for structured publishing teams
DivvyHQ was a content planning and editorial calendar platform built for teams that needed a structured way to plan, assign, and track content production across channels. It sat between spreadsheets and full digital asset management platforms, combining a visual calendar, configurable workflow stages, and stakeholder content-intake forms in one interface.
The strongest feature was arguably the intake system: stakeholders across a business could submit content requests through structured forms that landed directly on the calendar as draft items, instead of arriving as ad-hoc Slack messages or emails. Campaign grouping let editorial teams see how individual pieces tied to a broader launch, and the WordPress integration allowed direct publishing from inside the platform.
In 2022, Lytho acquired DivvyHQ, and the divvyhq.com domain now redirects to Lytho's creative operations platform, which is built around brand-compliance workflows rather than editorial planning. The product buyers land on today is not the standalone tool this comparison describes at its original feature level; it lives on as one component of Lytho's broader, compliance-focused suite.
| Feature | Starter Contact sales | Business Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Content calendars | 1 | Multiple | Unlimited |
| Content intake forms | Yes | Yes | Yes |
| Campaign planning | No | Yes | Yes |
| Workflow approvals | No | Yes | Yes |
| WordPress integration | Yes | Yes | Yes |
| SSO and admin controls | No | No | Yes |
Head-to-head feature comparison
| Feature | CoSchedule | DivvyHQ |
|---|---|---|
| Marketing / content calendar | Yes | Yes (original product) |
| Social media scheduling and publishing | Yes (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok) | No (not a social scheduling tool) |
| Content intake / request forms | No dedicated intake-form feature | Yes |
| Campaign grouping | No dedicated campaign-grouping feature (projects can be color-coded) | Yes |
| AI writing tools | Yes (Headline Analyzer, AI writing assistant) | No |
| Social inbox / engagement management | Yes | No |
| Workflow approvals | Yes (Content Calendar and Marketing Suite tiers) | Yes (configurable per content type) |
| WordPress integration | No | Yes (direct publish) |
| Free tier | Yes (Free Calendar plan) | No |
| Public API | No | Not documented |
| Current product status | Actively developed, standalone product | Acquired by Lytho in 2022; domain redirects to Lytho's compliance-focused platform |
| Starting price | $0/mo (paid plans from $29/user/mo) | Contact sales (all tiers) |
Which should you choose?
CoScheduleCoScheduleCoScheduleDivvyHQDivvyHQCoScheduleDivvyHQThe honest framing here is that CoSchedule is a live, self-serve product you can sign up for today, and DivvyHQ, in its original form, is not. What survives under the DivvyHQ name is now part of Lytho's compliance-oriented platform, a genuinely different tool built for a different buyer. For anyone evaluating "DivvyHQ" in 2026 because of what it used to do well (intake forms, campaign grouping, configurable workflow stages), the more useful comparison is against CoSchedule or the other tools DivvyHQ's own team names as closer equivalents.
Bottom line
Sign up for CoSchedule's free Calendar plan if you want a self-serve, actively developed tool with social scheduling and AI writing built in. Only evaluate the current Lytho-owned DivvyHQ product if formal compliance-driven approval workflows are the actual requirement, and go in expecting a different, more enterprise-oriented product than the editorial calendar DivvyHQ originally built its reputation on.
Frequently asked questions
Is DivvyHQ still available to buy as a standalone product in 2026?
DivvyHQ is not available as the standalone product it originally was; Lytho acquired it in 2022 and the divvyhq.com domain now redirects to Lytho's broader, compliance-focused creative operations platform. Teams looking for a standalone editorial calendar with DivvyHQ's original feature set should evaluate CoSchedule or other current alternatives instead.
What happened to DivvyHQ after the Lytho acquisition?
Lytho acquired DivvyHQ in 2022 and folded it into a platform focused on brand-compliance review and creative operations rather than lightweight editorial planning. The original DivvyHQ roadmap, built around content calendars, intake forms, and campaign grouping, no longer exists as an independent product direction.
Is CoSchedule a good replacement for what DivvyHQ used to do?
CoSchedule is a reasonable stand-in for what DivvyHQ used to do, and this isn't just an outside opinion: DivvyHQ's own comparison FAQ names CoSchedule as one of the closer current equivalents for teams that specifically want the editorial calendar DivvyHQ originally built. CoSchedule adds social scheduling and AI writing tools that the original DivvyHQ never had, though it has weaker stakeholder-intake forms and campaign grouping than DivvyHQ's original feature set.
Does CoSchedule have content intake forms like the original DivvyHQ did?
CoSchedule does not have a dedicated stakeholder content-intake form feature the way DivvyHQ originally did. DivvyHQ let stakeholders submit requests through structured forms that landed directly on the calendar as draft items; CoSchedule's calendar is built more around direct planning and social scheduling than external request intake.
Which tool is better for WordPress-first publishing, CoSchedule or DivvyHQ?
DivvyHQ's original product had the stronger WordPress integration of the two, allowing writers to draft and publish directly from the platform with the calendar auto-updating to reflect published status. CoSchedule is not built around direct CMS publishing in the same way; its strength is the shared calendar view and social scheduling rather than a WordPress-specific workflow.
Does either CoSchedule or DivvyHQ offer a public API?
Neither tool documents a public API. CoSchedule explicitly does not offer one, which the company confirms limits teams that need custom data pipelines or third-party automation. DivvyHQ's original integration stack covered WordPress, HubSpot, and a limited set of social tools, but no general-purpose API was documented.