DashThis vs Whatagraph in 2026: Budget dashboard tool vs API-first reporting platform
DashThis starts at $44/month with no API. Whatagraph starts at €199/month but includes a public API and unlimited reports on every plan, including the entry tier.
DashThis
Whatagraph- Whatagraph includes a public API on every plan starting at €199/month. DashThis has no API on any of its four tiers.
- DashThis prices by dashboard and source count starting at $44/month. Whatagraph prices by feature tier with unlimited dashboards, reports, and users included even on its entry Go plan.
- Whatagraph connects to 40+ data sources with source groups for combining multiple ad accounts into one metric. DashThis connects to 30+ sources with no equivalent grouping feature.
- DashThis offers a 14-day free trial with no credit card required. Whatagraph does not publicly advertise a self-serve trial and requires a demo conversation in some cases.
- Whatagraph has added AI-powered natural language data querying for ad-hoc exploration. DashThis has AI Insights for automated report summaries, a different use case aimed at client-facing narrative rather than analyst exploration.
- Both tools support white-label branding with custom domain on all paid plans, and neither includes rank tracking or SEO site audits.
DashThis and Whatagraph both build white-labeled marketing dashboards, but the gap between their entry prices tells you most of what you need to know about who each one is for. DashThis starts at $44 a month for 3 dashboards and 15 sources; Whatagraph starts at €199 a month and includes unlimited dashboards, unlimited users, and full API access from day one. Whatagraph also connects to more sources, 40+ against DashThis's 30+, and adds source groups for blending data across multiple ad accounts, a feature aimed at agencies managing franchise or multi-location clients. The tradeoff for that depth is cost and complexity: Whatagraph has no free tier or public trial, and its custom integrations require technical setup that smaller teams will struggle to use.
The tools at a glance
DashThis
Automated marketing reporting dashboards with 30+ integrations and full white-label branding for agencies
DashThis connects to 30+ marketing platforms and turns that data into white-labeled dashboards, priced by how many dashboards and data sources you need rather than a flat feature tier. The Individual plan starts at $44 a month for 3 dashboards and 15 sources, scaling to $429 for 50 dashboards and 200 sources on the Standard plan. Unlimited users are included at every level.
AI Insights, included on all plans, generates an automated summary along with wins, opportunities, and issues for each dashboard, giving an account manager talking points without manually digging through charts. White-label branding, custom logo, domain, and sender email, is included from the entry tier, and preset templates plus cloning make it fast to spin up a new client report from an existing one.
What DashThis does not offer is a way to get data out programmatically. There is no API on any plan, and no source-grouping feature for blending multiple accounts into a single rollup metric. For agencies with straightforward, single-account client data and a modest dashboard count, none of that is a real gap. For agencies with more complex data pipelines or franchise-style clients spread across many accounts, it becomes one.
| Feature | Individual $44/mo | Professional $139/mo | Business $279/mo | Standard $429/mo |
|---|---|---|---|---|
| Dashboards | 3 | 10 | 25 | 50 |
| Data sources | 15 | 40 | 100 | 200 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Insights | ✓ | ✓ | ✓ | ✓ |
| White-label branding | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✗ |
| Source grouping across accounts | ✗ | ✗ | ✗ | ✗ |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph consolidates data from 40+ sources, Google Ads, Meta, LinkedIn, HubSpot, and Shopify among them, into unified dashboards and reports. The Go plan starts at €199 a month billed annually and already includes unlimited reports, unlimited users, white-label branding with a custom domain, and full API access, none of which are gated behind a higher tier the way they are with some competitors.
Source groups are the platform's distinguishing capability: if a client runs five Google Ads accounts across different markets, you can group them and report on combined performance without building a manual rollup. This matters specifically for multi-location and franchise clients where data is scattered across many accounts that need both individual and aggregated views. Whatagraph has also added AI-powered natural language querying, letting a user ask a plain-text question and get a chart back, though this is more useful for ad-hoc exploration than for building a polished client-facing report.
The cost of that capability is the entry price and the learning curve. There is no free tier and no publicly advertised self-serve trial, so you are committing to at least €199 a month before you know if the platform fits. Custom integrations require technical setup that non-technical teams will find difficult, and the jump from Go to Max, €199 to €699, is steep with limited middle ground.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| Reports and dashboards | Unlimited | Unlimited | Unlimited | Unlimited |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Source groups | Limited | Limited | Advanced | Advanced |
| Dedicated CSM | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | DashThis | Whatagraph |
|---|---|---|
| Data sources | 30+ | 40+ |
| Pricing model | Per dashboard and data source | Feature tier, unlimited usage |
| Starting price | $44/mo (3 dashboards) | €199/month |
| API access | No | Yes, all plans |
| Source grouping / multi-account blending | No | Yes, source groups |
| White-label branding | Yes | Yes, with custom domain |
| AI features | AI Insights: summary, wins, opportunities, issues | AI natural language data querying |
| Unlimited dashboards and users | Unlimited users, dashboards capped by tier | Yes, unlimited reports and users, all plans |
| Free trial | 14 days, no credit card | Not publicly advertised |
| Rank tracking or site audits | No | No |
Which should you choose?
DashThisWhatagraphWhatagraphDashThisWhatagraphDashThisWhatagraphThe honest split here is scale and technical need, not quality. DashThis is the better tool for an agency that wants a clean, affordable reporting layer and does not need to touch an API or blend data across a dozen ad accounts per client. Whatagraph is the better tool once you are managing enough clients, or complex enough clients, that API access and source grouping stop being nice-to-haves and start being how the reporting actually gets built. Paying €199 a month for Whatagraph when you have 4 straightforward clients is buying capability you will not use; running DashThis at 40+ clients with franchise-style multi-account data is the opposite mismatch.
Bottom line
Start with DashThis if your dashboard count is small and predictable and you have no near-term need for an API. Move to Whatagraph if you are past 15 clients, need to blend data across multiple accounts per client, or have a developer who wants to build custom reporting on top of the API. There is little reason to pay Whatagraph's entry price for what DashThis already covers at a quarter of the cost, and little reason to try to force DashThis to handle the multi-account complexity Whatagraph's source groups solve directly.
Frequently asked questions
Is Whatagraph worth the higher price compared to DashThis for a small agency?
Usually not. Whatagraph starts at €199/month against DashThis's $44/month, and that gap is only worth paying if you specifically need API access or source groups for blending data across multiple accounts per client. A small agency with a handful of straightforward client dashboards will typically get the same practical output from DashThis at a fraction of the cost.
Does DashThis have an API like Whatagraph does?
No. DashThis does not offer an API on any of its four plans. Whatagraph includes a public API on every tier, including its entry-level Go plan at €199/month, letting you programmatically access reporting data, trigger report generation, and pull metrics into other systems.
What are Whatagraph source groups, and does DashThis have anything similar?
Source groups let you combine multiple accounts or properties, for example five Google Ads accounts across different markets, into a single logical source for reporting without building manual rollups. DashThis has no equivalent feature; each data source in a DashThis dashboard is tracked individually rather than grouped and aggregated automatically.
Does Whatagraph offer a free trial like DashThis does?
No. DashThis offers a 14-day free trial with no credit card required. Whatagraph does not publicly advertise a self-serve free trial; you typically need to book a demo to explore the platform, and any trial period offered comes after that sales conversation rather than being available immediately on signup.
Which tool connects to more marketing data sources, DashThis or Whatagraph?
Whatagraph connects to 40+ data sources, more than DashThis's 30+. Both cover the mainstream platforms, Google Ads, Meta, LinkedIn, and Google Analytics 4 among them, so the gap matters most for agencies with clients on less common platforms or needing custom API connectors, which Whatagraph supports on its Max and Prime plans.
Is DashThis or Whatagraph better for agencies managing multi-location or franchise clients?
Whatagraph is the better fit for multi-location clients specifically because of source groups, which let you combine data from many locations or ad accounts into a single reporting view while still tracking each individually. DashThis has no comparable grouping feature, so multi-location reporting in DashThis would require building and maintaining separate dashboards or calculated widgets manually.