DivvyHQ vs Kordiam in 2026: A discontinued marketing calendar vs an active newsroom planning tool
DivvyHQ was folded into Lytho in 2022 and no longer exists as a standalone product. Kordiam is still being sold, still has an API, and is built for a very different kind of editorial team.
DivvyHQ
Kordiam- DivvyHQ was acquired by Lytho in 2022. The divvyhq.com domain now redirects to Lytho, so DivvyHQ is not a product you can currently buy in its original form.
- Kordiam is still an active, sold product, priced from $250/month for up to 5 users, with published per-user-band pricing across five tiers up to Enterprise.
- Kordiam includes API access on every tier, including the entry Extra-Small plan. DivvyHQ never offered API access at any point in its independent lifespan.
- DivvyHQ's content intake forms let stakeholders submit requests directly into the calendar as draft items. Kordiam has no equivalent stakeholder-facing intake flow; story assignments come from editors, not external requesters.
- Kordiam's grid-based planning and story cards are built around daily news cycles across web, print, social, and broadcast. DivvyHQ's calendar was built around brand and campaign-driven marketing content.
- Neither tool publishes a free trial. Kordiam requires a $250/month minimum commitment to evaluate; DivvyHQ required a sales call at every tier, including its lowest one.
DivvyHQ and Kordiam get compared because both show up in searches for "editorial calendar software," but they were never solving quite the same problem, and one of them has since stopped being sold at all. DivvyHQ was a marketing-oriented content calendar with intake forms and configurable approvals, built for brand and agency teams planning blog posts, social updates, and campaigns. It was acquired by Lytho in 2022 and the divvyhq.com domain now redirects to Lytho's compliance-focused platform. Kordiam, by contrast, is an actively sold, newsroom-built planning tool with a grid-based story view, embedded task management, and an API on every tier, priced from $250 a month for up to five users. Anyone landing on this comparison today needs to know that one option genuinely isn't purchasable anymore, and the other was built around a daily news cycle, not a marketing content calendar.
The tools at a glance
DivvyHQ
Content calendar and editorial planning platform for structured publishing teams
DivvyHQ gave marketing teams a shared visual calendar where every piece of content had an owner, a due date, a channel, and a workflow stage. Intake forms turned stakeholder requests into structured calendar items instead of Slack messages, and campaign grouping let editors see how individual posts tied back to a broader launch. WordPress integration was the deepest connection in the stack, letting writers publish directly from the platform.
Configurable workflow stages meant a blog post and a video asset could move through different approval steps, which made DivvyHQ usable for teams with some compliance requirements, though nowhere near what Lytho eventually built with the acquired technology. None of this changes what happened to the product itself.
DivvyHQ was acquired by Lytho in 2022, and the standalone tool has not been independently developed since. The divvyhq.com domain redirects to Lytho's creative operations platform, which is now built around brand compliance review rather than editorial calendar planning. Anyone comparing DivvyHQ against a currently sold product like Kordiam is comparing a live tool against a legacy feature set with no active roadmap.
| Feature | Starter Contact sales | Business Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Content calendars | 1 | Multiple | Unlimited |
| Users included | Up to 3 | Custom | Custom |
| Content intake forms | Yes | Yes | Yes |
| Campaign planning | No | Yes | Yes |
| Workflow approvals | No | Yes | Yes |
| WordPress integration | Yes | Yes | Yes |
| SSO and admin controls | No | No | Yes |
Kordiam
Editorial planning tool built for newsrooms: story flow management, staff coordination, and multi-platform publishing in a grid-based workspace
Kordiam is built around story flow rather than a generic content calendar grid. The planning interface shows what is assigned, in progress, filed, and published across a given day, week, or cycle, with stories placed by publication date and platform so gaps in coverage or overloaded days are visible at a glance. Story cards are the core unit: each one holds assigned writers and editors, task checklists, deadlines, attachments, and metadata like section and priority in a single object.
Multi-platform publishing coordination is where Kordiam earns its price. A single story can be planned for web, social, newsletter, and print simultaneously, each with its own deadline and asset checklist tracked inside the same card, so editors see the full cross-channel picture without switching tools. Staff coordination adds a capacity view across the team, letting editors reassign stories when workload is unbalanced.
API access is included on every tier, from the $250/month Extra-Small plan up through Enterprise, letting newsrooms with proprietary publishing systems keep Kordiam planning data synchronized with downstream tools. The tradeoff is specificity: Kordiam is built for how journalists work, and marketing teams or SEO-driven content operations will find the terminology and workflow framing a mismatch for their use case.
| Feature | Extra-Small $250/month | Small $560/month | Medium $875/month | Large $1,190/month | Enterprise Contact |
|---|---|---|---|---|---|
| Users included | Up to 5 | 6-20 | 21-40 | 41-60 | 60+ |
| Grid-based planning | Yes | Yes | Yes | Yes | Yes |
| Story cards with task management | Yes | Yes | Yes | Yes | Yes |
| Multi-platform coordination | Yes | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| Dedicated onboarding | No | No | Yes | Yes | Yes |
| Custom integrations | No | No | No | No | Yes |
Head-to-head feature comparison
| Feature | DivvyHQ | Kordiam |
|---|---|---|
| Visual editorial calendar | Yes (core feature, marketing-oriented) | Yes (grid-based, newsroom-oriented) |
| Content intake / request forms | Yes | No (assignments come from editors, not stakeholder intake) |
| Campaign or multi-platform grouping | Yes (campaign grouping) | Yes (multi-platform coordination per story) |
| Configurable approval workflows | Yes | No dedicated approval gates (task checklists within story cards) |
| Staff capacity / assignment coordination | No | Yes |
| API access | No | Yes (all tiers) |
| WordPress / CMS publish integration | Yes (WordPress) | No native CMS publish (API-based connections only) |
| Free trial | No | No |
| Public pricing | No (contact sales at every tier) | Yes (published per-user-band pricing) |
| Starting price | Undisclosed | $250/mo (up to 5 users) |
Which should you choose?
KordiamKordiamKordiamThis comparison only makes sense once you separate the two questions people actually have. If the question is "should I buy DivvyHQ," the answer is that you can't, not in its original form; it was absorbed into Lytho in 2022 and the product being sold today under that name is a compliance tool, not an editorial calendar. If the question is "is Kordiam a good DivvyHQ replacement," the honest answer is that it depends entirely on whether you run something closer to a newsroom than a marketing team. Kordiam's grid planning and story cards are built for daily news cycles across multiple platforms, and its API access and staff coordination features go further than DivvyHQ ever did. But the $250/month entry price and newsroom-specific framing make it a poor fit for a five-person marketing team that just wants a shared calendar with intake forms.
Bottom line
Skip DivvyHQ entirely; it is not a product you can currently buy. If you are running a newsroom, corporate communications desk, or a brand editorial operation at genuine daily-publishing scale across web, social, and print, Kordiam is worth the $250/month floor and is actively developed with API access on every tier. If you are a marketing team that just wants a visual calendar with stakeholder intake forms and configurable approvals, look at CoSchedule or Percolate instead of trying to force either tool in this comparison to do that job.
Frequently asked questions
Is DivvyHQ still available to buy in 2026?
No, DivvyHQ is not sold as a standalone product in 2026. Lytho acquired the company in 2022, the divvyhq.com domain now redirects to Lytho's website, and the original editorial calendar has been folded into a compliance-focused creative operations platform under a different roadmap.
Is Kordiam a good replacement for DivvyHQ?
Kordiam is a good replacement only if your team operates like a newsroom, with daily story cycles across multiple platforms; its grid planning and story cards are built for that workflow specifically. For a marketing team that just wants a calendar with stakeholder intake forms and approval stages, Kordiam's newsroom framing and $250/month entry price are a mismatch.
Why does Kordiam cost so much more than a typical marketing content calendar?
Kordiam prices in per-user bands starting at $250/month for up to 5 users because it is built for organizations running multi-platform daily editorial operations, not a lightweight blog calendar. The price reflects the depth of the story card system, staff coordination features, and API access included at every tier, which most marketing-focused calendar tools do not offer at any price.
Does Kordiam have content intake forms like DivvyHQ did?
No, Kordiam does not have a stakeholder-facing intake form for submitting content requests the way DivvyHQ did. Kordiam's story cards are created and assigned by editors as part of the daily planning grid, which reflects a newsroom assignment model rather than a marketing request-intake model.
Can I still get support or updates for a DivvyHQ account?
Existing DivvyHQ customers should contact Lytho directly, since the acquisition folded DivvyHQ's infrastructure and support into Lytho's platform. There is no independent DivvyHQ support channel anymore, and new signups for the original DivvyHQ product are not available.