DivvyHQ vs SEOBoost in 2026: A discontinued editorial calendar vs self-serve SEO content briefs from $30/month
DivvyHQ was absorbed into Lytho in 2022 and never published pricing. SEOBoost is a live, self-serve tool for content briefs and real-time SEO scoring, three tiers from $30 to $100 a month.
DivvyHQ
SEOBoost- DivvyHQ was acquired by Lytho in 2022. The divvyhq.com domain now redirects to Lytho, and the standalone calendar product has had no independent development since.
- SEOBoost generates a content brief with competitor analysis and keyword recommendations for a single target keyword, then scores the draft live as it is written. DivvyHQ never had any content generation or scoring feature.
- SEOBoost publishes three tiers from $30 to $100 a month with no sales call required. DivvyHQ required a sales conversation at every tier and never disclosed a price.
- SEOBoost's content audit flags underperforming and declining pages in an existing library. DivvyHQ's reporting was limited to production status, with no performance or optimization signal built in.
- Neither tool offers an API. SEOBoost also has no white-label option on any of its three plans, so agencies using either tool still need to export and repackage client deliverables.
- SEOBoost scores 7.5 overall against DivvyHQ's 7.1, though DivvyHQ's score reflects an assessment of a product no longer being sold in its original independent form.
DivvyHQ and SEOBoost were never built for the same job, but they show up in the same searches because both promise to make content production more organized. DivvyHQ was a visual editorial calendar with intake forms and configurable approval stages, and it stopped being an independently developed product when Lytho acquired it in 2022. SEOBoost is a working SEO content tool: it generates a brief from competitor analysis for a target keyword, scores your draft in real time as you write, and audits an existing content library for optimization opportunities, all for a published price starting at $30 a month. Anyone comparing the two today is mostly deciding whether they even need what DivvyHQ used to offer, or whether a brief-and-scoring tool like SEOBoost already covers the gap.
The tools at a glance
DivvyHQ
Content calendar and editorial planning platform for structured publishing teams
DivvyHQ gave editorial teams a shared visual calendar where every piece of content carried an owner, a due date, a channel, and a workflow stage, replacing the spreadsheet-and-email coordination that breaks down once a team grows past a couple of writers. Intake forms turned stakeholder requests into structured draft items on the calendar instead of ad-hoc messages that got lost between departments.
Campaign grouping let editors see how a blog post, a social update, and an email tied into one launch, and configurable workflow stages meant a video asset could move through a different approval path than a blog post without custom setup. WordPress was the one integration DivvyHQ built with any depth, letting writers publish directly from the calendar.
Lytho acquired the company in 2022 and has since rebuilt the product toward brand compliance and creative review, a different job than the editorial planning DivvyHQ was known for. There has been no independent feature release since, and the divvyhq.com domain no longer points to a purchasable standalone calendar.
| Feature | Starter Contact sales | Business Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Content calendars | 1 | Multiple | Unlimited |
| Users included | Up to 3 | Custom | Custom |
| Content intake forms | Yes | Yes | Yes |
| Campaign planning | No | Yes | Yes |
| Workflow approvals | No | Yes | Yes |
| WordPress integration | Yes | Yes | Yes |
| SSO and admin controls | No | No | Yes |
SEOBoost
AI-powered content briefs and real-time SEO scoring for ranking content
SEOBoost starts with research, not a calendar slot. It analyzes the top-ranking pages for a target keyword and produces a brief covering recommended headings, semantic terms to include, a target word count, and the questions people are actually asking around that topic. A writer then works inside SEOBoost's own editor, where an SEO score updates live as they draft, showing exactly which brief items are still missing rather than waiting for a post-draft review pass.
The content audit extends the same logic to an existing blog: it flags pages that rank but do not convert, pages that have dropped, and topical gaps relative to competitors, so a team can prioritize optimization work instead of only ever creating new content. A project management layer sits alongside all of this, letting a lead assign briefs to writers and track production status without a separate task tool.
Pricing is public and self-serve across three tiers: Essential at $30 a month, Team at $60, and Agency at $100 with multi-project support and team collaboration. None of the three tiers include an API or white-label delivery, so an agency still needs to export and repackage anything it hands to a client. Keyword research depth is also lighter than a dedicated tool like Ahrefs, which SEOBoost is built to complement rather than replace.
| Feature | Essential $30/mo | Team $60/mo | Agency $100/mo |
|---|---|---|---|
| Content briefs | Yes | Yes | Yes |
| Real-time SEO scoring | Yes | Yes | Yes |
| Content auditing | Yes | Yes | Yes |
| Team collaboration | No | Yes | Yes |
| Project management | No | Yes | Yes |
| Multiple projects | No | No | Yes |
| API access | No | No | No |
| White label | No | No | No |
Head-to-head feature comparison
| Feature | DivvyHQ | SEOBoost |
|---|---|---|
| Visual editorial calendar | Yes (core feature) | No dedicated calendar view |
| Content intake / request forms | Yes | No |
| Campaign grouping | Yes | No |
| Configurable approval workflows | Yes | No |
| AI content brief generation | No | Yes |
| Real-time in-editor SEO scoring | No | Yes |
| Content audit of existing pages | No | Yes |
| Project management / team collaboration | No | Yes (Team and Agency) |
| API access | No | No |
| White-label delivery | No | No |
| Self-serve signup | No (contact sales at every tier) | Yes |
| Starting price | Undisclosed | $30/mo |
Which should you choose?
SEOBoostSEOBoostSEOBoostThis comparison mostly exists because DivvyHQ still surfaces in search results from its years as an independent product. The honest read is that the calendar-and-approvals tool people remember has had no roadmap of its own since the Lytho acquisition. SEOBoost solves a narrower, more concrete problem, turning a target keyword into a brief and then a scored draft, and it is actively developed with public pricing. The two tools were never direct substitutes: DivvyHQ organized a production schedule, SEOBoost helps you write and optimize the individual piece. For most teams evaluating this pairing today, SEOBoost is simply the only one still worth signing up for.
Bottom line
Skip DivvyHQ; the calendar-and-workflow product being searched for has not existed as an independent tool since 2022. Start SEOBoost at $30 a month if brief generation and real-time SEO scoring inside the editor are what you actually need, and move to the $100 Agency tier once multiple clients or writers are involved. Neither tool replaces a dedicated visual calendar with configurable approvals; for that specific job, look at an actively maintained alternative like CoSchedule or Percolate.
Frequently asked questions
Is DivvyHQ still available to buy as a standalone product in 2026?
No, DivvyHQ has not been sold as a standalone editorial calendar since Lytho acquired it in 2022. The divvyhq.com domain redirects to Lytho's creative operations platform, which is now focused on brand compliance and creative review rather than the calendar-and-intake workflow DivvyHQ originally built.
Does SEOBoost have a free trial?
SEOBoost does not have a permanent free tier. The platform has run limited free trial periods in the past, so it is worth checking the current site, but the lowest paid plan starts at $30 a month with no sales call required to sign up.
Can SEOBoost replace what DivvyHQ used to do for content planning?
Not directly. SEOBoost has a project management layer for assigning briefs and tracking production status, but it does not have a visual editorial calendar, campaign grouping, or configurable multi-stage approvals the way DivvyHQ did. It solves the content brief and optimization problem, not the calendar-and-governance problem.
Does SEOBoost offer an API or white-label reporting for agencies?
No, SEOBoost does not include API access or white-label delivery on any of its three plans, including the $100 Agency tier. Agency teams need to export briefs and scores manually and repackage them for client delivery.
What did DivvyHQ cost compared to SEOBoost's published pricing?
DivvyHQ never published pricing at any tier and required a sales conversation to get a quote, even at its lowest Starter level. SEOBoost publishes all three of its tiers openly: Essential at $30 a month, Team at $60, and Agency at $100, with no sales process required.
Is SEOBoost suitable for managing content across multiple client accounts?
Yes, with the Agency plan at $100 a month, which supports multiple projects and team collaboration for assigning briefs to different writers. The gap is white-label delivery, which SEOBoost does not offer at any tier, so client-facing reports still need to be exported and presented outside the platform.