Keyhole vs Xpoz in 2026: Enterprise campaign analytics vs pay-per-query social search
One requires a Muck Rack sales call to see pricing. The other has a free tier with 2,500 credits and paid plans starting at $20 a month.
Keyhole
Xpoz- Xpoz has public, self-serve pricing starting at $20/month with a free 2,500-credit tier. Keyhole has no public pricing at all; access requires a Muck Rack demo request.
- Xpoz ships an MCP server on every plan, letting you query social data directly from Claude, Cursor, or any MCP-compatible AI client. Keyhole has no comparable AI-native query interface.
- Keyhole is built for continuous hashtag and campaign monitoring with multi-year historical data; Xpoz is built for on-demand natural-language queries and does not offer persistent real-time alerting in the same sense.
- Xpoz covers four platforms: Twitter, Instagram, TikTok, and Reddit. Keyhole's social coverage spans X, Instagram, Facebook, YouTube, TikTok, and LinkedIn, a broader platform set.
- Keyhole includes influencer analytics with audience quality scoring, a workflow Xpoz does not offer.
- Neither tool tracks brand visibility inside ChatGPT, Gemini, or AI-generated search answers; Xpoz's MCP integration is about querying social data from within AI tools, not tracking AI answer-engine citations.
Keyhole and Xpoz barely compete for the same buyer, which is exactly why the comparison is useful. Keyhole is a hashtag and campaign analytics platform that went enterprise-only after Muck Rack acquired it in 2024; there is no public pricing and no self-serve trial. Xpoz is the opposite model entirely: a credit-based social search tool that lets you query 1.5 billion-plus posts across Twitter, Instagram, TikTok, and Reddit in plain English, with a free tier and paid plans starting at $20/month. If you need continuous hashtag campaign tracking with influencer scoring, Keyhole's workflow (once you get through Muck Rack's sales process) does something Xpoz was never built to do. If you need occasional, cheap, developer-friendly access to social data, Xpoz wins on nearly every axis except persistent monitoring.
The tools at a glance
Keyhole
Social media analytics with hashtag tracking, influencer analytics, and campaign measurement, now part of the Muck Rack platform
Keyhole's reason for existing is hashtag and keyword analytics with historical data reaching back multiple years on higher tiers, letting a marketing team benchmark this year's campaign against last year's numbers or research how a conversation topic evolved. That tracking doubles as influencer discovery: any monitored hashtag surfaces the accounts driving the most reach, each scored for audience quality so partnership decisions are not based on inflated follower counts alone.
Since the 2024 Muck Rack acquisition, none of that is accessible without a sales conversation. The keyhole.co pricing page redirects straight to a Muck Rack demo request form, with no public pricing and no self-serve trial. Campaign measurement still aggregates owned, influencer, and partner posts sharing a hashtag into one dashboard, and competitor social benchmarking runs across tiers, but the enterprise-only gate rules out anyone who wants to try the product before committing.
What survives the acquisition is genuine product depth: G2 top rankings in social media analytics and enterprise customers including NBC Universal, Billboard, USTA, and WWF. If your team is already buying at that scale, or already inside the Muck Rack ecosystem, the sales process is a formality. For anyone else comparing tools on a Tuesday afternoon, it is a hard stop.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Hashtag and keyword tracking | Yes | Yes |
| Historical data | Limited | Extended |
| Influencer analytics | Yes | Yes |
| Campaign measurement | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| API access | No | Yes |
| Self-serve signup | No | No |
Xpoz
Natural language queries across 1.5B+ social posts via API and MCP integration
Xpoz lets you search a database of over 1.5 billion posts from Twitter, Instagram, TikTok, and Reddit by describing what you want in plain English instead of building Boolean queries. Ask a question, get back relevant posts with sentiment and engagement context attached. That removes a real skill barrier for non-technical researchers who would otherwise need to learn AND/OR/NOT operators to get useful results.
The billing model is credit-based: a free tier includes 2,500 credits to test the service, and paid plans start at $20/month for 30,000 credits, scaling to $200/month for 600,000. The MCP server, included on every tier, is the platform's clearest differentiator, exposing the same query capability from inside Claude, Cursor, or any other MCP-compatible AI environment, so a product manager can pull social data into a research conversation without opening a separate dashboard.
The trade-off is that Xpoz is built for on-demand queries, not persistent monitoring. There is no real-time alerting infrastructure comparable to a dedicated monitoring tool, no white-label or client-sharing features for agencies, and coverage stops at four platforms with no news, blog, LinkedIn, YouTube, or GitHub indexing. High-volume continuous monitoring will also burn through credits fast, which makes Xpoz better suited to research sprints than always-on brand tracking.
| Feature | Free $0 | Pro $20/mo | Max $200/mo |
|---|---|---|---|
| Credits included | 2,500 | 30,000 | 600,000 |
| Platform coverage | 4 platforms | 4 platforms | 4 platforms |
| REST API access | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes |
| Natural language queries | Yes | Yes | Yes |
| White-label / client sharing | No | No | No |
Head-to-head feature comparison
| Feature | Keyhole | Xpoz |
|---|---|---|
| Public pricing | No (Muck Rack demo required) | Yes |
| Free tier or trial | No | Yes (2,500 free credits) |
| Entry price | Unknown (contact sales) | $20/mo |
| Hashtag and campaign analytics | Yes (multi-year history) | No |
| Influencer analytics | Yes, with audience quality scoring | No |
| Continuous real-time monitoring | Yes | No (on-demand queries, not persistent alerting) |
| Natural language / AI-native queries | No | Yes |
| MCP server integration | No | Yes (all plans) |
| Platforms covered | X, Instagram, Facebook, YouTube, TikTok, LinkedIn | Twitter, Instagram, TikTok, Reddit |
| API access | Enterprise only | Yes (all plans) |
| White-label delivery | Not specified | No |
Which should you choose?
KeyholeXpozXpozKeyholeXpozKeyholeThis is less a head-to-head than two different answers to "how do I get social data." Keyhole assumes you want an always-on monitoring system with historical depth and influencer scoring, and it is willing to make you go through Muck Rack's sales process to get it. Xpoz assumes you want quick, cheap, on-demand answers to specific questions, and it is happy to let you start for free. Pick based on whether your work is continuous tracking or periodic research, not on which one looks cheaper at a glance.
Bottom line
Start with Xpoz's free tier if you need occasional social data queries, especially if your workflow already runs through Claude or Cursor via MCP; the $20/month Pro plan is a low-risk next step. Only pursue Keyhole through Muck Rack if you specifically need multi-year hashtag campaign history and influencer quality scoring, and you are buying at a scale where an enterprise sales process is normal. For continuous real-time monitoring at a lower price than Keyhole and broader coverage than Xpoz, also look at Brand24 or Mentionlytics.
Frequently asked questions
Is Xpoz cheaper than Keyhole?
Yes, dramatically. Xpoz has a free tier with 2,500 credits and paid plans starting at $20/month, while Keyhole has no public pricing at all and requires a Muck Rack demo request to get a quote.
Can Xpoz replace Keyhole for hashtag campaign tracking?
No, not for continuous campaign monitoring. Xpoz is built for on-demand natural-language queries against its social post database, not persistent hashtag tracking with historical trend data or influencer quality scoring, which is specifically what Keyhole is built around.
What is the MCP server in Xpoz used for?
The MCP server lets you query Xpoz's social data directly from Claude, Cursor, or any other MCP-compatible AI environment, so you can ask questions in plain English and get structured social data back inside your existing AI workflow without opening a separate dashboard. Keyhole has no equivalent feature.
Does either tool track brand visibility in ChatGPT or AI Overviews?
No, neither Keyhole nor Xpoz tracks brand mentions inside AI-generated answers. Xpoz's MCP integration lets you query social data from within AI tools, which is a different thing from monitoring how AI models describe your brand in their responses.
Which tool covers more social platforms?
Keyhole covers more platforms overall, tracking X, Instagram, Facebook, YouTube, TikTok, and LinkedIn, versus Xpoz's four: Twitter, Instagram, TikTok, and Reddit. Xpoz's advantage is including Reddit, which Keyhole does not track, and returning results via natural language search rather than dashboard filters.
Is Xpoz good for agencies managing multiple client brands?
Not particularly. Xpoz has no white-label or client-sharing features, so agencies managing several brands would need to build their own reporting layer around the API. Keyhole is more agency-oriented in principle, but its Muck Rack-gated enterprise pricing makes it a harder sell for smaller agencies specifically.