Qwoted vs Roxhill in 2026: Free source marketplace vs UK media intelligence platform
Qwoted matches journalists who need sources with people willing to be quoted, starting at $0. Roxhill sells a UK-depth journalist database with monitoring and spokesperson analytics, and will not tell you the price until you book a call.
Qwoted
Roxhill- Qwoted has a genuine free tier: expert database access, daily opportunity emails, and real-time alerts (2-hour delayed) with no credit card required.
- Roxhill has no free tier or trial of any kind. Pricing is not published on either the Professional or Enterprise plan, and evaluating it requires a sales demo.
- Qwoted works as a two-sided marketplace: journalists post source requests and PR people respond. Roxhill works as a one-directional database: you search journalist profiles and pitch on your own initiative.
- Roxhill includes press release distribution and a spokespeople share-of-voice analytics module. Qwoted has neither.
- Qwoted caps free-plan pitches at 2 per month, rising to 35 on the $149/month Pro plan and unlimited on Teams. Roxhill has no per-pitch limits since it is not pitch-volume priced.
- Neither tool offers an API. Qwoted also has no white-label option below its Teams tier, and Roxhill has no white-label option on any tier.
Qwoted and Roxhill both call themselves media intelligence tools, but they are built around opposite workflows. Qwoted is a marketplace: journalists and podcasters post what they need, and PR people or experts respond, which means the free tier alone gets you into a pool of media professionals who are already looking for a source. Roxhill is a traditional database model with UK depth few global tools match, layered with media monitoring and a spokesperson share-of-voice module that tracks how your executives stack up against named competitors. One is built for reactive, relationship-driven pitching on a shoestring budget. The other is built for a structured, often UK-centric communications program with a demo call and no published price standing between you and finding out what it costs.
The tools at a glance
Qwoted
Expert source marketplace connecting journalists, podcasters, and PR teams with credible voices across every industry
Qwoted flips the usual PR database model around. Instead of handing you a list of journalist contacts to cold-pitch, it runs a marketplace where journalists and podcasters post what they are actively looking for, and PR people or subject-matter experts respond directly to those requests. Since 2017, the platform has been built by people with media backgrounds, and it shows in details like how source requests are structured and how the pitch intelligence surfaces relevant openings.
The free tier is the real draw: expert database access, daily opportunity digest emails, and real-time alerts, with no credit card required to start. The catch is a 2-pitch-per-month cap and a 2-hour delay on alerts compared to paid users, which matters on fast-moving stories where paying competitors see and respond to the same request first.
At $149/month, Pro removes the alert delay and raises the pitch cap to 35 a month, but still withholds white-label delivery, which only shows up on the Teams tier alongside a team dashboard for agencies managing multiple client programs. There is no API on any tier, so Qwoted stays a self-contained workflow rather than something you can wire into a CRM.
| Feature | Basic Free | Pro $149/month | Teams Contact for pricing |
|---|---|---|---|
| Pitches per month | 2 | 35 | Unlimited |
| Real-time alerts | 2-hour delay | No delay | No delay |
| Pitch intelligence | No | Yes | Yes |
| White-label delivery | No | No | Yes |
| Team dashboard | No | No | Yes |
| API access | No | No | No |
Roxhill
Media intelligence platform for UK and global PR with journalist database, media monitoring, and spokespeople analytics
Roxhill is a UK-built media intelligence platform aimed squarely at professional PR and communications teams. Its journalist database is the foundation, tracking profiles across UK national, regional, and trade press with editorial intelligence on when journalists change outlets or shift beats, which is a level of upkeep most generic global databases do not maintain for the UK market specifically.
What separates Roxhill from a plain contact database is the spokespeople analytics module. It tracks how your organization's named experts are covered against competitor spokespeople in share-of-voice terms, and flags journalists writing about your sector who have not yet quoted anyone from your side. Media monitoring with configurable smart folders and built-in press release distribution round out the platform, so a comms team can run outreach, monitoring, and distribution without switching tools.
Pricing is the sticking point. Both Professional and Enterprise tiers are contact-for-pricing only, with no free trial and no published numbers anywhere, so you cannot size up the cost against a Qwoted or a Cision without booking a demo. There is also no API and no white-label option on either tier, and the database depth, while strong for UK press, thins out for North American or APAC-heavy programs.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Journalist database access | Yes | Yes |
| Media monitoring with smart folders | Yes | Yes |
| Spokespeople share-of-voice analytics | Yes | Yes |
| Press release distribution | Yes | Yes |
| Bespoke board-ready reports | Add-on | Included |
| API access | No | No |
| White-label | No | No |
Head-to-head feature comparison
| Feature | Qwoted | Roxhill |
|---|---|---|
| Core model | Two-sided marketplace (journalists post requests) | One-directional database (you search and pitch) |
| Free tier or trial | Yes, free Basic tier | No |
| Starting price | Free | Contact for pricing |
| Journalist/expert database | Yes | Yes (UK-strong) |
| Media monitoring | No | Yes |
| Spokespeople / share-of-voice analytics | No | Yes |
| Press release distribution | No | Yes |
| Podcast guest booking | Yes | No |
| Team dashboard | Teams tier only | Not specified |
| White-label delivery | Teams tier only | No |
| API access | No | No |
Which should you choose?
QwotedRoxhillRoxhillQwotedRoxhillQwotedRoxhillThe honest answer is that these tools rarely compete for the same budget line. Qwoted is cheap or free and reactive by design, built for practitioners who do not have (or do not want to spend) a database subscription. Roxhill is a paid, sales-led platform for teams that already know they need UK press depth and spokesperson measurement, and are willing to sit through a demo to get a price. A UK agency could reasonably run both: Roxhill for structured outreach and monitoring, Qwoted as a free supplementary channel for inbound opportunities.
Bottom line
Start with Qwoted's free tier if you are a solo practitioner, a small agency, or an expert testing the waters of media relations, and upgrade to Pro at $149/month once the 2-pitch cap starts costing you real opportunities. Book a Roxhill demo if you are running a UK-focused communications program and need database depth, monitoring, and spokesperson analytics in one paid platform, and budget time for the sales process since pricing is not public.
Frequently asked questions
Is Qwoted actually free or is that just a limited trial?
Qwoted's Basic tier is a genuinely free, ongoing plan, not a time-limited trial: it includes expert database access, daily opportunity emails, and real-time alerts (with a 2-hour delay) with no credit card required. The limitation is a 2-pitch-per-month cap, not a countdown to when you have to pay.
Why does Roxhill not publish its pricing anywhere?
Roxhill sells both its Professional and Enterprise tiers as contact-for-pricing only, which is common among PR platforms selling into larger agency and enterprise budgets where pricing is often negotiated based on team size, database scope, and add-ons like bespoke reporting. You will need to book a demo to get an actual number.
Which tool is better for UK PR agencies specifically?
Roxhill, for database depth. Its journalist profiles cover UK national, regional, and trade press with editorial intelligence on beat and outlet changes that a marketplace model like Qwoted does not attempt to replicate. Qwoted can still be useful as a free supplementary channel for inbound opportunities, but it is not built as a UK-specialist tool.
Can Qwoted replace a traditional media database like Roxhill?
Not fully. Qwoted works when a journalist is already looking for a source and posts a request; Roxhill (and databases like it) is what you use to proactively identify and pitch a journalist on your own story idea. Teams doing structured, proactive outreach at volume typically need a database model, not just a marketplace.
Does either Qwoted or Roxhill offer an API for pulling data into a CRM?
No, neither platform offers a public API. Qwoted's workflow is self-contained with no CRM or third-party integrations on any tier, and Roxhill likewise has no API, with data export limited to manual coverage reports and press lists.
Is Qwoted worth it for podcast guest booking, not just traditional press?
Yes, Qwoted explicitly supports podcasters posting guest requests alongside traditional journalist source requests, which is a genuinely underserved workflow in most PR software. Roxhill does not offer podcast guest booking; its focus is print, online, and broadcast press monitoring and distribution.