STAT Search Analytics vs Zutrix in 2026: enterprise million-keyword scale vs all-in-one AI visibility consolidation
Neither tool publishes a price, but they are not competing for the same buyer. STAT is Moz's enterprise rank tracker for accounts running into millions of keywords. Zutrix packs rank tracking, a technical audit, backlinks, and AI visibility into one smaller-scale platform.
STAT Search Analytics
Zutrix- Both tools are contact-only with no published pricing and no free trial. STAT's sales process is scoped around keyword volume; Zutrix's is scoped around which modules you need.
- STAT tracks AI brand visibility across 5 platforms (ChatGPT, Gemini, Perplexity, Claude, Google AI Mode). Zutrix tracks 3 (Claude, Gemini, GPT-5), the only one of the two with GPT-5 coverage.
- STAT detects 75+ SERP feature types at daily cadence across up to millions of keywords. Zutrix does not publish a SERP feature count and is not built for that scale.
- Zutrix includes a 200+ point technical site audit and backlink monitoring built into the same platform. STAT has neither; it is scoped to rank tracking, SERP features, and AI visibility only.
- STAT has no built-in white-label reporting module, agencies build their own on top of the API. Zutrix includes white-label reports with full agency branding controls by default.
- STAT is part of the Moz product family, giving accounts that also run Moz Pro shared access to domain authority and link data. Zutrix is a standalone platform with its own backlink and keyword research tools.
- For accounts genuinely tracking hundreds of thousands to millions of keywords, STAT is the only one built for that load. For agencies consolidating rank tracking, audits, and AI visibility at a normal agency scale, Zutrix covers more ground in one subscription.
STAT Search Analytics and Zutrix rarely show up in the same shortlist, but both share one trait that sets them apart from most of this category: neither will give you a price without a sales call. Past that, they diverge fast. STAT is the enterprise tracking layer inside Moz, built to check millions of keywords every single day and detect 75+ SERP feature types, with AI brand monitoring stretched across five platforms. Zutrix is a smaller, consolidated SEO suite aimed at agencies that want rank tracking, a 200+ point technical audit, backlink monitoring, and AI visibility across three models in one workspace instead of four separate subscriptions. One is built for scale, the other for breadth at a single-agency size. Picking between them mostly comes down to whether your keyword volume and reporting infrastructure actually need STAT's depth, or whether Zutrix's all-in-one bundle covers everything you were going to buy separately anyway.
The tools at a glance
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz
STAT is the enterprise rank tracking layer inside Moz, built for SEO teams and agencies that track keywords by the hundreds of thousands or millions rather than the low thousands. Every keyword in the account gets checked daily, and STAT identifies over 75 distinct SERP feature types along the way, from featured snippets and local packs to AI Overviews, Knowledge Panels, and shopping results. That combination of scale and feature depth is what STAT competes on; it is not trying to be a lighter, cheaper option.
AI brand visibility monitoring covers five platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, tracking both your own brand mentions and how competitors show up in the same AI responses. Custom segmentation lets teams build keyword clusters that mirror their business, product lines, regions, or campaigns, pulling from a database of 1.25 billion keyword suggestions so segments can be populated without weeks of manual keyword research.
What STAT does not have is a white-label reporting module or a technical site audit. Agencies build their own branded reporting on top of the API, and technical crawling is left to a separate tool. Combined with the contact-only pricing and no self-serve signup, STAT asks for real commitment before you can even see what it costs, which is the accepted trade for infrastructure built at this scale.
| Feature | Enterprise Contact for pricing |
|---|---|
| Keywords | Millions (custom) |
| Daily tracking | ✓ |
| SERP feature tracking (75+ types) | ✓ |
| AI visibility monitoring | ✓ |
| API access | ✓ |
| Custom segmentation | ✓ |
| White-label reporting | ✗ |
| Technical site audit | ✗ |
Zutrix
All-in-one SEO platform with rank tracking, backlinks, audits, and AI search visibility across Claude, Gemini, and GPT-5.
Zutrix bundles rank tracking, keyword research, backlink monitoring, a 200+ point technical site audit, and AI search visibility into one workspace. Against STAT, the technical audit is the clearest gap Zutrix fills: STAT has no crawler or technical-issue detection of any kind, so an agency running both would still need a third tool for that unless it switches to Zutrix's bundled version.
AI visibility tracking covers Claude, Gemini, and GPT-5, treating LLM monitoring as a core feature rather than a bolt-on report. That is two fewer platforms than STAT tracks, and Zutrix does not cover ChatGPT or Perplexity by name, but its GPT-5 coverage is unique between the two tools. White-label reports and API access both ship by default in Zutrix's single plan, no tier to unlock, which is a real contrast with STAT's API-only, no-white-label setup.
The trade-off is scale and transparency. Zutrix is not positioned or documented as a millions-of-keywords platform the way STAT is, and like STAT, it publishes no pricing anywhere and lists no free trial, so every evaluation starts with a sales conversation before you know the cost. For a multi-service agency that wants one bill instead of four, that friction buys a genuinely wider toolset.
| Feature | Custom Contact for pricing |
|---|---|
| Rank tracking | ✓ |
| AI visibility tracking | ✓ |
| Technical site audit (200+ checks) | ✓ |
| Backlink monitoring | ✓ |
| White-label reports | ✓ |
| API access | ✓ |
| Keyword research | ✓ |
Head-to-head feature comparison
| Feature | STAT Search Analytics | Zutrix |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Claude, Google AI Mode | Claude, Gemini, GPT-5 |
| Competitive share-of-voice | Yes (competitor brand monitoring) | Yes (competitor keyword and backlink data) |
| Prompt-level citation data | Not independently documented | Yes |
| Answer / content gap analysis | No | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No (no technical site audit) | Yes (200+ technical checks) |
| API access | Yes, enterprise-scale | Yes, included |
| Looker Studio / BI connector | Yes (Looker, Tableau, and custom data warehouses) | Not independently documented |
| White-label delivery | No built-in module | Yes, included |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Yes (multi-account management for agencies) | Yes |
| Starting price | Contact for pricing | Contact for pricing |
Considering AI Peekaboo alongside STAT Search Analytics and Zutrix?
STAT and Zutrix both treat AI visibility as one layer inside a larger rank-tracking platform, and both make you sit through a sales conversation before you know what either costs, STAT because of enterprise scale, Zutrix because it does not publish rates for any of its bundle. If the real evaluation question is AI-search-visibility depth rather than Google SERP tracking or a technical audit, AI Peekaboo is worth a look: a read and write API and white-label delivery on every plan from $50/month, with published, self-serve pricing and no demo required. It has no Google rank tracking, no SERP feature detection, and no technical audit, so it complements STAT or Zutrix rather than replacing either, but for teams that want a transparent, dedicated AI visibility specialist to run alongside whichever platform handles their SERP tracking, it is a straightforward add.
Read the AI Peekaboo review →Which should you choose?
STAT Search AnalyticsZutrixSTAT Search AnalyticsZutrixSTAT Search AnalyticsZutrixZutrixSTAT and Zutrix are not really fighting for the same account. STAT assumes an enterprise keyword volume, a dedicated data pipeline, and the procurement patience for a sales-led rollout, and in exchange gives you 75+ SERP feature types, five-platform AI monitoring, and daily tracking that does not fall over at scale. Zutrix assumes an agency that wants to stop paying for four separate tools, and trades some of STAT's tracking depth and AI platform breadth for a technical audit, backlink monitoring, and white-label reporting bundled into one plan. The decision is really about your keyword volume and whether you are trying to consolidate a toolstack or scale one specific capability.
Bottom line
Go through STAT's sales process if your account genuinely tracks hundreds of thousands to millions of keywords daily and you need 75+ SERP feature types plus AI brand monitoring across five platforms. Book a Zutrix demo if you are an agency trying to fold rank tracking, a technical audit, backlink monitoring, and AI visibility into one bill instead of several, and GPT-5 coverage matters more to you than Perplexity or Google AI Mode. Neither tool is the right pick for a small account that just wants to see a price and sign up today; for that, TrueRanker or Whatsmyserp are the better starting points in this category.
Frequently asked questions
Is STAT Search Analytics or Zutrix better for tracking millions of keywords?
STAT Search Analytics is the only one of the two built for that scale. It is Moz's enterprise rank tracker, designed for accounts checking hundreds of thousands to millions of keywords daily with 75+ SERP feature types tracked alongside them. Zutrix is not documented or positioned as a millions-of-keywords platform; it is built for agency-scale accounts that want rank tracking bundled with a technical audit, backlinks, and AI visibility.
Which AI platforms do STAT and Zutrix track for brand visibility?
STAT tracks 5 AI platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Zutrix tracks 3: Claude, Gemini, and GPT-5. STAT has the broader platform count including Perplexity and Google AI Mode, while Zutrix is the only one of the two tracking GPT-5 specifically.
Does Zutrix include a technical SEO audit the way STAT does?
Zutrix includes a technical site audit covering more than 200 checks, spanning crawlability, indexation, page speed, structured data, and redirect chains. STAT has no technical audit feature at all; its scope is rank tracking, SERP feature detection, and AI brand monitoring, so an agency using STAT would need a separate crawler tool for technical issues.
Can I get white-label reports from STAT or Zutrix for client delivery?
Zutrix includes white-label reports with full agency branding controls by default in its single plan. STAT has no built-in white-label module; agencies using STAT typically pull data through the API and build their own branded reporting layer on top of it, which is the standard workflow at STAT's enterprise scale.
Why do neither STAT nor Zutrix publish pricing?
Both tools run entirely on a sales-led model with no public rates and no free trial. STAT scopes pricing around your keyword volume and account requirements as part of the Moz enterprise sales process. Zutrix scopes pricing around which modules (rank tracking, audit, backlinks, AI visibility) you need, but does not disclose a starting figure anywhere on its site, so you have to talk to sales before you can compare cost against a self-serve tracker like TrueRanker or Whatsmyserp.
Is there a self-serve alternative to STAT and Zutrix if I just want AI visibility tracking?
Yes, AI Peekaboo is a self-serve option worth considering. Both STAT and Zutrix bundle AI visibility inside a broader rank-tracking or all-in-one SEO platform, and both require a sales conversation before you see a price. AI Peekaboo publishes self-serve pricing from $50 per month with a read and write API and white-label delivery included on every plan, though it does not track Google SERP rankings, so it works alongside a rank tracker rather than replacing STAT or Zutrix's core tracking function.