SEOptimer vs Whatagraph in 2026: A $29 audit snapshot vs a €199-699 multi-source reporting engine
SEOptimer scores a website once across roughly 100 data points, GEO included, and hands you a PDF. Whatagraph blends live data from 40+ marketing sources into ongoing white-label dashboards with a public API, starting at €199/month.
SEOptimer
Whatagraph- SEOptimer starts at $29/month for an on-demand site audit. Whatagraph starts at €199/month (roughly seven times more) for recurring multi-source reporting, and has no free trial listed publicly.
- SEOptimer's GEO checks flag whether a site is technically accessible to LLM crawlers at audit time. Whatagraph has no auditing or AI-visibility feature; its AI layer is natural-language data querying across connected marketing accounts.
- Whatagraph connects to 40+ live data sources and includes a public API on every plan. SEOptimer does not connect to any external ad or analytics accounts, and API access is a separate $100-$500/month tier on top of its base plans.
- Whatagraph's Source Groups let you roll up performance across multiple ad accounts or locations into one metric. SEOptimer has no equivalent, since it evaluates one website at a time rather than aggregating account-level data.
- SEOptimer's $59/month plan includes an embeddable lead-generation audit widget for your own site. Whatagraph has no comparable prospecting feature; it is built for reporting to accounts you already manage.
- Whatagraph includes unlimited users, reports, and dashboards on every tier from Go upward. SEOptimer splits its feature set across four separate tiers, with white-label starting at $39/month.
- Whatagraph scores higher overall in our review (8.0 vs SEOptimer's 7.8), driven mostly by API and integration depth, features SEOptimer was never built to compete on.
SEOptimer and Whatagraph get grouped together as "agency reporting tools," but they sit at opposite ends of both price and purpose. SEOptimer audits a single website on demand across on-page SEO, technical health, page speed, and a GEO layer for LLM crawler accessibility, then exports a scored PDF for $29 to $59 a month. Whatagraph does not audit anything; it connects to 40 or more live marketing accounts, Google Ads, Meta, HubSpot, Shopify, and blends that data into recurring white-label dashboards and reports, with a public API, starting at €199 a month and climbing to €699 for its Max tier. One is a cheap, single-purpose snapshot tool; the other is an expensive, ongoing data-blending platform aimed at agencies with real reporting complexity. The gap between them is roughly seven times the price, and that gap is there for a reason.
The tools at a glance
SEOptimer
Website SEO and GEO audits across ~100 data points with white-label PDF reports and an embeddable lead-gen widget
SEOptimer runs a website through roughly 100 checks covering on-page SEO, technical crawlability, page speed, security, and social signals, plus a GEO layer that checks whether LLM crawlers can access the site and whether its content structure supports AI citation. Nothing about it is ongoing: you run an audit, get a scored report, and that report reflects the site at that moment, not a rolling data feed.
The $39/month White Label plan strips SEOptimer branding entirely, and the $59/month plan adds an embeddable widget for your own agency site, where a visitor runs a free audit and hands over an email to unlock the full results. For a tool this cheap, that lead-capture mechanic does real work.
What SEOptimer is not trying to be is a data-blending platform. It does not connect to a client's Google Ads or Meta accounts, does not track performance over time, and has no source-aggregation feature. If your reporting problem involves pulling numbers from a dozen different ad platforms into one client-facing view, SEOptimer is the wrong tool entirely; it was never built for that job.
| Feature | DIY SEO $29/mo | White Label $39/mo | White Label & Embedding $59/mo | API $100-$500/mo |
|---|---|---|---|---|
| White-label PDF reports | No | Yes | Yes | Yes |
| Embeddable audit widget | No | No | Yes | Yes |
| GEO audit checks | Yes | Yes | Yes | Yes |
| Live marketing data sources | 0 | 0 | 0 | 0 |
| API access | No | No | No | Yes |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph exists to solve one specific pain point at scale: pulling data from 40 or more marketing sources into a single, coherent view without anyone on the team manually exporting spreadsheets every reporting cycle. Google Ads, GA4, Meta, LinkedIn, HubSpot, Shopify, and dozens more connect natively, and the platform blends them into unified dashboards.
Source Groups are the feature that separates Whatagraph from a basic connector list: you can combine five Google Ads accounts across different markets into one rolled-up metric without building a manual spreadsheet merge, which matters directly for franchise and multi-location clients. The public API, included from the Go plan, lets agencies with developer resources pull that same data into their own custom portals rather than relying solely on the native dashboard.
None of this comes cheap. There is no free tier or publicly listed trial, the Go plan starts at €199/month on an annual contract, and the jump to Max at €699/month for a dedicated CSM and advanced source groups is steep with limited middle ground. Whatagraph earns its price when an agency has 15 or more accounts generating genuine reporting complexity; below that scale, the cost is hard to justify against a leaner tool.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| Reports and dashboards | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
| Source groups | Limited | Limited | Advanced | Advanced |
Head-to-head feature comparison
| Feature | SEOptimer | Whatagraph |
|---|---|---|
| Core product type | One-time or on-demand site audit | Multi-source marketing data blending and reporting |
| Site audit / GEO checks | Yes, ~100 data points including GEO | No |
| Live marketing data integrations | 0 | 40+ |
| Source aggregation across accounts | Not applicable | Yes (Source Groups) |
| AI-powered data querying | No | Yes (natural-language querying) |
| Embeddable lead-gen widget | Yes ($59/mo and up) | No |
| White-label delivery | Yes ($39/mo and up) | Yes, included on every plan |
| API access | Separate tier, $100-$500/mo | Yes, included on every plan |
| Free trial | Yes, self-serve | No, none publicly listed |
| Pricing tiers | Four tiers | Four tiers |
| Entry-level price | $29/mo | €199/mo (annual) |
Considering AI Peekaboo alongside SEOptimer and Whatagraph?
SEOptimer's GEO checks are a readiness snapshot, confirming a site is technically accessible to LLM crawlers on the day of the audit, not an ongoing citation tracker. Whatagraph has no AI-visibility feature at all; its AI capability is natural-language querying of marketing data you have already connected, not monitoring of AI-generated answers. AI Peekaboo is the tool for the layer both skip: it runs a defined prompt set on a schedule across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with a read and write API and white-label delivery on every plan from $50/month, well under Whatagraph's €199/month entry point. For agencies using SEOptimer at onboarding and Whatagraph for channel reporting, AI Peekaboo adds the ongoing AI-citation tracking neither product provides.
Read the AI Peekaboo review →Which should you choose?
SEOptimerWhatagraphSEOptimerWhatagraphSEOptimerWhatagraphThe honest way to read this comparison is that SEOptimer and Whatagraph are not sized for the same agency. SEOptimer at $29 to $59 a month is a rounding error in most agency budgets and does one job: make a website look audited and professional. Whatagraph at €199 to €699 a month is a real line-item decision that only pays for itself once an agency has enough accounts and enough channel complexity that manual data pulling has become a genuine operational cost. Comparing their price tags without comparing the scale of reporting problem each one solves misses the point of both tools.
Bottom line
Pick SEOptimer if the gap in your stack is a professional-looking audit for pitches and onboarding, and $29 to $59 a month is all the budget the problem deserves. Pick Whatagraph if you are past the point where spreadsheets and manual exports can keep up with 40+ marketing accounts across multiple clients, and €199 a month or more is a fair trade for a public API and genuine source aggregation. A growing agency will likely start with something SEOptimer-sized and graduate into Whatagraph-sized reporting infrastructure only once client volume actually demands it, not before.
Frequently asked questions
Is Whatagraph worth it for a small agency currently using SEOptimer?
Usually not yet. Whatagraph starts at €199/month and is built for agencies managing 15 or more accounts with real multi-channel reporting complexity. A small agency using SEOptimer for audits at $29 to $59/month is typically not generating enough reporting volume to justify Whatagraph's price until the client base grows substantially.
Does SEOptimer connect to Google Ads or Meta accounts like Whatagraph does?
No. SEOptimer audits a single website by crawling it directly; it does not connect to advertising or analytics accounts at all. Whatagraph is built specifically to connect to 40+ live marketing data sources, including Google Ads and Meta, which is the core feature SEOptimer does not attempt to replicate.
Which tool has an API included in its base price?
Whatagraph includes API access on every plan starting at €199/month. SEOptimer sells API access as a separate tier starting at $100/month, on top of whatever base plan you are already paying for, which makes SEOptimer's effective API cost land close to Whatagraph's despite a much lower starting price.
Can Whatagraph run the kind of GEO or LLM crawler audit that SEOptimer does?
No, Whatagraph has no site-auditing or GEO-checking capability. It is a data-blending and reporting platform for accounts you already manage, not a tool that crawls and scores a website. That audit function only exists in SEOptimer between these two products.
Why does Whatagraph cost so much more than SEOptimer?
Whatagraph's €199 to €699/month pricing reflects live connections to 40+ marketing data sources, source aggregation across multiple accounts, a public API, and unlimited reports and dashboards, all delivered continuously. SEOptimer's $29 to $59/month pricing reflects a single, on-demand audit with no live data connections, which is a materially smaller scope of product.
Do either SEOptimer or Whatagraph track brand visibility in AI answers like ChatGPT?
Neither does directly. SEOptimer's GEO checks confirm a site is technically readable by LLM crawlers at audit time, which is a readiness signal, not proof of citation. Whatagraph's AI feature is natural-language querying of connected marketing data, unrelated to AI-generated answers. Tracking actual AI citations requires a dedicated tool like AI Peekaboo.