SEOptimer Review
Website SEO and GEO audits across ~100 data points with white-label PDF reports and an embeddable lead-gen widget
SEOptimer is one of the most affordable white-label audit tools in the market, and the addition of GEO (generative engine optimization) checks gives it genuine relevance beyond traditional SEO. The main frustration is that API access costs $100 to $500 per month on top of the base plan, which is a steep jump for smaller agencies who want to automate reporting.
Pros and cons
- White-label PDF reports with custom branding on the $39/month plan
- GEO audit checks for LLM accessibility, identity signals, and citability
- Embeddable audit widget captures leads directly on your agency website
- Covers ~100 data points including on-page, technical, speed, and social
- Local SEO reporting add-on available for agencies with location-based clients
- API access is a separate product tier at $100 to $500 per month, not bundled with standard plans
- No ongoing rank tracking or AI visibility monitoring, only point-in-time audits
- GEO checks are relatively surface-level compared to dedicated AI visibility platforms
- No built-in CRM or client portal beyond the white-label PDF output
What is SEOptimer?
SEOptimer is a website audit platform that analyses a site across roughly 100 data points covering on-page SEO, technical health, page speed, mobile usability, security, social signals, and, more recently, generative engine optimization. It was built primarily for digital marketing agencies and freelance SEO consultants who need to produce client-ready audit reports without spending hours compiling data manually.
The platform generates PDF reports that can be white-labelled with your agency logo, colors, and contact details. There is also an embeddable audit widget you can drop on your own website to capture leads: a visitor enters their URL, runs the audit, and sees a gated summary that requires their email to access the full results. This lead-gen mechanic is one of the more practical features for growing agencies.
The GEO audit checks are a newer addition, covering whether a site is accessible to LLM crawlers, whether it has clear brand identity signals, and whether its content structure makes it citable in AI-generated answers. These checks do not replace a dedicated AI visibility monitoring tool, but they give a useful snapshot during onboarding audits.
Core features
SEO and GEO audit across ~100 data points
Each audit covers on-page elements (titles, meta descriptions, heading structure, alt text), technical SEO (crawlability, canonical tags, schema markup, sitemap), page speed (Core Web Vitals, render-blocking resources), and security (HTTPS, mixed content). The GEO layer checks whether the site is accessible to major LLM crawlers, has clear authorship and entity signals, and structures content in a way that supports AI citation. Results are scored and categorized by severity, making it easy to prioritize fixes.
White-label PDF reports
The White Label plan at $39/month lets you replace the SEOptimer branding entirely. You upload your logo, set your agency colors, add your contact details, and the output looks like a native deliverable from your team. Reports can be exported as PDF or shared via a live URL. This is the core reason most agencies choose SEOptimer over running audits manually in PageSpeed Insights or Screaming Frog.
Embeddable lead-generation audit widget
The $59/month plan unlocks an embeddable widget you can add to your agency website. Visitors type in their URL and run a free audit, but the full results require an email. This is a straightforward lead capture mechanism that works particularly well for agencies offering free SEO health checks as a prospecting tool. The widget is styled to match your brand and requires no coding to install.
SEO crawler and backlink monitoring
Beyond single-page audits, SEOptimer includes a site crawler for deeper technical analysis and a backlink monitor that tracks referring domains and link health over time. These are not as deep as Semrush or Ahrefs, but they cover the fundamentals needed for agency reporting without requiring a separate subscription.
Keyword research
SEOptimer includes a built-in keyword research tool that surfaces search volume, keyword difficulty, and related terms. It is positioned as a lightweight complement to the audit workflow rather than a replacement for dedicated keyword research platforms. For agencies using SEOptimer as an audit-first tool, this is useful for quick topic discovery during onboarding without switching tabs.
Pricing
| Feature | DIY SEO $29/mo | White Label $39/mo | White Label & Embedding $59/mo | API $100-$500/mo |
|---|---|---|---|---|
| White-label PDF reports | ✗ | ✓ | ✓ | ✓ |
| Embeddable audit widget | ✗ | ✗ | ✓ | ✓ |
| SEO crawler | ✓ | ✓ | ✓ | ✓ |
| Backlink monitoring | ✓ | ✓ | ✓ | ✓ |
| GEO audit checks | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
| Local SEO add-on | $29-$59/mo | $29-$59/mo | $29-$59/mo | Included |
Who it is for
You run a digital marketing agency and audits are either your primary offering or your primary prospecting tool. SEOptimer gives you a branded, 100-point audit at $39/month that looks professional to clients without the overhead of Screaming Frog plus a separate reporting tool.
Working solo with a handful of clients and need clean, client-ready audit reports without enterprise pricing. The DIY SEO plan at $29/month covers the audit depth most freelancers need, and upgrading to white-label is only $10/month more.
You want a lead magnet on your website that does something useful. The embeddable audit widget on the $59/month plan turns your homepage into a tool that captures email addresses in exchange for genuine value, without requiring a gated PDF or a landing page build.
Verdict
SEOptimer does one thing well: it produces clean, professional audit reports at a price that makes sense for small to mid-size agencies. The GEO checks add genuine relevance as clients start asking about AI visibility. Where it falls short is in monitoring depth and API access. If you need ongoing AI visibility tracking, you will need a separate tool. If you need to automate reports via API, the $100 per month entry point is a significant step up.
Frequently asked questions
Does SEOptimer offer a free plan or free trial?
SEOptimer does not have a permanent free tier on paid features, but you can run a basic audit on any URL without logging in from their homepage. A free trial is typically available before committing to a paid plan.
What does the GEO audit check specifically?
The GEO checks examine whether LLM crawlers like GPTBot and ClaudeBot can access the site, whether the site has clear entity and authorship signals, and whether the content structure is conducive to being cited in AI-generated answers. These are audit-level checks, not ongoing monitoring.
Can I remove all SEOptimer branding from client reports?
Yes, on the White Label plan ($39/month) and above, you can replace SEOptimer branding with your own logo, colors, and contact information. Reports look like they came from your agency.
Is the API suitable for automating client audit reports at scale?
The API starts at $100/month for up to 500 calls per month and goes to $500/month for 5,000 calls. It is functional for automation, but the price jump from the $59/month White Label plan is steep for smaller agencies. Larger agencies or software teams building audit tools on top of SEOptimer data will find more value here.
How does SEOptimer compare to Semrush for agency reporting?
SEOptimer is focused on audit reports and lead generation. Semrush is a much broader platform covering ongoing rank tracking, keyword research at scale, and AI visibility monitoring. SEOptimer is cheaper and simpler; Semrush is more powerful but costs significantly more and has a steeper learning curve. Many agencies use both: SEOptimer for onboarding audits, Semrush for ongoing tracking.