Scrunch AI Review

Category citation mapping

Scrunch AI tracks which prompts are generating AI citations across your entire category, not just for your brand. This gives you a view of the citation landscape: which types of content AI models consistently recommend in your niche, which competitors are being cited and for what, and where the white space is. Most tools skip this step and go straight to brand tracking, which means you are optimising without knowing what the optimal target looks like.

Industry prompt library

Scrunch AI includes pre-built industry prompts drawn from real AI query patterns. This is the fastest way to get meaningful citation data without spending weeks building a prompt set. On Core you track up to 125 unique prompts, with 5,000 AI responses a month, to cover specific brand or competitive queries alongside the industry baseline. Larger prompt volumes are an Enterprise conversation.

Persona-based citation analysis

Scrunch AI lets you segment citation data by user persona, filtering the prompt set to see which citation patterns emerge for different audience types. This is useful for brands that serve multiple buyer segments and need to understand whether AI answers are positioning them correctly for each one.

Page audit and content recommendations

Core includes five site audits and one page optimization a month, plus Insights & Recommendations.

Competitive citation share-of-voice

Across the same prompt set that maps category citations, Scrunch AI tracks your brand performance relative to competitors. You can see which prompts surface you versus which surface a competitor, and what the content or positioning difference is. This competitive layer sits on top of the category view rather than replacing it.

Building a content roadmap and need to understand what AI models reward in your category before investing in production. The category citation map tells you which formats and topics are consistently cited across AI answers in your niche, so you can build toward what is already working rather than guessing.

Running a structured AI visibility programme and want to understand the citation landscape before doubling down on brand tracking. The industry prompt library and page audit feature give you both the strategic view and the page-level action list without having to build everything from scratch.

Responsible for ensuring your brand is represented correctly in AI answers across multiple buyer personas. Scrunch AI lets you see how AI models position your brand for different audience types and which competitor is capturing citation share in each segment.