AdClarity vs Contify in 2026: cross-channel ad spend intelligence vs team-routed market intelligence
One tracks competitor ad spend and creative across display, video, social, and native, starting at $129 a month. The other routes product launches, pricing moves, and hiring signals to the right department through a Business News API, with no published price.
AdClarity
Contify- AdClarity covers display, video, social, and native ad channels with spend estimates and a creatives library. Contify does not track ad spend or ad creative at all; its signals are product, pricing, hiring, funding, and news events.
- AdClarity has public self-serve pricing from $129/month (Basic). Contify has no published pricing on any of its three tiers and requires a sales conversation to buy.
- Contify organizes intelligence into team-specific workspaces for strategy, product, marketing, and sales. AdClarity has a single dashboard built around ad and creative data with no equivalent team segmentation.
- AdClarity offers API access on its Team and Enterprise plans. Contify offers its Business News API starting on the Business tier, one step above its entry Starter tier.
- Contify aggregates from 80+ source types including job postings, patent filings, and government registers. AdClarity is scoped to paid advertising channels only.
- Neither tool publicly advertises a free trial. AdClarity does not mention one; Contify requires a sales-assisted pilot to access the platform at all.
AdClarity and Contify both sit under competitive intelligence, but they aggregate different kinds of signal for different buyers. AdClarity exists for paid media teams who need to know where competitors are spending across display, video, social, and native channels, which creatives are running the longest, and how share of voice shifts over time. Contify exists for B2B companies that need product launches, pricing changes, executive hires, and review sentiment automatically categorized and routed to strategy, product, marketing, and sales, with a Business News API for teams that want to build on top of it. If the question is "how is this competitor allocating ad budget across channels," AdClarity has the data and a public price list starting at $129 a month. If the question is "what did this competitor just announce, launch, or price," Contify is built for that, but expect a sales conversation before you see numbers.
The tools at a glance
AdClarity
See exactly where your competitors are spending their ad budgets across every channel
AdClarity is a competitive advertising intelligence platform covering display, video, social (including Facebook and Instagram), and native ad networks in one dashboard. The core use case is benchmarking: pick a competitor domain, and AdClarity surfaces where they are buying media, roughly how much they appear to be spending, which creatives have been running longest, and how their share of voice shifts over time.
The cross-platform view is what separates AdClarity from single-channel ad spy tools. Instead of checking display and social separately, AdClarity consolidates data into one timeline, so you can see a competitor shift media mix, test a new channel, or scale a campaign across platforms simultaneously. For performance teams justifying budget requests, that context is hard to replicate manually.
The trade-off is depth versus breadth of signal type. AdClarity only covers paid advertising; it has nothing to say about a competitor's product launches, executive hires, or customer sentiment. Pricing starts at $129 a month for Basic, but share of voice analysis and full channel coverage require the Advanced tier at $289 a month, and there is no publicly advertised free trial.
| Feature | Basic $129/mo | Advanced $289/mo | Team $349/mo | Enterprise Contact |
|---|---|---|---|---|
| Competitor tracking | Limited | Expanded | Full | Custom |
| Channel coverage | Display + Social | All channels | All channels | All channels |
| Creative library access | Yes | Yes | Yes | Yes |
| Share of voice analysis | No | Yes | Yes | Yes |
| API access | No | No | Yes | Yes |
Contify
Market and competitive intelligence platform with a Business News API and team-specific workspaces for strategy, product, marketing, and sales
Contify pulls competitive signals from hundreds of sources, company websites, press releases, job boards, patent databases, government registers, and review sites, then categorizes each one: product update, pricing change, executive hire, funding round, customer review. Each category routes to the team it matters to, so a product manager sees feature launches while a sales rep sees pricing moves and customer complaints, without either wading through the other's feed.
The Business News API is what turns Contify into a data layer rather than just another dashboard. Companies can pipe structured competitive events into Slack, internal BI tools, or a CRM instead of logging into a separate interface. That composability is Contify's real differentiator against simpler alert tools, and it is the reason technical teams choose it over a plain news aggregator.
The cost of that structure is access. There is no published pricing on any tier, no free trial, and onboarding runs through a sales-assisted process. Contify also has nothing to say about ad spend or creative strategy, the exact gap AdClarity is built to fill, so a company running both a serious paid media program and a formal competitive intelligence function will likely need both.
| Feature | Starter Contact for pricing | Business Contact for pricing | Enterprise Contact for pricing |
|---|---|---|---|
| Competitors tracked | Up to 5 | Up to 20 | Unlimited |
| Team workspaces | No | Yes | Yes |
| Business News API access | No | Yes | Yes |
| Job posting signals | No | Yes | Yes |
| Patent and regulatory tracking | No | No | Yes |
Head-to-head feature comparison
| Feature | AdClarity | Contify |
|---|---|---|
| Primary data type | Display, video, social, and native ad spend and creative | Product, pricing, hiring, funding, and news signals |
| Ad channel coverage | Display, video, social, native (full coverage on Advanced and up) | Not applicable, does not track ad spend |
| Creative library | Yes | No |
| Share of voice analysis | Yes (Advanced and up) | No |
| Team-specific workspaces | No | Yes |
| Source breadth beyond ads | No, ad channels only | Yes, 80+ source types |
| Structured API access | Yes (Team and Enterprise) | Yes (Business News API, Business and Enterprise tiers) |
| Review site monitoring | No | Yes (G2, Capterra, and similar) |
| Free trial | Not publicly advertised | No, sales-assisted pilot only |
| Starting price | $129/mo | Contact for pricing |
Which should you choose?
AdClarityContifyAdClarityContifyAdClarityContifyAdClarity and Contify only look comparable because both get labeled competitive intelligence. In practice they aggregate almost entirely different signal types: AdClarity is a paid-media specialist covering display, video, social, and native spend, while Contify is a company-events router covering product, pricing, hiring, and news, with nothing on ad data. Neither one substitutes for the other. The decision is not which platform is more capable in the abstract, it is whether your recurring competitive question is about ad budget allocation or about company-level moves that need to reach multiple departments.
Bottom line
Choose AdClarity if your team runs meaningful paid media budgets and needs to see competitor spend, creative, and share of voice across channels, starting at a known $129 a month. Choose Contify if the real need is routing product launches, pricing changes, and hiring signals to strategy, product, marketing, and sales without building a custom aggregation pipeline, and you are willing to go through a sales process to see pricing. Companies running both a serious ad program and a formal CI function should expect to need both tools rather than picking one to cover the other's job.
Frequently asked questions
Does Contify track competitor ad spend the way AdClarity does?
No, Contify does not track ad spend, ad creative, or channel-level media buying at all. Its signals are product updates, pricing changes, executive hires, funding announcements, and customer reviews. For competitive ad spend and creative data specifically, AdClarity is the tool built for that.
Can AdClarity tell me when a competitor launches a new product or changes their pricing page?
No, AdClarity is scoped to paid advertising channels: display, video, social, and native. It does not monitor product launches, pricing page changes, executive hires, or company news the way Contify does. The two tools cover genuinely different signal categories.
How accurate are AdClarity's ad spend estimates compared to a competitor's actual budget?
AdClarity's spend figures are modeled estimates, not audited numbers reported by advertisers, so they are most useful as directional signals, spotting trends and relative budget shifts, rather than as precise financial data.
Is Contify worth the sales process for a small startup with a handful of competitors?
Contify is built for companies distributing intelligence across multiple teams, so a small startup informally tracking two or three competitors may find the sales-led onboarding and lack of transparent pricing more overhead than the structured workspaces are worth. Simpler, self-serve tools are usually a better starting point until the team and the competitor list grow.
Does either AdClarity or Contify offer a free trial before committing to a paid plan?
Neither tool prominently advertises a self-serve free trial. AdClarity does not mention one publicly and typically requires a demo request. Contify has no free tier at all and gates access behind a sales-assisted pilot arrangement on every tier.
What is the Contify Business News API used for, and does AdClarity have an equivalent?
The Business News API delivers Contify's categorized competitive signals, product updates, pricing changes, hiring moves, in machine-readable format so developers can pull them into internal dashboards or CRM systems. AdClarity offers its own API on the Team and Enterprise plans, but it returns ad spend, creative, and share of voice data rather than company-event signals, so the two APIs are not interchangeable.