Adthena vs Use Poach in 2026: Enterprise search intelligence vs a Facebook Ad Library capture tool
Adthena maps paid-search markets, protects brands, and tracks advertiser activity across Google and AI-search surfaces. Use Poach preserves individual Facebook Ad Library examples as local files or Notion rows. Their overlap is almost entirely a researcher’s workflow.
Adthena
Use Poach- Adthena Whole Market View maps brand and generic paid-search markets, competitor activity, ad copy, and market movement.
- Use Poach captures ads a researcher already found in the public Facebook Ad Library; it does not publish its own discovery database or monitoring service.
- Use Poach Pro costs a one-time $67 and creates a 13-column database in the customer’s own Notion workspace.
- Adthena lists ChatGPT Ads Intelligence at $399 per month with a 21-day no-card trial and 200 prompts across a customer’s topics.
- Adthena Brand Market View includes brand-keyword monitoring, trademark protection, and ad-hijacking detection; Use Poach has no equivalent monitoring layer.
- Use Poach Free saves media and a metadata screenshot card to local disk, including visible copy, CTA, advertiser, URL, dates, and user tags.
This is not a conventional replacement decision. Adthena gives an advertiser or agency a market-level view of paid search, from competitor movement and generic keywords to brand protection and AI-search evidence. Use Poach begins only after a researcher has manually found a Facebook Ad Library ad: it saves the media and a metadata card locally, then adds a Notion database for a $67 lifetime Pro license. The sensible comparison is therefore scale and job. A team responsible for a large Google Ads market needs Adthena’s intelligence layer, while a paid-social strategist who wants to keep a small, owned reference collection needs Use Poach. Adthena’s published self-serve offer is $399 per month for ChatGPT Ads Intelligence; its core Google Ads products are custom programmes. Use Poach Free costs nothing. Neither replaces the other’s core job.
The tools at a glance
Adthena
Enterprise paid-search and AI-search intelligence for competitor mapping, brand protection, and market movement
Adthena is a paid-search intelligence platform for teams that need a market view rather than a folder of examples. Whole Market View maps brand and generic keywords using customer, competitor, and Google data, then shows competitor presence, share of voice, search terms, ad copy, estimated CPC and CTR modelling, and new market movement. It is aimed at an advertiser or agency that has recurring decisions about a defined search market and enough spend for those decisions to matter.
Brand Market View handles a different but related task: monitoring brand keywords, detecting possible ad hijacking and conquesting, and gathering evidence for removal workflows. It also lists fraud and phishing detection and brand-CPC savings insight. Adthena’s product language is careful about the work: a flagged ad is evidence to investigate, not an automatic legal finding. Use Poach does not compete here because it neither monitors a market nor identifies a competitor on its own.
The self-serve entry is ChatGPT Ads Intelligence at $399 per month. It has a 21-day trial, covers 200 prompts split across topics, and includes advertiser tracking, AI share of voice, trigger intelligence, competitor copy, benchmarks, and alerts. Brand Market View and Whole Market View are custom scoped, with Whole Market View directed at advertisers spending $1 million or more annually on Google Ads. Choose Adthena only if that intelligence will inform an ongoing paid-search programme.
| Feature | ChatGPT Ads Intelligence $399/month | Brand Market View Custom pricing | Whole Market View Custom pricing |
|---|---|---|---|
| Evaluation | 21-day free trial | Personalized demo | Personalized demo |
| Core coverage | 200 prompts across topics | Brand keywords | Brand and generic market keywords |
| Brand protection | ✗ | ✓ | ✓ |
| Google AI Overview monitoring | ✗ | ✗ | ✓ |
| API and MCP access | ✗ | ✗ | ✓ |
Use Poach
Chrome extension for preserving Facebook Ad Library ads as local files and optional Notion records
Use Poach solves a small, practical research problem: keep the Facebook Ad Library examples you have already found without leaving them in somebody else’s dashboard. The extension captures the selected ad’s image or video plus a screenshot card to local disk. That card records the visible headline, primary copy, CTA, advertiser, landing-page URL, dates, and researcher tags. It is a capture and reference workflow, not a search product that finds new competitors or advertises broad coverage.
Pro adds a direct Notion workflow rather than a hosted intelligence platform. For a one-time $67 payment, Use Poach creates a 13-column database in the customer’s Notion workspace and saves captures as native rows with their screenshots. The official privacy policy says captured ads, screenshots, Notion content, and Notion tokens are not sent to the licensing service. That ownership model can be attractive for one strategist or a lean team building a careful swipe file.
Its limits are explicit. The product works from the public Facebook Ad Library only. It does not publish TikTok, Google Ads, display, or native coverage, a proprietary archive, saved-search alerts, competitor watchlists, reports, or a campaign-management layer. Use it after discovery, not instead of discovery. A team that needs monitoring or cross-network research should select an intelligence platform first and use Use Poach only if local or Notion preservation is still the missing step.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save image or video | ✓ | ✓ |
| Metadata screenshot card | ✓ | ✓ |
| Research tags | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Adthena | Use Poach |
|---|---|---|
| Primary job | Paid-search market intelligence | Facebook Ad Library capture |
| Advertising coverage | Google Ads and AI-search surfaces | Public Facebook Ad Library only |
| Competitor discovery | Yes, market-specific | No, user finds the ad first |
| Brand monitoring and protection | Yes, Brand Market View | No |
| Local creative capture | No | Yes, local files and metadata card |
| Notion database sync | Not published | Yes, Pro |
| API or MCP access | API and MCP on Whole Market View | Not published |
| Published entry price | $399/mo ChatGPT Ads Intelligence | $0 Free, $67 lifetime Pro |
Which should you choose?
AdthenaAdthenaThese products meet at the researcher, not at the feature level. Adthena supports paid-search decisions by turning a market into monitored evidence. Use Poach keeps a single paid-social example after a person has found it. That makes Use Poach a possible companion to any research stack, but not a lower-priced substitute for Adthena. Conversely, buying Adthena to save a handful of Facebook references would be a costly mismatch of tool and task.
Bottom line
Pick Adthena for a substantial paid-search programme where competitor movement, brand protection, or Google and AI-search intelligence require regular attention. Pick Use Poach when the immediate need is to own and organise a small set of Facebook Ad Library captures, especially in Notion. Start Use Poach Free before paying the one-time $67 upgrade. Do not compare its lifetime price to Adthena’s monthly subscription without acknowledging that it provides neither market discovery nor monitoring.
Frequently asked questions
Can Use Poach find Facebook competitor ads the way an ad intelligence platform does?
Use Poach cannot find Facebook competitor ads on its own because it is documented as a capture extension for ads a researcher already found in the public Facebook Ad Library. It does not publish a proprietary database, advertiser discovery, saved-search alerts, or automatic competitor monitoring.
Should a Google Ads agency use Adthena or Use Poach for brand protection?
A Google Ads agency should use Adthena for brand protection because Brand Market View monitors brand keywords and lists trademark protection, ad-hijacking and conquesting detection, fraud and phishing detection, and evidence gathering. Use Poach has no published brand-monitoring or protection capability.
What does Use Poach Pro add beyond the free Chrome extension?
Use Poach Pro adds a 13-column database in the customer’s own Notion workspace and saves each selected capture as a native Notion row with its screenshot. The free extension already saves the ad media and a metadata screenshot card locally, so Pro is principally a Notion organisation upgrade.
How much does Adthena cost for ChatGPT advertiser monitoring in 2026?
Adthena lists ChatGPT Ads Intelligence at $399 per month with a 21-day free trial that requires no credit card. The reviewed plan covers 200 prompts split across the customer’s topics and includes advertiser tracking, AI share of voice, trigger intelligence, competitor copy, benchmarks, and alerts.
Can either Adthena or Use Poach manage my Facebook or Google Ads campaigns?
Neither Adthena nor Use Poach should be bought as a campaign-management console. Adthena supplies paid-search intelligence and recommendations, while Use Poach preserves selected Facebook Ad Library references; neither reviewed profile describes editing bids, budgets, audiences, or publishing campaigns.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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