AI Peekaboo vs Lumar in 2026: self-serve AI visibility API vs enterprise technical SEO and GEO bundle
Two tools built for different problems. AI Peekaboo is a self-serve AI visibility platform with a read and write API on every plan. Lumar is an enterprise platform that bundles technical SEO crawling, AI visibility tracking, site speed, and WCAG accessibility testing behind a sales call.
AI Peekaboo
Lumar- AI Peekaboo starts at $50/month Starter with self-serve signup. Lumar has no public pricing and requires a demo before you see a number.
- AI Peekaboo ships a read and write API on every plan. Lumar's FAQ confirms API access for data export, but does not describe a write API for triggering monitoring runs the way AI Peekaboo does.
- Lumar covers technical SEO crawling, Core Web Vitals monitoring, and WCAG 2.2 accessibility testing alongside its AI visibility layer. AI Peekaboo covers only AI visibility tracking; it does not crawl your site or test accessibility.
- AI Peekaboo includes white-label delivery with guest access links on every plan. Lumar's overview does not list white-label reporting as part of its published feature set.
- AI Peekaboo tracks five named AI surfaces. Lumar's AI visibility module monitors "major LLMs and search engines" without a published list of which platforms are covered.
- AI Peekaboo uses pay-per-prompt pricing that scales with usage. Lumar's single Enterprise tier is custom-priced per engagement.
- For agencies and consultants who need API access and client delivery without a sales cycle, AI Peekaboo is the operationally practical option. For large organizations that need crawling, accessibility, and AI visibility under one enterprise contract, Lumar is the more complete bundle.
If you are comparing AI Peekaboo to Lumar, the honest starting point is that they are not really solving the same problem. AI Peekaboo tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API on every plan from $50/month, no demo required. Lumar is a much bigger platform: technical SEO crawling, GEO and AEO visibility tracking, Core Web Vitals monitoring, and WCAG 2.2 accessibility testing, all bundled together and sold through an enterprise sales process with no public pricing. The comparison only makes sense if you are choosing between "a dedicated AI visibility tool with an API" and "one module inside a much larger enterprise platform," and this page is written for that decision.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Both a read and write API are included on every plan starting at $50/month, so you can pull visibility data into your own tools or trigger monitoring runs programmatically, without waiting on a sales call to find out if that is even possible.
The platform is built for agencies and consultants managing multiple client brands. White-label delivery with guest access links ships on every plan, so clients can view their visibility data without logging into AI Peekaboo directly, and pricing is per-prompt rather than per-seat, which keeps costs predictable as the client roster grows.
What AI Peekaboo does not do is crawl your site. There is no technical SEO audit, no accessibility testing, and no Core Web Vitals monitoring. It is a single-purpose tool for the AI visibility side of the problem, which is exactly the trade-off that makes it fast to set up and cheap to run compared to a bundled enterprise platform.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Lumar
Enterprise website optimization combining technical SEO, AI visibility, and accessibility
Lumar (formerly DeepCrawl) is an enterprise platform covering five areas: AI brand visibility monitoring for GEO and AEO, technical SEO crawling with AI-powered issue prioritization, site speed and Core Web Vitals tracking, WCAG 2.2 accessibility compliance testing, and custom analytics with AI-generated remediation code. The AI visibility piece sits alongside a full crawl engine rather than standing alone.
The crawl engine covers the standard technical SEO checklist, redirects, canonicals, hreflang, structured data, page depth, internal linking, with an AI layer that scores issues by likely impact so teams work the highest-priority fixes first. Accessibility testing against WCAG 2.2 is integrated directly into that same crawl workflow, which matters for enterprise legal and compliance teams that need one report covering both SEO and accessibility obligations.
Access is the trade-off. Every engagement requires a demo, pricing is never published, and the platform assumes a team with dedicated technical SEO staff to configure it. For organizations that need crawling, accessibility, and AI visibility under one contract and are prepared for a sales-led purchase, that breadth is the whole point of buying Lumar instead of stitching together several smaller tools.
| Feature | Enterprise Contact for pricing |
|---|---|
| Technical SEO crawling | ✓ |
| AI visibility (GEO/AEO) tracking | ✓ |
| Core Web Vitals monitoring | ✓ |
| WCAG 2.2 accessibility testing | ✓ |
| API access | Yes, for data export |
| Self-serve signup | ✗ |
Head-to-head feature comparison
| Feature | AI Peekaboo | Lumar |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Not publicly listed (described as "major LLMs and search engines") |
| Technical SEO crawling | No | Yes |
| Core Web Vitals monitoring | No | Yes |
| WCAG accessibility testing | No | Yes (WCAG 2.2) |
| Competitive share-of-voice | Yes | Not specified |
| API access | Read + Write, all plans | Yes, for data export |
| API supports write / trigger runs | Yes | Not specified |
| Looker Studio / BI connector | Yes, all plans | Not specified |
| White-label delivery | Yes, all plans | Not specified |
| Pay-per-prompt pricing | Yes | No |
| Self-serve signup | Yes | No, demo required |
| Starting price | $50/mo | Contact for pricing |
Which should you choose?
AI PeekabooLumarLumarLumarAI PeekabooAI PeekabooAI PeekabooAI Peekaboo and Lumar are not really competitors so much as different scopes of the same broader problem. AI Peekaboo is a focused, self-serve AI visibility tracker with an API on every plan from $50/month. Lumar is an enterprise platform where AI visibility is one of five modules, sold alongside technical SEO crawling, site speed monitoring, and WCAG accessibility testing through a sales-led process with no public pricing. Choosing between them is really a question of scope: do you need one capability fast and cheap, or all four capabilities under one enterprise contract.
Bottom line
Pick AI Peekaboo if AI visibility tracking is the specific gap you need to close, you want a read and write API from day one, and you would rather not sit through a demo to find out the price. Pick Lumar if your organization needs technical SEO crawling, Core Web Vitals monitoring, WCAG 2.2 accessibility testing, and AI visibility tracking delivered under one enterprise contract, and has the procurement capacity for a sales-led purchase. Many technical SEO teams end up running both: a crawler or Lumar for the audit and compliance work, AI Peekaboo for the lightweight, API-first AI visibility layer on top.
Frequently asked questions
Is AI Peekaboo a replacement for Lumar?
No, AI Peekaboo replaces only the AI visibility (GEO/AEO) tracking portion of what Lumar offers; it does not crawl your site, monitor Core Web Vitals, or test WCAG accessibility compliance the way Lumar does. Teams that need Lumar's full bundle should evaluate Lumar directly; teams that only need the AI visibility piece can use AI Peekaboo instead at a fraction of the cost and without a demo.
How much does Lumar cost compared to AI Peekaboo?
AI Peekaboo publishes pricing starting at $50/month for the Starter plan, while Lumar does not publish pricing at all and requires a sales conversation before you see a number. If price transparency matters to your evaluation process, AI Peekaboo is the only one of the two you can budget for without talking to sales first.
Does Lumar offer a read and write API like AI Peekaboo?
Lumar confirms API access for data export and integration with external reporting tools, but its published materials do not describe a write API for triggering monitoring runs programmatically the way AI Peekaboo does on every plan from $50/month. If a write API to trigger on-demand checks is a requirement, confirm the exact API scope directly with Lumar's sales team before assuming parity.
Which tool is better for agency client reporting without giving clients a login?
AI Peekaboo includes white-label delivery with guest access links on every plan, letting clients view their visibility data without an AI Peekaboo account. Lumar's published feature set does not list white-label reporting, so agencies specifically needing branded, login-free client views should confirm that capability with Lumar directly or default to AI Peekaboo.
Can AI Peekaboo test WCAG accessibility compliance the way Lumar does?
No, AI Peekaboo does not offer any accessibility testing; WCAG 2.2 compliance checking is one of Lumar's five core modules and is a meaningful reason enterprise teams choose Lumar over a single-purpose AI visibility tool. Teams that need accessibility compliance reporting alongside AI visibility tracking will need Lumar or a dedicated accessibility tool, not AI Peekaboo.
Is AI Peekaboo suitable for a large enterprise site the way Lumar is?
AI Peekaboo is built primarily for agencies, consultants, and in-house teams that want operational flexibility and API access rather than the broadest possible feature set, while Lumar is explicitly positioned for large organizations with dedicated technical SEO staff and enterprise compliance requirements. A large enterprise that only needs AI visibility tracking can still use AI Peekaboo, but one that needs crawling, accessibility, and speed monitoring under one contract will find Lumar the more complete fit.