AI Peekaboo vs Otterly.AI in 2026: API on every paid plan vs 15-prompt Lite cap
Two AI visibility tools with accessible entry points. One opens API access from $30/month. The other caps the Lite plan at 15 prompts with no API at all.
AI Peekaboo
Otterly.AI- AI Peekaboo includes a read and write API on every paid plan from $30/month. Otterly.AI Lite ($29/month) does not include API access or MCP integration at all; both are reserved for Standard ($189/month) and above. For teams that need programmatic data access on a budget, AI Peekaboo is the only option here that delivers that.
- Otterly.AI Lite is $29/month and includes monitoring across four AI engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are available as add-ons, and Lite includes AI Search Optimization with Recommendations. For solo marketers or small in-house teams who need this scope, Lite is an accessible starting point.
- Otterly.AI Lite includes 15 search prompts, while Standard includes 100 and Premium includes 400. AI Peekaboo plans start at $30/month and are configured from the brands, prompts, selected models, and check frequency you choose.
- AI Peekaboo includes white-label reports and share links from $100/month. Otterly.AI Agency Partners on Standard or Premium receive branded Google Looker Studio reports and multi-workspace support. Confirm the exact native white-label portal terms directly. For agencies that specifically need published native white-label and share-link terms, AI Peekaboo is the clearer option.
- Otterly.AI includes four engines on Lite, Standard, and Premium: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are paid add-ons. AI Peekaboo has five standard selectable model options, with Claude API and Microsoft Copilot available as add-ons. Compare the configured model mix and add-on price rather than assuming either platform includes every model on its entry plan.
- Otterly.AI includes AI Search Optimization with Recommendations, crawlability checks, and content checks in its published plan details. AI Peekaboo's technical GEO scope covers crawler-access and page checks alongside prompt and citation evidence. For teams prioritising Otterly's published optimization workflow, it is worth evaluating; for teams that need API access on every paid plan and white-label terms from $100/month, AI Peekaboo is the clearer fit.
If you are choosing an AI visibility tool in 2026 and budget matters, AI Peekaboo and Otterly.AI both provide accessible entry points. The split is in what you can do with the data after you have it. AI Peekaboo includes REST API and MCP access on every paid plan from $30/month, with white-label reports and share links from $100/month, and prices monitoring from the configuration you choose. Otterly.AI Lite includes 15 prompts and four AI engines, with Claude, Google AI Mode, and Gemini available as add-ons. API and MCP access begin at Standard ($189/month), which includes 100 prompts. The right pick depends on whether your team needs API and delivery on a low-cost plan, or prefers Otterly's Standard-tier workflow and fixed prompt allowance.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo lets teams configure monitoring across its five standard model options: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Beyond the dashboard, you get REST API and MCP access on every paid plan, so you can pull data into your own tools or trigger monitoring runs programmatically. The prompt-level data shows which questions are surfacing your brand in AI answers and which are not.
The pricing model is built around prompt volume rather than seat count. You pay per prompt, which means the cost scales with actual usage. Agencies managing multiple brands can set different monitoring frequencies per client, and white-label views with guest access links mean you can deliver reports without adding another platform to your clients' workflow.
Generative Engine Optimization (GEO) is the central use case: prompt-level citation data, content gap analysis, and the ability to share branded reports with clients. The main trade-off versus Otterly.AI is configured model coverage and optimization workflow. AI Peekaboo offers five standard selectable model options and verified technical GEO checks for crawler access and page details. Otterly.AI publishes AI Search Optimization with Recommendations plus crawlability and content checks, so evaluate the workflow that best matches your programme.
| Feature | Pay for what you track From $30/mo |
|---|---|
| How the price is set | Brands, prompts, AI models and check frequency you choose |
| AI models | Five standard selectable options: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Add-on models | Claude, Microsoft Copilot |
| Team members | Unlimited |
| REST API and Looker Studio | Included on paid plans |
| White-label reports and share links | From $100/mo |
| Free trial | 14 days for eligible new workspaces with at least 10 prompts per brand and a verified monthly list price below $100, card required |
Otterly.AI
Track brand visibility across 4 included AI engines from $29/month, with API and MCP support from Standard
Otterly.AI is an AI search monitoring platform that includes tracking across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are available as paid add-ons. It positions itself as a Generative Engine Optimization (GEO) tool and publishes AI Search Optimization with Recommendations.
At $29/month for the Lite plan, you get tracking across four included AI engines, answer ranking monitoring, citation link analysis, and AI Search Optimization with Recommendations. Claude, Google AI Mode, and Gemini are available as add-ons. Compare the final configured price and model mix with alternatives rather than assuming Lite is the lowest-priced option in the category.
The trade-off is that workflow integration requires the Standard plan at $189/month. The Lite plan gives you a 15-prompt cap, a monitoring dashboard, and a GEO audit, but no API access and no MCP integration. Teams who want to pull data into their own tools or connect Otterly to an agent stack will need to upgrade. For solo marketers or small in-house teams who just need visibility data without the technical plumbing, the Lite plan is hard to beat on price.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo |
|---|---|---|---|
| AI models tracked | 4 included, with Claude, Google AI Mode, and Gemini as add-ons | 4 included, with Claude, Google AI Mode, and Gemini as add-ons | 4 included, with Claude, Google AI Mode, and Gemini as add-ons |
| Tracked prompts | 15 | 100 | 400 |
| GEO audit | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ |
| Answer ranking monitoring | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ |
| White label | ✗ | Agency Partners: branded Google Looker Studio reports | Agency Partners: branded Google Looker Studio reports |
Head-to-head feature comparison
| Feature | AI Peekaboo | Otterly.AI |
|---|---|---|
| AI engines tracked | Five standard selectable options: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Included: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot. Add-ons: Claude, Google AI Mode, Gemini |
| Competitive share-of-voice | Yes | Yes (domain ranking) |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes | Yes (GEO audit with optimization recommendations) |
| Category intelligence | Confirm category-intelligence availability directly | Confirm category-intelligence availability directly |
| AEO content generation | Confirm AEO content-generation availability directly | AI Search Optimization with Recommendations; confirm content-generation availability directly |
| Crawler / AI bot log access | Technical GEO checks crawler access and page details | Crawlability checks and audit, confirm crawler-log availability directly |
| Page content audits | Technical GEO page checks | Content Check & Audit |
| API access | Read + Write, paid plans | Standard and Premium only ($189/mo+) |
| Looker Studio / BI connector | Yes, paid plans | Agency Partners: branded Google Looker Studio reports |
| White-label delivery | From $100/mo | Agency Partners: branded Google Looker Studio reports |
| Pay-per-prompt pricing | Yes | No (fixed tier pricing) |
| Agency multi-brand support | Yes | Lite: 1 workspace with unlimited brands; Standard and Premium: unlimited workspaces |
| Starting price | From $30/mo | $29/mo |
Which should you choose?
AI PeekabooAI PeekabooOtterly.AIOtterly.AIOtterly.AIAI PeekabooAI PeekabooBoth tools are AI visibility platforms with accessible entry points. The decision is API access, configured model coverage, and prompt allowance. AI Peekaboo includes REST API and MCP access on every paid plan from $30/month, configures monitoring by the brands, prompts, selected models, and cadence you choose, and unlocks white-label reports and share links from $100/month. Otterly.AI includes four engines with three optional add-ons, offers AI Search Optimization with Recommendations, and provides 15, 100, or 400 prompts on Lite, Standard, and Premium respectively. If you need API and published native white-label terms on a low-cost plan, AI Peekaboo is the clearer fit. If Otterly's optimization workflow and fixed plan allowances suit your needs, Standard adds API and MCP at $189/month.
Bottom line
AI Peekaboo and Otterly.AI both offer accessible entry points, but they emphasize different workflows. AI Peekaboo is a clear option for agencies and teams that need REST API and MCP access on every paid plan, published white-label terms from $100/month, and configurable monitoring. Otterly.AI is an option for solo marketers and small in-house teams who want a $29 entry point with four included engines, optional additional models, and AI Search Optimization with Recommendations, then can upgrade to Standard at $189/month for API and MCP access.
Frequently asked questions
How does AI Peekaboo compare to Otterly.AI for teams on a budget?
Otterly.AI Lite starts at $29/month and includes four AI engines, with Claude, Google AI Mode, and Gemini available as add-ons, plus AI Search Optimization with Recommendations. AI Peekaboo plans also start at $30/month and offer five standard selectable model options, REST API and MCP access from day one, and white-label reports and share links from $100/month. If your monitoring needs are narrow and you do not need API access yet, Otterly.AI Lite is a legitimate low-cost option. If you need API and published native white-label terms on day one, AI Peekaboo is the clearer fit.
Is Otterly.AI worth the cost compared to AI Peekaboo?
It depends on what you need. Otterly.AI Lite costs $29/month with 15 prompts and no API access, while Standard at $189/month includes 100 prompts plus API and MCP access. AI Peekaboo plans start at $30/month with REST API and MCP access on every paid plan and white-label reports and share links from $100/month. Lite supports one workspace with unlimited brands, so it is not restricted to a single brand. If you need API access on a budget, AI Peekaboo is the clearer option.
How much does Otterly.AI cost compared to AI Peekaboo?
Otterly.AI starts at $29/month for Lite with 15 prompts, four included engines, and no API; $189/month for Standard with 100 prompts, API, and MCP; and $489/month for Premium with 400 prompts. Claude, Google AI Mode, and Gemini are paid add-ons. AI Peekaboo plans start at $30/month and are configured from brands, prompts, selected models, and check frequency, with REST API and MCP access on every paid plan. For teams that want API access on a low-cost plan, AI Peekaboo is the clearer fit. For teams that only need monitoring, Otterly.AI Lite is a low-cost entry point.
Which AI visibility tool has the best API access for multi-client agencies?
AI Peekaboo is a clear fit for agencies that need REST API and MCP access on every paid plan from $30/month, plus white-label reports and share links from $100/month. Otterly.AI provides API and MCP access from Standard ($189/month), and its Agency Partners on Standard or Premium receive branded Google Looker Studio reports and multi-workspace support. Confirm the exact native Otterly white-label portal terms directly, so AI Peekaboo has clearer published terms for that specific workflow.
Can I use Otterly.AI Lite for client reporting?
Otterly.AI Lite does not include API access or MCP integration. It includes detailed reports and export, while Agency Partners on Standard or Premium receive branded Google Looker Studio reports. Confirm native white-label availability and terms directly. For agencies that want published native white-label report and share-link terms on a budget, AI Peekaboo is the clearer fit, with REST API and MCP access from $30/month and white-label reports and share links from $100/month.
Which tool is best for Generative Engine Optimization (GEO) workflows on a budget?
Both platforms support GEO programmes, but they emphasize different things. Otterly.AI ships a built-in GEO audit with optimization recommendations on Lite, Standard, and Premium. AI Peekaboo focuses on prompt-level citation data, content gap analysis, and the ability to deliver that data via API from $30/month and white-label views from $100/month. Choose Otterly.AI if the audit is the priority. Choose AI Peekaboo if delivery and API on a budget are the priority.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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