AI Peekaboo vs Profound in 2026: Self-serve API and Enterprise evaluation
API access on every paid plan, or a custom Enterprise plan with up to 9 answer engines: which trade-off fits your workflow?
AI Peekaboo
Profound- AI Peekaboo gives you a read and write API on every paid plan from $30/month, with Looker Studio on every paid plan and white-label delivery on plans from $100/month. You do not need a sales call to start, and you can ship a working visibility programme this week.
- Profound Enterprise can track up to 9 answer engines and offers AI Marketer Agents for recurring marketing work. Agent Analytics uses server logs to analyze AI crawler activity and traffic, including crawl timing.
- Profound offers a self-serve Agency Growth plan, while its brand Enterprise packages are custom-quoted. AI Peekaboo is self-serve. For teams that want to evaluate today and commit quickly, both provide a self-serve route.
- Profound's brand pricing lists API access for Enterprise and none for Trial; current Agency Growth API terms require confirmation. AI Peekaboo includes REST API and MCP access on every paid plan, which suits GEO workflows that depend on programmatic data delivery into client dashboards.
- If connecting citation behaviour to crawl timing is part of your programme, Profound Agent Analytics can show when, how often, and which AI bots access your content. AI Peekaboo's technical GEO scope covers crawler access and page checks.
- Profound offers a self-serve Agency Growth plan with 400 credits per month per client workspace. Confirm its current white-label and client-access terms during evaluation, while AI Peekaboo unlocks white-label reports and share links from $100/month.
If you are weighing AI Peekaboo against Profound, you are choosing between configurable self-serve monitoring and Profound's Trial, custom Enterprise, and self-serve Agency Growth routes. AI Peekaboo can connect paid plans through MCP or the REST API and unlocks white-label reports and share links from $100/month. Profound's brand Trial runs 50 recommended prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews, while Enterprise can track up to nine answer engines. Its current brand pricing lists API access for Enterprise, while current Agency Growth API terms require confirmation. The right pick depends on whether your priority is operational flexibility on a standard plan or Enterprise model coverage and tailored onboarding.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo lets teams configure monitoring across its five standard model options: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. The platform is self-serve, and its price is configured by brands, prompts, selected AI models, and monitoring cadence rather than seats. This lets agencies add client brands or consultants expand their roster with a configuration that matches their monitoring needs.
Beyond the dashboard, AI Peekaboo ships a read and write API on every paid plan from $30/month. The read API pulls visibility data into Looker Studio or any BI tool, while the write API triggers monitoring runs programmatically. For Generative Engine Optimization (GEO) programmes that need visibility data flowing into existing reporting stacks or triggering automated workflows, this is the differentiator that usually decides the comparison.
White-label reports and share links unlock from $100/month. You can deliver branded AI visibility reports to clients without them needing an AI Peekaboo login, which removes a platform from the client relationship and makes the report feel like part of the agency retainer. AI Peekaboo's technical GEO scope covers crawler access and page checks, while Profound Agent Analytics uses server logs to analyze AI crawler activity. Confirm how Marketing Agents fit your workflow during evaluation.
| Feature | Pay for what you track From $30/mo |
|---|---|
| How the price is set | Brands, prompts, AI models and check frequency you choose |
| AI models | Five standard selectable options: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Add-on models | Claude, Microsoft Copilot |
| Team members | Unlimited |
| REST API and Looker Studio | Included on paid plans |
| White-label reports and share links | From $100/mo |
| Free trial | 14 days for eligible new workspaces with at least 10 prompts per brand and a verified monthly list price below $100, card required |
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound's current brand offering pairs a seven-day Trial of 50 recommended prompts run daily across ChatGPT, Gemini, and Google AI Overviews with custom Enterprise packages tracking up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, and Exa Search.
Profound offers AI Marketer Agents for recurring marketing work, including research, writing, reporting, and collaboration. Agent Analytics uses server logs to analyze AI crawler activity and traffic. For in-house content teams that want insight and execution in the same platform, those layers can be decisive.
The buying process differs by plan. Brand Enterprise uses a custom quote and includes tailored prompt tracking, dedicated support, and Enterprise options such as SSO/SAML. Brand pricing lists API access for Enterprise and none for Trial, while Agency Growth is self-serve and includes 400 credits per month per client workspace. Confirm Agency Growth API, white-label, and client-access terms before selecting that route.
| Feature | Free trial Free (7 days) | Enterprise Custom |
|---|---|---|
| Answer engines tracked | 3 engines | Up to 9 |
| Unique prompts tracked | 50, recommended set (not customizable) | Custom |
| Team seats | Unlimited | Unlimited |
| CSV / JSON exports | ✗ | ✓ |
| API access | ✗ | ✓ |
| SSO / SAML | ✗ | ✓ |
| Dedicated Slack support | ✗ | Custom |
Head-to-head feature comparison
| Feature | AI Peekaboo | Profound |
|---|---|---|
| AI engines tracked | Five standard selectable options: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes | Yes |
| Category intelligence | Confirm category-intelligence availability directly | Partial (prompt volume intelligence) |
| AEO content generation | Confirm AEO content-generation availability directly | Yes (Marketing Agents) |
| Crawler / AI bot log access | Technical GEO checks crawler access and page details | Agent Analytics server-log AI crawler analysis |
| Page content audits | Technical GEO page checks | Confirm page-audit availability directly |
| API access | Read + Write, paid plans | Brand Enterprise; Agency Growth terms require confirmation |
| Looker Studio / BI connector | Yes, paid plans | Confirm Looker Studio or BI connector availability directly |
| White-label delivery | From $100/mo | Requires confirmation |
| Pay-per-prompt pricing | Yes | Confirm usage-based pricing terms directly |
| Agency multi-brand support | Yes | Agency Growth: 400 credits per month per client workspace |
| Starting price | From $30/mo | Enterprise custom; confirm Agency Growth pricing directly |
Which should you choose?
AI PeekabooProfoundAI PeekabooProfoundAI PeekabooProfoundAI PeekabooAI Peekaboo is the cleaner fit when API access, white-label delivery, and self-serve setup are the deciding criteria. Profound Enterprise offers up to nine answer engines, tailored prompt tracking, AI Marketer Agents, and Agent Analytics for server-log AI crawler analysis. Brand Enterprise is custom-quoted and its pricing lists API access, while Agency Growth is self-serve for client work. Confirm Agency Growth API, white-label, client-access, and billing terms directly.
Bottom line
The two tools solve different problems well. AI Peekaboo answers how visibility data moves into the rest of your workflow on a standard plan. Profound offers a brand Trial, custom Enterprise coverage of up to nine answer engines, AI Marketer Agents, and Agent Analytics with server-log crawler analysis. If you need the data to travel, AI Peekaboo. If you need Enterprise model coverage, agent workflows, and crawler analysis, evaluate Profound.
Frequently asked questions
How does AI Peekaboo compare to Profound for self-serve teams?
AI Peekaboo is fully self-serve with plans starting at $30/month and no sales call required. Profound's Enterprise offering uses custom tailored packages and structured onboarding, while Agency Growth is self-serve. For teams that want to evaluate and start today, both offer a self-serve path.
Which AI visibility tool has the best API access, AI Peekaboo or Profound?
AI Peekaboo includes REST API and MCP access on every paid plan from $30/month, which suits agencies and data teams that need programmatic workflows. Profound's brand pricing lists API access for Enterprise and none for Trial; current Agency Growth API terms require confirmation, so confirm the agency route before deciding.
Which tool tracks more AI engines, AI Peekaboo or Profound?
Profound Enterprise can track up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, and Exa Search. AI Peekaboo offers five standard selectable model options, with Claude API and Microsoft Copilot available as add-ons. If Enterprise model coverage is the deciding requirement, Profound is the stronger fit.
How much does Profound cost compared to AI Peekaboo?
Profound offers a seven-day brand trial alongside Enterprise options and a self-serve Agency Growth plan. Its Enterprise plan uses custom pricing. AI Peekaboo starts at $30/month with API and Looker access on every paid plan, while white-label delivery starts from $100/month.
Is Profound worth the cost for agencies?
Profound offers a self-serve Agency Growth plan with 400 credits per month per client workspace. Its current white-label, guest-access, and API terms for that agency route require confirmation. AI Peekaboo explicitly includes REST API and MCP access on paid plans, then unlocks white-label reports and share links from $100/month, making its published terms clearer for that workflow.
What is crawler log access and why does it matter when comparing these two tools?
Crawler-log access can show when AI bots last visited specific pages, helping teams investigate crawl timing beside visibility changes. Profound Agent Analytics uses server logs to analyze AI crawler activity and traffic. AI Peekaboo's technical GEO scope covers crawler access and page checks. If the crawl-to-citation relationship is central to your programme, confirm the reporting depth during evaluation.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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