AI Peekaboo vs SE Ranking in 2026: AI-visibility specialist with a write API vs full SEO suite with AI tracking bundled in
AI Peekaboo tracks AI visibility only, with a read/write API and white-label on every plan from $50/month. SE Ranking is a complete SEO suite (keyword research, rank tracking, site audits, backlinks) with AI visibility tracking included from €87.20/month.
AI Peekaboo
SE Ranking- AI Peekaboo Starter is $50/month with a read and write API and white-label on every plan. SE Ranking Core is €87.20/month and includes AI visibility tracking, white-label reporting, and API access in the same tier, plus keyword research, rank tracking, and site audits AI Peekaboo does not offer.
- AI Peekaboo tracks 5 AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode), the same five SE Ranking tracks.
- AI Peekaboo exposes both a read and a write API on every plan, letting you trigger monitoring runs programmatically. SE Ranking's API covers the full platform but is not built around triggering AI visibility runs on demand.
- SE Ranking includes keyword research, rank tracking, site audits, and backlink monitoring in the same subscription. AI Peekaboo has none of these.
- AI Peekaboo prices per prompt, so cost scales with actual AI visibility usage. SE Ranking prices as a flat suite fee per tier regardless of how much of the AI tracking module you use.
- Both tools include white-label delivery on every plan, AI Peekaboo via guest access links and SE Ranking via full branded platform reports covering AI visibility, rankings, backlinks, and site health together.
AI Peekaboo and SE Ranking are not really solving the same problem, which is exactly why this comparison keeps coming up. SE Ranking is a full SEO suite: keyword research, rank tracking, site audits, backlink monitoring, and content tools, with AI visibility tracking across five models bundled in from €87.20/month. AI Peekaboo does one thing, AI visibility tracking, and does it with a read and write API and white-label delivery on every plan starting at $50/month, but it has no keyword research, no rank tracker, and no site audit crawler at all. If you are choosing between the two as a full SEO platform decision, SE Ranking wins by default because AI Peekaboo is not trying to be one. If the decision is narrower, specifically which tool gives you deeper AI visibility tooling and API access, AI Peekaboo is built for that job in a way SE Ranking's bundled module is not.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, and that is the entire scope of the product. There is no keyword research module, no rank tracker, no site auditor. What you get instead is depth on the one job: a read and write API on every plan from $50/month, so you can pull visibility data into your own tools or trigger a monitoring run on demand rather than waiting for the next scheduled check.
The pricing model is per-prompt rather than per-seat or flat-tier, which matters for agencies running AI visibility for a subset of client accounts rather than all of them. Add a client, pay for the prompts that client needs, nothing more. White-label guest access links ship on every plan too, so a client can see their own AI visibility data without an AI Peekaboo login and without you building a custom report layer around it.
Founded by Filipe Duarte and John Rice, AI Peekaboo is built for the specific moment where AI visibility tracking outgrows what a bundled SEO suite module offers, not as a replacement for the suite itself. Pair it with an existing SEO platform rather than expecting it to cover keyword research or technical audits.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
SE Ranking
Full SEO suite with AI visibility tracking, content tools, and white-label reporting for agencies
SE Ranking is a complete SEO platform that happens to also track AI visibility, rather than an AI visibility tool that happens to also do SEO. Keyword research, rank tracking with daily updates, technical site audits across 140+ issue types, backlink monitoring, and AI-powered content writing all live in the same subscription, and the AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode sits alongside them in one dashboard.
For an agency that would otherwise be running three or four separate subscriptions, having AI visibility bundled into a platform they already pay for is the actual value proposition, not the AI tracking module's depth in isolation. The white-label reporting is genuinely polished (SE Ranking built its agency features before AI visibility was a category) and it covers the full platform, not just the AI data, so a client report can show rankings, backlinks, and AI citations together.
The tradeoff against a specialist tool is coverage depth on the AI side specifically. Five models is competitive but not the widest in the market, and there is no write API dedicated to triggering AI visibility runs, the API covers the platform broadly rather than giving granular control over the AI tracking workflow the way AI Peekaboo's does.
| Feature | Core €87.20/mo | Growth €188.00/mo | Enterprise Custom pricing |
|---|---|---|---|
| AI visibility tracking | ✓ | ✓ | ✓ |
| AI models tracked | 5 | 5 | 5 |
| Keyword research | ✓ | ✓ | ✓ |
| Site audits | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| AI content tools | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | AI Peekaboo | SE Ranking |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Keyword research | No | Yes |
| Rank tracking | No | Yes |
| Site audits | No | Yes |
| Backlink monitoring | No | Yes |
| AI content generation tools | No | Growth tier and above |
| API access | Read + Write, all plans | Yes, all plans |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes | Yes, all plans |
| Pay-per-prompt pricing | Yes | No |
| Agency multi-brand support | Yes | Yes |
| Starting price | $50/mo | €87.20/mo |
Which should you choose?
AI PeekabooSE RankingAI PeekabooSE RankingAI PeekabooSE RankingAI PeekabooThis comparison only makes sense once you separate two different questions: which tool should run your whole SEO program, and which tool should track AI visibility specifically. On the first question, SE Ranking wins without much argument, AI Peekaboo simply does not have keyword research, rank tracking, or site audits, so it cannot be your only SEO tool. On the second question, AI Peekaboo's write API and pay-per-prompt pricing give it an edge for teams whose AI visibility needs have outgrown a bundled module, even though both tools track the same five AI engines. Most agencies end up choosing SE Ranking as the platform and adding AI Peekaboo only if the AI tracking specifically becomes a bottleneck, not the other way around.
Bottom line
Pick SE Ranking if you need one subscription that covers keyword research, rank tracking, site audits, backlinks, and AI visibility together, starting at €87.20/month. Pick AI Peekaboo if AI visibility tracking is the only piece you need and you want a write API plus pay-per-prompt pricing on top of an SEO stack you already have, starting at $50/month. Running both together is a legitimate setup for agencies whose AI visibility workload has outgrown SE Ranking's bundled module, but neither tool replaces the other outright.
Frequently asked questions
Is AI Peekaboo a replacement for SE Ranking or just an add-on?
AI Peekaboo is not a replacement for SE Ranking, it has no keyword research, rank tracking, or site audit functionality at all. It works as an add-on specifically for AI visibility tracking, giving you a write API and pay-per-prompt pricing that SE Ranking's bundled AI module does not offer, but you would still need SE Ranking or another SEO suite for the rest of your SEO workflow.
Does SE Ranking track the same AI models as AI Peekaboo?
Yes, both tools track the same five AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Neither one has a coverage advantage over the other on model breadth, so the decision comes down to API depth, pricing structure, and whether you need the rest of SE Ranking's SEO suite.
Which tool has a write API for triggering AI visibility checks on demand?
AI Peekaboo is the one built for this specifically, with a read and write API on every plan from $50/month that lets you trigger monitoring runs programmatically rather than waiting for the scheduled check. SE Ranking's API covers the full platform, including AI visibility data retrieval, but it is not built around on-demand triggering of AI tracking runs the way AI Peekaboo's is.
Is SE Ranking worth it if I only care about AI visibility and not the rest of the SEO suite?
Probably not on its own, if AI visibility is genuinely the only thing you need, you would be paying €87.20/month for a keyword research module, rank tracker, and site auditor you never open. AI Peekaboo at $50/month Starter is cheaper and built specifically for AI visibility tracking with a deeper API, though you lose the bundled SEO functionality entirely.
Can I use AI Peekaboo and SE Ranking together for the same client?
Yes, and it is a reasonable setup for agencies that want SE Ranking's keyword research and rank tracking alongside AI Peekaboo's deeper AI visibility API and pay-per-prompt pricing. The overlap is limited to the AI tracking module itself, so you would effectively be choosing AI Peekaboo's AI data over SE Ranking's bundled AI module while keeping SE Ranking for everything else.
Which tool is cheaper for a small agency running AI visibility for two or three clients?
AI Peekaboo's pay-per-prompt pricing at $50/month Starter is usually cheaper for a small AI visibility workload, since SE Ranking's €87.20/month Core is a flat suite fee regardless of how many clients you are tracking AI visibility for. If those two or three clients also need keyword research or rank tracking, SE Ranking's bundled pricing starts to look better since one subscription covers everything.