AI Peekaboo vs Zutrix in 2026: AI-visibility specialist vs all-in-one SEO platform
Two different approaches to tracking AI search visibility. AI Peekaboo is the focused AI visibility tool with API and white-label from $50/month. Zutrix is an all-in-one SEO platform that bundles rank tracking, audits, backlinks, and AI visibility at contact-only pricing.
AI Peekaboo
Zutrix- AI Peekaboo is $50/month Starter with published pricing, no demo call, full API access, and white-label on all plans. Zutrix is contact-only pricing with a full all-in-one SEO platform.
- AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode (five engines). Zutrix tracks Claude, Gemini, and GPT-5, plus traditional Google rankings, technical audits, backlinks, and keyword research.
- AI Peekaboo specializes in AI visibility monitoring and white-label delivery for agencies managing multiple client brands. Zutrix is a generalist platform built for in-house teams or agencies that want everything bundled in one subscription.
- For agencies managing multiple client brands that specifically need white-label AI visibility reports, AI Peekaboo is operationally practical. For single-vendor consolidation across rank tracking, audits, and backlinks plus AI visibility, Zutrix is the simpler buy.
- AI Peekaboo uses pay-per-prompt pricing that scales with usage, meaning the same $50/month can cover one brand or ten brands depending on prompt volume. Zutrix pricing is not published, but all-in-one platforms typically use fixed tier pricing.
- AI Peekaboo requires a separate tool for rank tracking, audits, or backlink analysis if those are needed. Zutrix bundles all of that, removing switching costs between tools but requiring sales engagement to evaluate pricing and fit.
If you are evaluating AI search visibility tools and comparing AI Peekaboo to Zutrix, the difference is in product shape and commercial model. AI Peekaboo is a specialist: it tracks five AI models (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode) with a read and write API on every plan from $50/month Starter, white-label guest access links on all tiers, pay-per-prompt pricing that scales across multiple brands, and no demo call required. Zutrix is an all-in-one platform: it combines rank tracking across Google, AI visibility monitoring across Claude, Gemini, and GPT-5, technical site audits covering 200+ checks, backlink analysis, keyword research with AI-assisted algorithms, white-label reports, and API access, but requires a contact-sales conversation before any pricing is visible. The right pick depends on whether you want a focused tool for AI visibility with self-serve pricing and white-label delivery, or a comprehensive SEO suite where AI visibility is one of several integrated features.
The tools at a glance
AI Peekaboo
AI visibility specialist with read/write API, white-label delivery, and pay-per-prompt pricing
AI Peekaboo tracks where your brand appears in AI-generated answers across five models (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode). Unlike most monitoring tools that focus on read-only dashboards, AI Peekaboo gives you both a read and write API on every plan, making it practical for agencies and consultants who need to automate workflows and pipe data into client reporting systems.
The platform was built with agencies and consultants in mind. You can manage multiple client brands under one account with different monitoring frequencies per client. Pay-per-prompt pricing means the cost scales with actual usage rather than seat count or fixed tier limits. White-label guest access links ship on every tier, which lets you deliver branded visibility reports to clients without requiring them to log into another platform.
Founder Filipe Duarte designed AI Peekaboo as the operationally practical option for teams that need visibility data to move into dashboards, client reports, and custom workflows. The focused scope (AI visibility only, no rank tracking or audits) means you pair it with a traditional rank tracker if both metrics are needed. For teams that have already decided AI visibility is a priority and need programmatic access plus white-label delivery, AI Peekaboo is the faster path than evaluating Zutrix through a sales call.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
| Traditional rank tracking | ✗ | ✗ | ✗ |
| Technical audits | ✗ | ✗ | ✗ |
| Backlink monitoring | ✗ | ✗ | ✗ |
Zutrix
All-in-one SEO platform with rank tracking, backlinks, audits, and AI visibility bundled
Zutrix is a comprehensive SEO platform that bundles rank tracking (Google positions across desktop, mobile, and local map pack), technical audits (200+ checks), backlink monitoring, keyword research with AI-assisted algorithms, and AI visibility tracking across Claude, Gemini, and GPT-5 into a single workspace. Unlike tools that bolt on AI visibility as an afterthought, Zutrix treats it as a first-class feature.
The platform targets agencies and in-house SEO teams that want to consolidate multiple tool subscriptions into one. White-label reporting with full agency branding controls is built in, which means agencies can deliver branded dashboards and PDFs without engineering a separate reporting layer. The API gives developers programmatic access to rank data, audit results, keyword metrics, and visibility data for custom dashboards and automation.
The main friction is procurement overhead. Pricing is not published on the website, which means a conversation with sales is required before you can see costs or run a trial. For enterprise teams accustomed to contact-sales workflows this is normal; for lean teams or consultants evaluating tools in an afternoon, it is a real barrier. For organizations that want everything bundled and have the capacity for a sales conversation, Zutrix is worth the engagement.
| Feature | Custom Contact for pricing |
|---|---|
| Traditional rank tracking | ✓ |
| AI visibility tracking | ✓ |
| AI models tracked | 3 (Claude, Gemini, GPT-5) |
| Technical site audits | ✓ |
| Backlink monitoring | ✓ |
| Keyword research | ✓ |
| White-label reports | ✓ |
| API access | ✓ |
| Self-serve pricing | ✗ |
Head-to-head feature comparison
| Feature | AI Peekaboo | Zutrix |
|---|---|---|
| AI models tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode (5) | Claude, Gemini, GPT-5 (3) |
| Dedicated AI visibility focus | Yes, specialist tool | Built in, not primary focus |
| Traditional rank tracking | No | Yes, daily updates |
| Technical site audits | No | Yes, 200+ checks |
| Backlink monitoring | No | Yes, with alerts |
| Keyword research | No | Yes, AI-assisted |
| AI-assisted keyword tools | No | Yes |
| White-label reports | Yes, all plans | Yes, full agency branding |
| API access (read + write) | Yes (read + write), all plans | Yes (included) |
| Looker Studio / BI connector | Yes, all plans | No listed |
| Pay-per-prompt pricing | Yes, scales by prompt volume | No, fixed tier pricing |
| Published pricing | Yes, $50/mo Starter | No, contact-only |
| Self-serve signup | Yes, no demo required | No, requires sales call |
| Free trial / trial access | Evaluation access available | No, contact sales for trial |
| Multi-brand management | Yes, multiple brands under one account | Yes, multi-client workspace |
| Starting price | $50/mo | Custom (contact for pricing) |
Which should you choose?
AI PeekabooAI PeekabooAI PeekabooZutrixZutrixAI PeekabooAI Peekaboo and Zutrix address different buying motions. AI Peekaboo is for teams that have decided AI visibility is a priority and want programmatic access plus white-label delivery without a sales conversation. The published pricing ($50/month Starter), self-serve signup, and multi-brand capability make it operationally practical for agencies scaling AI visibility across client books. Zutrix is for organizations that want SEO consolidation: rank tracking, audits, backlinks, keyword research, and AI visibility all in one tool with white-label reporting. The contact-sales model means you get a conversation with a specialist who can tailor the platform to your scale and use case, but evaluation friction is higher. Choose AI Peekaboo if AI visibility is your specific focus and you value self-serve pricing and white-label delivery. Choose Zutrix if you want to consolidate multiple SEO functions and have the budget to talk to sales.
Bottom line
AI Peekaboo wins when API access, white-label delivery, and published pricing are non-negotiable, or when you are managing multiple client brands and need per-brand white-label workflows. Zutrix wins when you want comprehensive SEO coverage (rank tracking, audits, backlinks) plus AI visibility in one platform and prefer working with a sales team to customize fit. For AI visibility specialists and consultants, AI Peekaboo is the faster path. For enterprises consolidating vendor count, Zutrix is worth the sales call.
Frequently asked questions
How does AI visibility tracking differ between AI Peekaboo and Zutrix?
AI Peekaboo tracks five models (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode) as its primary focus. Zutrix tracks three models (Claude, Gemini, GPT-5) alongside rank tracking and other SEO metrics. AI Peekaboo goes deeper on AI visibility; Zutrix treats it as one component of a larger platform.
Can I see AI Peekaboo pricing without talking to a sales team?
Yes. AI Peekaboo publishes pricing on its website: $50/month Starter, $100/month Peek, $200/month Grow. You can sign up and start using it immediately with a credit card. Zutrix does not publish pricing; you must contact sales to see costs and discuss fit.
Which tool offers better white-label delivery for client reporting?
AI Peekaboo includes white-label guest access links on every plan from $50/month, which lets clients view branded reports without logging into AI Peekaboo. Zutrix includes full white-label reports with custom branding and PDF/dashboard delivery as part of the platform. Both support white-label delivery, but AI Peekaboo uses guest links while Zutrix produces branded reports directly.
Does either tool track traditional Google rankings?
Zutrix tracks daily keyword positions in Google search results as a core feature. AI Peekaboo does not track traditional rankings at all; it focuses exclusively on AI visibility. If you need both metrics in one tool, Zutrix delivers that. If AI visibility is your only concern, AI Peekaboo avoids the cost of rank tracking features you would not use.
Which tool offers API access for custom integrations?
Both do. AI Peekaboo includes a read and write API on every plan from $50/month Starter, which is significantly cheaper than Zutrix for programmatic access. Zutrix includes API access (details depend on the plan Zutrix would quote), but you cannot see pricing or trial terms without contacting sales.
Can I manage multiple client brands in both tools?
Yes, both support multi-client workflows. AI Peekaboo uses pay-per-prompt pricing that scales across multiple brands under one account, which means the same $50/month can cover one brand or ten brands depending on prompt volume. Zutrix likely uses a fixed tier model where cost increases with client count, but exact pricing is available only through sales.
Which tool is better for freelancers and small agencies?
AI Peekaboo is the practical choice for freelancers and small agencies: published pricing, self-serve signup, and a $50/month entry point require no sales conversation. Zutrix is built for larger organizations that prefer comprehensive platform consolidation and are comfortable with contact-sales procurement.
Does either tool offer a free trial?
AI Peekaboo offers evaluation access on request; details are available on their website. Zutrix requires a sales call to discuss a trial. For self-serve trial access, AI Peekaboo is the lower-friction option.