Awario vs Mentionlytics in 2026: 13-billion-page crawl vs 13-plus-language coverage on a $49 entry plan
Both are affordable, self-serve brand monitoring tools. Awario leans on crawl depth and topic-based competitor tracking; Mentionlytics leans on multilingual coverage, newer social platforms, and AI-assisted summarisation.
Awario
Mentionlytics- Mentionlytics starts at $49/month for 5,000 mentions and 2 users. Awario starts at €29/month (annual) for 30,000 mentions and 1 user, a far larger mention allowance at a similar price point.
- Mentionlytics monitors content in 13-plus languages on every plan, including Basic. Awario does not publish a specific language count for its monitoring coverage.
- Mentionlytics covers Bluesky and Threads alongside X, Facebook, Instagram, TikTok, LinkedIn, YouTube, and Reddit. Awario covers X, Facebook, Instagram, Reddit, YouTube, and Vimeo, with no TikTok, LinkedIn, Bluesky, or Threads coverage.
- Mentionlytics includes competitor tracking on every plan, including the $49/month Basic tier. Awario also supports competitor tracking on every plan via its topic-slot system.
- Mentionlytics gates API access to its Advanced plan at $249/month. Awario unlocks API access earlier, on its Pro plan at €89/month annual.
- Mentionlytics gates white-label reporting to its Business plan at $624/month. Awario offers white-label reporting starting on Pro at €89/month annual, a much lower entry point.
- Mentionlytics adds an AI Reporter for automated briefings (Essential plan and above), AI Emotion Analysis (Advanced and above), and AI Mention Clustering (Pro and above). Awario has no equivalent AI summarisation layer at any tier.
Awario and Mentionlytics both target the same buyer: a small or mid-size team that wants real brand monitoring without enterprise pricing or a sales call. They get there differently. Awario's pitch is raw coverage depth, a 13-billion-page-per-day crawl across social, news, blogs, forums, and reviews, billed flat per workspace starting at €29 a month. Mentionlytics's pitch is breadth of a different kind: monitoring in 13-plus languages from the entry tier, coverage of newer platforms like Bluesky and Threads alongside the usual social networks, and an AI Reporter that turns a mention stream into a written briefing. Neither tool is clearly better across the board; the right pick depends on whether crawl speed and price predictability matter more to you than multilingual reach and AI summarisation.
The tools at a glance
Awario
Brand monitoring and social listening across social media, news, blogs, forums, and reviews.
Awario tracks mentions of a brand, keyword, or competitor across X, Facebook, Instagram, Reddit, YouTube, Vimeo, news sites, blogs, forums, and review platforms from a single dashboard organised by topic. Its 13-billion-page-per-day crawl means new mentions tend to surface within minutes, and pricing is a flat monthly fee per workspace rather than per seat.
Boolean search with AND, OR, and NOT operators lets you filter out noise from a common brand name, sentiment is tagged automatically, and reach estimates factor in source authority and follower count. Competitor tracking works by pointing a topic slot at a rival's name, producing side-by-side share-of-voice charts on every plan tier, including Starter.
What Awario lacks next to Mentionlytics is multilingual depth and any AI layer beyond sentiment tagging. There is no published language count, no newer-platform coverage like Bluesky or Threads, and no AI-generated briefing feature. For an English-language brand mostly concerned with X, Facebook, Instagram, Reddit, and news coverage, none of that matters much. For a European brand monitoring multiple markets, it is a real gap.
| Feature | Starter €29/mo (annual) / €49/mo | Pro €89/mo (annual) / €149/mo | Enterprise €249/mo (annual) / €399/mo |
|---|---|---|---|
| Topics | 3 | 15 | 100 |
| New mentions / mo | 30,000 | 300,000 | 1,000,000 |
| Team members | 1 | 10 | Unlimited |
| White-label reports | No | Yes | Yes |
| API access | No | Yes | Yes |
| Free trial | Yes | Yes | Yes |
Mentionlytics
Web and social media monitoring with multilingual coverage, AI-generated summaries, and competitor tracking from a single dashboard
Mentionlytics tracks brand, competitor, and keyword mentions across X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, Bluesky, and Threads, plus news sites, blogs, forums, and review platforms. Every plan, including the $49/month Basic tier, monitors content in 13-plus languages from a single dashboard, which is a meaningful advantage for brands operating across European or other non-English-first markets.
The AI Reporter, available from the Essential plan ($141/mo), turns a raw mention stream into a written briefing covering key themes and sentiment shifts. Higher tiers add AI Emotion Analysis (Advanced, $249/mo), which classifies mentions by emotional tone beyond basic sentiment, and AI Mention Clustering (Pro, $416/mo), which groups related mentions into topic clusters automatically. Competitor tracking, notably, is included from Basic rather than gated to a higher tier.
The trade-offs show up at the edges. API access does not arrive until Advanced at $249/month, later than Awario's Pro tier, and white-label reporting is reserved for Business at $624/month, a large jump from Advanced. Non-English sentiment accuracy also lags English-language detection, so communications-critical decisions in other languages should get a manual check rather than trusting the AI tag outright.
| Feature | Basic $49/mo | Essential $141/mo | Advanced $249/mo | Pro $416/mo | Business $624/mo |
|---|---|---|---|---|---|
| Keywords tracked | 3 | 10 | 15 | 25 | 40+ |
| Monthly mentions | 5,000 | 15,000 | 50,000 | 100,000 | 200,000+ |
| Languages | 13+ | 13+ | 13+ | 13+ | 13+ |
| AI Reporter | No | Yes | Yes | Yes | Yes |
| API access | No | No | Yes | Yes | Yes |
| White-label reports | No | No | No | No | Yes |
Head-to-head feature comparison
| Feature | Awario | Mentionlytics |
|---|---|---|
| Sources monitored | Social (X, Facebook, Instagram, Reddit, YouTube, Vimeo), news, blogs, forums, reviews | X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, Bluesky, Threads, plus news, blogs, forums, reviews |
| Languages supported | Not specified | 13+ languages, all plans |
| Competitor tracking | Yes, all plans, via topic slots | Yes, all plans including Basic |
| Sentiment analysis | Yes (positive/negative/neutral) | Yes, weaker accuracy outside English |
| AI summarisation / reporting features | No AI reporting or summarisation layer | Yes: AI Reporter (Essential+), AI Emotion Analysis (Advanced+), AI Mention Clustering (Pro+) |
| API access | Yes, Pro plan (€89/mo annual) and above | Yes, Advanced ($249/mo) and above |
| White-label reports | Yes, Pro plan (€89/mo annual) and above | Yes, Business ($624/mo) and above |
| Free trial | Yes, no credit card required | Yes, 14-day trial, no credit card required |
| Team seats on entry plan | 1 (Starter) | 2 (Basic) |
| Billing currency | EUR | USD |
| Starting price | €29/mo (annual) | $49/mo |
Which should you choose?
MentionlyticsAwarioMentionlyticsAwarioMentionlyticsAwarioMentionlyticsBoth tools are built for the same budget-conscious buyer, so the decision mostly comes down to two questions: how much English-language mention volume do you actually need, and does your monitoring scope cross language borders? Awario's 30,000 monthly mentions on Starter at €29/month annual is a larger allowance than Mentionlytics's 5,000 mentions at a comparable $49/month, and Awario reaches API access and white-label reporting sooner in its pricing ladder. Mentionlytics wins clearly on multilingual coverage, newer-platform reach with Bluesky and Threads, and an AI layer that actually summarises the mention stream rather than just tagging sentiment. For a single-market English-language brand watching mention volume, Awario is the more efficient spend. For a brand operating across multiple language markets, Mentionlytics's multilingual coverage is worth the lower mention cap.
Bottom line
Choose Awario if your monitoring is primarily English-language and you want the highest mention volume and earliest API and white-label access for the money. Choose Mentionlytics if you need multilingual coverage, want competitor tracking and AI-generated briefings from the entry tier, or your audience is active on Bluesky and Threads. Agencies serving multiple clients should budget carefully either way: Awario's white-label unlocks at €89/month, while Mentionlytics holds it back until $624/month, a genuinely large jump that changes the calculation for agency buyers specifically.
Frequently asked questions
Is Awario or Mentionlytics better value for a small business starting brand monitoring in 2026?
Awario offers more raw mention volume for the money, with 30,000 monthly mentions on its €29/month Starter plan versus Mentionlytics's 5,000 mentions at $49/month Basic. Mentionlytics pulls ahead in value if multilingual coverage or competitor tracking on an entry-level plan matters, since both are included in Basic at no extra cost.
Which tool is better for monitoring brand mentions in languages other than English?
Mentionlytics is the clear choice for multilingual monitoring, covering 13-plus languages on every plan tier including Basic at $49/month. Awario does not publish a specific language count, and its feature set is built primarily around English-language sentiment and Boolean filtering.
Does Awario or Mentionlytics monitor Bluesky and Threads?
Mentionlytics monitors both Bluesky and Threads alongside its other social platforms, one of the broader newer-platform coverage sets available at this price range. Awario's social coverage is limited to X, Facebook, Instagram, Reddit, YouTube, and Vimeo, with no Bluesky or Threads support.
Which tool gets white-label reporting cheaper, Awario or Mentionlytics?
Awario unlocks white-label reporting far earlier, on its Pro plan at €89/month annual. Mentionlytics holds white-label back until its Business plan at $624/month, which is a significant price gap for agencies specifically evaluating white-label delivery.
Do Awario and Mentionlytics both offer a free trial?
Yes, both offer a free trial with no credit card required, though Mentionlytics's is explicitly time-boxed at 14 days while Awario does not publish a fixed trial length. Either way, you can validate coverage for your brand before paying.
Is Mentionlytics's AI Reporter worth paying more for over Awario's plain sentiment tagging?
For teams with a high mention volume or limited time to review individual mentions, yes: the AI Reporter, available from Mentionlytics's $141/month Essential plan, generates written briefings that summarise themes and sentiment shifts automatically. Awario only tags each mention as positive, negative, or neutral and leaves the synthesis work to you, which is fine at lower mention volumes but becomes a real time cost as volume grows.