Awario vs Reputology (GatherUp) in 2026: Broad social listening vs multi-location review collection
Awario tracks mentions across social media, news, blogs, forums, and reviews from about €29 a month. Reputology, sold today as GatherUp, actively generates new reviews for multi-location businesses through SMS and email campaigns starting at $99 a month.
Awario
Reputology (acquired by GatherUp)- Awario passively monitors reviews as one source among many; Reputology (now GatherUp) actively runs SMS and email campaigns to generate new reviews, a fundamentally different job.
- Awario Starter runs €29/month on annual billing for 3 topics and 30,000 monthly mentions across social, news, blogs, and forums. Reputology (GatherUp) Small Business runs $99/month for one location with review collection, listings management, and AI-assisted response templates.
- Reputology (GatherUp) does not publicly advertise an API. Awario unlocks a REST API on its Pro plan at €89/month annual.
- Awario has no review collection campaigns or business listings management; it was never built to solicit new reviews or sync directory data across locations.
- Reputology (GatherUp) white-label reporting is limited to the Multi Location plan. Awario's white-label option is available from Pro at €89/month annual.
- Awario covers X, Facebook, Instagram, Reddit, YouTube, and Vimeo alongside news, blogs, and forums. Reputology (GatherUp) covers Google Business Profile, Yelp, Facebook, TripAdvisor, and category-specific review sites, with no broader social listening.
- Awario offers a free trial with no credit card required. Reputology (GatherUp) has no free tier; the $99/month single-location plan requires upfront commitment.
Awario and Reputology both get filed under brand monitoring, but they answer different questions. Awario asks "what is being said about my brand across social media, news, blogs, forums, and reviews," crawling 13 billion pages a day and organizing results into topics you can price at under €30 a month on annual billing. Reputology, which was acquired by GatherUp in 2021 and now trades entirely under that brand, asks "how do I get more Google and Yelp reviews across my locations, and how do I manage the ones I already have," with automated SMS and email campaigns built for franchises, restaurant groups, and healthcare networks. One is passive listening across the open web; the other is an active review-generation and reputation-management workflow for multi-location operators. Comparing them head to head only makes sense once you know which job you actually need done.
The tools at a glance
Awario
Brand monitoring and social listening across social media, news, blogs, forums, and reviews.
Awario tracks mentions of a brand, keyword, or competitor across X, Facebook, Instagram, Reddit, YouTube, Vimeo, news sites, blogs, forums, and review platforms from one dashboard organized by topic. The crawl runs against 13 billion pages a day, so new mentions typically surface within minutes rather than hours, and the flat per-workspace pricing keeps costs predictable regardless of how many people on the team log in.
Reviews are one of the sources Awario watches, not a workflow it drives. If a review of your business shows up on a monitored site, it appears in your mention stream alongside a Reddit thread or a news article, tagged for sentiment and estimated reach. There is no mechanism inside Awario to prompt a happy customer to leave that review in the first place, and no tooling to manage business listings across directories.
For a single brand or a handful of tracked competitors, Awario's Starter plan at €29/month annual covers the basics: 3 topics, 30,000 mentions, Boolean search for filtering noisy keywords. Teams that need white-label exports or API access have to step up to Pro at €89/month annual, and the euro-denominated pricing adds a small FX variable for teams billing in dollars.
| Feature | Starter €29/mo (annual) / €49/mo | Pro €89/mo (annual) / €149/mo | Enterprise €249/mo (annual) / €399/mo |
|---|---|---|---|
| Topics | 3 | 15 | 100 |
| New mentions / mo | 30,000 | 300,000 | 1,000,000 |
| Team members | 1 | 10 | Unlimited |
| White-label reports | No | Yes | Yes |
| API access | No | Yes | Yes |
| Free trial | Yes | Yes | Yes |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built for multi-location businesses, restaurant groups, franchise systems, healthcare networks, and retail chains that need to manage reviews across dozens or hundreds of locations without logging into Google, Yelp, and Facebook separately for each one. In 2021 it was acquired by GatherUp, and the reputology.com domain now redirects to that product; if you are evaluating "Reputology" based on older reviews or case studies, you are actually buying GatherUp's current platform.
The core workflow is generating reviews, not just reading them. Automated email and SMS campaigns solicit reviews from recent customers, which produces meaningfully more volume than waiting for customers to write one unprompted, and that volume and recency feed directly into local search ranking. Business listings across Google, Yelp, Facebook, Bing, and other directories can be updated centrally instead of one location at a time, and fake review detection flags suspicious posting patterns for dispute.
AI-assisted response templates cut the time cost of replying to reviews across many locations, and white-label reporting on the Multi Location plan makes the whole thing resellable for local SEO agencies. What it does not do is broader listening: there is no API for custom CRM integration, and social platforms outside of review-adjacent channels are not part of the coverage at all.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Sentiment and keyword analysis | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
Head-to-head feature comparison
| Feature | Awario | Reputology (acquired by GatherUp) |
|---|---|---|
| Primary use case | Broad social, news, and review monitoring | Multi-location review collection and reputation management |
| Source coverage | X, Facebook, Instagram, Reddit, YouTube, Vimeo, news, blogs, forums, and review sites (13B pages/day crawl) | Google Business Profile, Yelp, Facebook, TripAdvisor, and category-specific review sites |
| Review collection campaigns | No | Yes (automated email and SMS campaigns) |
| Listings management | No | Yes |
| Fake review detection | No | Yes |
| Sentiment analysis | Yes (positive/negative/neutral) | Yes (sentiment and keyword analysis) |
| Competitor monitoring / benchmarking | Yes (competitor topic tracking) | No dedicated benchmarking feature documented |
| API access | Yes (Pro and above) | Not publicly available |
| White-label delivery | Yes (Pro and above) | Yes (Multi Location plan) |
| Free trial | Yes, no credit card required | No |
| Pricing model | Flat fee per workspace | Flat single-location, or per-location for multi-location |
| Starting price | €29/mo (annual) | $99/mo (single location) |
Which should you choose?
AwarioReputology (acquired by GatherUp)AwarioReputology (acquired by GatherUp)AwarioReputology (acquired by GatherUp)AwarioThese two do not really compete for the same budget line. Awario answers "what is the internet saying about us right now," pulling from social platforms, news, blogs, forums, and reviews into one feed. Reputology, now sold as GatherUp, answers "how do we get more reviews at each of our 40 locations and respond to all of them without falling behind." A single-location retail brand chasing broad web visibility and a 60-location dental group trying to systematize review requests are not shopping for the same tool, even though both tools show up under "brand monitoring" searches. Pick based on whether your problem is listening or generating.
Bottom line
Choose Awario if your job is finding out what people are saying about your brand across social media, news, and forums, and you want that for under €30 a month with room to add competitor tracking later. Choose Reputology, under the GatherUp name, if you run or manage multiple physical locations and your real problem is not enough reviews and no efficient way to respond to the ones you have. Do not expect Awario to grow your review count and do not expect Reputology to tell you what is happening on Reddit; neither tool crosses into the other's territory.
Frequently asked questions
Is Reputology still a separate product from GatherUp in 2026?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain redirects to GatherUp, so evaluating "Reputology" today means evaluating GatherUp's current platform and pricing.
Can Awario generate new reviews for my business the way Reputology (GatherUp) does?
No, Awario does not run review request campaigns; it only surfaces reviews that already exist on monitored sites as part of its broader mention feed. If growing your review count through SMS or email campaigns is the goal, Reputology (GatherUp) is built for that specifically and Awario is not.
Which tool is cheaper for a single-location small business?
Awario's Starter plan at €29/month annual is the cheaper entry point in raw price, but it does not generate reviews the way Reputology (GatherUp)'s $99/month Small Business plan does. The comparison only holds if you actually need Awario's broader listening rather than review collection, since the two plans solve different problems at similar price points.
Does either tool offer an API for custom integrations?
Awario includes a REST API from its Pro plan at €89/month annual, letting teams pipe mention data into a CRM, dashboard, or warehouse. Reputology (GatherUp) does not publicly advertise an API, so teams needing to connect review data to custom systems should confirm directly with GatherUp whether an integration path exists.
Is Awario or Reputology (GatherUp) better for an agency managing multiple clients?
It depends on what the agency is selling. Awario's Pro and Enterprise plans support multiple topics, team seats, and white-label reports, which works for agencies delivering general brand monitoring. Reputology (GatherUp)'s white-label option, available on the Multi Location plan, is built specifically for local SEO agencies managing review generation and reputation across franchise or chain clients.
Do either of these tools track brand mentions inside ChatGPT or AI Overviews?
No, neither Awario nor Reputology (GatherUp) tracks brand visibility inside AI chat tools, AI Overviews, or other AI-generated answers. Awario covers social, news, and web sources; Reputology (GatherUp) covers traditional review platforms like Google Business Profile and Yelp.