Brand24 vs Determ in 2026: Wide social and podcast coverage vs published European PR pricing
Brand24 opens at $199 a month for 25 million+ sources including podcasts. Determ opens at €99 a month with 100 million+ sources and unmatched Central and Eastern European news depth.
Brand24
Determ- Determ indexes 100 million+ sources with particular strength in Croatian, Slovenian, and other Central and Eastern European news outlets. Brand24 indexes 25 million+ sources but covers more social platforms, including TikTok and podcast transcripts.
- Brand24's entry plan costs more for less volume: $199/month for 3 keywords and 2,000 mentions, versus Determ's €99/month Focus plan, though Determ's entry tier caps competitor tracking to 1 and limits historical data.
- Brand24 layers AI emotion detection and anomaly detection on top of sentiment scoring; Determ groups related coverage into topic clusters and scores sentiment at the sentence level. These are different AI approaches to the same triage problem.
- Neither tool offers white-label reporting at an accessible price. Determ has no white-label option on any published tier. Brand24 restricts it to Enterprise at $999/month or more.
- Determ publishes all four of its pricing tiers, including the top Command plan at €499/month. Brand24 publishes four tiers up to Business at $599/month, then requires contact for Enterprise.
- Brand24 has a documented 14-day free trial requiring no credit card. Determ's trial availability is not clearly documented and should be confirmed directly on determ.com.
- Brand24 monitors podcast episode transcripts from its Pro plan ($399/month). Determ does not monitor podcasts at all; its source strength is print, broadcast, and online news.
Brand24 and Determ both promise AI-assisted mention tracking with sentiment scoring, but they were built around different core jobs. Brand24 is a social-first listening tool that has stretched into podcasts, with anomaly detection and an AI Brand Assistant layered on top for teams managing active campaigns. Determ is a media intelligence platform built for PR and comms teams, with its real strength in regional European news coverage that global tools routinely miss. The pricing structures reflect that split too: Brand24's Individual plan starts at $199/month but caps out at 3 keywords and 2,000 mentions, while Determ publishes euro pricing from €99/month with no sales call required to see a number. Picking between them comes down to whether your monitoring problem is social-platform breadth or regional media depth.
The tools at a glance
Brand24
Real-time brand monitoring across social media, news, blogs, and podcasts with AI-powered sentiment analysis and anomaly detection
Brand24 tracks mentions across X, Facebook, Instagram, Reddit, YouTube, TikTok, news sites, blogs, review sites, forums, and podcast transcripts, claiming 25 million monitored sources and 25 billion indexed mentions since its 2011 founding in Poland. The self-serve signup and 14-day free trial let you check real coverage for your own keywords before paying anything, which Determ's less clearly documented trial process does not guarantee.
The AI layer does real triage work. Every mention gets a sentiment tag plus an emotion label, anomaly detection flags unusual volume or sentiment shifts before a fixed alert threshold would catch them, and the AI Brand Assistant on Pro and above answers questions about your mention stream and drafts stakeholder briefings on request. Podcast monitoring, a source most listening tools skip, sits on the same Pro tier.
The cost has climbed. Individual now opens at $199/month for just 3 keywords and 2,000 mentions with a single user, and reaching API access or podcast coverage means Pro at $399/month. For teams that can model their mention volume and want the AI depth plus podcast reach, Brand24 earns the spend. Against Determ's published €99 entry price, though, Brand24's floor looks steep for a smaller allowance.
| Feature | Individual $199/mo | Team $299/mo | Pro $399/mo | Business $599/mo | Enterprise From $999/mo |
|---|---|---|---|---|---|
| Keywords | 3 | 7 | 12 | 25 | Custom |
| Monthly mentions | 2,000 | 10,000 | 40,000 | 100,000 | Custom |
| Anomaly detection | No | Yes | Yes | Yes | Yes |
| AI Brand Assistant | No | No | Yes | Yes | Yes |
| Podcast monitoring | No | No | Yes | Yes | Yes |
| API access | No | No | Yes | Yes | Yes |
| White-label reports | No | No | No | No | Yes |
Determ
AI media intelligence for PR and comms teams with 100M+ source coverage
Determ indexes over 100 million sources across online news, print, broadcast, and social media, applying AI to categorize mentions, score sentiment, and cluster related coverage into topic threads. Its differentiator is geography: the platform has deep roots in Central and Eastern Europe and covers local outlets and regional-language publications in Croatia, Slovenia, Hungary, and neighboring markets that global monitoring tools typically miss entirely.
Pricing is published in euros from Focus at €99/month up to Command at €499/month, with a custom tier above that for larger programs. That transparency is unusual in media monitoring, where competitors like Keyhole or Meltwater require a sales call before you see a number, and it makes budget planning genuinely simpler. Share of voice measurement is included from Expand (€299/month), and crisis alerts route through email, Slack, or in-app notifications on every tier.
The trade-offs sit on the social and access side. API access is locked to the Command plan at €499/month, well above where Brand24 unlocks it. There is no white-label delivery on any tier, which rules out client-facing agency use without a separate reporting layer. And while Determ covers social media, its depth there trails dedicated social listening tools and Brand24's broader platform list.
| Feature | Focus €99/mo | Expand €299/mo | Command €499/mo | Custom Contact |
|---|---|---|---|---|
| Sources monitored | 100M+ | 100M+ | 100M+ | 100M+ |
| Competitor tracking | 1 competitor | 3 competitors | Unlimited | Unlimited |
| Share of voice | No | Yes | Yes | Yes |
| Custom dashboards | Limited | Yes | Yes | Yes |
| API access | No | No | Yes | Yes |
| PDF and CSV export | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Brand24 | Determ |
|---|---|---|
| Sources monitored | 25M+ sources including podcasts and TikTok | 100M+ sources, news and broadcast heavy |
| Podcast monitoring | Yes (Pro plan and above) | No |
| Sentiment analysis depth | Mention-level sentiment plus emotion tagging | Article and sentence-level sentiment with topic clustering |
| Anomaly / crisis alerts | Yes (Team plan and above) | Yes (all tiers) |
| AI briefing or summary tool | Yes, AI Brand Assistant (Pro plan and above) | No dedicated assistant |
| Competitor share of voice | Yes | Yes (Expand plan and above) |
| Regional news strength | Global, not region-specialized | Strong in Central and Eastern Europe |
| API access (entry price) | $399/mo (Pro) | €499/mo (Command) |
| White-label reports | Yes, Enterprise only ($999+/mo) | No, on any tier |
| Free trial | Yes, 14 days, no credit card | Typically available, confirm directly |
| Billing currency | USD | EUR |
| Starting price | $199/mo | €99/mo |
Which should you choose?
DetermBrand24DetermBrand24Brand24Brand24DetermThe honest way to frame this comparison is regional and platform fit rather than a pure feature count. Determ's 100 million-source claim sounds bigger than Brand24's 25 million, but that gap is almost entirely news and broadcast volume concentrated in European markets Brand24 does not specialize in. Flip the lens to social platforms and podcasts and Brand24 pulls ahead clearly, with TikTok coverage and podcast transcripts that Determ does not offer at all. Both apply AI to sentiment, but Brand24 spends its AI budget on emotion tagging and anomaly detection aimed at fast-moving campaigns, while Determ spends its AI budget on topic clustering aimed at making a busy news cycle legible to a comms team. Pick based on which volume problem you actually have: social noise or news coverage across many outlets.
Bottom line
If your brand has real presence in Croatia, Slovenia, Hungary, or nearby markets, or you want to see exact pricing before ever talking to a salesperson, start with Determ's €99/month Focus plan. If podcasts, TikTok, or AI-generated campaign briefings matter more than regional news depth, Brand24 is the stronger fit despite the higher $199/month floor, though budget for Pro at $399/month to actually reach the AI Brand Assistant and podcast coverage that justify the price. Neither tool offers accessible white-label reporting, so agencies serving multiple clients should plan for a separate reporting layer either way.
Frequently asked questions
Is Brand24 or Determ better for monitoring news in Central and Eastern Europe?
Determ is clearly the stronger option for Central and Eastern European news monitoring, with documented depth in Croatian, Slovenian, Hungarian, Romanian, and neighboring markets that Brand24 does not specialize in. Brand24's coverage is broader globally but not built around any specific region.
Does Determ track podcasts the way Brand24 does?
No, Determ does not monitor podcasts at all, while Brand24 includes podcast episode transcript monitoring starting on its Pro plan at $399/month. If podcast mentions matter to your brand, Brand24 is the only one of the two that covers that source.
Which tool has more transparent pricing, Brand24 or Determ?
Determ publishes all four of its pricing tiers in euros, up to Command at €499/month, with only the top custom tier requiring contact. Brand24 publishes four tiers up to Business at $599/month but requires a sales conversation for Enterprise pricing, so Determ is the more transparent of the two overall.
Can I get share of voice reporting without paying a premium tier on either platform?
Brand24 includes share of voice style competitor tracking on its plans without a separate gate. Determ requires the Expand plan at €299/month to unlock share of voice, since its entry Focus plan at €99/month caps competitor tracking to a single competitor and does not include share of voice charts.
Is Brand24 worth the higher entry price compared to Determ for a small team?
It depends on whether you need Brand24's specific AI features and platform breadth. For 3 keywords and 2,000 mentions, Brand24's $199/month Individual plan does not include anomaly detection or the AI Brand Assistant, both of which require Pro at $399/month, so a small team comparing raw entry prices is not actually comparing equivalent feature sets against Determ's €99/month Focus plan.
Does either Brand24 or Determ offer white-label reporting for agencies?
Brand24 offers white-label reports only on its Enterprise plan starting at $999/month, and Determ does not offer white-label delivery on any published tier. Agencies managing multiple client brands will need to build their own reporting layer on top of either platform's API or exports unless they can justify Brand24's Enterprise pricing.