Brand24 vs Reputology (GatherUp) in 2026: Social listening vs multi-location review management
Brand24 tracks brand mentions across 25 million social, news, and web sources with AI sentiment analysis. Reputology, now operating under the GatherUp brand, is built specifically to collect and manage reviews across many business locations.
Brand24
Reputology (acquired by GatherUp)- Reputology (GatherUp) prices per location at $60/month for multi-location businesses, a model built specifically for franchises and chains. Brand24 prices per keyword and mention volume, starting at $199/month regardless of how many physical locations a brand has.
- Reputology includes automated email and SMS review collection campaigns and fake review detection, features Brand24 does not have since Brand24 monitors existing public mentions rather than soliciting new reviews.
- Brand24 covers social media, news, blogs, forums, and podcast transcripts across 25 million sources. Reputology's scope is review platforms (Google, Yelp, Facebook, TripAdvisor) plus business listings management, not broader social listening.
- Reputology offers white-label reporting on its Multi Location plan at $60/month per location. Brand24 restricts white-label reporting to its Enterprise plan at $999/month or above.
- Neither tool is a full substitute for the other: Brand24 has no review collection or business listings management, and Reputology has no API and no general social listening beyond review platforms.
- Brand24 offers a 14-day free trial with no credit card required. Reputology has no free tier; the $99/month single-location plan requires commitment before you can test the product.
Brand24 and Reputology get grouped together as brand monitoring tools, but they solve different problems for different buyers. Brand24 is a social listening platform: it watches social media, news, blogs, forums, and podcasts for mentions of your brand and applies AI sentiment analysis to make sense of the volume, starting at $199 a month. Reputology, which was acquired by GatherUp in 2021 and now operates entirely under the GatherUp brand, is a review management platform built for franchises, restaurant groups, healthcare networks, and retail chains that need to collect, monitor, and respond to reviews across dozens or hundreds of physical locations, priced at $60 per location per month. If you need to know what people are saying about your brand across the open web, that is Brand24's job. If you need to generate more Google reviews across 40 franchise locations and respond to all of them without losing your afternoon, that is what GatherUp, under the Reputology name, was built to do.
The tools at a glance
Brand24
Real-time brand monitoring across social media, news, blogs, and podcasts with AI-powered sentiment analysis and anomaly detection
Brand24 tracks mentions across X, Facebook, Instagram, Reddit, YouTube, TikTok, news publishers, blogs, review sites, forums, and podcast transcripts, claiming 25 million monitored sources. Review sites are one input among many rather than the core product, so it will surface a review mention alongside a Reddit thread or a news article in the same feed.
Every mention gets AI sentiment classification with emotion tagging on Business plans, and anomaly detection catches unusual spikes in volume or sentiment. None of that is location-aware in the way Reputology's tools are; Brand24 has no concept of "location 14 out of 40" and no built-in mechanism for soliciting new reviews from customers.
For a single-location or online-only brand that wants to know what is being said about it across the open web, Brand24's breadth is the more relevant asset. For a multi-location operator, Brand24 can tell you a location got a bad review if that review is publicly indexed, but it cannot help you generate more reviews or manage listing accuracy across locations, which is Reputology's entire reason for existing.
| Feature | Individual $199/mo | Team $299/mo | Pro $399/mo | Business $599/mo | Enterprise From $999/mo |
|---|---|---|---|---|---|
| Keywords | 3 | 7 | 12 | 25 | Custom |
| Monthly mentions | 2,000 | 10,000 | 40,000 | 100,000 | Custom |
| Anomaly detection | No | Yes | Yes | Yes | Yes |
| AI Brand Assistant | No | No | Yes | Yes | Yes |
| API access | No | No | Yes | Yes | Yes |
| White-label reports | No | No | No | No | Yes |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was acquired by GatherUp in 2021, and the reputology.com domain now redirects to GatherUp; the product being sold today is GatherUp, continuing the multi-location review management functionality Reputology built its name on. It centralizes review monitoring, business listings management, and automated review collection campaigns across every location a business operates, from a single interface.
The features are built around getting more reviews and managing what happens with them, not around discovering unstructured mentions across the open web. Automated email and SMS campaigns solicit reviews from recent customers, fake review detection flags suspicious activity for dispute, and AI-assisted response templates cut the time cost of replying to reviews across dozens of locations.
The per-location pricing at $60/month scales in a way that matches how multi-location businesses actually think about budget: a 10-location chain pays $600/month, transparently. What it does not do is general brand monitoring: there is no API for custom integrations, and coverage is scoped to review platforms rather than social media, news, or forums.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
Head-to-head feature comparison
| Feature | Brand24 | Reputology (acquired by GatherUp) |
|---|---|---|
| Core focus | Social listening and media monitoring | Multi-location review management and reputation |
| Source coverage | 25 million sources (social, news, blogs, review sites, forums, podcasts) | Review platforms (Google, Yelp, Facebook, TripAdvisor) |
| Review collection campaigns | No | Yes, automated email and SMS campaigns |
| Business listings management | No | Yes |
| Fake review detection | No | Yes |
| AI sentiment analysis | Yes, plus emotion tagging on Business | Yes, on reviews specifically |
| API access | Yes, from Pro ($399/mo) | No |
| White-label delivery | Yes, Enterprise only ($999+/mo) | Yes, on Multi Location plan |
| Free trial or free tier | 14-day free trial | None, $99/mo minimum commitment |
| Pricing model | Per keyword / mention volume | Per location |
| Starting price | $199/mo | $99/mo (single location) or $60/mo per location |
Which should you choose?
Reputology (acquired by GatherUp)Brand24Reputology (acquired by GatherUp)Brand24Reputology (acquired by GatherUp)Brand24Brand24These two tools are not really competing for the same budget line. Brand24 answers "what is being said about us across the internet," which is a discovery problem. Reputology, now the Reputology name applied to GatherUp's platform, answers "how do we get more reviews at each of our 40 locations and respond to all of them," which is an operational problem specific to multi-location businesses. A single-location coffee shop has no use for per-location review campaigns. A 200-location gym franchise has limited use for podcast transcript monitoring. The category label "brand monitoring" covers both, but the actual buyer and use case are different enough that most businesses will clearly know which one they need before comparing pricing.
Bottom line
Choose Reputology (GatherUp) if you operate multiple physical locations and need to systematically generate reviews, manage listing accuracy, and respond to review volume at scale; the $60 per location pricing and white-label option make it a strong fit for franchise operators and the local SEO agencies serving them. Choose Brand24 if your business does not have a multi-location review problem and instead needs to track what is being said about your brand across social media, news, and podcasts, with AI sentiment analysis doing the first pass on a large mention volume. A business that genuinely needs both, say a multi-location chain also running national PR campaigns, will likely end up paying for both rather than expecting either to cover the other's job.
Frequently asked questions
Is Reputology still a separate product from GatherUp?
No, Reputology was acquired by GatherUp in 2021 and the two products were consolidated; the reputology.com domain now redirects to GatherUp. If you are evaluating "Reputology" today, you are actually evaluating GatherUp's current platform, which continues the multi-location review management functionality Reputology was known for.
Can Brand24 track reviews the way Reputology does?
Brand24 includes review sites among its 25 million monitored sources, so it will surface a public review as a mention in your feed, but it has no review collection campaigns, no business listings management, and no per-location structure. Reputology (GatherUp) is purpose-built around actively soliciting reviews and managing them by location, which is a fundamentally different job than passively discovering mentions.
Which tool is better for a franchise with 30+ locations?
Reputology (GatherUp) is the clear fit for a franchise with 30 or more locations, since its per-location pricing at $60/month and centralized listings and review-collection tools were built specifically for that operating structure. Brand24 has no location-based organization at all, so a franchise trying to use it for per-location review management would be working against the tool rather than with it.
Does Reputology (GatherUp) have an API for custom integrations?
No, GatherUp does not publicly advertise an API for third-party integration, which is a real limitation for businesses that want to pipe review data into a custom CRM or internal dashboard. Brand24 does offer API access, but only from its Pro plan at $399/month, so neither tool makes programmatic access easy at the entry-level price point.
Is Brand24 worth it for a single-location small business focused on reviews?
A single-location business mainly concerned with Google and Yelp reviews will get more direct value from Reputology's $99/month Small Business plan, which includes review collection campaigns and fake review detection, than from Brand24's broader but review-collection-free monitoring at $199/month, so Brand24 is probably not the right primary tool for that use case. Brand24 becomes more relevant once the business also cares about social media and press mentions beyond its review profile.
Does either tool offer a free trial before committing?
Brand24 offers a 14-day free trial with no credit card required. Reputology (GatherUp) has no free tier at all; the $99/month Small Business plan requires payment upfront with no trial period to test the platform first.