BrandMentions vs Linkody in 2026: Brand-wide mention monitoring vs dedicated backlink health tracking
One watches everything said about your brand across the web and catches new links as a side effect. The other checks the specific links you already have every 24 hours and tells you the moment one breaks.
BrandMentions
Linkody- Linkody checks every tracked backlink every 24 hours and flags status changes like dofollow switching to nofollow or a link disappearing. BrandMentions detects a new backlink as a mention but does not run this kind of ongoing status crawl.
- Linkody publishes transparent pricing starting at €13.90/month. BrandMentions lists all four tiers as "Contact for pricing," requiring a sales conversation before you see a number.
- BrandMentions monitors a far wider surface: websites, social networks, news outlets, forums, and review sites, with AI sentiment classification across multiple languages. Linkody has no sentiment analysis or social monitoring at all.
- Linkody includes white-label PDF reports on every plan, including its cheapest Webmaster tier at €13.90/month. BrandMentions gates white-label reporting to its Expert tier and above, which is not publicly priced.
- Linkody enriches every backlink with Moz Domain Authority, Page Authority, Trust Flow, Citation Flow, and Spam Score. BrandMentions has no equivalent link quality metrics; it reports that a mention exists, not how authoritative the linking domain is.
- Linkody includes a disavow file generator built to Google's required format. BrandMentions has no disavow, spam-flagging, or link-risk feature of any kind.
BrandMentions and Linkody both get filed under backlink monitoring, but they are built around different questions. BrandMentions asks "what is being said about my brand anywhere on the web," scanning websites, social platforms, news, forums, and reviews, with a new backlink being just one kind of mention it happens to catch. Linkody asks a narrower question: "are the backlinks I already have still there, still dofollow, and still worth what they were when I earned them," checking every tracked link every 24 hours and enriching each one with Moz, Trust Flow, and Citation Flow data. If you need broad brand and reputation visibility, BrandMentions covers more ground. If you specifically need to know when a placed link goes nofollow, gets removed, or a competitor gains a new one, Linkody is the more purpose-built and considerably cheaper tool.
The tools at a glance
BrandMentions
Real-time web and social brand monitoring with AI sentiment analysis and competitive intelligence
BrandMentions is built to answer a broader question than backlink health: what is being said about your brand anywhere on the web. It crawls websites, news outlets, social platforms, forums, and review sites, classifies each mention's sentiment with AI that works across multiple languages, and pushes a real-time alert the moment something new appears, whether that is a press mention, a social post, or a fresh backlink.
Competitor tracking on the Pro tier compares mention volume and sentiment trend against named rivals, and the Expert tier adds white-label reports for agencies delivering client-facing output. None of this includes any assessment of a link's quality or ongoing health once it is discovered. BrandMentions will tell you a new link exists; it will not tell you its Domain Authority, Trust Flow, or whether it is still live a month later.
All four tiers are listed as "Contact for pricing," which stands in sharp contrast to Linkody's published rate card starting under €14. A 7-day free trial with no credit card gives a preview of the monitoring quality before the sales conversation that pricing requires.
| Feature | Starter Contact for pricing | Pro Contact for pricing | Expert Contact for pricing | Enterprise Contact for pricing |
|---|---|---|---|---|
| Real-time alerts | Yes | Yes | Yes | Yes |
| Sentiment analysis | Yes | Yes | Yes | Yes |
| Competitor tracking | No | Yes | Yes | Yes |
| White-label reports | No | No | Yes | Yes |
| API access | No | Yes | Yes | Yes |
Linkody
The easiest way to track your link building campaigns.
Linkody does one job and does it at a price that is hard to argue with: it checks every backlink you are tracking once every 24 hours and reports on new links gained, links lost, and status changes, such as a page going noindex or a dofollow link quietly switching to nofollow. It is not trying to be a broad monitoring platform; it is purely about the health of a link profile you already built.
Every tracked backlink comes enriched with Moz Domain Authority, Page Authority, Trust Flow, Citation Flow, Spam Score, and index status, so you can assess a link's value without pulling the URL into a separate tool. Competitor backlink monitoring runs in parallel and does not count against your own link quota, letting you see where competitors are earning links you are not. The disavow tool filters by Spam Score and generates a file in Google's required format for direct upload to Search Console.
What Linkody does not cover is anything outside your defined backlink set: there is no brand mention monitoring, no social listening, and no sentiment analysis. White-label PDF reports, unlike BrandMentions, are included on every plan starting at €13.90/month, with a 30-day free trial and no credit card required to start.
| Feature | Webmaster €13.90/month | Advanced €22.90/month | Pro €45.90/month | Agency €90.90/month | Agency XL €138.90/month |
|---|---|---|---|---|---|
| Domains tracked | 2 | 5 | 20 | 50 | 100 |
| Monitored links | 500 | 2,000 | 5,000 | 20,000 | 50,000 |
| Competitor monitoring | Yes | Yes | Yes | Yes | Yes |
| White-label PDF reports | Yes | Yes | Yes | Yes | Yes |
| CSV export | No | No | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | BrandMentions | Linkody |
|---|---|---|
| Core function | Web, social, news, and review mention monitoring | Backlink health monitoring |
| Live backlink status checks (dofollow/nofollow, removal, 404) | No (detects new backlinks as mentions, no ongoing status crawl) | Yes, checked every 24 hours |
| Web / social / news / forum mention monitoring | Yes | No |
| Sentiment analysis | Yes (AI, multilingual) | No |
| Backlink quality metrics (DA, PA, Trust Flow, Spam Score) | No | Yes, Moz DA/PA, Trust Flow, Citation Flow, Spam Score |
| Competitor backlink or mention tracking | Yes (Pro tier and above) | Yes (all plans, does not count against quota) |
| Disavow file generation | No | Yes, in Google's required format |
| White-label reports | Yes (Expert tier and above) | Yes (all plans, including cheapest tier) |
| Free trial | Yes, 7 days, no credit card | Yes, 30 days, no credit card |
| Starting price | Contact for pricing (not publicly listed) | €13.90/month |
Which should you choose?
LinkodyBrandMentionsLinkodyBrandMentionsLinkodyLinkodyBrandMentionsThe scope difference is the whole story here. Linkody is a specialist that checks a defined set of backlinks daily and tells you their health with real authority metrics attached, at a price a solo freelancer can justify. BrandMentions is a generalist that watches the entire web for any mention of your brand, with sentiment and competitor comparison layered on top, priced for a PR or brand budget rather than a link-tracking one. Buying BrandMentions purely to monitor backlink health would mean paying enterprise-style, undisclosed pricing for a feature Linkody does better and far cheaper. Buying Linkody expecting brand or social monitoring would not work at all, since it has no mention or sentiment layer.
Bottom line
Choose Linkody if your job is specifically about the health of backlinks you have already built or earned: it checks status every 24 hours, attaches real authority metrics, and starts at €13.90/month with a 30-day trial. Choose BrandMentions if your job is broader brand and reputation monitoring, and backlink detection is a useful side effect rather than the main event, keeping in mind you will need a sales call to learn the price. Agencies doing both link building and PR work will likely want Linkody for link health and either BrandMentions or a comparable monitoring tool for the wider brand picture.
Frequently asked questions
Is BrandMentions or Linkody better for checking if my backlinks are still live?
Linkody is purpose-built for this: it checks every tracked backlink every 24 hours and reports when a link goes nofollow, gets removed, or the page it sits on returns a 404. BrandMentions will surface a new backlink as a mention when it first appears, but it has no ongoing status crawl to tell you whether that link is still there weeks or months later.
Does Linkody have brand mention monitoring like BrandMentions?
No, Linkody has no mention monitoring outside of backlinks; it does not scan social media, news, forums, or reviews for general brand references. Its scope is limited to the domains and links you explicitly add for tracking. BrandMentions is the tool built for scanning the broader web for any mention of a brand or keyword.
Why is Linkody so much cheaper than BrandMentions?
Linkody's cheapest plan starts at €13.90/month with published pricing across five tiers because its scope is narrow: checking a defined set of backlinks daily and enriching them with authority metrics. BrandMentions lists all four of its tiers as "Contact for pricing" and covers a much broader monitoring surface across web, social, news, and reviews with AI sentiment analysis, which typically commands enterprise-style, usage-based pricing.
Which tool gives me Domain Authority or Trust Flow data on my backlinks?
Linkody enriches every tracked backlink with Moz Domain Authority, Page Authority, Trust Flow, Citation Flow, and Spam Score automatically. BrandMentions has no equivalent link quality metrics; it reports that a mention or backlink exists without scoring the authority of the linking domain.
Can I generate a disavow file with BrandMentions the way I can with Linkody?
No, BrandMentions has no disavow tool or link-risk flagging feature. Linkody's disavow tool filters backlinks by Spam Score and other risk signals, then generates a file in Google's required format ready to upload directly to Search Console, which is a purpose-built feature BrandMentions does not attempt to replicate.
Is BrandMentions worth it just for tracking a client's backlink health?
Probably not on its own, and not compared to Linkody specifically. BrandMentions is priced and built as a broad brand monitoring platform covering social, news, forums, and reviews, so using it solely to check whether placed backlinks are still live means paying undisclosed, likely higher pricing for a job Linkody does at €13.90/month with better link-specific data.