Brevo vs GetResponse in 2026: Send-based pricing vs unlimited sends with webinars built in
Brevo charges by how many emails you send and adds SMS, WhatsApp, and a CRM. GetResponse charges by list size but throws in unlimited sends, AI tools on every tier, and webinar hosting the other does not have at all.
Brevo
GetResponse- Brevo prices by emails sent with unlimited contact storage; GetResponse prices by list size but includes unlimited monthly sends on every paid plan.
- GetResponse includes AI content generators and an AI landing page builder on every paid tier, including the entry-level Starter plan. Brevo's AI content generator is available from Free up, but marketing automation itself is Standard-tier and above.
- GetResponse's Creator plan bundles webinar hosting and a course creator supporting up to 500 students. Brevo has no webinar or course-hosting feature at any tier.
- Brevo covers WhatsApp campaigns and a built-in CRM with contact scoring at Professional. GetResponse has neither WhatsApp messaging nor a CRM pipeline in its feature set.
- GetResponse's Starter plan includes only 1 custom automation workflow; Brevo's Starter plan has no automation workflows at all, and Standard is required for any.
- Brevo's free plan includes unlimited contacts with 300 emails per day. GetResponse has no permanent free tier, only a 14-day trial.
- GetResponse lists a smaller integration library at 150+ connections, while Brevo does not publish a comparable headline integration count but covers Zapier and major platforms.
Brevo and GetResponse solve the same core job, email marketing with automation, from opposite pricing logic. Brevo charges for volume sent while contact storage stays unlimited, which rewards large but selectively-mailed lists. GetResponse charges by list size but removes the send cap entirely and gives every paid tier, even the entry-level Starter plan, an AI content generator and AI landing page builder. Where the two diverge hardest is scope: GetResponse's Creator plan bundles webinar hosting and a course creator alongside email, a combination Brevo does not offer in any form, while Brevo answers with WhatsApp, live chat, and a built-in CRM pipeline that GetResponse has no equivalent for. Neither company copied the other's differentiator, so the choice comes down to which extra capability your business will actually use.
The tools at a glance
Brevo
All-in-one email, SMS, WhatsApp, and CRM platform priced by emails sent, not contacts stored.
What separates Brevo from most of the category is that storing contacts costs nothing. You pay for the emails you actually send, so a retailer sitting on 100,000 contacts but mailing a filtered segment of 8,000 each campaign pays for that segment, not the full database. That structure specifically rewards businesses with large, imported, or seasonal lists over one where every contact gets emailed on every send.
Brevo backs that pricing model with genuine multichannel reach. SMS, WhatsApp, live chat, push notifications, and a CRM with deal pipelines and contact scoring live in the same dashboard as email, and Standard-tier automation can chain those channels into one sequence: an unopened email followed by an SMS nudge three days later, built without switching tools. The transactional email infrastructure, SMTP relay plus a REST API with broad SDK support, is also a genuine strength for developer teams embedding email into a product.
The gap shows up in workflow depth on the lower tiers. Starter at $9/month has no automation at all, campaign sending and segmentation only, and WhatsApp along with push notifications require jumping to Professional at $539/month. Brevo also has no webinar, course, or newsletter monetization layer of any kind, which rules it out for creators who want that bundled in.
| Feature | Free $0 | Starter From $9/mo | Standard From $18/mo | Professional From $539/mo |
|---|---|---|---|---|
| Monthly email sends | 300/day | From 20k | From 20k | From 150k |
| Contact storage | Unlimited | Unlimited | Unlimited | Unlimited |
| Marketing automation | ✗ | ✗ | ✓ | ✓ |
| WhatsApp and push | ✗ | ✗ | ✗ | ✓ |
| Contact scoring | ✗ | ✗ | ✗ | ✓ |
| Webinars or courses | ✗ | ✗ | ✗ | ✗ |
GetResponse
Email marketing and automation platform with unlimited sends, AI content tools, and webinar hosting built in.
GetResponse's value case rests on two decisions most competitors do not make: unlimited monthly sends on every paid plan, so re-engagement campaigns or higher send frequency never trigger a cost surprise, and AI content generators available from the entry Starter tier rather than gated to the top. At €13.12/month for Starter, that combination undercuts a lot of the category on pure send economics.
The Creator plan at €50.84/month is the part of GetResponse that has no real Brevo equivalent. It layers webinar hosting, registration, and automated follow-up onto the same email platform, plus a course creator supporting up to 500 students and premium newsletter subscriptions for monetization. A coach or educator who currently juggles a separate tool like Teachable alongside their email platform can fold that into one subscription here.
The narrower spots are automation depth on Starter, just 1 workflow before Marketer unlocks unlimited automation at €44.28/month, and an integration library at 150+ connections that is smaller than category leaders. GetResponse also has no WhatsApp channel and no CRM pipeline, so a team that wants either of those will not find them here regardless of tier.
| Feature | Starter €13.12/mo | Marketer €44.28/mo | Creator €50.84/mo | Enterprise Custom |
|---|---|---|---|---|
| Monthly email sends | Unlimited | Unlimited | Unlimited | Unlimited |
| AI content generators | ✓ | ✓ | ✓ | ✓ |
| Automation workflows | 1 | Unlimited | Unlimited | Unlimited |
| Abandoned cart recovery | ✗ | ✓ | ✓ | ✓ |
| Webinars | ✗ | ✗ | ✓ | ✓ |
| Course creator | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Brevo | GetResponse |
|---|---|---|
| Pricing model | By emails sent, unlimited contacts | By list size, unlimited sends |
| Free tier | Yes, unlimited contacts, 300 emails/day | No, 14-day trial only |
| Unlimited email sends | No, capped by tier (from 20k/month on Starter) | Yes, all paid plans |
| AI content generator entry tier | Free plan | Starter, €13.12/mo |
| Automation entry tier | Standard, $18/mo | 1 workflow on Starter; unlimited from Marketer, €44.28/mo |
| WhatsApp messaging | Yes, Professional tier | No |
| Built-in CRM | Yes, with contact scoring at Professional | No |
| Webinar hosting | No | Yes, Creator tier and above |
| Course creator | No | Yes, up to 500 students, Creator tier |
| Integration count | Not published as a headline number | 150+ |
| Entry price | $0 | €13.12/mo |
Which should you choose?
GetResponseBrevoGetResponseBrevoBrevoBrevoGetResponseThe real dividing line is not price, it is what each platform decided to bundle beyond email. GetResponse looked at educators and content creators and built webinars and course delivery into the same subscription, a bet Brevo has not made at all. Brevo looked at businesses juggling multiple messaging channels and a lightweight sales pipeline and built WhatsApp, live chat, and a CRM into its subscription instead, a bet GetResponse has not made either. Both platforms are complete for the customer they had in mind, and thin for the one they did not.
Bottom line
Pick GetResponse if webinars, course delivery, or unlimited sends on a predictable list-size bill matter more to your business than multichannel messaging. Pick Brevo if WhatsApp, live chat, or a built-in CRM are things you would otherwise pay for separately, and you can live with automation staying locked until the Standard tier. Trying to force one platform to cover both jobs means paying for features neither one actually built well, so match the tool to the capability you will use every week, not the one that sounds nice in a features list.
Frequently asked questions
Is GetResponse or Brevo cheaper for a business with 50,000 contacts?
It depends entirely on how much of that list you actually email. Brevo charges by emails sent with contact storage free, so mailing a filtered segment of that list keeps costs low regardless of total contact count. GetResponse charges by list size instead, so a full 50,000-contact list pushes you into a higher tier even with unlimited sends included, making Brevo's model cheaper for large, selectively-mailed lists and GetResponse's model cheaper for lists that get emailed in full and often.
Does Brevo offer webinar hosting like GetResponse's Creator plan?
No, Brevo has no webinar hosting or course creator feature at any pricing tier. GetResponse's Creator plan at €50.84/month bundles webinar hosting, registration and reminder automation, and a course creator supporting up to 500 students, a combination that has no Brevo equivalent, so a coach or educator considering Brevo would need a separate tool for that side of the business.
Can I send WhatsApp messages through GetResponse?
No, GetResponse does not offer WhatsApp messaging in its channel lineup. Brevo does, though it is gated to the Professional tier at $539/month alongside push notifications. A business that specifically needs WhatsApp as a marketing channel will need Brevo or a dedicated WhatsApp tool rather than GetResponse.
Why does GetResponse only include 1 automation workflow on its Starter plan?
GetResponse reserves unlimited automation workflows for its Marketer tier and above at €44.28/month, positioning Starter at €13.12/month as an entry point for straightforward campaign sending with AI tools rather than complex multi-step journeys. Brevo takes a similar approach from the other direction: its Starter plan at $9/month has zero automation workflows, requiring an upgrade to Standard at $18/month just to get automation at all, so both platforms treat entry-tier automation as limited by design.
Does Brevo have a free plan and does GetResponse?
Brevo has a genuinely free, ongoing plan with unlimited contacts and 300 emails per day. GetResponse has no permanent free tier, offering only a 14-day free trial across its plans, so a business that wants a no-cost long-term option for testing or low-volume sending will find that only in Brevo.
Is GetResponse a good fit for a small marketing team focused only on email campaigns, not webinars?
Yes, GetResponse works well for teams that never touch the webinar or course features, since unlimited sends and AI content tools are available from the €13.12/month Starter tier regardless of whether you use the Creator-tier extras. The tradeoff is that Starter only includes 1 automation workflow, so a team that wants meaningful automation depth without webinars still needs to budget for the Marketer tier at €44.28/month.