Cometly vs Two Minute Reports in 2026: sales-led attribution vs $9-a-month data connector
One requires a sales call and calculates closed-won ARR from CRM data. The other is a self-serve connector that fills your existing Google Sheets and Looker Studio templates.
Cometly
Two Minute Reports- Cometly requires a sales call and has no public pricing. Two Minute Reports starts at $9 a month, published openly, with a free trial that needs no credit card.
- Cometly calculates attribution against actual closed-won ARR in a CRM over a 90-day-plus B2B sales cycle. Two Minute Reports has no attribution modeling of its own; it moves raw performance data into Sheets or Looker Studio for you to build reports on.
- Both tools include an MCP integration for Claude, but Two Minute Reports bundles it (and ChatGPT access) on every paid plan starting at $9, while Cometly gates its MCP integration to the Enterprise tier.
- Two Minute Reports offers white-label report delivery on all plans. Cometly does not offer white-label delivery at any tier.
- Cometly auto-detects and attributes traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as named channels. Two Minute Reports has no equivalent AI traffic source classification.
- Two Minute Reports has no query limits on any plan; Cometly bills usage-based on website session volume, which can be hard to forecast for high-traffic sites.
Cometly and Two Minute Reports sit at opposite ends of the reporting stack. Cometly is a purpose-built attribution engine for B2B SaaS companies, tracing ad spend to closed-won ARR through a CRM, with no public pricing and a mandatory sales call. Two Minute Reports is a data connector that pipes 30-plus marketing and ecommerce sources into Google Sheets or Looker Studio on a schedule, starting at $9 a month with no sales call required. If you need CRM-grounded revenue attribution for a long B2B sales cycle, Cometly is the deeper tool. If you already have a Sheets or Looker Studio reporting workflow and just want it automated, Two Minute Reports is a faster, cheaper starting point.
The tools at a glance
Cometly
B2B SaaS ad attribution that connects every campaign dollar to pipeline created and closed-won ARR.
Cometly is a full attribution platform, not a connector. It tracks every session from first ad click through booked demo, deal created, and closed-won ARR, calculating LTV ROAS against real CRM deal values rather than platform-reported conversion estimates. A server-side Conversion API recovers sessions lost to ad blockers and iOS restrictions.
The platform auto-detects traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as distinct attribution channels, and Enterprise accounts get an MCP integration for querying attribution data through Claude directly, along with Snowflake and BigQuery warehouse sync.
None of this is self-serve. There is no public pricing, and every prospect goes through a sales call. Billing is usage-based on website session volume, so cost is genuinely unpredictable until you get a quote, and there is no path to trying the product without that conversation first.
| Feature | Core Usage-based, contact for pricing | Enterprise Custom |
|---|---|---|
| CRM-based ARR attribution | Yes | Yes |
| Server-side Conversion API | Yes | Yes |
| AI traffic source tracking | Yes | Yes |
| MCP integration | No | Yes |
| White-label delivery | No | No |
| Self-serve signup | No | No |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports connects 30-plus sources, including Google Ads, Facebook Ads, GA4, Shopify, TikTok Ads, and Klaviyo, directly into Google Sheets or Looker Studio on a schedule. It is not an attribution engine; it is the plumbing that keeps your existing reporting templates filled with current data without manual copy-paste.
AI dashboards and MCP integration with Claude and ChatGPT are included on every paid plan starting at $9 a month, along with goal and budget tracking, real-time error alerts, and white-labeled report delivery. There are no query limits on any tier, so heavy data pulls do not trigger overage charges.
The trade-off is structural: the product keeps you inside Google Sheets or Looker Studio rather than offering its own dashboard UI, and it has no CRM-based revenue attribution logic. It answers "what happened across my channels," not "which campaign produced closed-won ARR."
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| 30+ marketing connectors | Yes | Yes | Yes | Yes |
| AI Dashboards and MCP | Yes | Yes | Yes | Yes |
| Query limit | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label delivery | Yes | Yes | Yes | Yes |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
| Dedicated account manager | No | No | No | Yes |
Head-to-head feature comparison
| Feature | Cometly | Two Minute Reports |
|---|---|---|
| Primary function | Ad-to-ARR attribution engine | Marketing data connector |
| CRM revenue attribution | Yes | No |
| AI traffic source detection | Yes (ChatGPT, Gemini, Grok, AI Overviews) | No |
| Report destination | Own dashboard | Google Sheets / Looker Studio |
| MCP integration availability | Enterprise only | All paid plans |
| White-label delivery | No | Yes |
| Query/session limits | Usage-based on sessions | Unlimited on all plans |
| Public pricing | No | Yes |
| Free trial | Unclear | Yes, no credit card required |
| Self-serve signup | No | Yes |
| Starting price | Usage-based (contact for pricing) | $9/mo |
Which should you choose?
CometlyTwo Minute ReportsTwo Minute ReportsCometlyTwo Minute ReportsCometlyThese tools operate at different layers and price points on purpose. Two Minute Reports is the cheaper, faster, self-serve option: connect your sources, keep your existing Sheets or Looker Studio templates, and get AI querying and white-label delivery for $9 a month. Cometly is the deeper, more expensive option: a purpose-built attribution engine that requires a sales conversation and calculates revenue against actual CRM deal values, which Two Minute Reports does not attempt to do. A B2B SaaS company could plausibly use Two Minute Reports to pull raw channel data into Sheets while using Cometly separately for CRM-grounded ARR attribution.
Bottom line
Start with Two Minute Reports at $9 a month if your reporting already lives in Google Sheets or Looker Studio and you want automated connectors, AI querying, and white-label delivery without a sales call. Book a Cometly demo instead if your real problem is tracing a specific ad campaign to closed-won ARR through a long B2B sales cycle, and you are prepared to go through a sales conversation and usage-based pricing to get that level of attribution accuracy.
Frequently asked questions
Can Two Minute Reports calculate closed-won ARR attribution like Cometly?
No. Two Minute Reports moves raw performance data from 30-plus sources into Google Sheets or Looker Studio on a schedule, but it has no CRM integration or attribution modeling of its own. Cometly is purpose-built to trace ad spend through a CRM to closed-won ARR, which is a fundamentally different job.
Why does Cometly have no public pricing while Two Minute Reports starts at $9?
Cometly bills on website session volume and targets B2B SaaS companies with enterprise-level marketing spend, so pricing is negotiated per account through a sales call. Two Minute Reports is a self-serve connector product with predictable per-plan pricing starting at $9 a month, aimed at teams who want to sign up and start immediately without a sales conversation.
Does Two Minute Reports offer white-label reports for agencies?
Yes, white-labeled report delivery is available on every plan including the $9-a-month Lite tier. Cometly does not offer white-label delivery on any plan, which matters for agencies that need reports to carry their own brand rather than a vendor's.
Which tool is better for tracking traffic from ChatGPT or AI Overviews?
Cometly automatically identifies and attributes traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as named channels in its attribution dashboard. Two Minute Reports has no equivalent classification; it will pull GA4 or ad platform data as-is without separating AI-sourced traffic into its own category.
Is Two Minute Reports a real alternative to Cometly for B2B SaaS marketing teams?
Only for the data-pipeline half of the job. Two Minute Reports can automate the flow of Google Ads, LinkedIn Ads, and GA4 data into Sheets for a B2B SaaS team, but it will not calculate closed-won ARR against CRM deal values the way Cometly does. Teams needing that deeper attribution still need Cometly or a comparable attribution platform.