Contify vs iSpionage in 2026: An Active B2B Intelligence Platform Against a Discontinued PPC Tool
One routes competitive signals from 80+ source types to four department workspaces through a live sales-led platform. The other stopped operating on July 9, 2025. This comparison exists because old listicles have not caught up.
Contify
iSpionage- iSpionage was officially discontinued on July 9, 2025. It no longer accepts new accounts, updates data, or provides support of any kind.
- Contify is a fully active B2B market and competitive intelligence platform pulling signals from 80+ source types, including company websites, patent filings, job postings, and review sites.
- Even when iSpionage was live, the two tools were never true substitutes: iSpionage focused narrowly on PPC keyword and ad spend research, while Contify tracks product launches, pricing changes, and hiring signals distributed across four team workspaces.
- TapClicks is iSpionage's official successor, but it is a marketing operations and reporting platform, not a like-for-like replacement for either iSpionage's PPC research or for what Contify covers.
- iSpionage was historically positioned as a lower-cost, self-serve alternative to SpyFu and Semrush. Contify runs the opposite model: sales-assisted onboarding with no published pricing on any of its three tiers.
- For PPC and ad keyword research specifically, SpyFu and Semrush are the closest active replacements for what iSpionage used to do, not Contify, which never covered paid search keyword intelligence at all.
- Contify's Business News API is available from its Business tier onward. iSpionage's current data confirms API access is now unavailable entirely, along with every other feature, following the July 2025 shutdown.
If a search engine or an old comparison chart put Contify and iSpionage side by side, it is worth saying plainly: one of these tools does not exist anymore. iSpionage, a PPC and SEO competitive research tool that tracked competitor Google and Bing ad keywords, spend estimates, and ad copy, was officially discontinued on July 9, 2025. It no longer accepts new accounts, updates data, or offers support, and its official successor, TapClicks, is a marketing operations and reporting platform, not a like-for-like replacement for what iSpionage did. Contify, by contrast, is a fully active B2B market and competitive intelligence platform, pulling signals from more than 80 source types, including job postings, patent filings, government registers, and review sites, and routing categorized intelligence to workspaces for strategy, product, marketing, and sales teams. Even setting the shutdown aside, the two were never solving the same problem: iSpionage was narrowly about PPC keyword and ad spend research, while Contify was always broader, tracking product launches, pricing moves, and hiring signals across a whole organization.
The tools at a glance
Contify
Market and competitive intelligence platform with a Business News API and team-specific workspaces
Contify aggregates competitive signals from more than 80 source types, company websites, press releases, job boards, patent databases, government registers, and review platforms like G2 and Capterra, then categorizes each one as a product update, pricing change, executive hire, funding round, or customer review before routing it to the relevant team.
That routing is the point. Strategy sees market trend and funding signals, product sees feature launches, marketing sees campaign shifts, and sales sees pricing moves and win-loss signals, each in a workspace built for that function rather than one undifferentiated feed everyone eventually stops checking. For technical teams, the Business News API opens the same structured data for use in internal dashboards, CRM systems, or BI tools.
None of this comes cheap or fast to access. Pricing is not published on any of Contify's three tiers, Starter, Business, or Enterprise, onboarding is sales-assisted, and there is no free trial. For a company evaluating Contify against a discontinued tool like iSpionage, the contrast in access model is as stark as the contrast in scope: iSpionage was once a self-serve, budget-friendly PPC tool, and Contify has never been either of those things.
| Feature | Starter Contact for pricing | Business Contact for pricing | Enterprise Contact for pricing |
|---|---|---|---|
| Competitors tracked | Up to 5 | Up to 20 | Unlimited |
| Team workspaces | No | Yes | Yes |
| Business News API access | No | Yes | Yes |
| Job posting signals | No | Yes | Yes |
| Patent and regulatory tracking | No | No | Yes |
iSpionage
Discontinued digital marketing analytics platform, now succeeded by TapClicks
iSpionage was a PPC and SEO competitive research tool, not a broad market intelligence platform. It let marketers pull competitor Google and Bing ad keywords, estimated monthly spend, ad copy variations, and landing page destinations, and it integrated with GA4 to blend organic and paid performance data into one reporting view for agencies.
The platform was officially discontinued on July 9, 2025. It no longer accepts new accounts, processes data, or offers support of any kind. If an old bookmark, blog post, or AI-generated comparison is pointing you here as a live option, that information is out of date.
TapClicks is the official successor, but it is a marketing operations and client reporting tool built around data connectors and dashboards, not a feature-for-feature replacement for iSpionage's PPC keyword and ad spend research, and it has nothing in common with what Contify does either. Former iSpionage customers looking for that specific PPC use case should evaluate SpyFu or Semrush instead.
| Feature | Discontinued Not available |
|---|---|
| New account creation | No |
| Data updates | No |
| Historical data access | No |
| API access | No |
| Platform status | Shut down July 9, 2025 |
Head-to-head feature comparison
| Feature | Contify | iSpionage |
|---|---|---|
| Current operating status | Active | Discontinued as of July 9, 2025 |
| Primary focus | Cross-department market and competitive intelligence | PPC and SEO competitive research (legacy) |
| Source breadth | 80+ source types including job postings, patents, and reviews | Legacy only, Google and Bing ad data |
| Team-specific workspaces | Yes (strategy, product, marketing, sales) | No |
| PPC / ad keyword intelligence | No | Yes (legacy feature only) |
| GA4 integration | No | Yes (legacy feature only) |
| API access | Yes (Business News API, Business tier and above) | No |
| Self-serve signup | No (sales-assisted onboarding) | No |
| Free tier | No | No |
| Starting price | Contact for pricing | N/A, platform is shut down |
Which should you choose?
ContifyContifyThis is not a real head-to-head so much as a correction to an outdated one. Contify is an active, broad B2B intelligence platform serving four departments at once; iSpionage was a narrow PPC research tool that stopped existing in mid-2025. Even rewinding the clock to when iSpionage was operational, the two were never comparable on scope, one tracked ad keywords and spend, the other tracks product launches, pricing, hiring, patents, and reviews across an entire company. The only genuine decision left is what a former iSpionage customer does next, and that answer is not Contify unless the actual need has grown from PPC research into full cross-department competitive intelligence.
Bottom line
Book the Contify demo if your company needs competitive signals routed to strategy, product, marketing, and sales teams from a wide source base, and you can work through a sales-assisted onboarding process. Do not attempt to sign up for iSpionage; it has been shut down since July 9, 2025 and will not create your account. If you specifically need affordable PPC and ad keyword research, SpyFu or Semrush are the closer replacements for what iSpionage used to do, and TapClicks is the official path for former iSpionage customers who need marketing operations reporting instead.
Frequently asked questions
Is iSpionage still available to sign up for in 2026?
No. iSpionage was officially discontinued on July 9, 2025, and does not accept new accounts, process data, or provide support. Any comparison, listicle, or old article suggesting otherwise is working from outdated information.
Is Contify a good replacement for what iSpionage used to do?
Not directly. Contify is a broad B2B market and competitive intelligence platform covering product launches, pricing changes, hiring, and reviews across 80-plus source types, while iSpionage focused specifically on PPC keyword research and ad spend estimates. Someone who used iSpionage purely for paid search intelligence would find Contify solves a much broader, differently scoped problem, and at a different price point since neither publishes pricing anyway.
What should a former iSpionage customer use for PPC competitive research now?
SpyFu and Semrush are the closest active replacements for iSpionage's original PPC keyword and ad spend research, since neither Contify nor TapClicks was built for that specific job. TapClicks is iSpionage's official successor but is scoped to marketing operations and reporting, not competitive PPC intelligence.
Does Contify require a free trial or self-serve signup like iSpionage historically offered?
No. Contify has no free trial or self-serve signup on any of its three tiers, Starter, Business, or Enterprise, and requires a sales-assisted onboarding process before access. iSpionage, while it was operational, was historically positioned as a more affordable, accessible alternative to SpyFu and Semrush, a different access model entirely from Contify's current sales-led approach.
Can I still access historical data from an old iSpionage account?
That depends on the migration terms communicated to your specific account before the July 2025 shutdown. iSpionage itself no longer provides access or support, so if historical data matters, contact TapClicks directly, since they handled the transition from iSpionage's original team.
Does Contify track competitor job postings and hiring activity, something iSpionage never covered?
Yes. Contify includes job posting signals on its Business tier and above, useful for inferring a competitor's product direction before any public announcement. iSpionage never covered job posting or hiring data at any point in its history; its scope was limited to PPC keywords, ad copy, spend estimates, and GA4-integrated performance reporting.