Determ vs Reputology (GatherUp) in 2026: PR media monitoring vs multi-location review management
One indexes 100 million-plus news and broadcast sources for comms teams. The other collects and manages customer reviews across hundreds of business locations under the GatherUp brand.
Determ
Reputology (acquired by GatherUp)- Determ indexes 100 million-plus news, print, and broadcast sources. Reputology (GatherUp) does not monitor traditional media at all; its coverage is limited to review platforms like Google, Yelp, and Facebook.
- Reputology bills per location at $60/month for multi-location accounts, a pricing model built specifically for franchises and chains. Determ prices in flat euro tiers from €99 to €499/month regardless of location count.
- Reputology offers white-label delivery on its Multi Location plan, useful for local SEO agencies. Determ has no white-label option on any tier.
- Determ gates API access to its Command plan and above. Reputology does not publicly advertise an API on any plan.
- Reputology runs automated email and SMS review collection campaigns and includes fake review detection with guided dispute workflows, neither of which has an equivalent in Determ.
- Determ includes dedicated share-of-voice charts against named competitors from its Expand plan up. Reputology has no comparable competitive benchmarking feature.
- The reputology.com domain now redirects to GatherUp, so anyone evaluating "Reputology" from older case studies or reviews is actually evaluating the current GatherUp product.
Determ and Reputology both get filed under brand monitoring, but they answer completely different questions. Determ tells a PR or comms team what the press, broadcasters, and social channels are saying about a brand, with particular strength in Central and Eastern European news markets that most global tools skip. Reputology, now folded entirely into the GatherUp product after a 2021 acquisition, tells a multi-location business what its customers are saying on Google, Yelp, and Facebook, then helps that business collect more reviews and respond to them at scale. There is almost no overlap in what these tools actually do day to day, so the more useful question isn't which one wins, it's which problem you actually have.
The tools at a glance
Determ
AI media intelligence for PR and comms teams with 100M+ source coverage
Determ is a media monitoring platform for PR agencies and communications teams, indexing more than 100 million sources across online news, print, broadcast transcripts, and social media. AI groups related coverage into topic threads and scores sentiment down to the sentence level, which matters when one paragraph of an article covers your product favorably and the next covers an unrelated executive controversy.
The regional depth is real. Determ covers Croatian, Slovenian, Hungarian, Romanian, and other Central and Eastern European outlets more thoroughly than most global monitoring tools bother to build, and its pricing is published in euros from €99 to €499 per month, so you can plan a budget before ever talking to sales.
None of that overlaps with what Reputology (GatherUp) does. Determ has no review collection workflow, no listings management, and no fake review detection, because it was never built to manage a business's presence on Google or Yelp. It reports on what's being said about a brand in the press and online; it doesn't help a business generate or respond to customer reviews.
| Feature | Focus €99/mo | Expand €299/mo | Command €499/mo | Custom Contact |
|---|---|---|---|---|
| Sources monitored | 100M+ | 100M+ | 100M+ | 100M+ |
| Real-time alerts | ✓ | ✓ | ✓ | ✓ |
| Competitor tracking | 1 competitor | 3 competitors | Unlimited | Unlimited |
| Share of voice | ✗ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| PDF and CSV export | ✓ | ✓ | ✓ | ✓ |
| Custom dashboards | Limited | ✓ | ✓ | ✓ |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built for multi-location businesses, restaurant groups, franchise systems, healthcare networks, and retail chains that need to aggregate reviews across dozens or hundreds of locations without checking each one manually. In 2021 it was acquired by GatherUp, and the products consolidated under the GatherUp brand; the reputology.com domain now redirects there. If you're buying Reputology today, you're buying GatherUp's current product.
The platform centralizes business listings across Google Business Profile, Yelp, Facebook, and Bing, runs automated email and SMS campaigns to generate more reviews, and flags suspected fake reviews with a guided dispute workflow. AI-assisted response templates cut down the time cost of replying to reviews individually across every location.
What it doesn't do is media monitoring. There's no news, print, or broadcast coverage, no share-of-voice benchmarking against competitors, and no documented API for pulling review data into a custom CRM. It solves the reputation-and-reviews problem for multi-location businesses specifically, not the broader press-and-social monitoring problem Determ addresses.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | ✓ | ✓ |
| Review collection campaigns | ✓ | ✓ |
| Sentiment and keyword analysis | ✓ | ✓ |
| Fake review detection | ✓ | ✓ |
| AI response templates | ✓ | ✓ |
| White-label reporting | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Determ | Reputology (acquired by GatherUp) |
|---|---|---|
| Primary coverage type | 100M+ news, print, broadcast, and social sources | Google, Yelp, Facebook, TripAdvisor, and industry-specific review sites |
| News, print, and broadcast monitoring | Yes | No |
| Review platform monitoring (Google, Yelp, Facebook, etc.) | No | Yes |
| Business listings / NAP management | No | Yes |
| AI sentiment analysis | Yes, article and sentence level | Yes, sentiment and keyword analysis on review content |
| Automated review collection campaigns | No | Yes, automated email and SMS |
| Fake review detection | No | Yes, with guided dispute workflows |
| Competitor / share-of-voice tracking | Yes (Expand plan and up) | No dedicated share-of-voice charts |
| Scheduled reporting or exports | Yes, PDF and CSV, schedulable | Not documented beyond white-label reporting on Multi Location plan |
| API access | Command plan and up only | No |
| White-label delivery | No | Yes (Multi Location plan) |
| Starting price | €99/mo | $99/mo (1 location) or $60/mo per location |
Which should you choose?
DetermReputology (acquired by GatherUp)Reputology (acquired by GatherUp)DetermReputology (acquired by GatherUp)DetermReputology (acquired by GatherUp)It's worth saying plainly: these tools don't compete for the same budget line. Determ is a media intelligence platform that happens to touch social mentions; Reputology, as GatherUp, is a review and listings management platform built around the operational reality of running many locations at once. A comms director evaluating Determ against Reputology is likely conflating two different line items, PR monitoring and local reputation management, that a growing multi-location brand often needs both of, just from different vendors.
Bottom line
Pick Determ if your job is tracking press coverage, broadcast mentions, and share-of-voice reporting for stakeholders, especially with any European market exposure. Pick Reputology, now GatherUp, if you're running a franchise, chain, or multi-practitioner network and need to generate reviews, keep listings accurate, and catch fake reviews across every location from one dashboard. A franchise brand with active PR needs may end up running both, since the source overlap between press coverage and customer reviews is close to zero.
Frequently asked questions
Are Determ and Reputology actually solving the same problem?
Determ and Reputology solve different problems that both get labeled brand monitoring: Determ tracks press, broadcast, and social coverage, while Reputology (now GatherUp) manages customer reviews and business listings across locations. A team choosing between them should first check which problem they actually have, since there is minimal feature overlap.
Is Reputology still a separate product from GatherUp?
Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand, with reputology.com now redirecting there. Anyone comparing "Reputology" pricing or features from older sources is really looking at the current GatherUp product.
Does Determ handle review management the way Reputology does?
Determ has no review collection campaigns, listings management, or fake review detection, features that are core to Reputology (GatherUp). Determ's feature set is built around press, broadcast, and social mention monitoring, not managing a business's Google or Yelp presence.
Which tool is cheaper for a single-location business?
Reputology's Small Business plan at $99/month is aimed specifically at single-location businesses, while Determ's entry Focus plan at €99/month is built for PR and comms monitoring rather than review management. For a single location wanting review generation and listings management, Reputology is the relevant tool regardless of Determ's lower headline price, since they don't do the same job.
Does either tool offer an API for custom integrations?
Determ offers API access, but only on its Command plan and above, meaning smaller teams on the Focus or Expand tiers don't get it. Reputology (GatherUp) does not publicly advertise an API at all, so teams needing to pipe review data into a custom CRM will need to rely on export features or look elsewhere.
Which tool is better for an agency serving multiple clients?
Reputology (GatherUp) is the better fit for agencies specifically because of its white-label capability on the Multi Location plan and per-location pricing that scales with client count. Determ has no white-label option, so an agency reselling PR monitoring under its own brand would need a different tool for that specific requirement.