DivvyHQ vs StoryChief in 2026: A discontinued editorial calendar vs a free-to-start multi-channel publishing platform
DivvyHQ was folded into Lytho in 2022 and never published pricing. StoryChief starts free, distributes to more than 30 channels from a single publish action, and adds an API on its Agency plan.
DivvyHQ
StoryChief- DivvyHQ was acquired by Lytho in 2022. The divvyhq.com domain now redirects to Lytho, and the standalone calendar product has had no independent development since.
- StoryChief has a genuinely usable free tier with a content calendar for solo users. DivvyHQ required a sales conversation for every tier, including its lowest one, and never published a price.
- StoryChief distributes to more than 30 channels including WordPress, Webflow, Medium, LinkedIn, and podcast directories from one publish action. DivvyHQ's only meaningful publishing integration was WordPress.
- DivvyHQ's workflow approval stages were configurable per content type, a governance feature StoryChief does not offer in the same form.
- StoryChief includes built-in SEO and readability scoring inside its editor. DivvyHQ never had any content scoring or AI writing assistance at any point in its independent lifespan.
- StoryChief's Agency plan runs $93 per customer per month and includes API access, a level of programmatic access DivvyHQ never built across any of its three tiers.
DivvyHQ and StoryChief both promised to be the single place a content team plans and manages production, but only one of them still is. DivvyHQ built a visual calendar with intake forms and configurable approval stages for mid-market teams, and stopped being independently developed when Lytho acquired it in 2022. StoryChief covers the same planning ground with a shared content calendar, then goes further into distribution, publishing to more than 30 channels including WordPress, Webflow, LinkedIn, and podcast directories from a single action, with a free tier for solo users and paid plans running from $22 a month for teams. Comparing the two today is less about feature parity and more about whether DivvyHQ still deserves a place on the shortlist at all.
The tools at a glance
DivvyHQ
Content calendar and editorial planning platform for structured publishing teams
DivvyHQ was designed around the idea that content planning breaks down once it lives in spreadsheets and status updates depend on someone checking email. The platform gave teams a shared visual calendar where every content item carried an owner, a due date, a channel, and a workflow stage, with intake forms that turned stakeholder requests into structured draft items rather than stray messages.
Campaign grouping and configurable workflow stages were the standout features. Editors could see how a blog post, a social update, and an email tied into one launch, and a video asset could move through a different approval path than a blog post without custom setup. WordPress was the one integration DivvyHQ built with any real depth, letting writers publish directly from the calendar.
Lytho acquired DivvyHQ in 2022 and has since rebuilt the platform toward brand compliance and creative review rather than editorial planning. There has been no independent DivvyHQ release since, and the domain no longer leads to a purchasable standalone calendar product.
| Feature | Starter Contact sales | Business Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Content calendars | 1 | Multiple | Unlimited |
| Users included | Up to 3 | Custom | Custom |
| Content intake forms | Yes | Yes | Yes |
| Campaign planning | No | Yes | Yes |
| Workflow approvals | No | Yes | Yes |
| WordPress integration | Yes | Yes | Yes |
| SSO and admin controls | No | No | Yes |
StoryChief
Plan, create, and distribute content across 30+ channels from one place
StoryChief manages the full lifecycle of a content piece: strategy, planning, creation, collaboration, and distribution. The core idea is that content teams waste time reformatting the same piece for every platform, so StoryChief collapses that into a single publish workflow that pushes to whichever of its 30-plus connected channels a strategy requires, handling the formatting differences between CMS platforms, social networks, and email providers automatically.
A shared content calendar shows every piece in production across the team, filterable by channel, campaign, author, or content type, which covers the same planning ground DivvyHQ was built for. Built-in SEO and readability scoring gives writers feedback inside the editor rather than a separate check, and AI-assisted drafting can produce an outline and first pass from a topic, though the AI layer is a supporting feature rather than the reason to choose StoryChief.
Pricing starts free for a calendar and basic features, with Social Media Calendar at $22 a month, Team Editorial at $81 per seat, and Agency at $93 per customer per month. The Agency tier is the one with API access and multi-client management, and pricing by customer rather than by seat makes cost more predictable for agencies with client teams of varying size. Per-seat pricing on the Team plan escalates quickly for larger in-house teams, which is the main cost caution.
| Feature | Free $0/mo | Social Media Calendar $22/mo | Team Editorial $81/seat/mo | Agency $93/customer/mo |
|---|---|---|---|---|
| Multi-channel distribution | No | Yes | Yes | Yes |
| Content calendar | Yes | Yes | Yes | Yes |
| AI writing assistant | No | Yes | Yes | Yes |
| SEO scoring | No | No | Yes | Yes |
| Team collaboration | No | No | Yes | Yes |
| Multi-client management | No | No | No | Yes |
| API access | No | No | No | Yes |
Head-to-head feature comparison
| Feature | DivvyHQ | StoryChief |
|---|---|---|
| Visual editorial calendar | Yes (core feature) | Yes |
| Content intake / request forms | Yes | No |
| Campaign grouping | Yes | No |
| Configurable approval workflows | Yes | No |
| Multi-channel content distribution | No (publishes out to WordPress) | Yes (30+ channels) |
| Built-in SEO / readability scoring | No | Yes |
| AI-assisted content creation | No | Yes (basic) |
| Team collaboration | No | Yes (Team Editorial and Agency) |
| Multi-client management | No | Yes (Agency tier) |
| API access | No | Yes (Agency tier) |
| Free tier | No | Yes |
| Public pricing | No (contact sales at every tier) | Yes |
| Starting price | Undisclosed | $0/mo (Free tier) |
Which should you choose?
StoryChiefStoryChiefStoryChiefThis comparison exists mainly because people still search for DivvyHQ by name, and the honest answer is that the calendar-and-approvals product they remember has had no independent roadmap since the Lytho acquisition in 2022. StoryChief is not a narrow replacement, it is a broader platform that covers the same planning ground plus distribution to more than 30 channels, at a price that starts free. Teams that specifically need DivvyHQ's configurable multi-stage approval workflows will not find an exact match in StoryChief, but for nearly everyone else evaluating this pairing, StoryChief is simply the only actively developed option between the two.
Bottom line
Skip DivvyHQ; the calendar product being searched for has not existed as an independent tool since 2022 and was never priced transparently even before that. Start StoryChief free if a shared calendar and multi-channel distribution are the priority, and move to Team Editorial at $81 per seat or Agency at $93 per customer once collaboration and API access are needed. Neither tool replicates DivvyHQ's configurable multi-stage approval workflows exactly; teams that specifically need that governance layer should still look at CoSchedule or Percolate.
Frequently asked questions
Is DivvyHQ still a separate product from Lytho in 2026?
No, DivvyHQ was acquired by Lytho in 2022 and the divvyhq.com domain now redirects to Lytho's website. The original editorial calendar has been folded into Lytho's creative operations platform, which is now focused on brand compliance and creative review rather than standalone content planning.
Does StoryChief have a free plan?
Yes, StoryChief's free tier covers a content calendar and basic features for solo users. Multi-channel distribution and team collaboration require a paid plan starting at $22 a month for the Social Media Calendar tier.
How many channels can I publish to with StoryChief compared to DivvyHQ?
StoryChief connects to more than 30 channels including WordPress, Webflow, Shopify, Medium, LinkedIn, Facebook, Instagram, Mailchimp, HubSpot, and podcast directories. DivvyHQ's meaningful publishing integration was limited to WordPress, with HubSpot and a handful of social scheduling tools covering the rest.
Does StoryChief replicate DivvyHQ's configurable approval workflows?
Not exactly. StoryChief has team collaboration on its Team Editorial and Agency plans, but it does not offer the same per-content-type configurable multi-stage approval structure DivvyHQ built. Teams that need that specific governance layer will not find a one-to-one match in StoryChief.
Is StoryChief suitable for agencies managing multiple client brands?
Yes, with the Agency plan at $93 per customer per month. It includes multi-client workspace management and API access, and pricing by customer rather than by seat works better for agencies whose team size varies across client accounts.
How much does StoryChief cost compared to what DivvyHQ charged?
StoryChief publishes all four of its tiers openly, from a free plan through Agency at $93 per customer per month. DivvyHQ never disclosed pricing for any tier and required a sales conversation to get a quote at any scale, which made it hard to evaluate against transparent competitors.