Fathom Analytics vs Simple Analytics in 2026: Two cookieless analytics tools, one big pricing gap
Both drop cookies and consent banners entirely. The real difference shows up in currency, free-tier availability, and whether white-label delivery matters to you.
Fathom Analytics
Simple Analytics- Fathom has no free tier, starting at $15/month. Simple Analytics has a genuine free tier for smaller sites, with paid plans starting at €20/month.
- Simple Analytics offers white-label solutions for agencies on its Enterprise tier. Fathom does not offer white-label at all.
- Fathom includes API access on every plan from $15/month. Simple Analytics gates API access to its paid Self-Serve and Enterprise tiers, not the free tier.
- Fathom retains data forever on every plan. Simple Analytics does not advertise unlimited retention as a headline feature the way Fathom does.
- Both tools claim to recover the 20 to 60 percent of traffic that consent banners and ad blockers hide from Google Analytics, since neither sets cookies or requires consent.
- Fathom includes at least 50 sites on every plan by default, useful for agencies managing many client properties without per-site fees. Simple Analytics prices per site rather than bundling a large site allowance.
Fathom Analytics and Simple Analytics are close enough in mission that the decision between them usually comes down to details rather than a fundamentally different feature set. Both are cookieless, GDPR-compliant by default, and built around a clean, fast-to-read dashboard instead of GA4-style depth. Fathom prices in US dollars starting at $15/month with no free tier, and every plan includes API access and 50+ sites. Simple Analytics prices in euros, has an actual free tier for small sites, and adds white-label delivery on its Enterprise plan, something Fathom does not offer at all. The two tools are close cousins, but they are not identical, and the differences matter more if you are an agency than if you are a solo site owner.
The tools at a glance
Fathom Analytics
Simple, GDPR-compliant web analytics with cookieless tracking, forever data retention, and no consent banners.
Fathom Analytics is used on over a million websites and is built around a one-line script install and a dashboard that answers basic traffic questions in under a minute: top pages, referrers, countries, devices, and conversion events. It collects no cookies and no personal data, so no GDPR consent banner is required.
Every Fathom plan, starting at $15/month with no free tier, includes API access and at least 50 sites, which makes it a practical option for agencies managing several client properties on one account rather than paying per site. Data retention is forever on every plan, with no rolling expiry window.
Fathom is independently owned with no venture capital, which the company points to as evidence its roadmap will not drift toward advertising or data monetization. There is no white-label option, so the dashboard always carries the Fathom brand.
| Feature | All plans From $15/mo |
|---|---|
| Free tier | ✗ |
| Sites included | 50+ |
| API access | ✓ |
| Data retention | Forever |
| White-label | ✗ |
| 7-day free trial | ✓ |
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics is built on the premise that consent banners and ad blockers have made Google Analytics unreliable. It tracks visitors without cookies or fingerprinting, capturing the segment of traffic that declines consent popups or runs an ad blocker, and presents everything on a single-page dashboard: pageviews, referrers, top pages, devices, and geography.
Pricing starts with a genuine free tier for smaller sites, moving to €20/month on the Self-Serve tier for unlimited pageviews and API access. Enterprise adds white-label delivery, which lets agencies present the dashboard under their own brand rather than Simple Analytics's.
The trade-off for that single-page simplicity is scope: there is no funnel analysis, no user-level tracking, and no behavioral segmentation. Simple Analytics is deliberately narrow, built for accurate traffic counts rather than deep analysis.
| Feature | Free Free | Self-Serve €20/mo | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| API access | ✗ | ✓ | ✓ |
| White-label | ✗ | ✗ | ✓ |
| EU hosting | ✓ | ✓ | ✓ |
| Custom domain | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Fathom Analytics | Simple Analytics |
|---|---|---|
| Free tier | No | Yes |
| Starting paid price | $15/mo | €20/mo |
| Currency | USD | EUR |
| Cookieless tracking | Yes | Yes |
| GDPR compliant by default | Yes | Yes |
| API access included from | Every plan | Self-Serve tier and above |
| Sites/site allowance | 50+ included | Priced per site |
| White-label delivery | No | Enterprise tier only |
| Data retention | Forever | Not a stated headline feature |
| Dashboard style | Multi-view dashboard | Single-page dashboard |
| Independently owned | Yes | Not stated |
Which should you choose?
Simple AnalyticsSimple AnalyticsFathom AnalyticsFathom AnalyticsSimple AnalyticsFathom AnalyticsThese two are the closest pair in this category: both cookieless, both GDPR-compliant without a consent banner, both aiming at the same simplicity-over-depth positioning. The decision mostly comes down to two things Simple Analytics has that Fathom does not, a free tier and white-label delivery, versus two things Fathom has that Simple Analytics does not emphasize, forever data retention and API access bundled into every plan from day one.
Bottom line
Pick Simple Analytics if you want to test the product for free first or you are an agency that needs to deliver reports under your own brand on the Enterprise tier. Pick Fathom Analytics if you want API access and a large multi-site allowance included in the cheapest plan and you are comfortable skipping the free trial period in exchange for Fathom's forever data retention promise. Neither tool will disappoint you on the core cookieless, no-consent-banner premise; the difference is entirely in the commercial details.
Frequently asked questions
Is Simple Analytics or Fathom Analytics cheaper?
Simple Analytics has a free tier that Fathom does not offer, making it cheaper to start with. On paid plans, Simple Analytics starts at €20/month while Fathom starts at $15/month, so the comparison depends on your exchange rate and whether the free tier covers your traffic needs.
Which tool is better for agencies that need white-label reporting?
Simple Analytics is the better fit for white-label needs, since it offers white-label delivery on its Enterprise tier. Fathom does not offer white-label at all, so agencies that need to present dashboards under their own brand should evaluate Simple Analytics's Enterprise pricing first.
Do both tools require a GDPR consent banner?
No. Neither Fathom Analytics nor Simple Analytics sets cookies or collects personal data, so neither requires a GDPR consent banner. Both are hosted with compliance built in by default rather than requiring configuration.
Does Fathom or Simple Analytics offer more sites per plan?
Fathom includes at least 50 sites on every plan by default, which is a meaningfully larger allowance out of the gate. Simple Analytics prices more around individual site usage, so an agency managing many client sites will likely find Fathom's bundled allowance more predictable to budget for.
Can I trial either tool before committing to a paid plan?
Simple Analytics has a permanent free tier with limited pageviews, so you can use it indefinitely at small scale without paying. Fathom does not have a free tier but offers a 7-day free trial to evaluate the product before the $15/month plan kicks in.