Featured vs Prezly in 2026: inbound opportunity feed vs branded newsroom and PR CRM
Featured matches you to journalist requests already looking for a source, starting free. Prezly gives you a permanent, AI-indexed newsroom plus a CRM for managing your own contacts, starting at 100 EUR a month.
Featured
Prezly- Prezly's branded newsroom is indexed by Google and, according to Prezly's own reporting, increasingly cited by AI systems, generating organic views between active campaigns. Featured has no publishing or newsroom feature at all.
- Featured includes GEO Visibility tracking of AI-generated search appearances on every plan, including free. Prezly has no dedicated AI-visibility monitoring feature; its AI angle is about being cited, not about measuring citation.
- Prezly includes a full PR CRM with contact tagging, campaign email sending, and coverage analytics on every paid plan. Featured has no CRM or contact management; it only surfaces inbound requests.
- Neither platform includes a built-in journalist database. Prezly manages contacts you already have; Featured surfaces opportunities without needing you to have contacts at all.
- Prezly is priced in euros starting at 100 EUR/month for one user and one site, with a 14-day free trial on Essential and Standard. Featured has a permanent free tier and tops out at $79/month.
- Prezly is trusted by enterprise clients including IKEA, Sony, and Emirates and serves 500+ PR teams globally. Featured targets solo founders, consultants, and small PR teams rather than large enterprise communications functions.
Featured and Prezly rarely compete for the same job. Featured is a discovery tool: an AI chat interface surfaces journalist source requests, podcast bookings, and speaking opportunities, and you respond to what already exists, with no contact management of your own. Prezly is a publishing and relationship tool: it gives you a branded newsroom that keeps earning organic views after a campaign ends, plus a CRM for the contacts you already have, email campaigns, and coverage analytics. Prezly does not have a media database either, so both tools assume you already know who you are pitching or you rely entirely on inbound demand. The overlap is thinner than the category name suggests; the real question is whether your gap is finding opportunities or managing and publishing to the contacts you have.
The tools at a glance
Featured
AI-powered PR co-pilot for journalist requests, podcast pitching, and media opportunity discovery
Featured is built entirely around inbound discovery. Its AI chat interface matches you to journalist source requests, podcast bookings, speaking opportunities, and bylined article slots, with automated workflows running the matching in the background. There is no newsroom to publish to and no CRM to manage relationships in; you respond to what is surfaced and move on.
GEO Visibility tracks how your brand and expertise appear in AI-generated search responses on every plan, including free, which is a genuine measurement feature rather than a byproduct of how content happens to get indexed. Pricing runs from $0 to $79 per month, self-serve throughout.
What Featured cannot do is give a story a permanent, discoverable home. Once an opportunity is used, there is no publishing layer, no campaign email tool, and no coverage analytics dashboard the way Prezly provides.
| Feature | Free $0/mo | Lite $29/mo (annual) | Pro $79/mo (annual) |
|---|---|---|---|
| Journalist request matching | Yes | Yes | Yes |
| GEO visibility tracking | Yes | Yes | Yes |
| Branded newsroom | No | No | No |
| Contact CRM | No | No | No |
Prezly
PR CRM with branded newsrooms, email outreach, and campaign analytics in one platform
Prezly's core differentiator is the branded newsroom: every story you publish lives on an indexed, permanent site rather than disappearing into an email archive. Prezly reports millions of organic views through client newsrooms in 2025 generated without active email campaigns, and states its content is increasingly cited by AI systems as well as crawled by Google.
Around the newsroom sits a PR CRM for tagging and segmenting the contacts you already have, tracking opens, clicks, and coverage per contact rather than working from a cold spreadsheet. Email campaigns pull directly from newsroom story content, and full analytics are included on every plan, not gated to enterprise.
Prezly does not include a journalist database, so you need existing contacts or another sourcing tool to feed it. Pricing is in euros, starting at 100 EUR/month for one user on Essential, rising to 250 EUR/month for Standard with white-label and custom domains, and custom Enterprise pricing with SSO.
| Feature | Essential 100 EUR/mo | Standard 250 EUR/mo | Enterprise Custom |
|---|---|---|---|
| Branded newsroom | Yes | Yes | Yes |
| Contact CRM | Yes | Yes | Yes |
| Full analytics | Yes | Yes | Yes |
| White-label / custom domain | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Featured | Prezly |
|---|---|---|
| AI-generated search (GEO) visibility monitoring | Yes (all plans, including free) | No (newsroom content is AI-indexed, but no dedicated visibility tracking) |
| Branded, indexed newsroom | No | Yes |
| Contact / relationship CRM | No | Yes |
| Email outreach campaigns | No | Yes |
| Inbound journalist request monitoring | Yes | No |
| Coverage tracking and analytics | Limited (competitor visibility watch only) | Yes (full analytics on all plans) |
| Localization / auto-translation | No | Standard/Enterprise only |
| White-label / custom domain | No | Standard/Enterprise only |
| Free trial | Yes (permanent free tier) | Yes (14-day, Essential/Standard only) |
| Starting price | Free (paid from $29/mo) | 100 EUR/mo |
Considering AI Peekaboo alongside Featured and Prezly?
Prezly's own positioning notes its newsroom content is increasingly cited by AI systems, but that is a passive side effect of publishing indexable content, not a monitoring feature: there is no dashboard telling you when or how often that citation happens. Featured's GEO Visibility does measure AI-generated search appearances directly and ships free, but it shares the same daily credit cap as opportunity matching and has no API. Neither tool gives you a dedicated, exportable measurement of AI answer-engine visibility across ChatGPT, AI Overviews, and other engines. AI Peekaboo is built specifically for that, with a read and write API on every plan from $50 per month, and pairs naturally with Prezly's newsroom if you want to know whether the content you are publishing is actually landing in AI answers.
Read the AI Peekaboo review →Which should you choose?
PrezlyFeaturedPrezlyFeaturedPrezlyFeaturedThe honest comparison here is between a discovery tool and a publishing-and-relationship tool, not two versions of the same product. Featured assumes you have nothing yet, no contacts, no newsroom, and helps you find the next opportunity. Prezly assumes you already have journalist relationships and wants to give those relationships a system, plus a permanent home for the stories that result. A team with existing contacts and a compounding-content strategy should lean Prezly; a team starting from zero should lean Featured.
Bottom line
Pick Prezly if you already have journalist relationships and want a branded newsroom plus CRM to make every campaign compound instead of resetting to zero. Pick Featured if you are starting without contacts and want inbound opportunities to find you for free. Running both is reasonable for a PR team with a real budget: Featured to catch inbound demand, Prezly to manage outreach and give the resulting coverage a permanent, indexed home.
Frequently asked questions
Does Featured include a branded newsroom like Prezly?
Featured has no publishing or newsroom feature at all; it is purely an opportunity discovery and matching tool. Prezly's branded newsroom, where every published story remains indexed and discoverable after the initial campaign, has no equivalent in Featured.
Is Prezly a good fit for a solo PR freelancer instead of Featured?
Prezly's Essential plan at 100 EUR/month is built for a single user and covers one site, up to 5,000 contacts, and unlimited campaigns, so it can work for a solo freelancer who already has journalist relationships to manage. Featured is the lower-cost starting point if that freelancer has no existing contacts and wants inbound opportunities instead.
Which tool actually measures AI search visibility, not just gets indexed by AI crawlers?
Featured is the one with a dedicated measurement feature: GEO Visibility tracks how your brand and expertise appear in AI-generated search responses, included on every plan. Prezly's newsroom content is described as increasingly cited by AI systems, but that is a byproduct of publishing indexable content, not a monitoring or tracking dashboard.
Does Prezly include a media database for finding new journalists?
Prezly is a PR CRM and publishing platform, not a media database; you bring your own journalist contacts and Prezly manages the relationship history, campaign tracking, and coverage logging from there.
How does Prezly pricing compare to Featured for an agency managing multiple client brands?
Prezly's Standard plan at 250 EUR/month supports two users, a custom domain, and white-label newsrooms per site, which fits an agency wanting client-facing branded output. Featured has no white-label or multi-client account structure, so an agency using it would be managing separate individual accounts rather than a unified client workflow.