Free Ad Diagnosis Tool vs Use Poach in 2026: campaign triage vs customer-owned ad capture
Free Ad Diagnosis Tool turns figures you enter into a directional Google Ads or Meta Ads investigation order. Use Poach captures Facebook Ad Library examples to local files, then optionally to a Notion database in your own workspace for a $67 lifetime license.
Free Ad Diagnosis Tool is free, requires no account connection, and has distinct Google Ads and Meta Ads diagnostic paths.
Its Meta path can use entered frequency, CTR, CPM, conversion, and short-video attention inputs to point toward a likely first area to investigate.
Use Poach Free saves a selected Facebook Ad Library ad’s image or video plus a metadata screenshot card to local disk.
Use Poach Pro costs $67 lifetime and creates a 13-column Notion database in the customer’s own workspace.
Use Poach says capture metadata includes headline, primary copy, CTA, advertiser, landing URL, dates, and user-applied tags.
Use Poach does not publish discovery, competitor monitoring, TikTok or Google Ads coverage, reporting, or a shared hosted research dashboard.
There is almost no overlap here, which makes the decision simple once the job is named. Free Ad Diagnosis Tool helps an advertiser decide whether to inspect traffic quality, tracking, lead quality, post-click conversion, creative, audience, or frequency in its own Google Ads or Meta Ads campaign. Use Poach helps a researcher retain an ad already found in the public Facebook Ad Library. Its Free tier saves media and a metadata screenshot card to local disk; the $67 lifetime Pro license adds a 13-column database in the customer’s own Notion workspace. One gives a direction for investigating performance. The other gives ownership of a small creative reference library. Neither discovers ads across networks, monitors competitors, accesses a live account, or manages campaign budgets.
The tools at a glance
Free Ad Diagnosis Tool
Free guided Google Ads and Meta Ads funnel diagnosis that points to the first area to investigate
Free Ad Diagnosis Tool is a problem-led questionnaire for an advertiser who needs a structured next step before changing a campaign. It begins with six possible concerns, then asks platform-specific follow-ups for Google Ads or Meta Ads. A landing-page lead source can lead to a landing-page conversion question, while a form path can prompt qualification questions. This is a better starting point than treating every drop in leads as a creative or bidding problem, because it forces the user to look across the funnel with the figures available.
The Google route can ask about campaign type, search-intent fit, spend, clicks, leads, CPC, Quality Score, location targeting, conversion tracking, and post-click clarity. The Meta route can ask about format, objective, audience approach, spend, impressions, reach, link clicks, leads, frequency, and lead capture. Short-video or Reel users can enter three-second views and ThruPlays for directional hook and hold signals. The output shows a health score, confidence percentage, likely first focus, and up to four checks. It cannot see whether the entered facts are correct.
There is no account connection and no published paid tier. The tool is free, browser based, and offers a printable result, with a local comparison against the last result for the same platform. It does not publish a team workspace, API, integrations, alerts, scheduled reporting, or campaign-management capability. Use it to determine what evidence to gather next in the real account and analytics. It is not a way to find competitor ads or preserve a creative swipe file.
| Feature | Free Ad Diagnosis Tool $0, free to use |
|---|---|
| Google Ads diagnostic path | ✓ |
| Meta Ads diagnostic path | ✓ |
| Ad-account connection required | ✗ |
| Printable result | ✓ |
| Published paid tiers | None published |
Use Poach
Chrome extension for saving Facebook Ad Library ads to local files and, with Pro, a Notion database you control
Use Poach begins only after discovery. The researcher opens an ad in the public Facebook Ad Library, triggers the extension, and saves the selected example instead of leaving it inside a browser session or a vendor-owned dashboard. Free captures an ad’s image or video and a metadata screenshot card to local disk. The product says that card records the headline, primary copy, CTA, advertiser, landing-page URL, dates, and user-applied tags, with metadata embedded in the PNG for ExifTool reading.
Pro is an ownership and organization upgrade, not an ad-intelligence database. For a one-time $67 lifetime payment, Use Poach creates a 13-column database in the customer’s own Notion workspace and saves each capture as a native row with its screenshot. It supports tags such as niche, awareness stage, and lead type, and says Notion records are deduplicated. The published privacy policy says captured ads, screenshots, Notion content, and Notion tokens are not sent to the licensing service.
The limits matter. Use Poach does not publish an archive to search, competitor watchlists, alerts, TikTok or Google coverage, team approvals, reports, APIs, or campaign controls. It is a companion to manual Facebook Ad Library research. Free is enough when local files are the desired endpoint. Pro earns its fee when those examples need to become searchable, reusable Notion records that remain under the customer’s workspace rather than a recurring third-party subscription.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Capture Facebook Ad Library ads to disk | ✓ | ✓ |
| Save ad image or video | ✓ | ✓ |
| Metadata-embedded screenshot card | ✓ | ✓ |
| Research tags | ✓ | ✓ |
| Notion database sync | ✗ | ✓ |
| 13-column Notion database | ✗ | ✓ |
| Recurring subscription | ✗ | ✗ |
Head-to-head feature comparison
| Feature | ||
|---|---|---|
| Primary job | Directional campaign triage | Local capture and Notion retention |
| Starting cost | Free | Free, Pro $67 lifetime |
| Google Ads investigation path | Yes | No |
| Meta Ads investigation path | Yes | No |
| Facebook Ad Library capture | No | Yes |
| Local media storage | No | Yes |
| Customer-owned Notion database | No | Pro |
| Competitor discovery or monitoring | No | No |
| Account connection required | No | No |
Which should you choose?
Choose Free Ad Diagnosis Tool when the work is investigation: you have performance figures and need a rational place to begin. Choose Use Poach when the work is retention: you have already found a Facebook Ad Library example and need to keep it with useful context. The products can sit in the same marketer’s toolkit without competing. A saved competitor ad cannot explain a campaign’s root cause, and a directional diagnosis cannot preserve reference creative for a future brief.
Bottom line
Use Free Ad Diagnosis Tool for a free, platform-aware prompt before auditing your own Google Ads or Meta Ads data. Use Use Poach Free for local Facebook Ad Library captures, or Pro when the collection belongs in your own Notion workspace. Do not buy either expecting account access, automated optimization, competitor alerts, or a cross-channel ad database. Their value comes from doing one small job clearly. A practical team can use both, but should record the account evidence separately from the creative examples it saves.
Frequently asked questions
Should I use Free Ad Diagnosis Tool or Use Poach when my Meta Ads leads have become expensive?
Free Ad Diagnosis Tool is the relevant choice when Meta Ads leads have become expensive because it can use entered campaign, audience, click, lead, frequency, and creative signals to suggest a first inspection. Use Poach only saves a Facebook Ad Library example after you have found it.
Can Use Poach diagnose whether a Facebook ad has a weak hook or too much frequency?
No, Use Poach does not diagnose campaign performance because it is a capture extension for ads found in the public Facebook Ad Library. Free Ad Diagnosis Tool can ask about entered Meta frequency and short-video attention inputs, but its output remains a directional prompt rather than account evidence.
What does Use Poach Pro add over the free Facebook Ad Library capture extension?
Use Poach Pro adds a one-time $67 lifetime license that creates a 13-column database in the customer’s own Notion workspace and saves captures as native rows with screenshots. The Free tier already saves the selected ad media and metadata screenshot card to local disk, so the upgrade is for the connected organization workflow rather than extra discovery coverage.
Do either Free Ad Diagnosis Tool or Use Poach connect to Meta Ads Manager?
No, neither Free Ad Diagnosis Tool nor Use Poach is documented as connecting to Meta Ads Manager. The diagnosis tool uses answers entered in the browser, while Use Poach captures ads from the public Facebook Ad Library for local or Notion storage.
Can I use Use Poach to search TikTok or Google Ads creative after running a diagnosis?
No, Use Poach is documented only for capturing ads found in the public Facebook Ad Library and does not publish TikTok or Google Ads coverage. Free Ad Diagnosis Tool can cover Google Ads and Meta Ads as diagnostic paths, but it is not an ad-discovery database.
Vast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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