Free Google Ads Negative Keywords Generator vs Use Poach in 2026: Search exclusions vs a Meta ad swipe-file tool
Both are low-cost utilities, but their work begins at different moments: the generator drafts Google Search exclusions before launch, while Use Poach preserves a Facebook Ad Library ad after a researcher has already found it.
Free Google Ads Negative Keywords Generator
Use Poach- The generator is free and formats negative suggestions in three match types.
- Use Poach Free saves selected Ad Library media and a metadata card locally.
- Use Poach Pro is $67 lifetime and adds a 13-column Notion database.
- The generator does not use live account query data.
- Use Poach does not publish discovery, alerts, or cross-network coverage.
- Neither is campaign-management software or performance evidence.
Free Google Ads Negative Keywords Generator and Use Poach are not competing choices for the same campaign job. The generator helps a Google Search advertiser draft an exclusion list before irrelevant queries begin spending money. Use Poach is a Chrome extension for someone who has already found a Facebook Ad Library ad and wants to retain that creative locally or, on Pro, as a native record in their own Notion workspace. Choose the generator for pre-launch search hygiene. Choose Use Poach when manual Meta research is already happening and the missing piece is a lightweight, user-controlled place to keep examples. Neither discovers competitors across networks, manages campaigns, or proves what an ad earned. They can sit beside one another in an agency’s work, but each must remain tied to its own channel and manual handoff.
The tools at a glance
Free Google Ads Negative Keywords Generator
Free Google Search utility for drafting a first, reviewable list of exclusions before irrelevant queries spend budget
The workflow starts with a main keyword, product, or service, then adds an industry selection and Global or India setting. It creates possible negative keywords, lets the user choose broad, phrase, or exact formatting, and offers a copy or download handoff.
Jobs, careers, vacancies, internships, salaries, students, assignments, exams, definitions, and meanings may be common unwanted intent. Free, cheap, course, training, guide, PDF, and download require a business decision instead. That distinction prevents a universal list from becoming an automatic mistake.
No published feature imports a Search Terms Report, connects to Google Ads, automatically uploads exclusions, or updates a shared list. The result is an initial hypothesis that should be checked against actual offer language, campaign structure, and later query evidence.
| Feature | Free negative keyword generator Free |
|---|---|
| Keyword-specific workflow | Yes |
| Manual review required | Yes |
| Automation or sync | Not published |
Use Poach
Chrome extension for saving selected Facebook Ad Library ads to local files or a customer-owned Notion database
Use Poach starts after discovery rather than replacing discovery. A researcher finds an ad in Facebook Ad Library, triggers the capture action, and retains its image or video plus a screenshot card on local disk. It does not claim a proprietary creative database or competitor-search engine.
Use Poach says the card includes headline, primary copy, CTA, advertiser, landing URL, dates, and user tags, with metadata embedded in the PNG for ExifTool reading. Tags can cover niche, awareness stage, and lead type, making a small creative reference collection easier to reuse in briefs.
Pro adds a Notion handoff rather than broader intelligence. For a listed $67 lifetime payment, it creates a 13-column database in the customer’s Notion workspace and saves captures as native rows. It does not publish approvals, alerts, monitoring, cross-network coverage, or hosted reporting.
| Feature | Free $0 | Pro $67 lifetime |
|---|---|---|
| Research workflow | Yes | |
| Published limitations | See profile | |
| Automation or sync | See profile |
Head-to-head feature comparison
| Feature | Free Google Ads Negative Keywords Generator | Use Poach |
|---|---|---|
| Primary job | Draft a Google Search exclusion list | Preserve selected Ad Library creative |
| Primary channel | Google Search workflow | Facebook Ad Library workflow |
| Negative keyword suggestions | Yes | No |
| Ad discovery | No | No, user finds the ad first |
| Local capture | Copy or download generated text | Yes, image or video plus metadata card |
| Notion workflow | No published feature | Yes, Pro |
| Live account connection | Not published | No published feature |
| Ongoing monitoring | No published feature | No published feature |
| Published entry price | Free | Free; Pro $67 lifetime |
Which should you choose?
Free Google Ads Negative Keywords GeneratorUse PoachFree Google Ads Negative Keywords GeneratorThe sensible choice follows the moment in the workflow. The generator is useful before a Search campaign has earned enough query data to refine exclusions. Use Poach is useful after a paid-social researcher has found an ad and wants to retain it. One proposes what to avoid showing for; the other records what somebody else has shown.
Bottom line
Choose the generator for Google Search setup, especially when you need match-type formatting and a cautious review list. Choose Use Poach when Facebook Ad Library is already the discovery source and a local or Notion-based swipe file is missing. Its $67 lifetime Pro license is compelling for that narrow workflow, but it does not add discovery or campaign management. Keep search exclusions under account review and creative captures under the team’s research process, because neither utility supplies the other product’s data or controls.
Frequently asked questions
Should I use Use Poach instead of Free Google Ads Negative Keywords Generator for a small paid-media task?
Free Google Ads Negative Keywords Generator and Use Poach are not interchangeable because their published workflows solve different jobs. Choose the generator for Google Search setup, especially when you need match-type formatting and a cautious review list. Choose Use Poach when Facebook Ad Library is already the discovery source and a local or Notion-based swipe file is missing. Its $67 lifetime Pro license is compelling for that narrow workflow, but it does not add discovery or campaign management. The right choice follows the channel, data source, and decision you need to make, rather than which product appears cheaper or broader.
Can Free Google Ads Negative Keywords Generator provide the same ongoing workflow as Use Poach?
Free Google Ads Negative Keywords Generator does not provide the same ongoing workflow as Use Poach. Free negative keyword generator Free Confirm the exact limitation in the tool profile before treating it as a substitute for a different kind of paid-media system.
What should an agency verify before choosing Free Google Ads Negative Keywords Generator or Use Poach in 2026?
An agency should verify the channel, source of data, account access, and handoff required before choosing Free Google Ads Negative Keywords Generator or Use Poach. The sensible choice follows the moment in the workflow. The generator is useful before a Search campaign has earned enough query data to refine exclusions. Use Poach is useful after a paid-social researcher has found an ad and wants to retain it. One proposes what to avoid showing for; the other records what somebody else has shown. That check prevents a public lookup, manual utility, or account-operations product from being asked to perform a job it does not publish.
Which option is better when the team needs evidence rather than assumptions?
The better option for evidence is the one whose published data source matches the question. Use Poach Pro is $67 lifetime and adds a 13-column Notion database. The generator does not use live account query data. Keep the distinction clear when presenting findings to a client, because an available record or workflow signal is not automatically proof of commercial outcome.
Can either Free Google Ads Negative Keywords Generator or Use Poach prove campaign profitability?
Neither Free Google Ads Negative Keywords Generator nor Use Poach should be used to prove campaign profitability unless the relevant owned-account reporting explicitly supplies that evidence. Use Poach does not publish discovery, alerts, or cross-network coverage. Neither is campaign-management software or performance evidence. Use the product in its stated workflow and avoid turning partial research signals into financial conclusions.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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