GatherUp vs Reputation in 2026: Agency-priced review platform vs enterprise reputation engine
GatherUp starts at $99 a month and does review collection well. Reputation starts at $80 per location but adds surveys, competitive benchmarking, and plain-English data querying that only makes sense once you have real scale.
GatherUp
Reputation- GatherUp starts at $99/month for a single location; Reputation starts at $80/location/month but core analytics (Pulse Analytics, Rep Score) require the $115/location tier.
- Reputation includes an AI search optimization layer for generative AI visibility inside its Listings and Local SEO module. GatherUp has no equivalent AI-answer-engine feature.
- Reputation IQ lets teams query their full review and survey dataset in plain English. GatherUp has no natural-language reporting layer.
- GatherUp includes Zapier, API, and webhook access on every tier, including the entry $99 plan. Reputation lists API access as a company-level capability without itemizing it per tier.
- GatherUp offers white-label branding only on its Agency tier. Reputation is tagged for white-label delivery but does not detail which tier unlocks it.
- Reputation add-ons (Competitive Insights, Social Suite, Actions and Ticketing) sit on top of the published per-location price, similar to how GatherUp treats Listings Hub and Review Defense as separate line items.
- For a single-location or small multi-location business, GatherUp is the cheaper and simpler path. For a 25-plus location enterprise brand, Reputation is built for that complexity in a way GatherUp is not.
GatherUp and Reputation both sell review and reputation management, but they are built for different-sized problems. GatherUp is a focused platform: collect reviews across 100-plus sites, reply with AI assistance, run NPS surveys, and hand agencies a white-label option once they hit the Agency tier. Reputation is a much wider system built for enterprise brands with 25 or more locations, layering in Reputation IQ (plain-language querying of your entire dataset), Journey Insight sentiment mapping, competitive benchmarking, and an AI search optimization module for how brands show up in generative AI answers. The price gap looks small on paper ($99 flat versus $80 per location) but the real divide is what each platform assumes about your operation: GatherUp assumes you want reviews handled efficiently, Reputation assumes you are managing reputation as a measurable business function across a large, complex footprint.
The tools at a glance
GatherUp
Triple client review volume and manage reputation across 100-plus review sites in one place.
GatherUp is a reputation management platform built around one core workflow: get more reviews, monitor them across the sites that matter, and respond fast. Every plan, starting at $99 a month for a single location, includes monitoring across 100-plus review sites, NPS surveys, AI-crafted reply suggestions, and multi-channel requesting through SMS, email, QR codes, and custom links.
The platform is explicitly agency-shaped. Multi-location pricing drops to $60 per location, and the Agency tier adds white-label branding for teams reselling reputation management under their own name. Zapier, API, and webhook access come standard on every tier rather than being gated to the top plan, which matters if you want review requests to fire automatically off a CRM or POS event.
What GatherUp does not try to do is compete on breadth. There is no survey template library beyond NPS, no competitive benchmarking dashboard, and no AI search visibility tracking. Listings management costs an extra $40 per location per month through the Listings Hub add-on, and fake-review detection sits in a separate Review Defense product. It is a tool built to do reviews well, not to be a full reputation operating system.
| Feature | Small Business $99/mo | Multi Location $60/mo per location | Agency Request a quote |
|---|---|---|---|
| Locations | 1 | 2+ | Custom |
| Review monitoring (100+ sites) | Yes | Yes | Yes |
| NPS and surveys | Yes | Yes | Yes |
| AI-crafted replies | Yes | Yes | Yes |
| Zapier, API, and webhooks | Yes | Yes | Yes |
| White-label branding | No | No | Yes |
| Listings Hub (add-on) | $40/mo/loc | $40/mo/loc | Custom |
Reputation
Turn multi-location reviews, listings, and customer feedback into measurable revenue at scale.
Reputation is built for brands running large location networks, not single storefronts. The base Rep Core tier at $80 per location covers reviews, listings, and AI review responding, but the features that make Reputation worth its price, Rep Score, AI Reputation Manager, and Pulse Analytics, only unlock at the $115 per location tier. Advanced six-template surveys and targeted outreach require stepping up again to $150 per location.
The standout feature is Reputation IQ, which lets leadership and local teams ask questions about their review and survey data in plain English instead of building reports. Paired with Journey Insight, which maps where sentiment drops across the customer lifecycle, and an AI search optimization layer inside the Listings module, Reputation is positioned around understanding reputation as a business signal rather than just managing individual reviews.
The cost adds up quickly. A 50-location brand on the mid-tier plan is paying $5,750 a month before Competitive Insights, Social Suite, or CRM and EHR integrations, all sold as separate add-ons. That math only works if you are an enterprise operation with the complexity to justify it. Reputation is not pretending to be an accessible tool for smaller teams, and its case studies (Kia UK, Greystar) reflect that.
| Feature | Rep Core $80/location/mo | Rep Core + Pulse $115/location/mo | Rep Core + Surveys $150/location/mo | Enterprise Custom |
|---|---|---|---|---|
| Reviews management | Yes | Yes | Yes | Yes |
| Business listings and SEO | Yes | Yes | Yes | Yes |
| Rep Score | No | Yes | Yes | Yes |
| Pulse Analytics | No | Yes | Yes | Yes |
| Advanced surveys (6 templates) | No | No | Yes | Yes |
| Dedicated infrastructure | No | No | No | Yes |
Head-to-head feature comparison
| Feature | GatherUp | Reputation |
|---|---|---|
| Starting price | $99/mo (single location) | $80/location/mo (Rep Core) |
| Pricing model | Flat fee per tier, per-location for multi-location | Per-location, tiered, plus custom Enterprise |
| Review site coverage | 100+ review sites | Major directories (exact count not published) |
| AI-crafted review replies | Yes | Yes |
| NPS / customer surveys | Yes (NPS surveys, included) | Yes (1 template at $115 tier, 6 templates at $150 tier) |
| Business listings management | Add-on (Listings Hub, $40/mo/location) | Yes (included in base tier) |
| AI search optimization (generative AI visibility) | No | Yes (part of Listings and Local SEO module) |
| Competitive benchmarking | Competitor monitoring inside Review Defense add-on only (fake-review focused, not benchmarking) | Yes (Competitive Insights, sold as an add-on) |
| Natural-language / plain-English reporting | No | Yes (Reputation IQ) |
| White-label delivery | Yes (Agency tier only) | Tagged as available, tier not specified |
| API, Zapier, or webhook access | Yes (all tiers) | Documented at company level, not itemized per tier |
| SMS / email review requesting | Yes (300 SMS + 3,000 email/location/mo) | Not itemized with specific send limits |
| Fake review detection or dispute tooling | Yes (Review Defense, separate paid tier) | No dedicated dispute tool documented |
| Free trial | Yes (14 days, no credit card) | Not documented; enterprise sales process |
Considering AI Peekaboo alongside GatherUp and Reputation?
Reputation buries its AI search optimization layer inside an enterprise per-location plan that starts at $80 and climbs past $150 before you get the full survey and analytics stack. GatherUp does not track AI-answer-engine visibility at all. AI Peekaboo is built specifically for tracking how brands are cited in ChatGPT, Gemini, Claude, and Perplexity, with a read and write API on every plan from $50 a month and white-label reporting included, not gated behind enterprise pricing.
Read the AI Peekaboo review →Which should you choose?
GatherUpGatherUpReputationReputationReputationGatherUpReputationThe two platforms rarely compete for the same buyer in practice. GatherUp is priced and scoped for businesses and agencies that need reviews collected, monitored, and answered without paying for a survey and analytics stack they will not use. Reputation is priced and scoped for enterprise brands where reputation data needs to feed into executive reporting, competitive strategy, and now AI search visibility. Comparing the $99 GatherUp plan to the $80 Reputation plan misses the point: the real Reputation price for meaningful use is closer to $115-$150 per location, and that only makes sense once you are running dozens of locations.
Bottom line
Pick GatherUp if you run one location or a small multi-location operation and want review collection that just works at a predictable price. Pick Reputation if you are managing 25 or more locations and need reputation data connected to surveys, competitive intelligence, and AI search visibility in one system, and you have the budget for per-location enterprise pricing that scales past $115 once you need the features that make Reputation worth choosing in the first place.
Frequently asked questions
Is GatherUp cheaper than Reputation for a single location?
Yes, GatherUp is cheaper for a single location: $99 a month flat versus $80 a month for Reputation's base Rep Core tier that excludes Rep Score and Pulse Analytics. Once you add the $115 tier needed to get Reputation's real analytics, GatherUp becomes the clearly cheaper option for a single-location business.
Does Reputation track brand visibility in ChatGPT or Gemini?
Reputation includes an AI search optimization layer inside its Listings and Local SEO module, designed to improve how brands appear in generative AI answers. GatherUp has no equivalent feature and does not track AI-answer-engine visibility at all.
Which tool is better for a multi-location franchise with 50 locations?
Reputation is built for that scale, with Rep Score, Journey Insight sentiment mapping, and Reputation IQ designed to surface patterns across large location networks. GatherUp can technically serve 50 locations at $60 each, but it lacks the benchmarking and executive reporting layer that becomes useful once you cross into enterprise-sized operations.
Can I white-label either platform for agency clients?
GatherUp offers white-label branding on its Agency tier, priced on request. Reputation is tagged as offering white-label delivery in its company profile, but the tier it unlocks at is not published, so agencies should confirm directly with sales before assuming it is included at a given price point.
Does GatherUp have anything like Reputation IQ?
GatherUp has no natural-language reporting layer comparable to Reputation IQ, which lets teams query their entire review and survey dataset in plain English and get direct answers without building a report. GatherUp's dashboards are built around monitoring and responding to individual reviews rather than querying aggregate trends.
Is GatherUp or Reputation better for a business under 10 locations?
GatherUp is the better fit under 10 locations. At $60 per location on the Multi Location tier, GatherUp covers review collection, monitoring, and AI-assisted replies at a fraction of Reputation's $80-$150 per-location range, and most small multi-location businesses do not need Reputation's competitive benchmarking or plain-English querying to get value from their reputation program.