GatherUp vs Synup in 2026: reputation-only platform vs the full agency operating system
GatherUp focuses on generating and managing reviews with a self-serve 14-day trial. Synup bundles listings, reviews, social, rank tracking, CRM, and invoicing into one white-label agency OS starting at $79 a month, with every plan gated behind a demo.
GatherUp
Synup- GatherUp offers a 14-day free trial with no credit card and self-serve signup; Synup requires booking a demo on every plan and has no true free tier.
- Synup bundles listings, review management, social scheduling, rank tracking, CRM, proposals, e-signatures, and invoicing into one platform; GatherUp is scoped to review generation, monitoring, and NPS feedback.
- GatherUp monitors 100-plus review sites; Synup's review monitoring runs weekly and is documented as covering Google and Facebook specifically.
- Synup includes API and MCP (Model Context Protocol) access on every plan, including its $79/month Startup tier; GatherUp includes Zapier, API, and webhooks on every plan too, so both ship full API access at the entry price.
- GatherUp includes NPS surveys with AI topic tagging on every plan; Synup has no NPS or customer-survey product, focused instead on review responses, social content, and the agency sales pipeline.
- Synup's white-label client portal is reserved for the Agency ($199/mo) and Scale ($799/mo) tiers, with the entry Startup tier carrying Synup's own branding; GatherUp's white-label branding is similarly reserved for its custom-priced Agency tier.
- Synup includes a built-in CRM, sales pipeline, proposal templates, and recurring invoicing for running an agency's client relationships end to end; GatherUp has none of these business-operations features.
GatherUp and Synup both sell to local SEO agencies, but they are answering different questions about what an agency needs to run its business. GatherUp answers "how do we get and manage more reviews," with SMS, email, and QR-code requesting, 100-plus-site monitoring, and NPS surveys, all accessible through a 14-day self-serve trial. Synup answers a much bigger question: "how do we run the entire client relationship," bundling listings, review monitoring, social scheduling, rank tracking, a CRM, sales pipeline, proposals, e-signatures, and invoicing into one white-labeled platform. Both actually publish pricing, which is rare in this category, but Synup requires a demo booking on every plan while GatherUp is fully self-serve. The decision comes down to whether you want a focused reputation tool or an operating system for the whole agency.
The tools at a glance
GatherUp
Triple client review volume and manage reputation across 100-plus review sites in one place
GatherUp does one job: generating and managing reviews. Every plan includes SMS requesting (up to 300 per location per month), email requesting (up to 3,000 per location per month), QR codes, and custom feedback links, plus monitoring across 100-plus review sites, NPS surveys with AI topic tagging, and AI-crafted reply suggestions. Synup covers reputation too, but as one piece of a much wider agency platform rather than the whole product.
Zapier, API, and webhook access ship on every GatherUp plan, and agencies get white-label branding on the custom-priced Agency tier. What GatherUp does not have is Synup's surrounding agency infrastructure: no CRM, no sales pipeline, no proposal or invoicing tools, and no social media scheduling.
That narrower scope keeps GatherUp simple and self-serve. There's no demo requirement, a 14-day free trial with no credit card, and a published entry price of $99 a month for one location. Synup asks for more up front, both in price and in process, in exchange for a much bigger surface area of agency tooling.
| Feature | Small Business $99/mo | Multi Location $60/mo per location | Agency Request a quote |
|---|---|---|---|
| SMS credits per location/mo | 300 | 300 | Custom |
| Email credits per location/mo | 3,000 | 3,000 | Custom |
| Review monitoring (100+ sites) | ✓ | ✓ | ✓ |
| NPS and surveys | ✓ | ✓ | ✓ |
| AI-crafted replies | ✓ | ✓ | ✓ |
| White-label branding | ✗ | ✗ | ✓ |
| Zapier, API, and webhooks | ✓ | ✓ | ✓ |
Synup
End-to-end agency OS with white-label local SEO, listing management, and review automation
Synup is built as an operating system for a local SEO agency's entire business, not just its reputation work. Listing management, review monitoring and AI-generated responses, social scheduling across Facebook, Instagram, LinkedIn, and X, and rank tracking sit alongside a built-in CRM, sales pipeline, proposal and e-signature tools, and recurring invoicing. Everything can carry the agency's own branding through a white-label client portal.
API and MCP (Model Context Protocol) access ship on every Synup plan, including the $79/month Startup tier, which matters for agencies piping local data into AI workflows or external dashboards. Review monitoring itself runs weekly and is documented as covering Google and Facebook, narrower than GatherUp's 100-plus-site coverage, but Synup adds review-request campaigns via email to drive volume proactively rather than just watching what comes in.
The cost of that breadth is a higher floor and a slower start. There is no true free tier, every plan requires booking a demo rather than self-serve signup, and the fully white-labeled client portal and SSO are gated to the Agency and Scale tiers. Rank tracking is also capped tightly, at 1 to 5 keywords per location depending on plan, so Synup isn't a rank-tracking replacement on its own.
| Feature | Startup $79/mo | Agency $199/mo | Scale $799/mo |
|---|---|---|---|
| Client accounts | 25 | 100 | 500 |
| Listing locations | 25 | 100 | 500 |
| Review locations | 25 | 100 | 500 |
| Monthly rank tracking keywords/location | 1 | 3 | 5 |
| Social connections | 50 | 200 | 1,000 |
| API and MCP access | ✓ | ✓ | ✓ |
| White-label client portal | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | GatherUp | Synup |
|---|---|---|
| Pricing model | Flat subscription, per-location | Flat subscription, tiered by client/location cap |
| Starting price | $99/mo (1 location) | $79/mo (25 clients/locations, billed annually) |
| Self-serve signup | Yes, no demo required | No, demo required on every plan |
| Free trial | Yes, 14 days, no credit card | No true free tier |
| Review request campaigns (SMS/email/QR) | Yes (SMS, email, QR, CSV, CRM triggers) | Yes, review request campaigns via email |
| Review monitoring breadth | 100+ review sites | Google and Facebook, weekly |
| NPS / customer surveys | Yes, included on every plan | No |
| Social media scheduling | No | Yes (Facebook, Instagram, LinkedIn, X) |
| Local rank tracking | No | Yes, 1 to 5 keywords per location by tier |
| CRM / sales pipeline / invoicing | No | Yes (CRM, pipeline, proposals, e-signature, invoicing) |
| Listings/directory management | Add-on ($40/location/mo) | Yes, included up to plan's location cap |
| White-label delivery | Agency tier only | Agency and Scale tiers only |
| API access | Yes, all three included (Zapier, API, webhooks) | Yes, API and MCP on all plans |
Which should you choose?
GatherUpSynupGatherUpSynupGatherUpSynupGatherUpBoth tools publish real pricing, which sets them apart from most of the category, but the access model and the scope are different products aimed at different buyers. GatherUp is a point solution: reviews, monitoring, NPS, done well and self-serve. Synup is an agency operating system where reputation is one module among listings, social, rank tracking, CRM, proposals, and invoicing. An agency that already has a CRM and just wants better review generation is paying for a lot of unused Synup surface area; an agency trying to consolidate five tools into one white-labeled platform will find GatherUp too narrow on its own.
Bottom line
Choose GatherUp if you want a self-serve, review-focused platform you can be using today on a 14-day trial, without paying for CRM or social tools you don't need. Choose Synup if you're running a local SEO agency end to end and want listings, reviews, social, rank tracking, and client billing under one white-labeled roof, and you're comfortable booking a demo and starting at $79 a month. For an agency that wants GatherUp's deeper review generation alongside Synup's business-operations layer, running both is a reasonable stack rather than a compromise.
Frequently asked questions
Is GatherUp or Synup better for an agency just starting to offer reputation management?
GatherUp is the lower-friction starting point since it's fully self-serve with a 14-day free trial and no demo requirement, letting an agency test the product the same day. Synup requires booking a demo on every plan and starts at $79 a month billed annually, a bigger commitment before you've seen the product in action.
Does Synup do everything GatherUp does, plus more?
Synup is not simply GatherUp with extra features bolted on; the two tools weight their review capabilities differently. GatherUp monitors 100-plus review sites and runs active SMS, email, and QR review-request campaigns, while Synup's review monitoring covers Google and Facebook on a weekly cadence with email-only outbound requesting, so GatherUp is still the deeper review-generation tool even though Synup adds CRM, social scheduling, and invoicing that GatherUp doesn't have.
Which tool includes API access on its cheapest plan, GatherUp or Synup?
Both do. GatherUp includes Zapier, API, and webhook access on every tier including the $99-a-month Small Business plan, and Synup includes API and Model Context Protocol (MCP) access on every plan including the $79-a-month Startup tier. This is a rare match between the two tools; most competitors in this comparison set gate API access behind higher tiers.
Can Synup replace an agency's separate CRM and invoicing tools?
Synup includes a built-in CRM with customizable pipeline stages, proposal and contract templates with e-signature support, and recurring invoicing with automatic reminders, so it can realistically replace a lightweight standalone CRM for an agency centered on local SEO clients. GatherUp has no CRM, sales pipeline, or invoicing functionality; it is scoped entirely to review generation, monitoring, and reputation.
Is Synup's white-label client portal available on its cheapest plan?
No, the fully white-labeled client portal with a custom domain is only available on Synup's Agency plan ($199/month) and Scale plan ($799/month); the Startup plan carries Synup's own branding. GatherUp's white-label branding is similarly gated, available only on its custom-priced Agency tier rather than the entry Small Business plan.
Which tool tracks more review sources for a multi-location healthcare or hospitality brand?
GatherUp is the stronger option for breadth, since it monitors 100-plus review sites as part of every plan. Synup's own review monitoring is documented as running on Google and Facebook specifically, so a healthcare or hospitality brand relying on niche platforms would need to verify coverage directly with Synup before assuming parity with GatherUp.