Goodie vs Profound in 2026: Two Enterprise AEO Heavyweights Compared
Twelve-model closed-loop AEO from $399/month, or nine-engine AI visibility with crawler logs and Marketing Agents from $99/month.
Goodie
Profound- Goodie tracks up to twelve AI models on Enterprise, including agentic commerce surfaces. Profound tracks nine engines: ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, and AI Overviews.
- Goodie Explorer starts at $399/month for three engines, with Pro and Enterprise behind a sales call. Profound Starter is $99/month for ChatGPT only, Growth is $399/month for three engines, and Enterprise is custom.
- Goodie ships an Agentic Commerce Suite that tracks ChatGPT shopping, Amazon Rufus, Perplexity shopping, and Sparky on Pro and Enterprise. Profound does not have an agentic commerce module.
- Profound is the only AI visibility tool that connects citation data to crawler log activity, showing when GPTBot and ClaudeBot visited specific pages. Goodie's Agent Experience Suite approaches crawler analysis differently with technical gap surfacing.
- Profound ships Marketing Agents for built-in AEO content generation on Growth and Enterprise. Goodie ships a Content Studio on Pro and Enterprise with similar execution capability.
- How does Goodie compare to Profound on revenue attribution? Goodie ties AI citations to Google Analytics conversions on Explorer, full attribution on Pro, custom modeling on Enterprise. Profound focuses on prompt volume intelligence and accuracy gap analysis without GA-level revenue attribution.
Choosing between Goodie and Profound is a real head-to-head because both are enterprise AEO platforms built for in-house SEO and content teams with dedicated headcount. Goodie tracks twelve AI models including agentic commerce surfaces (ChatGPT shopping, Amazon Rufus, Perplexity shopping, Sparky), ships a closed-loop system of optimization actions, crawler log analysis, AEO content generation, and Google Analytics revenue attribution. Profound tracks nine engines, connects citations to crawler log activity, includes Marketing Agents for native AEO content generation, and runs structured onboarding with a CSM. Both platforms require a demo call for the higher tiers, lock API access to Enterprise, and target mid-to-large organizations. The defining difference is execution focus: Goodie ships an Agentic Commerce Suite that Profound does not have, while Profound surfaces crawler log data with citation correlation that Goodie approaches differently. The right pick depends on whether your programme prioritises agentic commerce and GA attribution, or crawler log correlation and CSM-led onboarding.
The tools at a glance
Goodie
End-to-end AEO platform covering 12 AI models with agentic commerce and revenue attribution
Goodie is the most complete AEO platform available, covering the full workflow: prompt research, monitoring across twelve AI models, a prioritized optimization actions playbook, agentic commerce visibility, crawler behavior analysis, AEO content generation, and revenue attribution connected to Google Analytics. The Explorer tier starts at $399/month for three engines and 100 prompts, with Pro and Enterprise requiring a demo call. Full twelve-model coverage is available only on Enterprise.
The closed-loop system is the platform's core differentiator. Beyond visibility data, Goodie delivers a prioritized list of optimization actions across owned and earned assets, an Agent Experience Suite that shows how AI crawlers actually traverse your site, an Agentic Commerce Suite for AI shopping surfaces, and a Content Studio that generates AEO-optimized content. For enterprise brands treating AI search as a serious channel with budget to prove ROI, this is the deepest tool in the category.
The accessibility trade-off is real. The Explorer tier is $399/month for just three engines, the Pro and Enterprise tiers require a sales conversation, the API is locked to Enterprise, and multi-brand tracking is Enterprise-only. Goodie also ships an MCP server on all plans including Explorer, which is useful for developer-led teams who want to pull visibility data into AI coding environments. For smaller budgets or solo consultants, the price curve cuts you off early.
| Feature | Explorer $399/mo | Pro Contact sales | Enterprise Contact sales |
|---|---|---|---|
| AI engines tracked | 3 | 6 | Up to 12 |
| Prompts per month | 100 | 250 | 500+ |
| Optimization actions/mo | 10 | 30 | 60+ |
| MCP server access | ✓ | ✓ | ✓ |
| Agentic commerce visibility | ✗ | ✓ | ✓ |
| Agent Experience Suite (crawler logs) | ✗ | ✓ | ✓ |
| AEO Content Studio | ✗ | ✓ | ✓ |
| Revenue attribution | GA integration | Full | Custom |
| API and data export | ✗ | ✗ | ✓ |
| Multi-brand tracking | ✗ | ✗ | ✓ |
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound is the deepest AI visibility platform available. It tracks 9 AI engines, connects citations to crawler log activity, and includes a built-in content generation layer. The tradeoff is price, process, and client reports: you need a demo call to buy, the API is enterprise-only, and it is not built for agency multi-client use.
What makes Profound distinct from other monitoring tools is the connection between citations and crawl activity. The platform exposes crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. This lets you correlate crawl timing with changes in citation behaviour, a relationship that most tools cannot surface.
The buying process reflects the platform positioning: you request a demo, go through structured onboarding, and get a Customer Success Manager. This is not a friction point for enterprise teams with dedicated headcount; it is the model. If you need something self-serve and running this week, Profound is not the right starting point.
| Feature | Starter $99/mo | Growth $399/mo | Enterprise Custom |
|---|---|---|---|
| Answer engines tracked | ChatGPT only | 3 engines | Up to 10 |
| Unique prompts tracked | 50 | 100 | Custom |
| Monthly responses analyzed | 1,500 | 9,000 | Custom |
| Team seats | 1 | 3 | Custom |
| CSV / JSON exports | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ |
| Agent credits/mo | 100 | 400 | Custom |
| SSO / SAML | ✗ | ✗ | ✓ |
| Dedicated Slack support | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Goodie | Profound |
|---|---|---|
| AI engines tracked | Up to 12: ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI, Grok, AI Overviews, AI Mode, DeepSeek, Amazon Rufus, Sparky | 9: ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, AI Overviews |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (Optimization Actions) | Yes (Brand Accuracy Gap) |
| Category intelligence | Yes (Prompt Research) | Yes (Prompt Volume) |
| AEO content generation | Yes (Content Studio) | Yes (Marketing Agents) |
| Crawler / AI bot log access | Yes (Agent Experience Suite) | Yes (Crawler Logs) |
| Page content audits | Yes | Yes |
| API access | Enterprise only | Enterprise only |
| Looker Studio / BI connector | No (MCP server all plans) | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Enterprise only | No |
| Starting price | $399/mo | $99/mo |
Considering AI Peekaboo alongside Goodie and Profound?
Both Goodie and Profound lock API and white-label to Enterprise contracts, with Goodie starting at $399/month and Profound requiring a demo call to buy. If you are a marketing agency that needs the best AI visibility tool with read and write API and white-label delivery on every plan from $50/month Starter, AI Peekaboo is the self-serve alternative. No demo call required, pay-per-prompt pricing, Looker Studio connector, and 5 AI surfaces included make AI Peekaboo the right choice for teams that need to start this week.
Read the AI Peekaboo review →Which should you choose?
GoodieProfoundGoodieProfoundGoodieProfoundProfoundBoth Goodie and Profound target the same enterprise audience with sales-led procurement and full-stack Generative Engine Optimization (GEO) execution. The defining difference is the execution layer: Goodie ships agentic commerce tracking and Google Analytics revenue attribution that Profound does not have. Profound ships crawler log correlation with citation changes and a stronger CSM-led onboarding model. Both tools lock API access to Enterprise and target in-house teams with dedicated headcount. Choosing between them is mostly a question of whether you prioritize agentic commerce and GA attribution, or crawler logs and structured CSM onboarding.
Bottom line
If your enterprise programme needs agentic commerce tracking, Google Analytics revenue attribution, and the widest possible AI model coverage, Goodie is the stronger choice. If your enterprise programme needs crawler log correlation with citation changes, brand accuracy gap analysis, and CSM-led onboarding, Profound is the more defensible choice. The defining question is whether you prioritize agentic commerce and revenue attribution proof, or crawler log depth and structured onboarding.
Frequently asked questions
How does Goodie compare to Profound on AI visibility tool comparison depth?
Both platforms target enterprise teams with sales-led procurement. Goodie ships twelve-model coverage, agentic commerce tracking across ChatGPT shopping, Amazon Rufus, Perplexity shopping, and Sparky, AEO content generation, and Google Analytics revenue attribution. Profound ships nine-engine coverage, crawler log correlation with citation changes, Marketing Agents for content generation, and brand accuracy gap analysis. For programmes needing agentic commerce tracking, Goodie wins; for programmes needing crawler log correlation and brand accuracy gap analysis, Profound wins.
How much does Goodie cost compared to Profound?
Goodie Explorer starts at $399/month for three engines and 100 prompts. Pro and Enterprise pricing requires a demo call. Profound Starter is $99/month for ChatGPT only, Growth is $399/month for three engines, and Enterprise is custom. At the entry tier, Goodie covers three engines at $399/month while Profound Starter is $99/month but limited to ChatGPT. For full multi-engine coverage, both require sales-led Pro or Enterprise contracts.
Which tool is better for crawler log analysis?
Profound is the only widely available AI visibility tool that explicitly connects citation data to crawler log activity, showing when GPTBot and ClaudeBot last visited specific pages. Goodie's Agent Experience Suite analyzes AI crawler behavior and surfaces technical gaps, but does not expose the same per-URL crawler-to-citation correlation. For technical SEO teams experimenting with crawl timing and content publication schedules, Profound is the stronger choice.
Does Goodie or Profound offer revenue attribution?
Goodie ships revenue attribution tied to Google Analytics on Explorer, full attribution on Pro, and custom revenue modeling on Enterprise. Profound does not include Google Analytics revenue attribution on any tier; its analytics focus is on prompt volume intelligence and brand accuracy gap analysis rather than conversion attribution. For programmes that need to defend AI visibility spend internally with revenue proof, Goodie is the only option of the two.
Which tool is better for Generative Engine Optimization (GEO) execution?
Both platforms ship AEO content generation: Goodie Content Studio on Pro and Enterprise, Profound Marketing Agents on Growth and Enterprise. The difference is in adjacent capabilities: Goodie bundles Optimization Actions, agentic commerce tracking, and revenue attribution alongside its Content Studio. Profound bundles crawler log correlation, brand accuracy gap analysis, and CSM-led onboarding alongside Marketing Agents. For full-stack GEO execution, both are credible; the right choice depends on which adjacent capabilities matter more for your programme.
Can agencies use Goodie or Profound for multi-client delivery?
Neither platform is built for agency multi-client use. Goodie restricts multi-brand tracking to Enterprise and does not offer white-label delivery. Profound is built around a single brand or a small set of brands per account, with no white-label or guest client access features, and no API below Enterprise pricing. AI Peekaboo is the better fit for agency workflows needing white-label client delivery.