INX Social vs Loomly in 2026: AI production and scheduling or collaborative social operations
INX Social combines AI campaign, image, carousel, UGC, and video creation with a social scheduler and shared credit allowance. Loomly is the stronger shared calendar when a team needs users, approvals, engagement tools, analytics exports, and clear agency capacity.
INX Social
Loomly- Loomly Starter includes three users, 12 social accounts, unlimited calendars, approval workflows, and advanced analytics for $49 per month when billed yearly.
- INX Social Creator costs £18.99 per month for five connected accounts, scheduling, Full Analytics, and 300 shared monthly AI credits.
- INX Social AI Campaign can generate 10, 15, 20, or 30 text, image, or mixed posts before they enter Bulk Scheduler.
- Loomly Beyond adds 60 accounts, unlimited users, custom branding, and scheduled reports.
- INX Social lists text-to-video, image-to-video, reference workflows, and more than 60 generation-ready video models.
- Loomly lists Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat workflows.
- INX Social publishes no customer-facing API, approval workflow, unified inbox, or third-party integration entitlement in its reviewed profile.
Choose Loomly when the problem is running a shared social calendar with accountable collaborators. Its $49-per-month annual Starter plan includes three users, 12 social accounts, unlimited calendars, approval workflows, custom roles, scheduling, and advanced analytics. Choose INX Social when the bottleneck is producing the visual material that needs to fill that calendar. Creator costs £18.99 per month for up to five accounts, scheduling, Full Analytics, and 300 shared AI credits that can be used across AI Campaign, images, carousels, UGC ads, stock video, and AI Video Studio. Loomly gives a small team a more documented approval and reporting operation. INX Social offers the more ambitious creation toolkit but asks buyers to manage a shared credit meter and verify collaboration needs that are not published in its profile.
The tools at a glance
INX Social
AI content creation, video generation, social scheduling, and analytics in one workspace
INX Social is a production-first social workspace. It connects Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and X, then places content creation, scheduling, Bulk Scheduler, Calendar, and Full Analytics in the same product. The attraction is not merely that it can schedule a post. AI Campaign can build a sequence of 10, 15, 20, or 30 text, image, or mixed posts with optional website grounding, then preserve that sequence when it goes into Bulk Scheduler. This is a practical starting point for a creator or brand that needs to turn one campaign idea into a visible queue.
The creation toolkit is unusually broad for this price range. AI Content Studio lists Image Post, Carousel Post, UGC Ad Studio, Stock Video Creator, captions, rewrites, hashtags, calls to action, and alt text. AI Video Studio adds text-to-video, image-to-video, supported reference workflows, AI Recommended model selection, or direct choice from a catalogue of more than 60 generation-ready models. These tools share one credit balance, so a user should plan campaign generation and video use together. Higher-cost video models consume more of the allowance; the published monthly credits are not a fixed count of videos.
The pricing is clear: Creator is £18.99 per month for five connected accounts and 300 credits, Pro is £34.99 for 12 accounts and 900 credits, Business is £59.99 for 25 accounts and 2,000 credits, and Agency is £99.99 for 50 accounts and 4,000 credits. All paid tiers include unlimited posts and scheduling, Bulk Scheduler, Full Analytics, and one-time credit top-ups. The reviewed public material does not document user roles, client approvals, an API, an inbox, or third-party integrations, which makes INX Social strongest as an AI production and publishing tool rather than a mature team-operations platform.
| Feature | Trial £0 for 7 days | Creator £18.99/month | Pro £34.99/month | Business £59.99/month | Agency £99.99/month |
|---|---|---|---|---|---|
| Connected accounts | Up to 2 | Up to 5 | Up to 12 | Up to 25 | Up to 50 |
| Publishing and scheduling | 50 destination publications | Unlimited posts and scheduling | Unlimited posts and scheduling | Unlimited posts and scheduling | Unlimited posts and scheduling |
| Bulk Scheduler and Full Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shared AI credits | 20 for the 7-day trial | 300/month | 900/month | 2,000/month | 4,000/month |
| Support | Standard | Standard | Priority | Priority | Priority+ |
Loomly
Social media calendar for planning, publishing, approvals, engagement, and reporting across brand or client accounts
Loomly is built around the shared calendar rather than the generator. Teams can create separate calendars for a brand or client, switch between them, move posts, label campaigns, and use network-specific post mockups before scheduling. The listed network set covers Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat, although Snapchat is a push-notification workflow rather than the same direct-publishing model described for the other channels. It is the clearer choice when several people have to agree on a calendar rather than simply make more assets for it.
Starter includes approval workflows, custom roles and workflows, unlimited calendars, three users, and 12 social accounts. It also includes bulk posting, recurring posts, best-time-to-post guidance, an AI Assistant, content tools, advanced analytics, PDF or CSV exports, saved replies, and conversation assignment. Canva, Google Drive, Unsplash, Giphy, Slack, Microsoft Teams, Zapier, and link-shortener integrations support the surrounding workflow. This is a broader collaboration surface than INX Social publicly documents, even though Loomly’s AI generation entitlement is described as limited monthly usage rather than a large production-credit balance.
Loomly Starter is $65 monthly or $49 per month when billed yearly, paid as $588 annually. Beyond is $332 monthly or $249 annually billed monthly equivalent, paid as $2,988 per year, and raises capacity to 60 accounts and unlimited users. Beyond also adds custom branding, a branded subdomain, custom favicon and logo, calendar 2FA enforcement, and scheduled reports. Listening remains limited to two uses per month on Starter and five on Beyond, so Loomly should be chosen for planning and approval rather than as a dedicated listening product.
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Social accounts | 12 | 60 | 61+ |
| Users included | 3 | Unlimited | Unlimited |
| Calendars | Unlimited | Unlimited | Unlimited |
| Approval workflows and custom roles | ✓ | ✓ | ✓ |
| Social listening | 2 per month | 5 per month | Custom |
| Scheduled reports | ✗ | ✓ | ✓ |
| Custom branding | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | INX Social | Loomly |
|---|---|---|
| Starting published price | £18.99/month | $49/month yearly for Starter |
| Primary job | AI production plus scheduling | Collaborative social operations |
| Connected-account capacity | 5 Creator, 12 Pro, 25 Business, 50 Agency | 12 Starter, 60 Beyond, 61+ Enterprise |
| AI content production | Campaigns, images, carousels, UGC, stock video, multi-model AI video | AI Assistant, post generation, captions, media and slideshow tools |
| AI credit or usage model | 300 to 4,000 shared monthly credits on paid tiers | Limited Starter use; extended Beyond use |
| Approval workflows and roles | Not verified in reviewed profile | Included |
| Calendar model | Posts, queue, and Calendar | Unlimited brand or client calendars |
| Analytics and reporting | Full Analytics on all tiers | Advanced analytics and exports; scheduled reports on Beyond |
| Integrations | Not verified in reviewed profile | Slack, Teams, Zapier, Canva, Google Drive, Unsplash, Giphy |
| API or inbox documented | No public API or unified inbox documented | Developer API not listed; saved replies and conversation assignment listed |
Which should you choose?
INX SocialLoomlyINX SocialLoomlyINX Social is the more interesting tool when a social calendar is empty because producing enough credible visual material is the real problem. Its campaign and video tools give one person a route from concept to a batch of scheduled work. Loomly is the better answer once the material exists and several people must see it, approve it, schedule it by brand, and explain performance to a client. INX Social can be cheaper at the entry point, but the shared-credit model and missing published collaboration details make it a riskier default for an approval-led agency.
Bottom line
Choose INX Social Creator when AI-generated campaigns, video, images, and carousels are the main reason to buy, five connected accounts are enough, and 300 shared monthly credits match the intended use. Use the seven-day trial to test the exact model and destination combination. Choose Loomly Starter when three users need 12 accounts, unlimited calendars, approvals, custom roles, and advanced analytics. Move to Beyond only when 60 accounts, unlimited users, scheduled reports, and branding are real requirements. Neither tool is a dedicated social-listening platform based on the published allowances.
Frequently asked questions
Is INX Social or Loomly better for an agency that needs client approval before posts go live?
Loomly is the better choice for client approval because Starter includes three users, 12 social accounts, unlimited calendars, approval workflows, and custom roles. INX Social’s reviewed public profile focuses on AI production, scheduling, and analytics, and does not document an equivalent approval or user-role workflow.
How many AI videos can INX Social create on the Creator plan?
INX Social does not publish a fixed number of AI videos for Creator because its 300 monthly credits are shared across its creation tools and higher-cost video models consume more credits. Creator costs £18.99 per month and includes five connected accounts, unlimited scheduling, Bulk Scheduler, and Full Analytics.
Can INX Social turn one campaign idea into a month of scheduled social posts?
INX Social AI Campaign can generate 10, 15, 20, or 30 text, image, or mixed posts with optional website grounding, then pass the saved sequence to Bulk Scheduler. The user can select timing rules and inspect drafts, scheduled items, published posts, and failures in Calendar.
What does Loomly Starter include for a small social media team in 2026?
Loomly Starter includes 12 social accounts, three users, unlimited calendars, scheduling, approval workflows, custom roles, advanced analytics, and two social-listening uses per month. It costs $65 monthly or $49 per month billed yearly, paid as $588 for the year.
Does either INX Social or Loomly include scheduled branded reports for clients?
Loomly Beyond includes scheduled reports and custom branding, while Starter provides advanced analytics plus PDF or CSV exports. INX Social includes Full Analytics on every plan, but its reviewed profile does not publish a scheduled-report or branded-report entitlement.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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