INX Social vs Publer in 2026: AI visual production or a deeper publishing operation
INX Social brings AI images, video, campaign generation, scheduling, and analytics together from £18.99 per month. Publer starts free and is the stronger operational system for bulk imports, workspaces, approvals, automation, reporting, and Business-tier API access.
INX Social
Publer- INX Social AI Campaign creates 10, 15, 20, or 30-post text, image, or mixed sequences for Bulk Scheduler.
- Publer Free includes one user, one workspace, three non-X accounts, 10 scheduled posts per account, and 25 drafts.
- INX Creator costs £18.99 monthly for five connected accounts and 300 shared monthly AI credits.
- Publer paid plans can import up to 500 CSV posts and upload up to 500 media assets in the bulk workflow.
- Publer Professional and Business include internal or external-client approval workflows and unlimited workspaces.
- Publer Business and Enterprise include REST API access with a published limit of 100 requests per two minutes per user.
- INX includes its AI creation suite, Bulk Scheduler, and Full Analytics on every published tier.
Publer is the better default for an agency or marketing operation that already has a content pipeline and needs to move large queues through it cleanly. Its paid plans add bulk imports, unlimited workspaces, client approvals, RSS automations, recycling, and network-specific publishing; Business adds analytics, competitor analysis, unlimited AI prompts, and a REST API. INX Social earns its place when the queue is the problem: it puts AI campaigns, image posts, carousels, UGC-style ads, and multi-model video beside the scheduler. Its Creator plan costs £18.99 monthly for five accounts and 300 shared credits, but its public pages do not document approvals, an inbox, API access, or integrations. Pick INX for a visual-first creator or campaign team. Pick Publer for a repeatable multi-brand publishing process, especially when client sign-off, CSV imports, or reporting must survive beyond the person who made the post.
The tools at a glance
INX Social
AI visual-content studio and nine-network scheduler for campaign-led social teams
INX Social solves the production side of social publishing in one place. It combines AI Campaign, Image Post, Carousel Post, UGC Ad Studio, Stock Video Creator, and AI Video Studio with Calendar, Bulk Scheduler, Smart Timing, and Full Analytics. Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and X can be connected to the same workspace. A visual-first team can start from an idea, create assets and copy, organise the batch, and send it into a queue without moving the work through several separate products.
AI Campaign is more structured than a single caption generator. It produces a 10, 15, 20, or 30-post text, image, or mixed campaign, can use a website as optional grounding, and passes the saved sequence to Bulk Scheduler. The Calendar makes the resulting drafts, scheduled posts, published posts, and failures visible. AI Video Studio supports text-to-video, image-to-video, and supported reference workflows across a catalogue of more than 60 generation-ready models, but those models draw from the same credit balance as the other AI tools.
Pricing is straightforward but capacity-led. Creator is £18.99 monthly for five connected accounts and 300 credits, while Pro is £34.99 for 12 accounts and 900 credits. Every paid tier has unlimited posts and scheduling. What the public profile does not establish is equally important: client approvals, role management, a social inbox, API access, and third-party integrations are not documented. INX is a focused choice when content creation is the constraint, not when a team needs the formal operating layer around every post.
| Feature | Trial £0 for 7 days | Creator £18.99/month | Pro £34.99/month | Business £59.99/month | Agency £99.99/month |
|---|---|---|---|---|---|
| Connected accounts | 2 | 5 | 12 | 25 | 50 |
| Shared AI credits | 20 | 300/month | 900/month | 2,000/month | 4,000/month |
| Unlimited scheduling | 50 trial publications | ✓ | ✓ | ✓ | ✓ |
| Bulk Scheduler and Full Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
Publer
Multi-network social operations with bulk scheduling, workspaces, approvals, reporting, and API access
Publer is designed around recurring social operations rather than AI video production. Its calendar and composer handle Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, Telegram, Mastodon, Bluesky, and WordPress, while paid plans unlock up to 500-post CSV imports, bulk media uploads, queues, recycling, RSS automations, scheduled comments, and thread scheduling. This is useful when a prepared calendar must be loaded, adapted per network, and maintained at volume.
The workspace model is the real separation from INX. Professional and Business support unlimited workspaces, account-level access, member roles, notes, notifications, and approval flows for internal teams or external clients. Business adds analytics insights and reports, best-time recommendations, hashtag analysis, competitor analysis, unlimited AI prompts, and the REST API. The API covers posts, media, analytics, competitors, workspaces, and members, with a documented 100-request-per-two-minute-per-user limit.
Publer has a viable permanent Free plan, but it is deliberately small: one user, one workspace, three accounts excluding X, 10 scheduled posts per account, 25 drafts, and 24 hours of post history. Professional starts from €3 per social account each month on annual billing; Business starts from €5.25. The account and member model needs pricing attention, and reporting or API needs mean Business, not Professional. Choose it for process, approvals, and volume, not because it claims the deepest social-care or web-listening suite.
| Feature | Free Free forever | Professional From €3/account/month yearly | Business From €5.25/account/month yearly | Enterprise Contact for pricing |
|---|---|---|---|---|
| Workspaces | 1 | Unlimited | Unlimited | Configured |
| Bulk CSV imports | ✗ | ✓ | ✓ | ✓ |
| Approvals | ✗ | ✓ | ✓ | ✓ |
| Analytics, competitors, and REST API | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | INX Social | Publer |
|---|---|---|
| Starting price | £18.99/month | Free; paid from €3/account/month yearly |
| Free plan | 7-day trial | Permanent Free |
| Networks named in profile | 9 | 13 plus WordPress |
| AI production | Images, carousels, UGC ads, captions, video | AI Assist, Brand Voices, images |
| Bulk input | Campaign-style Bulk Scheduler | Up to 500 CSV posts and 500 media assets |
| Workspaces and approvals | Not documented | Unlimited paid workspaces and approvals |
| Analytics and competitors | Full Analytics, history not published | Business and Enterprise |
| API | Not documented | Business and Enterprise REST API |
| Best buying job | Making visual campaign content | Running a multi-brand publishing process |
Which should you choose?
INX SocialPublerPublerPublerINX Social and Publer overlap on scheduling and AI-assisted content, but they make different bets. INX invests in producing the content, including campaign batches and multi-model video. Publer invests in moving already-planned work through teams, brands, approvals, automations, reports, and API-connected operations. A marketing manager choosing between them should identify the bottleneck honestly. If it is creative supply, INX has the more distinctive answer. If it is calendar hygiene, client sign-off, and repeatable delivery, Publer has the better documented workflow.
Bottom line
Choose INX Social Creator when five connected accounts, 300 shared credits, and a visual-production workflow are enough, then test the intended video model during the seven-day trial. Choose Publer Professional for bulk scheduling, automation, and approvals, and move to Business only when reports, competitor analysis, unlimited AI prompts, or REST access are required. Publer Free is a sensible workflow test, but its one-user and 10-post limits do not make it an agency operating plan.
Frequently asked questions
Which scheduler is better for an agency that needs client approval before social posts go live?
Publer is the better documented choice for agency client approval because Professional and Business include approval workflows for internal teams or external clients and unlimited workspaces. INX Social does not publish client-approval or role-management workflows on the product pages reviewed.
Can INX Social or Publer turn a spreadsheet into a month of scheduled social posts?
Publer can import and schedule up to 500 posts from a CSV file on paid plans, with descriptions, links, and media URLs. INX Social can batch content through Bulk Scheduler and saved AI Campaigns, but its reviewed profile does not publish a CSV import allowance.
Is INX Social or Publer better for AI-generated social video?
INX Social is the clearer option for AI-generated social video because its AI Video Studio supports text-to-video, image-to-video, and supported reference workflows across more than 60 generation-ready models. Publer can generate images through AI Assist, but its reviewed profile is centred on publishing operations rather than video generation.
Do I need Publer Business for analytics, competitor tracking, and API access?
Publer Business is the required tier for the reviewed profile’s analytics insights, reports, best-time recommendations, competitor analysis, unlimited AI prompts, and REST API access. Professional covers publishing, collaboration, and approvals, so buyers should not assume its lower starting price includes the full reporting and developer stack.
What should a five-account small brand compare between INX Social Creator and Publer?
A five-account small brand should compare INX Social Creator’s £18.99 monthly price and 300 shared AI credits against Publer’s configurable per-account pricing and workflow needs. INX is more attractive when making visual content is the constraint; Publer is more attractive when approvals, CSV loading, automation, or several workspace boundaries matter.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
Every Marketraa page follows our editorial standards.