INX Social vs Zoho Social in 2026: visual AI production or a Zoho-connected social workflow
INX Social starts at £18.99 monthly with AI campaign and video production, scheduling, and analytics. Zoho Social has a permanent free tier and US annual plans from $10 monthly, with Premium adding approvals, inbox management, reports, monitoring, and Zoho CRM or Desk handoffs.
INX Social
Zoho Social- INX Creator costs £18.99 monthly for five connected accounts, unlimited scheduling, Full Analytics, and 300 shared credits.
- Zoho Social has a permanent Free plan and US annual Standard pricing from $10 monthly for one brand.
- Zoho Premium costs $40 monthly on US annual billing and adds three team members, Inbox, approvals, custom reports, CRM, and Desk integration.
- INX AI Campaign can produce 10, 15, 20, or 30-post text, image, or mixed campaigns for Bulk Scheduler.
- Zoho Professional includes five monitoring columns, while Premium and agency plans include 15.
- Zoho Agency covers 10 clients and Agency Plus 20, each with five team members, branded reports, portal customisation, and client access.
- INX Social does not document customer-facing API, inbox, approvals, or third-party integration workflows in the public pages reviewed.
Choose Zoho Social when social activity has to move into the rest of a business workflow. Premium brings an inbox, content approvals, custom reports, monitoring columns, SmartQ, and rules that can create Zoho CRM leads or Zoho Desk tickets. Its Agency plans then add client invitations, portal customisation, client logins, and branded reporting. INX Social makes the opposite, equally sensible bet: creation is the bottleneck, so it puts AI Campaign, images, carousels, UGC-style ads, and multi-model video into the same space as scheduling. Creator is £18.99 monthly for five accounts and 300 shared credits. Zoho has the lower published entry price in the US, but Standard is a solo scheduler without the collaboration features that make Zoho distinctive. Pick INX for a visual campaign factory. Pick Zoho Premium or Agency when approvals, engagement, reporting, and CRM or Desk handoffs matter more than generating the next asset.
The tools at a glance
INX Social
AI creative production and straightforward nine-network scheduling for visual social campaigns
INX Social serves the team that wants to create social work and publish it without assembling a separate AI stack. It connects Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and X, and pairs Calendar, Bulk Scheduler, Smart Timing, and Full Analytics with AI Campaign, image creation, carousels, UGC-style ads, captions, and a multi-model video studio. It is especially compelling when a brand needs fresh visual assets rather than another dashboard around existing content.
AI Campaign generates a structured starting sequence of 10, 15, 20, or 30 text, image, or mixed posts, optionally grounded by a website. The result can move into Bulk Scheduler with its sequence and compatible destinations preserved. Calendar shows drafts, scheduled posts, published posts, and failures. The Video Studio supports text-to-video, image-to-video, and supported reference workflows; users can accept an AI Recommended model choice or select from more than 60 generation-ready models. Higher-cost generation consumes more of the same shared credit balance.
Creator is £18.99 monthly for five accounts and 300 credits, Pro is £34.99 for 12 accounts and 900 credits, and every paid plan includes unlimited scheduling. Those terms make a focused pilot easy to price. INX should not be bought on an assumption that it is a collaboration suite, though. Its public material does not describe content approvals, shared inboxes, monitoring, customer-facing APIs, CRM handoffs, or third-party integrations. Those are Zoho Social’s stronger territory.
| Feature | Trial £0 for 7 days | Creator £18.99/month | Pro £34.99/month | Business £59.99/month | Agency £99.99/month |
|---|---|---|---|---|---|
| Connected accounts | 2 | 5 | 12 | 25 | 50 |
| Shared AI credits | 20 | 300/month | 900/month | 2,000/month | 4,000/month |
| Scheduling and Full Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Approvals, inbox, CRM, and Desk | Not documented | Not documented | Not documented | Not documented | Not documented |
Zoho Social
Publishing, engagement, monitoring, reports, approvals, and Zoho CRM or Desk workflows for teams and agencies
Zoho Social is a social operating product for brands, internal teams, and agencies. Its calendar manages drafts, scheduled posts, and published content, while Bulk Scheduler imports CSV or XLS files. Standard and Professional support 14 listed channels, including Facebook, X, Instagram Business, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, Snapchat, and Arattai. Premium, Agency, and Agency Plus add WhatsApp Business and Telegram Business for a 16-channel allowance.
Premium is where Zoho becomes more than a scheduler. It has three team members, SmartQ timing, Inbox support for selected messages, content approvals, custom reports, report sharing, custom roles, 15 monitoring columns, and Zoho CRM and Desk integrations. Rules can create CRM leads or contacts from social interactions and Desk tickets from social updates. Its published analytics cover audience, engagement, reach, impressions, traffic sources, clicks, and paid versus organic impressions; Premium and agency plans list up to a year of data.
Zoho’s commercial model is well suited to teams with established business processes. Free covers one brand and six channels, Standard is $10 monthly on US annual billing, and Premium is $40. Agency and Agency Plus cost $230 and $330 monthly on US annual billing for 10 or 20 clients respectively, with five members, client invitations, branded reports, portal customisation, and client logins. Prices vary by country and data centre. The public pages do not state a public Social API entitlement, so programmatic needs still need separate confirmation.
| Feature | Free $0 | Standard $10/mo yearly | Professional $30/mo yearly | Premium $40/mo yearly | Agency $230/mo yearly | Agency Plus $330/mo yearly |
|---|---|---|---|---|---|---|
| Brands or clients | 1 brand | 1 brand | 1 brand | 1 brand | 10 clients | 20 clients |
| Channels | 6 | 14 | 14 | 16 | 16 per client | 16 per client |
| Team members | 1 | 1 | 1 | 3 | 5 | 5 |
| Monitoring columns | ✗ | ✗ | 5 | 15 | 15 | 15 |
| Inbox, approvals, custom reports, CRM and Desk | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | INX Social | Zoho Social |
|---|---|---|
| Starting published price | £18.99/month Creator | $0 Free; $10/month Standard US annual |
| Free entry | 7-day trial | Permanent Free |
| Named channels | 9 | 6 to 16 according to plan |
| AI creation | Campaigns, images, carousels, UGC ads, video | Zia captions, hashtags, images, replies |
| Bulk scheduling | Campaign-style Bulk Scheduler | CSV or XLS Bulk Scheduler |
| Team approvals and inbox | Not documented | Premium and above |
| Monitoring and reports | Full Analytics, details not published | Professional 5 columns; Premium 15; custom reports Premium |
| CRM and support handoff | Not documented | Premium Zoho CRM and Desk |
| Agency delivery | Not documented | Agency and Agency Plus branded portal and reports |
Which should you choose?
INX SocialZoho SocialThe central choice is whether the team’s bottleneck occurs before or after a post is made. INX Social handles the before: it makes visual content and turns a campaign idea into a publishing sequence. Zoho Social handles the after: it moves content through reviews, messages, monitoring, reports, CRM, and support workflows. Zoho Standard is not a substitute for INX’s AI production depth, and INX is not a substitute for Premium’s team operation. A buyer should compare INX’s credit requirement to the intended asset mix, then compare Zoho Premium rather than Standard if collaboration is the actual requirement.
Bottom line
Choose INX Social Creator if a small brand needs a steady stream of AI-assisted visual content for up to five accounts and can validate its credit consumption during the seven-day trial. Choose Zoho Social Premium for a three-person team that needs approvals, Inbox, custom reports, monitoring, and Zoho CRM or Desk handoffs. Choose Zoho Agency or Agency Plus if branded reporting and client access are continuous agency work. Treat the published US prices as regional reference points, not a universal Zoho quotation.
Frequently asked questions
Which platform is better for a Zoho CRM customer planning social content in 2026?
Zoho Social Premium is the better platform for a Zoho CRM customer because it can turn social interactions into CRM leads or contacts through rules and also supports Zoho Desk ticket creation. INX Social is better suited to AI-assisted visual production and scheduling, but does not document CRM or Desk integrations.
Does Zoho Social or INX Social include client approvals for a small marketing team?
Zoho Social Premium includes content approvals, collaboration, custom roles, a shared Inbox, and three team members, making it the verified choice for a small marketing team with a formal review process. INX Social does not publish client-approval or role-management features on its reviewed public pages.
Is INX Social better than Zoho Social for creating AI videos for social media?
INX Social is the more specialised option for creating AI videos for social media because it documents text-to-video, image-to-video, supported reference workflows, and direct selection from more than 60 generation-ready models. Zoho Social’s Zia can help create captions, hashtags, images, and Inbox replies, but its profile does not document a comparable video studio.
Which Zoho Social plan includes monitoring, custom reports, and a shared social inbox?
Zoho Social Premium includes a 15-column monitoring dashboard, Inbox, content approvals, custom reports, report sharing, custom roles, and Zoho CRM and Desk integrations. Professional has five monitoring columns but does not include the Inbox, approvals, or custom reports.
How should an agency compare INX Social Agency with Zoho Social Agency plans?
An agency should compare the work it needs to deliver, not only the account count. INX Social Agency has up to 50 connected accounts and 4,000 shared AI credits for visual production, while Zoho Social Agency covers 10 clients with five members, client invitations, portal customisation, scheduled branded reports, and client logins.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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