Keyhole vs Mentionlytics in 2026: Enterprise hashtag analytics vs self-serve multilingual monitoring
One tool went enterprise-only after being acquired by Muck Rack. The other starts at $49 a month with a 14-day free trial and coverage in 13+ languages.
Keyhole
Mentionlytics- Keyhole requires a Muck Rack demo request to see pricing at all. Mentionlytics has public pricing starting at $49/month with a 14-day free trial and no credit card required.
- Keyhole is built around hashtag and campaign analytics with multi-year historical data, a strength Mentionlytics does not try to match.
- Mentionlytics covers 13+ languages from its entry tier and monitors Bluesky and Threads alongside the standard platforms; Keyhole's coverage is social-focused without that language breadth.
- Competitor tracking is included on every Mentionlytics plan starting at Basic. Keyhole includes competitor benchmarking across its tiers too, but you cannot see what those tiers cost without a sales conversation.
- Keyhole holds a top ranking on G2 in social media analytics with enterprise customers like NBC Universal and Billboard; that customer profile matches its current enterprise-only access model.
- Neither tool monitors podcasts, and neither tracks brand visibility in ChatGPT, Gemini, or AI Overviews; both are social- and web-focused monitoring platforms.
Keyhole and Mentionlytics used to compete on similar turf: social monitoring, hashtag tracking, and competitor benchmarking for brands and agencies. That is no longer really true. Keyhole was acquired by Muck Rack in 2024, and as of 2026 its pricing page redirects straight to a Muck Rack demo request form, with no public pricing and no self-serve signup. Mentionlytics is still exactly what it was: a self-serve monitoring platform with a Basic plan at $49/month, a 14-day free trial with no credit card, and competitor tracking included from the entry tier. If you can only evaluate one of these two tools without booking a sales call, that already tells you which one it is.
The tools at a glance
Keyhole
Social media analytics with hashtag tracking, influencer analytics, and campaign measurement, now part of the Muck Rack platform
Keyhole built its reputation on hashtag and keyword analytics with historical data that stretches back multiple years on higher tiers, which makes it genuinely useful for benchmarking a campaign against last year's numbers or researching how a topic has evolved over time. Influencer analytics is baked into the same workflow: any hashtag or keyword you track surfaces the accounts driving the most reach, complete with an audience quality score meant to separate real engagement from inflated follower counts.
The catch, and it is a significant one, is that Keyhole was acquired by Muck Rack in 2024. As of 2026, the keyhole.co pricing page redirects to a Muck Rack demo request form. There is no public pricing, no self-serve trial, and no way to compare plans without talking to sales first. That is a real change from the tool's earlier self-serve tiers, and it prices out exactly the mid-market teams who used to be its natural buyer.
What remains strong is the product itself: campaign aggregation across owned, influencer, and partner posts sharing a hashtag; competitor social benchmarking; and automated reporting for stakeholder delivery. Enterprise customers including NBC Universal, Billboard, USTA, and WWF suggest the platform holds up at scale. If you are already inside the Muck Rack ecosystem, or you are buying at a size where a sales process is just part of doing business, none of this is a dealbreaker. If you are trying to compare tools on a Tuesday afternoon without scheduling a call, it is.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Hashtag and keyword tracking | Yes | Yes |
| Historical data | Limited | Extended |
| Influencer analytics | Yes | Yes |
| Campaign measurement | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| API access | No | Yes |
| Self-serve signup | No | No |
Mentionlytics
Web and social media monitoring with multilingual coverage, AI-generated summaries, and competitor tracking from a single dashboard
Mentionlytics tracks mentions across social networks, news sites, blogs, forums, and review platforms in 13+ languages, all from a single dashboard with public, self-serve pricing across six tiers. The Basic plan starts at $49/month, comes with a 14-day free trial and no credit card requirement, and includes competitor tracking, which a lot of monitoring tools reserve for higher tiers. For a brand that has never run structured monitoring before, this is about as low-friction an entry point as the category offers.
Social coverage extends to Bluesky and Threads alongside X, Facebook, Instagram, TikTok, LinkedIn, YouTube, and Reddit, which puts Mentionlytics ahead of most competitors on newer-platform coverage. The AI Reporter, available from the Essential plan ($141/mo), generates text briefings from the mention stream so you are not reading every individual result to figure out what happened this week. Advanced tiers add AI Emotion Analysis and Mention Clustering for teams dealing with higher mention volume.
The trade-offs show up at the edges. API access does not unlock until the Advanced plan at $249/month, and even then it is less mature than what some competitors offer. There is no podcast monitoring. And the jump from Advanced ($249/mo) to Business ($624/mo) exists specifically to unlock white-label reporting, which is a large gap for agencies that need client-facing delivery but do not need everything else Business adds.
| Feature | Basic $49/mo | Essential $141/mo | Advanced $249/mo | Pro $416/mo | Business $624/mo | Enterprise From $1,083/mo |
|---|---|---|---|---|---|---|
| Keywords tracked | 3 | 10 | 15 | 25 | 40+ | 100+ |
| Languages | 13+ | 13+ | 13+ | 13+ | 13+ | 13+ |
| Competitor tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| AI Reporter | No | Yes | Yes | Yes | Yes | Yes |
| API access | No | No | Yes | Yes | Yes | Yes |
| White-label reports | No | No | No | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Keyhole | Mentionlytics |
|---|---|---|
| Public pricing | No (Muck Rack demo required) | Yes |
| Free trial | No | Yes (14 days, no card) |
| Entry price | Unknown (contact sales) | $49/mo |
| Languages monitored | Not specified | 13+ |
| Bluesky and Threads coverage | No | Yes |
| Competitor tracking on entry tier | Yes | Yes |
| Hashtag and campaign analytics | Yes (multi-year history) | No |
| Influencer analytics | Yes, with audience quality scoring | No |
| Historical data depth | Multiple years on higher tiers | Not specified |
| AI-generated briefings | No | Yes (AI Reporter, from Essential) |
| Podcast monitoring | No | No |
| API access | Enterprise only | From Advanced ($249/mo) |
| White-label reporting | Not specified | From Business ($624/mo) |
Which should you choose?
MentionlyticsKeyholeMentionlyticsKeyholeMentionlyticsKeyholeMentionlyticsThis comparison is lopsided by circumstance more than product quality. Keyhole's hashtag analytics, influencer scoring, and campaign aggregation are genuinely well-built, and the G2 rankings and enterprise customer list back that up. But the Muck Rack acquisition removed the ability to self-evaluate the product, which rules it out for most of the mid-market teams reading a comparison page like this one. Mentionlytics is not the deepest monitoring tool available, but it is the one you can actually try this afternoon.
Bottom line
If you can start a free trial without a phone call, start with Mentionlytics at $49/month; it covers social, news, and blogs in 13+ languages and includes competitor tracking from day one. Only pursue Keyhole if you are already inside the Muck Rack ecosystem, need multi-year hashtag history for campaign benchmarking, or are buying at an enterprise scale where a sales-led process is normal anyway. For most teams comparing the two on merit, the fact that one has public pricing and the other does not settles the decision before you get to feature depth.
Frequently asked questions
Can I still sign up for Keyhole without talking to sales?
No, as of 2026 Keyhole has no self-serve signup. The keyhole.co pricing page redirects to a Muck Rack demo request form, and pricing is only available after an enterprise sales conversation. Mentionlytics, by contrast, has public pricing starting at $49/month with a self-serve 14-day free trial.
Is Mentionlytics as good as Keyhole for hashtag campaign tracking?
No, hashtag and campaign analytics with multi-year historical data is specifically where Keyhole is stronger; it was built around that workflow and Mentionlytics does not compete on it directly. Mentionlytics is stronger for broad social, news, and blog monitoring across 13+ languages with competitor tracking included from the entry tier.
Which tool covers more languages, Keyhole or Mentionlytics?
Mentionlytics monitors content in 13+ languages on every plan, including English, Spanish, French, German, Portuguese, and Italian. Keyhole's published materials do not specify language coverage, and its social-first monitoring is not positioned around multilingual reach the way Mentionlytics is.
Does either tool track brand mentions in ChatGPT or AI Overviews?
No, neither Keyhole nor Mentionlytics tracks brand visibility inside AI chat tools or AI-generated search answers. Both are social and web monitoring platforms focused on X, Instagram, Facebook, TikTok, LinkedIn, YouTube, news sites, and blogs, not AI-engine citation tracking.
Why did Keyhole stop publishing its pricing?
Keyhole was acquired by Muck Rack, the PR software platform, in 2024, and its pricing and onboarding now run through Muck Rack's enterprise sales process rather than a self-serve model. This is a change from Keyhole's earlier structure, which included accessible professional tiers.
Which tool is better for an agency that needs white-label reporting?
Neither is a clean fit at a low price point: Mentionlytics only unlocks white-label at Business ($624/month), and Keyhole's white-label availability is not disclosed without a sales conversation. Agencies specifically prioritizing affordable white-label monitoring should also evaluate Brand24 or Syften alongside these two.