Keyhole vs Reputology in 2026: Sales-gated hashtag analytics vs self-serve multi-location review management
Keyhole's pricing runs entirely through Muck Rack's enterprise sales process, with nothing published on either tier. Reputology, now operating under the GatherUp brand, lists a $99-a-month single-location plan and per-location pricing built for franchises and multi-location review management.
Keyhole
Reputology (acquired by GatherUp)- Keyhole has no public pricing on either tier since its 2024 Muck Rack acquisition. Reputology, now GatherUp, publishes self-serve pricing starting at $99/month for a single location.
- Reputology/GatherUp offers white-label reporting on its Multi Location tier ($60/month per location). Keyhole's pricing tables include no white-label feature on either tier.
- Reputology/GatherUp monitors Google Business Profile, Yelp, Facebook, TripAdvisor, and industry-specific review sites. Keyhole does not monitor reviews at all; its coverage is X, Instagram, Facebook, YouTube, TikTok, and LinkedIn.
- Neither tool has a meaningfully open API: Keyhole gates it to a sales-quoted Enterprise tier, and GatherUp does not publicly advertise an API at all.
- Keyhole is built for hashtag campaign aggregation and influencer audience-quality scoring. Reputology/GatherUp has no equivalent feature; its focus is automated review collection and fake review defense.
- Reputology/GatherUp prices per location at $60/month, which scales predictably for a franchise or chain operator. Keyhole has no published pricing structure to compare it against.
- Keyhole scores 7.2 overall with Features at 8.0. Reputology/GatherUp scores 7.3 overall but is weakest on API and integrations at 6.0, reflecting the missing API.
Keyhole and Reputology both get filed under brand monitoring, but they solve almost entirely different problems. Keyhole is a hashtag, campaign, and influencer analytics tool for social teams, and since its 2024 acquisition by Muck Rack, it has no public pricing on either tier and no self-serve signup at all. Reputology was a standalone reputation monitoring platform before being acquired by GatherUp in 2021; the reputology.com domain now redirects to GatherUp, and what you are actually buying is GatherUp's review collection, listings management, and multi-location reputation platform, with self-serve pricing starting at $99 a month for a single location. If your problem is hashtag campaign measurement and influencer ROI, Keyhole covers that ground GatherUp does not touch. If your problem is managing Google, Yelp, and Facebook reviews across dozens of franchise locations, GatherUp is built for exactly that and you can see the price before you talk to anyone.
The tools at a glance
Keyhole
Social media analytics with hashtag tracking, influencer analytics, and campaign measurement, now part of the Muck Rack platform
Keyhole tracks hashtags and keywords across social platforms and aggregates every post using a shared campaign hashtag, owned, influencer, or organic, into a single report with combined reach, impressions, and sentiment. Influencer analytics layer on top with an audience-quality score, letting a marketing team separate genuinely engaged accounts from inflated follower counts before committing partnership spend.
None of that touches reviews. Keyhole has no Google Business Profile, Yelp, or listings management feature of any kind, and no review collection or dispute workflow. Its monitoring is entirely social-platform based, covering X, Instagram, Facebook, YouTube, TikTok, and LinkedIn.
Since the 2024 acquisition by Muck Rack, the keyhole.co pricing page redirects to a Muck Rack demo request form. There is no self-serve signup or published number on either the Professional or Enterprise tier, which is a real barrier for a smaller team trying to compare options without committing to a sales call first.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Hashtag and keyword tracking | Yes | Yes |
| Influencer analytics | Yes | Yes |
| Campaign measurement | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| API access | No | Yes |
| Dedicated account manager | No | Yes |
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built specifically for multi-location businesses, franchise systems, restaurant groups, healthcare networks, and retail chains, where reviews are scattered across dozens or hundreds of locations on Google, Yelp, and Facebook. In 2021 it was acquired by GatherUp, and the reputology.com domain now redirects there; what you evaluate today is the GatherUp product operating under the old brand name.
The core workflow is automated review collection: email and SMS campaigns go out to recent customers directing them to leave a review, with automated follow-up for non-responders. That systematic approach produces meaningfully more review volume than passive collection, and review volume feeds directly into local search ranking. Fake review detection and guided dispute workflows add a defensive layer against manipulation, and AI-assisted response templates cut the time cost of replying to reviews at scale across locations.
What it does not do is anything resembling Keyhole's job. There is no hashtag tracking, no influencer analytics, and no broader social listening beyond review platforms. There is also no publicly advertised API, which limits integration with a custom CRM or a proprietary client dashboard, something agencies managing multiple franchise clients may run into.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Sentiment and keyword analysis | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
Head-to-head feature comparison
| Feature | Keyhole | Reputology (acquired by GatherUp) |
|---|---|---|
| Core monitoring focus | Social hashtag, campaign, and influencer analytics | Multi-location review management and reputation monitoring |
| Review platform coverage | None | Google Business Profile, Yelp, Facebook, TripAdvisor, and industry-specific sites |
| Social platform coverage | X, Instagram, Facebook, YouTube, TikTok, LinkedIn | Not a focus; review platforms only |
| Hashtag / campaign tracking | Yes, with multi-year historical data | No |
| Influencer analytics | Yes, with audience quality scoring | No |
| Automated review collection campaigns | No | Yes, automated email and SMS campaigns |
| Fake review detection | No | Yes, with guided dispute workflows |
| AI-assisted response templates | No | Yes, sentiment and keyword-triggered templates |
| Listings management | No | Yes, across Google Business Profile, Yelp, Facebook, Bing, and more |
| White-label reporting | No | Yes, on the Multi Location tier |
| API access | Enterprise tier only | No, not publicly advertised |
| Self-serve signup | No, Muck Rack sales process required | Yes |
| Starting price | Contact for pricing (Muck Rack sales process) | $99/mo (Small Business, 1 location) |
Which should you choose?
Reputology (acquired by GatherUp)KeyholeReputology (acquired by GatherUp)KeyholeReputology (acquired by GatherUp)KeyholeReputology (acquired by GatherUp)These two tools barely compete for the same buyer. Keyhole is a social campaign and influencer measurement tool with zero review-platform coverage; Reputology, now GatherUp, is a review collection and reputation defense platform with zero hashtag or influencer coverage. The more useful question is not "which is better" but "which problem do I actually have." A franchise operator drowning in unanswered Google reviews across 40 locations gets nothing from Keyhole's hashtag analytics. A brand running an influencer-driven product launch gets nothing from GatherUp's review collection campaigns.
Bottom line
Sign up for Reputology/GatherUp at $99 a month if your job is collecting and managing reviews across one or more locations and you want to see the price before committing. Go through the Muck Rack sales process for Keyhole only if hashtag campaign measurement and influencer scoring are the actual job, since there is no other way to access it and no review-platform coverage to fall back on if your needs shift. A business that genuinely needs both, review reputation and social campaign analytics, will end up paying for two separate tools rather than finding either one to be a substitute for the other.
Frequently asked questions
Is Reputology still a separate product from GatherUp?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain redirects to GatherUp, so anyone evaluating Reputology today is actually evaluating GatherUp's current platform.
Can Keyhole manage Google or Yelp reviews for a multi-location business?
No, Keyhole has no review platform monitoring, listings management, or review collection features at all. Its coverage is limited to social platforms: X, Instagram, Facebook, YouTube, TikTok, and LinkedIn. A business that needs to manage Google Business Profile or Yelp reviews across locations needs Reputology/GatherUp or a comparable review management tool instead.
How does GatherUp's per-location pricing compare to Keyhole for a 10-location franchise?
GatherUp's Multi Location plan charges $60 per location per month, so a 10-location franchise pays roughly $600 a month, a number you can calculate before signing up. Keyhole has no per-location or seat-based pricing model published anywhere, and since it went through Muck Rack, you cannot get a comparable number without a sales conversation.
Does either tool offer an API for connecting to a custom CRM?
Neither tool offers meaningful self-serve API access. Keyhole locks API access to its sales-quoted Enterprise tier, and GatherUp does not publicly advertise an API at all, which limits both tools for teams that need to pipe review or social data into a proprietary dashboard.
Which tool is better for a local SEO agency managing reputation for franchise clients?
Reputology/GatherUp is the clear fit for that use case, since it offers white-label reporting on its Multi Location tier and per-location pricing that scales with a growing client roster. Keyhole has no white-label feature and no review-platform coverage, so it does not serve a reputation-management retainer at all.
Is Keyhole worth the Muck Rack sales process if I only need hashtag and influencer tracking?
If hashtag campaign aggregation and influencer audience-quality scoring are genuinely your core need, Keyhole's feature set is purpose-built for that job and the G2-ranked product quality backs it up. The friction is entirely in access: there is no way to see pricing or trial the platform without going through Muck Rack's enterprise sales team first, which rules it out for teams that want to compare options independently before committing.