Keyword.com vs Nozzle in 2026: $7/month AI visibility tracking vs enterprise-depth SERP data
Keyword.com starts at $7/month and adds ChatGPT, Perplexity, Gemini, and AI Overviews tracking for $39. Nozzle skips AI search entirely and instead captures the full top-100 SERP for every keyword, with pricing available only through sales.
Keyword.com
Nozzle- Keyword.com starts at $7/month for standard rank tracking. Nozzle has no published pricing; every plan requires a sales conversation.
- Nozzle captures the full top-100 SERP for every tracked keyword, including featured snippets, People Also Ask, and video results. Keyword.com reports standard ranking positions.
- Keyword.com tracks Google AI Overviews, ChatGPT, Perplexity, and Gemini for $39/month. Nozzle does not track any AI search platform.
- Nozzle offers scheduling flexibility from every 5 minutes to weekly. Keyword.com updates rankings daily with no faster refresh option.
- Nozzle's API is included on every plan at no extra charge and is described by Nozzle as developer-friendly. Keyword.com's API is included on paid plans but has patchy documentation.
- Keyword.com's AI tracking does not extend to Claude, Grok, or Meta AI. Nozzle has no AI tracking to compare against at all.
Keyword.com and Nozzle both call themselves rank trackers, but they are answering different questions. Keyword.com asks "where does my brand show up, including in AI-generated answers," with a modular pricing structure that starts at $7/month and layers on AI Overviews and LLM brand mention tracking for $39. Nozzle asks "what does the entire SERP actually look like," capturing the full top-100 results for every tracked keyword rather than just a position number, with scheduling flexible enough to check rankings every 5 minutes. Nozzle has no AI search tracking at all, and no published pricing either. The choice comes down to whether AI visibility or SERP depth is the thing you are actually being asked to report on.
The tools at a glance
Keyword.com
Rank tracker and AI visibility monitoring for SEO agencies, starting at $7/month.
Keyword.com covers standard Google keyword rankings and layers on AI search monitoring across Google AI Overviews, ChatGPT, Perplexity, and Gemini. The pricing is modular: Search Visibility (rank tracking only) starts at $7/month, AI Visibility is $39/month, and the 360 Visibility plan bundles both for $33/month. That structure lets agencies add AI monitoring only for clients who ask for it, rather than paying for AI coverage across an entire account.
The AI tracking itself is keyword-driven: you define the queries, and Keyword.com reports whether your brand is cited and in what context across the platforms it covers. It does not track Claude, Grok, or Meta AI, which matters if a client specifically asks about those surfaces. White-label domain support is included across paid plans, so agencies can deliver reports without Keyword.com branding showing through.
The API is included but the documentation has real gaps, which slows down anyone trying to build a custom integration rather than using the built-in dashboards. Support response times can also be slow on lower tiers, which is a real problem if tracking data breaks and you need it fixed before a client report is due.
| Feature | Search Visibility $7/month | 360 Visibility $33/month | AI Visibility $39/month | Custom Plan Contact for pricing |
|---|---|---|---|---|
| Google rank tracking | Yes | Yes | No | Yes |
| AI Overviews monitoring | No | Yes | Yes | Yes |
| LLM brand mentions | No | Yes | Yes | Yes |
| White-label domain | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
Nozzle
Enterprise rank tracker with top-100 SERP data, flexible scheduling, and unlimited keywords.
Nozzle captures the full top-100 result set for every tracked keyword instead of a single position number, which means you can see featured snippets, local packs, video carousels, People Also Ask boxes, and every organic position down to 100 in one dataset. That depth is genuinely different from what Keyword.com or most rank trackers report, and it matters most for competitive analysis where knowing what surrounds your position is as useful as the position itself.
Scheduling is unusually flexible, ranging from every 5 minutes up to weekly per project, which suits teams monitoring rankings around a launch or an algorithm update where daily checks are not fast enough. The API is included on every plan with no separate fee and exposes the full SERP dataset rather than a limited set of columns, and Nozzle describes its documentation as developer-friendly.
What Nozzle does not have is any AI search tracking. ChatGPT, Gemini, Google AI Overviews, and similar platforms are outside its scope entirely, which is a real gap as more search behavior moves toward AI-generated answers. Pricing is also entirely custom, based on the volume of SERP data requested rather than keyword count, so you cannot compare cost against Keyword.com without a sales conversation.
| Feature | Enterprise Contact for pricing |
|---|---|
| Pricing model | Custom, based on SERP data volume |
| Top-100 SERP data per keyword | Yes |
| Scheduling flexibility | Every 5 minutes to weekly |
| API access | Yes, included on all plans |
| AI search tracking | No |
Head-to-head feature comparison
| Feature | Keyword.com | Nozzle |
|---|---|---|
| AI search visibility tracking | Yes: Google AI Overviews, ChatGPT, Perplexity, Gemini (not Claude, Grok, or Meta AI) | No AI search tracking of any kind |
| SERP data depth per keyword | Standard ranking position per keyword | Full top-100 results per keyword, including SERP features |
| Scheduling flexibility | Daily updates, no faster refresh option | Every 5 minutes to weekly, configurable per project |
| Competitor tracking | Not specified | Yes, full SERP positions 1 through 100 |
| White-label reporting | Yes, white-label domain support | Not specified |
| API access | Yes, included on paid plans | Yes, included on all plans at no extra charge |
| API documentation quality | Patchy, gaps slow custom integrations | Developer-friendly, exposes the full SERP dataset |
| Local / multi-location tracking | Yes, multi-location supported | Not specified |
| Free trial | No public free tier | No public free tier |
| Pricing model | Tiered and modular, $7 to $39, plus custom | Custom, based on SERP data volume, contact sales |
| Starting price | $7/month | Contact for pricing |
Need AI visibility tracking that Nozzle does not offer, without Keyword.com's API gaps?
Nozzle has no AI search tracking at all, and Keyword.com's AI Visibility tier, while genuinely useful for the platforms it covers, runs on API documentation with real gaps and stops short of Google AI Mode. AI Peekaboo tracks five AI surfaces, ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with a documented read and write API on every plan from $50/month and a built-in Looker Studio connector. It is built to sit alongside a SERP-depth tool like Nozzle rather than replace it, feeding AI visibility data into the same dashboards without becoming a third data silo.
Read the AI Peekaboo review →Which should you choose?
Keyword.comNozzleKeyword.comNozzleNozzleKeyword.comThese two are not really competing for the same buyer. Keyword.com is priced and positioned for agencies that need to check a box on AI visibility without a big line-item increase, and it does that job well at $39/month. Nozzle is priced (eventually, after a sales call) and positioned for teams that have already outgrown position-only rank tracking and need the full competitive SERP picture, with an API good enough to build real infrastructure on. If your client conversations are shifting toward "are we in ChatGPT answers," Keyword.com is the more relevant tool today. If your client conversations are about SERP feature ownership and competitive movement across the full page, Nozzle is built for that specifically and Keyword.com is not.
Bottom line
Start with Keyword.com if AI visibility tracking is the immediate need and $7 to $39/month fits the budget without a procurement process. Request a Nozzle demo with your actual keyword volume if SERP depth and scheduling flexibility matter more than AI tracking right now. Neither tool covers both jobs well: Nozzle has zero AI coverage, and Keyword.com's SERP data is a single position, not the top 100. Running both, or pairing Nozzle with a dedicated AI visibility tool like AI Peekaboo, is a legitimate answer if you genuinely need both depths at once.
Frequently asked questions
Does Nozzle track ChatGPT or Google AI Overviews the way Keyword.com does?
No, Nozzle does not track any AI search platform. It focuses entirely on traditional SERP data, capturing the full top-100 results per keyword. Keyword.com covers Google AI Overviews, ChatGPT, Perplexity, and Gemini through its $39/month AI Visibility tier.
Is Keyword.com cheaper than Nozzle?
Keyword.com's pricing is fully published and starts at $7/month for basic rank tracking. Nozzle has no published pricing at all, so a direct comparison is not possible without requesting a quote, but Nozzle's enterprise-only, volume-based model suggests it is priced for larger keyword portfolios than Keyword.com's entry tiers target.
Can I get near real-time rank updates with either tool?
Nozzle supports scheduling as frequent as every 5 minutes, configurable per project, which is unusually fast for a rank tracker. Keyword.com updates rankings daily with no faster refresh option available.
Which tool has the better API for building a custom dashboard?
Nozzle's API is included on every plan at no extra charge, exposes the full top-100 SERP dataset, and is described by Nozzle as developer-friendly. Keyword.com's API is also included on paid plans but has documentation gaps that Keyword.com itself acknowledges can slow down custom integrations.
Is Nozzle worth it if I only need standard keyword position tracking?
Probably not on its own. Nozzle's value is in the depth of data it captures beyond a single ranking position, and that depth comes with enterprise, sales-negotiated pricing. If you only need to know where you rank, a tool with published pricing at Keyword.com's entry level is a more proportionate choice.
Does Keyword.com track brand mentions in Claude?
No, Keyword.com's AI Visibility tracking covers Google AI Overviews, ChatGPT, Perplexity, and Gemini, but not Claude, Grok, or Meta AI. If Claude visibility is a specific requirement, verify coverage with a dedicated AI visibility tool before assuming either Keyword.com or Nozzle will track it.