Keyword.com vs Zutrix in 2026: transparent $7/month modular pricing vs a sales-led all-in-one SEO platform
Keyword.com lets you buy rank tracking and AI visibility separately, starting at $7/month, with no sales call required. Zutrix bundles rank tracking, backlinks, a 200+ point technical audit, keyword research, and AI visibility into one plan, but will not tell you the price until you talk to sales.
Keyword.com
Zutrix- Zutrix bundles rank tracking, backlinks, a 200+ point technical audit, keyword research, AI visibility, white-label reports, and API access into a single custom-priced plan. Keyword.com sells rank tracking and AI visibility as separate, published-price purchases starting at $7/month.
- Zutrix has no public pricing anywhere; every deal runs through a sales conversation. Keyword.com publishes exact prices for all four of its tiers.
- Zutrix tracks Claude, Gemini, and GPT-5. Keyword.com tracks ChatGPT, Perplexity, and Gemini plus Google AI Overviews. The two only overlap on Gemini.
- Zutrix includes a 200+ point technical site audit and backlink monitoring, neither of which Keyword.com offers at any tier.
- Both include white-label reports and API access, Zutrix by default in its single plan, Keyword.com on every paid tier starting at $7/month.
- Zutrix scores higher overall (7.6 vs 7.4) but has fewer third-party reviews and no free trial, while Keyword.com is the only one of the two you can sign up for without a sales call.
Keyword.com and Zutrix both track AI visibility alongside Google rankings, but they are built for different buying processes. Keyword.com is self-serve and modular: Search Visibility rank tracking starts at $7/month, AI Visibility (ChatGPT, Perplexity, Gemini, and Google AI Overviews) is a $39/month add-on, and you sign up without ever talking to a salesperson. Zutrix is a single, all-inclusive plan covering rank tracking, backlink monitoring, a 200-plus-point technical site audit, AI-assisted keyword research, and AI visibility across Claude, Gemini, and GPT-5, but the price is not published anywhere. Every Zutrix evaluation starts with a sales conversation. The choice comes down to whether you want to see a number before you commit, or you want one platform that replaces several tools and are comfortable finding out the cost through a demo.
The tools at a glance
Keyword.com
Rank tracker and AI visibility monitoring for SEO agencies, starting at $7/month.
Keyword.com sells Google rank tracking and AI visibility monitoring as separate, clearly priced products. Search Visibility starts at $7/month for rank tracking alone. AI Visibility, covering ChatGPT, Perplexity, and Gemini brand mentions plus Google AI Overviews monitoring, is $39/month, or you can get both in the $33/month 360 plan. White-label domain support and API access are included on every paid tier.
The entire signup process is self-serve. You can see the exact price of every tier on the website and start tracking within minutes, which matters for freelancers and small agencies that want to test a tool before committing budget to it.
What Keyword.com does not have is a technical site audit, backlink monitoring, or a keyword research module, all of which Zutrix bundles into its single plan. For agencies that need those features alongside rank and AI tracking, Keyword.com is not a complete replacement for a broader SEO toolstack.
| Feature | Search Visibility $7/month | 360 Visibility $33/month | AI Visibility $39/month | Custom Plan Contact for pricing |
|---|---|---|---|---|
| Google rank tracking | Yes | Yes | No | Yes |
| AI Overviews monitoring | No | Yes | Yes | Yes |
| LLM brand mentions | No | Yes | Yes | Yes |
| White-label domain | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
Zutrix
All-in-one SEO platform with rank tracking, backlinks, audits, and AI search visibility across Claude, Gemini, and GPT-5.
Zutrix bundles rank tracking, AI-assisted keyword research, backlink monitoring, a technical site audit covering more than 200 checks, and AI search visibility across Claude, Gemini, and GPT-5 into a single workspace. White-label reports and API access are included by default, not gated to a higher tier the way many competitors structure it.
The AI visibility tracking is treated as a first-class feature rather than a bolt-on, monitoring whether your brand is actually cited or mentioned when Claude, Gemini, or GPT-5 respond to category queries, which content teams can use to prioritize what to build next for AI discoverability.
The friction is pricing. Nothing is published on the website, so every evaluation starts with a sales conversation before you know whether the cost fits your budget. There is also no listed free trial and fewer third-party reviews than more established competitors, which makes it harder to verify claims independently before that first call.
| Feature | Custom Contact for pricing |
|---|---|
| Rank tracking | ✓ |
| AI visibility tracking | ✓ |
| Technical site audit | ✓ |
| Backlink monitoring | ✓ |
| White-label reports | ✓ |
| API access | ✓ |
| Keyword research | ✓ |
Head-to-head feature comparison
| Feature | Keyword.com | Zutrix |
|---|---|---|
| Google rank tracking | Yes (Search Visibility tier and above) | Yes, included |
| AI engines tracked | ChatGPT, Perplexity, Gemini, Google AI Overviews | Claude, Gemini, GPT-5 |
| Technical site audit | No | Yes (200+ checks) |
| Backlink monitoring | No | Yes, included |
| Keyword research module | No | Yes, AI-assisted |
| White-label delivery | Yes, all paid tiers | Yes, included |
| API access | Yes, all paid tiers | Yes, included |
| Published pricing | Yes | No |
| Starting price | $7/mo | Contact for pricing |
Considering AI Peekaboo alongside Keyword.com and Zutrix?
Zutrix has the broader AI model list of the two, Claude, Gemini, and GPT-5, but hides its entire price behind a sales call. Keyword.com is transparent and cheap but its AI coverage stops at ChatGPT, Perplexity, and Gemini plus Google AI Overviews, with a $39/month add-on cost. Neither tracks Google AI Mode. AI Peekaboo is a dedicated AI-visibility specialist that tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with a read and write API and white-label guest links on every plan from $50/month, published pricing and no sales call. It does not track Claude or GPT-5, and it has no Google rank tracking, backlink, or technical audit capability, so it is a companion for AI-search-visibility reporting rather than a replacement for either tool's core rank tracking. For agencies that want self-serve AI visibility depth without waiting on a Zutrix sales call, it is worth evaluating alongside Keyword.com's rank tracking.
Read the AI Peekaboo review →Which should you choose?
Keyword.comZutrixZutrixKeyword.comZutrixKeyword.comZutrixZutrix and Keyword.com both took AI visibility seriously enough to build real tracking into their rank tracker, but they optimized for opposite buying experiences. Zutrix consolidates rank tracking, a technical audit, backlinks, keyword research, and AI visibility into one plan and asks you to talk to sales to find out what it costs. Keyword.com unbundles the same problem into published, self-serve tiers starting at $7/month, but never adds the technical audit or backlink monitoring that Zutrix includes by default. The right call depends on whether feature consolidation or pricing transparency matters more to how your team buys software.
Bottom line
Choose Keyword.com if you want to see an exact price, sign up without a sales call, and are fine running a separate tool for backlinks and technical audits. Choose Zutrix if you want rank tracking, a 200+ point technical audit, backlink monitoring, keyword research, and AI visibility across Claude, Gemini, and GPT-5 fully consolidated in one platform, and you are comfortable with a demo before you know the price. On overall review scores Zutrix edges ahead at 7.6 versus Keyword.com's 7.4, but that reflects feature breadth, not ease of evaluation, where Keyword.com's published pricing is the clear advantage.
Frequently asked questions
Is Zutrix or Keyword.com cheaper?
There is no way to answer this directly because Zutrix does not publish pricing anywhere, every deal is negotiated through a sales conversation. Keyword.com publishes exact prices starting at $7/month for rank tracking alone, so if seeing a number before you commit time matters, Keyword.com is the only one of the two that offers that.
Does Keyword.com include a technical SEO audit like Zutrix does?
Keyword.com does not have a technical site audit feature at any tier. Zutrix includes a technical audit covering more than 200 checks, spanning crawlability, indexation, page speed, structured data, and redirect chains, bundled into its single plan.
Which tool tracks more AI models, Keyword.com or Zutrix?
Both track a similar number, but different models. Zutrix covers Claude, Gemini, and GPT-5. Keyword.com covers ChatGPT, Perplexity, and Gemini, plus Google AI Overviews monitoring. They only overlap on Gemini, so the right pick depends on which specific AI platforms your clients ask about.
Does Zutrix have a free trial or self-serve signup?
Zutrix does not list a public free trial or self-serve signup option. Every evaluation starts with a sales conversation, and pricing is only shared after that conversation. Keyword.com, by contrast, is fully self-serve with published pricing starting at $7/month.
Can I get backlink monitoring from Keyword.com?
Keyword.com does not offer backlink monitoring at any tier. Zutrix includes backlink monitoring with alerts for newly acquired or lost links as part of its single bundled plan, so agencies that need this feature alongside AI visibility tracking would need to look at Zutrix or add a separate backlink tool to Keyword.com.
Is Zutrix worth a sales call if I already have a rank tracker like Keyword.com?
It depends on whether the consolidation is worth the switch. Zutrix bundles a technical audit, backlinks, keyword research, and AI visibility across Claude, Gemini, and GPT-5 into one platform, more than Keyword.com offers at any price. If you are already happy with Keyword.com's rank and AI tracking and only need backlinks or an audit, adding a dedicated tool for those specific gaps may be less disruptive than migrating everything to a sales-led platform with no published price.