Keyword Insights AI vs Keywords Everywhere in 2026: batch clustering vs a $7 browser extension
One tool clusters a keyword export you already have into intent-tagged content briefs on custom pricing. The other overlays search volume and CPC on 20+ sites as you browse, starting at $7 a month.
Keyword Insights AI
Keywords Everywhere- Keywords Everywhere starts at $7 a month on a credit-based model with public pricing across four tiers. Keyword Insights AI has no published price at all and requires a sales call to get a quote.
- Keyword Insights AI clusters keywords by SERP overlap and classifies intent as informational, commercial, transactional, or navigational. Keywords Everywhere has no clustering or intent classification; it returns volume, CPC, and competition metrics inline.
- Keywords Everywhere overlays keyword data on 20+ platforms as you browse, including Google, YouTube, Amazon, eBay, Etsy, and Pinterest, without requiring you to leave the page you are on.
- Keyword Insights AI generates full content briefs with headings, key questions, and word count guidance directly from clustered keyword groups. Keywords Everywhere has no content brief feature of any kind.
- Keywords Everywhere includes AI prompt templates for ChatGPT, Claude, Gemini, and DeepSeek, plus an MCP integration for wiring keyword data into AI agent workflows. Keyword Insights AI has no equivalent AI-platform integration.
- Keywords Everywhere's API access is gated to the Gold plan and above at $40 a month. Keyword Insights AI has no API on its custom plan at any price.
- Keywords Everywhere credits expire after 12 months, which can waste unused allowance for light users. Keyword Insights AI has no credit system since pricing is fully custom.
Keyword Insights AI and Keywords Everywhere approach keyword research from opposite directions and at very different price points. Keywords Everywhere is a browser extension: install it, add credits, and search volume, CPC, and competition data start appearing inline on Google, YouTube, Amazon, and more than 15 other sites as you browse normally, for as little as $7 a month. Keyword Insights AI is not something you browse with at all; you upload a keyword list, often thousands of rows, and it comes back clustered by SERP overlap, tagged by intent, and turned into content briefs, priced through a sales call rather than a checkout page. One is a cheap daily companion for passive research, the other is closer to production infrastructure for a content operation that already has its keyword list and needs it organized.
The tools at a glance
Keyword Insights AI
Cluster thousands of keywords by intent and topic in minutes, not hours
Keyword Insights AI is designed for the point where you already have a large keyword list and need to organize it into a content plan, not for finding new keywords by browsing. Its clustering engine groups terms by which URLs actually rank for overlapping queries, so the resulting groups reflect real SERP behavior rather than surface-level word similarity, and it tags each keyword by intent as part of the same pass.
The content brief generator is what makes the output usable immediately: recommended headings, key questions, and word count guidance pulled from each cluster's top-ranking pages, ready to hand to a writer the same day. That is a step Keywords Everywhere does not attempt at all.
The cost is that pricing is entirely opaque. There is no published number, no free tier, and no API, so evaluating the tool means booking a call before knowing whether it fits a budget. It is built for scale, not for a quick $7-a-month browsing companion.
| Feature | Contact for pricing Custom |
|---|---|
| Keyword clustering | ✓ |
| Search intent classification | ✓ |
| Content briefs | ✓ |
| API access | ✗ |
Keywords Everywhere
Turn your browser into a keyword research powerhouse across 20+ platforms
Keywords Everywhere is a Chrome, Firefox, and Edge extension that overlays search volume, CPC, and competition data directly on the sites you already visit, Google Search, YouTube, Amazon, eBay, Etsy, and more than 15 others, instead of requiring a separate research session. Launched in 2015 and now used by over 1.5 million people, its appeal is that you install it once and keyword data just shows up as you browse.
On top of the core metrics, it now includes AI prompt templates for ChatGPT, Claude, Gemini, and DeepSeek and an MCP integration, aimed at teams folding LLM-era search research into their normal keyword workflow, and SEO difficulty scores and on-page analysis to help judge whether a keyword is worth targeting once you have found it.
The credit-based pricing keeps entry cost low, $7 a month for the Bronze tier, but credits expire after 12 months, so light users can end up wasting allowance they never used. There is also no clustering, no intent classification, and no rank tracking, so once you have found a keyword worth targeting, the actual content planning still happens somewhere else.
| Feature | Bronze $7/month | Silver $14/month | Gold $40/month | Platinum $120/month |
|---|---|---|---|---|
| Search volume & CPC | ✓ | ✓ | ✓ | ✓ |
| SEO difficulty scores | ✗ | ✓ | ✓ | ✓ |
| Bulk keyword analysis | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Keyword Insights AI | Keywords Everywhere |
|---|---|---|
| Keyword clustering (SERP-based) | Yes | No |
| Search intent classification | Yes (informational, commercial, transactional, navigational) | No |
| Content brief generation | Yes, with headings and word count guidance | No |
| Platform coverage | Not applicable (works on an uploaded keyword list) | 20+ (Google, YouTube, Amazon, eBay, Etsy, Pinterest, Instagram, X, and more) |
| Search volume & CPC data | Not specified | Yes |
| SEO difficulty scoring | No | Yes (Silver plan and up) |
| API access | No | Yes (Gold plan and up) |
| AI platform integration (ChatGPT, Claude, Gemini) | No | Yes (prompt templates and MCP integration for ChatGPT, Claude, Gemini, DeepSeek) |
| Free tier or free features | No | Yes (prompt templates, hashtag generator, and traffic data free without an API key) |
| Starting price | Custom, contact for quote | $7/mo |
Considering AI Peekaboo alongside Keyword Insights AI and Keywords Everywhere?
Keywords Everywhere's AI prompt templates and MCP integration cover ChatGPT, Claude, Gemini, and DeepSeek, but the tool is still measuring keyword volume and CPC, not whether your brand actually gets cited when someone asks one of those models a question. Neither Keywords Everywhere nor Keyword Insights AI tracks AI Overviews appearances or LLM citation share of voice. AI Peekaboo is built specifically for that gap, with a read and write API on every plan from $50 a month, white-label reports, and a Looker Studio connector, aimed at agencies that need to measure actual AI visibility rather than keyword demand around AI platforms.
Read the AI Peekaboo review →Which should you choose?
Keyword Insights AIKeywords EverywhereKeywords EverywhereKeyword Insights AIKeywords EverywhereKeywords EverywhereThe price gap between these two says most of what you need to know. Keywords Everywhere gets you real keyword data for $7 a month with no commitment beyond a browser install, which makes it close to a no-brainer for anyone doing regular keyword research without a full SEO suite already in place. Keyword Insights AI plays a different game entirely, clustering and brief generation for teams that already have scale and are willing to go through a sales process to get it. They are not really substitutes for each other; a content team could run Keywords Everywhere for daily research and Keyword Insights AI for turning the resulting keyword bank into a production content plan.
Bottom line
Install Keywords Everywhere first if you want cheap, inline keyword data across Google, Amazon, and 18 other platforms without committing to anything beyond $7 a month. Once you are sitting on a keyword list large enough to need clustering, intent tagging, and content briefs at scale, book a call with Keyword Insights AI and get a real quote rather than guessing at the cost.
Frequently asked questions
Is Keywords Everywhere worth it compared to Keyword Insights AI for a small budget?
Keywords Everywhere is the clear pick on budget, starting at $7 a month with public, credit-based pricing across four tiers. Keyword Insights AI has no published price and is positioned for larger content operations, so it is likely priced well above what a small budget would justify, and you cannot know the actual cost without booking a sales call.
Can Keywords Everywhere cluster keywords into content plans the way Keyword Insights AI does?
No, Keywords Everywhere has no clustering or content brief feature. It overlays search volume, CPC, and competition data on the pages you browse, which is useful for spotting individual keyword opportunities, but organizing a large keyword list into clustered, intent-tagged content plans is exactly what Keyword Insights AI is built for instead.
Does Keywords Everywhere work for researching AI search platforms like ChatGPT and Gemini?
Keywords Everywhere overlays some data and offers AI prompt templates on ChatGPT, Claude, Gemini, and DeepSeek, plus an MCP integration for AI agent workflows. That said, this covers keyword and prompt research, not tracking whether a brand is actually cited in AI-generated answers, which is a separate category of tool.
Which tool is better for an agency managing multiple client keyword lists?
It depends on the task. Keywords Everywhere is a cheap, shared research companion that any team member can use while browsing, but it has no bulk clustering output built for client deliverables. Keyword Insights AI is explicitly aimed at agencies running programmatic SEO across multiple client keyword sets, with clustering and brief generation designed for that scale, though its custom pricing needs to be quoted per engagement.
How does the credit system in Keywords Everywhere actually work?
Each paid plan comes with a fixed number of credits per year, and every keyword metric lookup uses one credit. Credits expire after 12 months, so choosing a tier that roughly matches your actual usage matters, since unused credits on a higher tier are wasted rather than rolled over. Keyword Insights AI has no comparable credit system since its pricing is fully custom.
Does either tool offer an API for pulling keyword data into another system?
Keywords Everywhere offers API access starting on its Gold plan at $40 a month. Keyword Insights AI has no API on its custom plan at any price point, so getting clustered output into another tool currently requires a manual export regardless of what you are paying.