Linkody vs WhitePress in 2026: backlink monitoring vs a global link acquisition marketplace
Linkody watches the links you already have. WhitePress is where you go to buy new ones, from a publisher network spanning 30+ countries, with an AI-visibility pitch built into the marketing.
Linkody
WhitePress- WhitePress explicitly positions its article and mention placements as a way to build visibility in ChatGPT, Google AI Overviews, and other LLM-based systems. Linkody has no AI-visibility angle; its metrics are Trust Flow, Citation Flow, and Domain Authority.
- Linkody's pricing is fully public starting at €13.90/month. WhitePress does not publish rates at all; buyers must register before seeing publisher prices.
- WhitePress covers article publication, link insertion, digital PR, and copywriting across a publisher network in 30+ countries. Linkody has none of these acquisition features and is monitoring-only.
- Linkody includes competitor backlink monitoring on every plan at no extra cost. WhitePress has no competitor-monitoring feature since it's built for buying placements, not analyzing a rival's link profile.
- WhitePress's backlink management module tracks the live status of links placed through the platform itself. Linkody monitors your entire backlink profile regardless of where each link came from.
- Linkody offers white-label PDF client reports on every plan starting at €13.90/month. WhitePress has no documented white-label reporting feature.
- Linkody's disavow tool generates a Google-format file filtered by Spam Score. WhitePress has no disavow feature; it is an acquisition marketplace, not a link-health analysis tool.
Linkody and WhitePress solve opposite problems in the same link building workflow. Linkody is a monitoring tool: it checks your existing backlinks every 24 hours, alerts you when something changes, and reports on what a competitor is earning that you're not, all for €13.90 a month. WhitePress is a marketplace: register, browse a publisher network spanning 30+ countries, and pay per placement for article publication, link insertion, digital PR, or copywriting, with pricing only visible after you sign up. WhitePress also explicitly markets its placements as a way to build visibility in ChatGPT and Google AI Overviews alongside traditional Google rankings, a positioning Linkody doesn't attempt. Neither tool replaces the other: one tracks what you have, the other sells you what to add, and a team running international link campaigns will likely need both.
The tools at a glance
Linkody
The easiest way to track your link building campaigns.
Linkody's job starts after a link exists: it checks every backlink in your profile every 24 hours, flags links that get lost, downgraded to nofollow, or moved to a noindex page, and sends the results by email. Competitor domains run through the same 24-hour cycle at no extra cost against your own quota, useful for spotting where a rival is earning links you aren't.
Every tracked link comes with Moz Domain Authority, Trust Flow, Citation Flow, Spam Score, and index status attached, and a disavow tool filters by Spam Score to generate a file in Google's required format. White-label PDF reports ship on every plan, which matters for agencies handing clients a branded monthly update rather than a raw export.
None of this helps you find or buy new links; Linkody has no publisher marketplace, no outreach, and no content service. There's no permanent free plan either, just a 30-day trial with no credit card required, and pricing runs from €13.90/month for 2 domains up to €138.90/month for 100.
| Feature | Webmaster €13.90/month | Advanced €22.90/month | Pro €45.90/month | Agency €90.90/month | Agency XL €138.90/month |
|---|---|---|---|---|---|
| Domains tracked | 2 | 5 | 20 | 50 | 100 |
| Monitored links | 500 | 2,000 | 5,000 | 20,000 | 50,000 |
| Competitor monitoring | Yes | Yes | Yes | Yes | Yes |
| White-label PDF reports | Yes | Yes | Yes | Yes | Yes |
| CSV export | No | No | Yes | Yes | Yes |
WhitePress
Global link building and digital PR marketplace connecting brands with publishers across 30+ countries for SEO, AI visibility, and LLM citation building
WhitePress is a link acquisition marketplace connecting advertisers with a publisher network spanning 30+ countries and more than 20 languages. Advertisers browse publishers by country, domain metrics, topic, and price, then order article publication (new content hosted on the publisher's site) or link insertion (a link placed into an existing article), the two core services on the platform.
Beyond the marketplace, WhitePress runs a Digital PR service targeting top English-language outlets, an integrated copywriting service for multilingual content, and a backlink management module that tracks the live status of links placed through the platform. The company has been operating since 2013, is backed by the publicly traded RTB Group, and offers a free SEO audit as an entry point for new users.
WhitePress has adapted its pitch for the AI search era: it markets placements as building visibility not just in Google Search but in ChatGPT, AI Overviews, and other AI-based systems, on the logic that authoritative brand mentions influence what LLMs cite. What it doesn't offer is pricing transparency; rates aren't listed publicly, so you have to register before comparing costs against other marketplaces, and there's no self-serve plan structure to evaluate upfront.
| Feature | Pay-per-placement Contact for pricing |
|---|---|
| Article publication | Available |
| Link insertion | Available |
| Digital PR | Available |
| Copywriting | Available |
| Backlink management | Included |
| Publisher network countries | 30+ |
Head-to-head feature comparison
| Feature | Linkody | WhitePress |
|---|---|---|
| Core function | Backlink monitoring and reporting | Link acquisition marketplace |
| Link monitoring frequency | Every 24 hours, automated | Tracks only links placed through the platform |
| Competitor backlink monitoring | Yes, all plans, does not count against link quota | No |
| Link acquisition / marketplace | No | Yes, article publication and link insertion |
| International publisher network | No | Yes, 30+ countries, 20+ languages |
| Digital PR service | No | Yes, dedicated service for top English-language outlets |
| Copywriting service | No | Yes, integrated multilingual service |
| AI / LLM visibility positioning | No | Yes, explicit ChatGPT / AI Overviews positioning |
| White-label reports | Yes, all plans | Not documented |
| Disavow file generation | Yes, Spam Score filtering, Google-format export | No |
| Starting price | €13.90/month | Contact for pricing (pay-per-placement) |
Considering AI Peekaboo alongside Linkody and WhitePress?
WhitePress markets its placements as a way to build visibility in ChatGPT and Google AI Overviews, but the platform has no way to measure whether that's actually happening, no citation tracking, no AI engine monitoring, just the placement itself. Linkody has no AI-visibility angle at all; its metrics stop at Trust Flow, Citation Flow, and Domain Authority. AI Peekaboo is the piece both are missing: it tracks whether a brand is actually mentioned or cited across five AI engines, with a read and write API on every plan from $50/month, so an agency buying WhitePress placements for their AI-visibility pitch can verify whether it's working instead of taking the positioning on faith.
Read the AI Peekaboo review →Which should you choose?
LinkodyWhitePressWhitePressLinkodyLinkodyWhitePressLinkodyThis isn't really a head-to-head so much as two different stages of the same pipeline. WhitePress is where new links get bought: article placements, link insertions, digital PR, sourced from a genuinely international publisher network that most English-first marketplaces can't match. Linkody is where those links, and everything else in your profile, get watched after the fact, with the metrics and disavow tooling WhitePress doesn't attempt. A team that only buys WhitePress placements and never monitors them is flying blind on whether those links stay live; a team that only runs Linkody with nothing feeding new links into the profile will watch a static number stay flat.
Bottom line
If your link building program is stalled because you have nowhere to source new placements, especially in non-English markets, WhitePress's publisher network and digital PR service are worth the registration step needed to see pricing. If your links already exist and the real gap is knowing when one breaks or seeing what a competitor earned this month, Linkody's €13.90-a-month plan covers that more directly and more cheaply than anything WhitePress offers. Agencies running international campaigns typically need both: WhitePress to source and place links across markets, Linkody to confirm they're still live three months later.
Frequently asked questions
Does WhitePress actually help with AI visibility in ChatGPT and Google AI Overviews, or is that just marketing?
WhitePress genuinely positions its article and mention placements around AI visibility, arguing that the same authoritative brand mentions that build traditional SEO value also influence what ChatGPT, Google AI Overviews, and other LLM-based systems cite. It's a mechanism-based claim rather than a measurement feature though: WhitePress doesn't track or report whether a placement actually changed your AI citation rate, so you'd need a separate monitoring tool to verify the impact.
Can Linkody help me find new sites to build links on the way WhitePress does?
No, Linkody has no prospecting, marketplace, or outreach features at all; it only monitors backlinks that already exist in your profile or a competitor's. Finding and buying new placements is exactly what WhitePress's publisher marketplace is for, spanning 30+ countries with article publication and link insertion as its two core services.
Why doesn't WhitePress publish its pricing like Linkody does?
WhitePress uses a pay-per-placement model where individual publishers set their own rates, and those rates are only visible after you register on the platform. Linkody, by contrast, publishes every tier on its site starting at €13.90 a month. The practical effect is that comparing WhitePress's cost against alternatives requires a signup step that Linkody doesn't.
Is WhitePress worth it for a small business with a limited link building budget?
WhitePress is built for advertisers running campaigns at some scale rather than businesses placing one or two links a year, since there's no self-serve entry-level plan and browsing publisher prices requires registration first. A small business with a tight, defined budget may find Linkody's €13.90-a-month monitoring plan a more predictable cost while sourcing links through cheaper or more targeted channels.
Does WhitePress track whether links placed through the platform stay live?
Yes, WhitePress includes a backlink management module that tracks the live status of links placed through its own marketplace. It doesn't extend to your full backlink profile though, only links WhitePress placed, so links you've built through other channels wouldn't show up there. Linkody's monitoring covers your entire link profile regardless of source, checked every 24 hours.
Which tool is better for agencies managing multilingual client campaigns, Linkody or WhitePress?
WhitePress is the better fit for the acquisition side of multilingual campaigns, since its publisher network spans 30+ countries and 20+ languages with an integrated copywriting service for non-English content. Linkody doesn't source links in any language; its value for a multilingual agency is monitoring the resulting links afterward, including white-label PDF reports to show clients what's live in each market.