Loomly vs Publer in 2026: client approvals vs high-volume publishing automation
Loomly makes client calendars, visual post review, and stakeholder approvals easy to buy and run. Publer is the more capable publishing engine for bulk imports, queues, automation, and developer workflows, though the reporting and API layer starts on Business.
Loomly
Publer- Loomly Starter includes three users, 12 accounts, unlimited calendars, approvals, custom roles, and advanced analytics for $49 per month on annual billing.
- Publer paid plans can import up to 500 posts from a CSV and upload up to 500 media assets, while daily posting limits still apply by network.
- Publer Professional begins from €3 per social account per month billed yearly and includes unlimited scheduling, drafts, media storage, workspaces, RSS automations, approvals, first comments, and threads.
- Publer Business, from €5.25 per social account per month billed yearly, adds analytics reports, best-time recommendations, competitor analysis, unlimited AI prompts, and REST API access.
- Loomly Beyond adds 60 accounts, unlimited users, custom branding, a branded subdomain, and scheduled reports for up to 25 recipients.
- Loomly lists nine social integrations, while Publer lists Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business, Telegram, Mastodon, Bluesky, and WordPress.
- Publer Free is permanent but limited to one user, one workspace, three non-X accounts, 10 scheduled posts per account, 25 drafts, and 24 hours of history.
Loomly and Publer both let a team plan content across several networks, use approvals, and work from a shared calendar. Their priorities split once the volume rises. Loomly is the better client-facing workspace: Starter gives three users, 12 accounts, unlimited calendars, approval workflows, custom roles, and advanced analytics for $49 per month on annual billing. Publer is the more flexible production system. Its paid plans can import up to 500 posts from a CSV, upload up to 500 media assets, run RSS automations, schedule threads, and separate clients into workspaces. Professional starts from €3 per social account per month when billed yearly, but Business is required for analytics reports, competitor analysis, unlimited AI prompts, and the REST API. Choose Loomly if the main friction is review and presentation. Choose Publer if a prepared content queue has to become hundreds of tailored posts without manual calendar work.
The tools at a glance
Loomly
Client and brand calendars with post previews, approvals, publishing, engagement, and reporting
Loomly is organised around the editorial calendar and the people who need to sign off on it. An agency can give every client or brand a separate calendar, label work by campaign, move or duplicate posts, schedule recurring content, and show network-style previews before publishing. That makes the status of a post legible to a client without turning every edit into a thread of email. The listed publishing connections span Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business Profile, and Snapchat workflows.
Starter is a complete small-team package rather than a stripped-down entry point. Three users manage 12 accounts and unlimited calendars, with scheduling, approval workflows, custom roles, advanced analytics, Slack and Microsoft Teams notifications, and content inputs from Canva, Google Drive, Unsplash, and Giphy. Its $49 annual-billing rate is paid as $588 yearly, while month-to-month Starter is $65. That clarity helps an agency compare a client calendar against a real budget instead of configuring every account and seat separately.
| Feature | Starter $65/month, or $49/month billed yearly ($588/year) | Beyond $332/month, or $249/month billed yearly ($2,988/year) | Enterprise Custom pricing |
|---|---|---|---|
| Accounts | 12 | 60 | 61+ |
| Users | 3 | Unlimited | Unlimited |
| Calendars and approvals | Unlimited calendars; yes | Unlimited calendars; yes | Unlimited calendars; yes |
| Listening | 2/month | 5/month | Custom |
| Scheduled reports and branding | ✗ | ✓ | ✓ |
Publer
Multi-network scheduler for bulk imports, workspaces, approvals, automation, analytics, and API workflows
Publer is made for turning a large prepared queue into network-specific publishing work. It supports Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business, Telegram, Mastodon, Bluesky, and WordPress. The composer can tailor a version for each destination, while queues, recycling, scheduled comments, and thread scheduling help a team keep recurring content moving. A paid account can import up to 500 posts from a CSV with descriptions, links, and media URLs, plus up to 500 media uploads from sources including Google Drive, Dropbox, OneDrive, and Unsplash.
Professional is the practical publishing tier. It removes the Free caps on scheduling, drafts, and media storage, and includes unlimited workspaces, bulk scheduling, RSS automations, post history, first comments, threads, and a two-tier internal or client approval system. Pricing starts from €3 per social account per month on annual billing, with the owner included and extra members configured separately. That account-based construction can be inexpensive for a lean operation, but it means a buyer should calculate the real account and member count before comparing it directly with Loomly Starter.
| Feature | Free Free forever | Professional From €3/month per social account, billed yearly | Business From €5.25/month per social account, billed yearly | Enterprise Contact for pricing |
|---|---|---|---|---|
| Workspaces | 1 | Unlimited | Unlimited | Custom |
| Scheduling and drafts | 10 posts/account; 25 drafts | Unlimited | Unlimited | Unlimited |
| CSV bulk scheduling | ✗ | ✓ | ✓ | ✓ |
| Approvals | ✗ | ✓ | ✓ | ✓ |
| Analytics and competitors | ✗ | ✗ | ✓ | ✓ |
| REST API | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Loomly | Publer |
|---|---|---|
| Free tier | No | Yes, limited permanent plan |
| Published entry price | $49/month annually for Starter | From €3/account/month annually for Professional |
| Pricing basis | Workspace plan | Per social account, with configurable members |
| Client or brand separation | Unlimited calendars by brand or client | Unlimited workspaces on Professional and Business |
| Approval workflow | Starter and above | Professional and above |
| Bulk CSV import | Bulk posting listed; quantity not verified | Up to 500 posts on paid plans |
| Automation | Recurring posts; other automation not verified | RSS automations, recycling, queues, scheduled comments, and threads |
| Analytics and competitor analysis | Advanced analytics on Starter; competitor analysis not verified | Business and Enterprise |
| REST API | Not listed on public pricing | Business and Enterprise |
| Scheduled branded reports | Beyond and Enterprise, up to 25 recipients | PDF and CSV exports on Business; branded scheduled delivery not verified |
Which should you choose?
LoomlyPublerPublerLoomlyLoomly and Publer overlap on calendars, approvals, workspaces, and multi-network scheduling, so price alone gives a misleading answer. Loomly packages the client collaboration experience into a clear plan, while Publer lets a buyer assemble more publishing capacity around accounts and members. Publer is the stronger system for turning CSVs, feeds, and queues into a large publishing operation. Loomly is the more direct answer when the social manager needs clients and internal stakeholders to understand what is being approved. Compare the operating bottleneck, then calculate Publer on the real account count.
Bottom line
Choose Loomly if content has to look ready for client review before it can go live. Starter includes the workflow a small agency is likely to need, and Beyond creates a branded reporting and access layer when the agency grows. Choose Publer if your team already has a content production system and needs the scheduler to handle volume, variations, imports, automations, and perhaps an API. Professional is sufficient for high-volume publishing and approvals; Business is the necessary step for analytics, competitor insight, unlimited AI prompts, and developer access.
Frequently asked questions
Is Loomly or Publer better for an agency approving social media posts for several clients?
Loomly is the more straightforward choice for an agency centred on client approvals because Starter includes three users, 12 accounts, unlimited client or brand calendars, approval workflows, and custom roles at a published annual rate. Publer also offers approvals and workspaces, but its configurable per-account and member pricing needs calculation for the actual client roster.
Can Publer bulk schedule hundreds of social posts from a CSV file?
Publer can import and schedule up to 500 posts from a CSV on paid plans, with descriptions, links, and media URLs, and can upload up to 500 media assets in the bulk workflow. Loomly lists bulk posting, but its reviewed public profile does not publish an equivalent CSV import quantity.
Which Publer plan includes analytics reports, competitor analysis, and API access?
Publer Business includes analytics insights and reports, best times to post, hashtag analysis, competitor analysis, unlimited AI prompts, and REST API access. Professional includes the publishing and approval layer, but Business is required for those performance and developer features.
Does Loomly have a free plan like Publer Free?
Loomly does not publish a permanent free plan, while Publer Free includes one user, one workspace, three non-X social accounts, 10 scheduled posts per account, 25 drafts, and 24 hours of history. Publer Free is useful for testing a small workflow, but approvals, bulk scheduling, analytics, and API access require a paid plan.
Can either tool give clients branded access and scheduled social reports?
Loomly Beyond explicitly adds custom branding, a branded subdomain, custom logo and favicon, and scheduled reports sent weekly or monthly to up to 25 recipients. Publer Business can export presentation-ready PDF reports and CSV data, but the reviewed profile does not verify comparable branded client access or scheduled delivery.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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