Moz Pro vs Rank Ranger in 2026: A living SEO suite against a discontinued one
Moz Pro is still an active, purchasable platform with AI Visibility tracking built in. Rank Ranger was acquired by Similarweb and no longer sells as an independent product.
Moz Pro
Rank Ranger- Rank Ranger is no longer sold as a standalone product. The rankranger.com domain redirects to Similarweb, which acquired the platform.
- Moz Pro is an active subscription with three published tiers starting at $99/month ($79/month billed yearly).
- Moz Pro tracks brand visibility across four AI platforms (ChatGPT, Gemini, Perplexity, Claude) through its AI Visibility Dashboard. Rank Ranger never built an equivalent feature.
- Rank Ranger offered API access and a Data Studio connector from its Standard plan ($149/month). Moz Pro has no API access on any standard plan.
- Rank Ranger tracked SERP features most tools skip: App Box, Video Box, News Carousel, Local Finder, and Google for Jobs, at a depth Moz Pro does not match.
- Moz Pro includes white-label reporting on every plan including the entry Standard tier. Rank Ranger reserved custom-domain white-label for Standard and above.
- Anyone evaluating "Rank Ranger" today should treat this as researching a discontinued product; Moz Pro is the only one of the two currently available to purchase.
This comparison looks a little different from most, because only one of these two tools can actually be bought today. Moz Pro is an active SEO suite that combines a 1.25-billion-keyword database, rank tracking, site auditing, and an AI Visibility Dashboard covering ChatGPT, Gemini, Perplexity, and Claude, all with white-label reporting on every plan. Rank Ranger built one of the most feature-dense agency SEO suites of its era, with unmatched SERP feature tracking and a genuinely useful API and Looker Studio connector from its Standard plan, but the product was acquired by Similarweb and rankranger.com now redirects there. Anyone comparing these two names today is really deciding between signing up for Moz Pro or figuring out what Similarweb offers instead.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro has been a fixture in SEO software for over a decade, covering keyword research, rank tracking, technical site auditing, competitor analysis, and backlink research through Link Explorer's index of more than 40 trillion links. It has built a reputation for being approachable without being shallow.
The addition of an AI Visibility Dashboard tracking ChatGPT, Gemini, Perplexity, and Claude means Moz Pro now bridges classical search and AI-generated answers in one subscription, which is a meaningful advantage for teams that do not want to run a separate AI monitoring tool alongside their SEO suite.
White-label reporting is included on every plan, including the $99/month Standard tier, which is more generous than platforms that gate white-labeling behind higher pricing. The trade-off is that Moz Pro has no API access on any standard plan, so teams wanting programmatic access need the separate Moz API product.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Tracked keywords | 300 | 1,500 | 3,000 |
| Crawled pages/month | 400K | 2M | 5M |
| AI Visibility Dashboard | Yes | Yes | Yes |
| White-label reports | Yes | Yes | Yes |
| API access | No | No | No |
Rank Ranger
Agency-focused SEO suite with white-label reporting, deep SERP tracking, and broad integrations, now folded into Similarweb
Rank Ranger was built as a comprehensive agency SEO platform, combining rank tracking, white-label reporting, site audit, keyword research, link management, and social analytics. Its defining strength was dashboard customization: agencies could build fully branded client dashboards and expose them through custom-domain portals.
Its rank tracking engine covered more SERP feature types than most competitors, including Local Finder, Local Pack, App Box, Video Box, News Carousel, and Google for Jobs, which made it useful for agencies managing clients with diverse content types. API access and a Data Studio connector were available from the Standard plan at $149/month.
Rank Ranger was acquired by Similarweb, and the product is no longer sold as a standalone SEO suite. The rankranger.com domain now redirects to Similarweb's SEO tools section, so the feature set described here reflects the platform as it last operated independently, not a product you can currently sign up for.
| Feature | Lite $79/month (historical) | Standard $149/month (historical) | Pro From $699/month (historical) | Premium From $2,700/month (historical) |
|---|---|---|---|---|
| Keywords tracked | 500 | 1,000 | 5,000+ | 25,000+ |
| Custom domain for reports | No | Yes | Yes | Yes |
| API access | No | Yes | Yes | Yes |
| Data Studio connector | No | Yes | Yes | Yes |
| AI/LLM visibility tracking | No | No | No | No |
Head-to-head feature comparison
| Feature | Moz Pro | Rank Ranger |
|---|---|---|
| AI/LLM visibility tracking | Yes (ChatGPT, Gemini, Perplexity, Claude) | Not part of the feature set |
| Site audit / technical SEO | Yes | Yes (site crawl included in plans) |
| SERP feature tracking depth | Featured snippets, local packs, and other rich results | App Box, Video Box, News Carousel, Local Finder, Local Pack, Google for Jobs |
| Local rank tracking | Yes (local packs shown within rank tracker) | Yes (city/neighborhood-level Local Pack and Local Finder tracking) |
| Keyword research | 1.25B+ keywords via Keyword Explorer | Included, no published keyword database size |
| White-label reporting | Yes, on all plans | Yes, custom domain from Standard ($149/mo) up |
| API access | No (separate Moz API product) | Yes, from Standard plan |
| Looker Studio / BI connector | Not offered | Yes, from Standard plan |
| Currently sold as independent product | Yes | No, acquired by Similarweb; domain redirects there |
| Starting price | $99/mo ($79/mo yearly) | $79/mo (Lite, historical; product discontinued) |
Considering AI Peekaboo alongside Moz Pro?
Moz Pro added AI visibility tracking across ChatGPT, Gemini, Perplexity, and Claude, but locked API access out of every standard plan. Rank Ranger had the opposite problem: real API and Looker Studio access, but no AI monitoring at all, and it is no longer sold. AI Peekaboo ships a read/write API on every plan starting at $50 per month alongside AI visibility monitoring and white-label reporting, closing the gap that neither of these two platforms fully covers on its own.
Read the AI Peekaboo review →Which should you choose?
Moz ProMoz ProMoz ProRank RangerRank RangerThis is not really an apples-to-apples purchase decision. Moz Pro is a live product you can subscribe to this week; Rank Ranger is a discontinued brand whose capabilities now live somewhere inside Similarweb's platform. Where Rank Ranger genuinely out-built Moz Pro, in SERP feature depth and included API access, that advantage is now moot for anyone who cannot actually buy the product. The realistic decision most people researching this comparison are facing is whether Moz Pro fits their needs, not whether to choose between the two.
Bottom line
Sign up for Moz Pro if you want an active, purchasable SEO suite with AI visibility tracking and white-label reporting on every plan. If you were a Rank Ranger customer or are researching it based on old reviews, know that the product no longer exists independently, contact Similarweb to understand how those capabilities are packaged now, and evaluate Moz Pro or another currently active agency platform like SE Ranking for the SERP-depth and API needs Rank Ranger used to serve.
Frequently asked questions
Is Rank Ranger still available to buy in 2026?
No. Rank Ranger was acquired by Similarweb and the rankranger.com domain now redirects to Similarweb's SEO tools section. It is not sold as a standalone product, so anyone comparing it to Moz Pro today should treat it as a discontinued platform rather than an active purchase option.
Does Moz Pro track AI visibility the way people expect from a modern SEO tool?
Yes. Moz Pro's AI Visibility Dashboard tracks how a brand appears in responses from ChatGPT, Gemini, Perplexity, and Claude, alongside its traditional rank tracking and site audit tools. Rank Ranger never built an equivalent feature during its time as an independent product.
What happened to Rank Ranger's API and Data Studio connector?
Those features were part of Rank Ranger's Standard plan and above before the Similarweb acquisition. Since the standalone product no longer exists, that functionality is only accessible, if at all, through whatever integration Similarweb currently offers. Moz Pro, by contrast, has no API access on any of its standard plans.
Why does Moz Pro not offer API access if it is the more actively developed platform?
Moz sells API access as a separate Moz API product rather than bundling it into Moz Pro subscription tiers. Teams that need programmatic access to keyword, link, or AI visibility data have to purchase that separately or look at a platform that includes API access in its plan pricing.
What should a former Rank Ranger agency customer do now?
Contact Similarweb directly to understand how Rank Ranger's dashboard and reporting capabilities are packaged into its current platform. If the priority is white-label reporting with AI visibility tracking bundled in, Moz Pro is a currently available alternative worth evaluating side by side with Similarweb's offering.