Moz Pro vs SpyFu in 2026: All-in-one SEO suite vs competitor intelligence specialist
Moz Pro bundles AI visibility tracking with keyword research and audits at $99 a month. SpyFu skips AI monitoring entirely but hands you years of competitor ad history and 15-minute rank updates from $39.
Moz Pro
SpyFu- Moz Pro tracks brand visibility across four AI models (ChatGPT, Gemini, Perplexity, Claude). SpyFu has no AI or LLM visibility tracking at all.
- SpyFu offers API access from its $119/month Pro + AI plan. Moz Pro does not bundle API access into any Pro subscription tier, selling it as a separate Moz API product instead.
- SpyFu updates rank tracking as frequently as every 15 minutes on its Pro + AI plan. Moz Pro's crawl and rank tracking frequency is more limited on its lower Standard tier.
- SpyFu's signature feature is historical PPC ad data going back years for competing domains, a capability Moz Pro does not offer.
- Moz Pro starts at $99/month with white-label reporting on every plan. SpyFu starts at $39/month but reserves white-label reports and API access for the $119/month Pro + AI tier and above.
- Moz Pro's Link Explorer backlink index is described as one of the largest available. SpyFu's backlink module is smaller and positioned as sufficient for spotting competitor link patterns rather than exhaustive analysis.
Moz Pro and SpyFu both call themselves SEO tools, but they optimize for different jobs. Moz Pro is a broad SEO suite: 1.25 billion keywords in its Keyword Explorer, technical site audits, backlink analysis through Link Explorer, and an AI Visibility Dashboard tracking ChatGPT, Gemini, Perplexity, and Claude, all with white-label reporting on every plan starting at $99 a month. SpyFu is narrower and cheaper: it specializes in reverse-engineering competitor PPC and SEO strategy, with historical ad data going back years, rank tracking as frequent as every 15 minutes, and API access from its $119-a-month Pro + AI plan. Neither tracks the same things equally well, so the right pick depends on whether your priority is comprehensive SEO coverage with AI visibility, or fast, cheap competitive intelligence for SEO and PPC.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro covers the full breadth of an SEO workflow: keyword research across 1.25 billion keywords, rank tracking on desktop and mobile, technical site audits, backlink analysis, and an AI Visibility Dashboard tracking brand mentions in ChatGPT, Gemini, Perplexity, and Claude.
White-label reporting is included on every plan, even the entry-level Standard tier at $99 a month, letting agencies brand client reports without upgrading. The tradeoff is that Moz Pro does not include API access in any Pro subscription; programmatic access requires a separate Moz API purchase.
For teams that want one dependable platform covering keyword strategy, technical health, and AI visibility without piecing together multiple tools, Moz Pro is built for that breadth rather than for deep competitive PPC intelligence.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Keyword Explorer queries/mo | 150 | 5,000 | 15,000 |
| AI Visibility Dashboard | Yes | Yes | Yes |
| White-label reports | Yes | Yes | Yes |
| API access | No | No | No |
SpyFu
Competitive intelligence for SEO and PPC with 15-minute rank updates and historical ad data
SpyFu specializes in competitive intelligence: seeing exactly which keywords a competitor ranks for, which ads they run, and how their PPC and SEO strategy has evolved over years of historical data. This depth of historical ad tracking is not something Moz Pro or most rank trackers offer.
Beyond competitor research, SpyFu provides its own rank tracking with update intervals as fast as 15 minutes on the Pro + AI plan, backlink analysis, and white-label branded reports. API access and white-label reporting are both gated to the $119-a-month Pro + AI plan and above; the $39 Basic plan is self-serve only with weekly rank updates.
SpyFu does not track AI model visibility and has no dedicated site audit feature, so it works best as a competitive intelligence layer for teams already running SEO and PPC campaigns rather than as a standalone full SEO suite.
| Feature | Basic $39/month | Pro + AI $119/month | Team/Agency $249/month |
|---|---|---|---|
| API access | No | Yes | Yes |
| White-label reports | No | Yes | Yes |
| Rank tracking updates | Weekly | 15 min | 15 min |
| AI model tracking | No | No | No |
Head-to-head feature comparison
| Feature | Moz Pro | SpyFu |
|---|---|---|
| Primary focus | All-in-one SEO suite | Competitive PPC and SEO intelligence |
| Keyword database size | 1.25B+ keywords | Smaller than Moz, Semrush, or Ahrefs |
| Rank tracking frequency | Standard crawl and tracking cadence, limited on lower tiers | 15 minutes (Pro + AI and above); weekly on Basic |
| PPC/ad competitor history | No | Yes (historical ad data going back years) |
| Backlink analysis | Yes (Link Explorer, 40T+ links indexed) | Yes (smaller index than Ahrefs) |
| Site auditing | Yes | Not offered |
| AI visibility / LLM tracking | Yes (ChatGPT, Gemini, Perplexity, Claude) | No |
| White-label reporting | Yes, on every plan | Yes (Pro + AI plan and above) |
| API access | No (separate Moz API product) | Yes (Pro + AI plan and above) |
| Starting price | $99/mo ($79/mo yearly) | $39/month |
Considering AI Peekaboo alongside Moz Pro and SpyFu?
Between these two, you cannot get AI visibility tracking and API access in the same subscription. Moz Pro tracks four AI engines but sells API access as a separate product. SpyFu bundles API access from its Pro + AI plan but has no AI or LLM tracking at all. AI Peekaboo covers both from $50 a month: a read/write API on every plan alongside AI visibility monitoring, white-label reports, and a Looker Studio connector for agencies that need to automate what they report on.
Read the AI Peekaboo review →Which should you choose?
SpyFuMoz ProSpyFuSpyFuMoz ProSpyFuMoz Pro and SpyFu are both SEO tools, but they are not solving the same problem. Moz Pro trades some pricing efficiency for breadth: keyword research, audits, backlinks, and AI visibility all in one place. SpyFu trades breadth for depth in one specific area, competitive PPC and SEO intelligence, at a lower starting price and with faster rank updates once you're on its higher tier. Pick based on whether your work centers on comprehensive SEO management or on out-researching competitors.
Bottom line
Choose Moz Pro at $99 a month if you want keyword research, technical audits, and AI visibility tracking bundled with white-label reporting from day one. Choose SpyFu at $39 a month, or $119 for API and white-label access, if your priority is fast competitive intelligence on what competitors are doing in search and paid ads. Neither tool combines AI visibility tracking with a bundled API; AI Peekaboo is the option that does both.
Frequently asked questions
Which is cheaper to start with, Moz Pro or SpyFu?
SpyFu is cheaper to start, with a Basic plan at $39 a month compared to Moz Pro's Standard plan at $99 a month. SpyFu's Basic tier is more limited, though: no API, no white-label reports, and only weekly rank updates until you upgrade to Pro + AI at $119 a month.
Does SpyFu track AI visibility in ChatGPT or Gemini the way Moz Pro does?
No. SpyFu does not include any AI model or LLM visibility tracking. Moz Pro's AI Visibility Dashboard tracks brand mentions across ChatGPT, Gemini, Perplexity, and Claude, which is a capability SpyFu simply does not have.
Is API access included in Moz Pro?
No, not in the standard Moz Pro plans. Moz sells API access as a separate product outside the Pro subscription. SpyFu, by contrast, includes API access starting at its $119-a-month Pro + AI plan, making it the more API-accessible option of the two.
Which tool is better for reverse-engineering a competitor's PPC strategy?
SpyFu is purpose-built for this. Its historical ad database goes back years and shows which keywords a competitor targeted, estimated spend, and how campaigns evolved over time. Moz Pro does not include PPC competitor research at all.
Does Moz Pro or SpyFu update rankings faster?
SpyFu updates rankings as frequently as every 15 minutes on its Pro + AI plan and above, which is faster than Moz Pro's standard tracking cadence. SpyFu's Basic plan, however, only updates weekly, so the speed advantage depends on which SpyFu tier you're comparing.