OpenPanel vs Two Minute Reports in 2026: Self-hosted product analytics vs a Google Sheets marketing connector
One is an open-source Mixpanel alternative for developers instrumenting a product from $2.50 a month. The other pipes 30+ ad and ecommerce sources into a spreadsheet your team already trusts, starting at $9 a month.
OpenPanel
Two Minute Reports- OpenPanel tracks custom product and web events for funnels, A/B testing, and revenue analysis. Two Minute Reports tracks nothing itself; it connects 30+ existing data sources into Google Sheets or Looker Studio.
- OpenPanel starts at $2.50/month for 5,000 events and can be self-hosted for free. Two Minute Reports starts at $9/month with API access, AI dashboards, and white-label delivery included on that same entry tier.
- Both tools expose an MCP integration for AI assistants, but aimed at different destinations: OpenPanel's 38 MCP tools let an AI agent query product analytics data directly, while Two Minute Reports' MCP lets Claude or ChatGPT query live marketing data feeding a Sheets or Looker Studio workflow.
- Two Minute Reports includes white-labeled report delivery on every plan, including the $9/month Lite tier. OpenPanel has no white-label option at any tier.
- OpenPanel can be fully self-hosted on your own infrastructure. Two Minute Reports has no self-hosting option; it is a hosted connector service only.
- Two Minute Reports connects 30+ marketing and ecommerce data sources on every plan. OpenPanel has no third-party ad or ecommerce platform connectors of any kind.
OpenPanel and Two Minute Reports sit in the same category but solve almost unrelated problems. OpenPanel is a self-hostable product and web analytics platform built for developers who want custom events, funnels, and revenue tracking without the price tag of Mixpanel or Amplitude. Two Minute Reports is not an analytics tool at all in the traditional sense; it is a connector that pulls data from Google Ads, Meta, Shopify, GA4, and two dozen other sources directly into Google Sheets or Looker Studio, on a schedule, with white-label delivery included from its cheapest plan. If you need to instrument a product, OpenPanel is the answer. If your reporting already lives in a spreadsheet and you want the manual data pulls automated, Two Minute Reports is built specifically for that.
The tools at a glance
OpenPanel
Open-source product and web analytics with self-hosting, MCP integration, and Mixpanel-level event depth
OpenPanel is an open-source analytics platform combining product analytics and web analytics, priced by monthly event volume starting at $2.50/month for 5,000 events. The same codebase can be self-hosted on your own infrastructure, which matters for teams with data residency requirements or a preference for owning the full stack.
Custom event tracking, funnel analysis, A/B testing, and revenue tracking are included at every pricing tier. The standout addition is 38 Model Context Protocol tools that expose OpenPanel data to AI agents, letting a framework like Claude Code query event counts or funnel metrics directly.
OpenPanel has no connectors to external ad platforms or ecommerce tools, and no reporting-destination flexibility; the data lives inside OpenPanel's own dashboard rather than flowing out to a spreadsheet or BI tool you already use.
| Feature | 5K events $2.50/mo | 100K events $20/mo | 1.0M events $90/mo | Custom Contact |
|---|---|---|---|---|
| Custom event tracking | ✓ | ✓ | ✓ | ✓ |
| Funnel analysis | ✓ | ✓ | ✓ | ✓ |
| MCP tools (38) | ✓ | ✓ | ✓ | ✓ |
| Self-hosting option | ✓ | ✓ | ✓ | ✓ |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports solves the problem of getting Google Ads, Meta Ads, Shopify, GA4, TikTok, and two dozen other sources into a Google Sheet or Looker Studio dashboard automatically, on schedule, without anyone doing a manual export. Every one of its 30+ connectors is available starting on the $9/month Lite plan, with no connector locked behind a higher tier.
The platform has grown past a raw connector. AI dashboard generation builds reports from a prompt, MCP integration lets Claude or ChatGPT query the live marketing data directly, and white-labeled delivery ships even on the cheapest plan, which matters for agencies billing clients under their own name.
What it will not do is track custom product events or user behavior inside an app. There is no event SDK, no funnel builder for in-product actions, and no revenue-per-user tracking; the numbers it moves are whatever each connected marketing or ecommerce platform already reports.
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| 30+ marketing connectors | Yes | Yes | Yes | Yes |
| AI Dashboards | Yes | Yes | Yes | Yes |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| White-label delivery | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | OpenPanel | Two Minute Reports |
|---|---|---|
| Primary focus | Product and web analytics | Marketing and ecommerce data connector |
| Self-hosting option | Yes, open-source, any tier | No |
| Custom event tracking | Yes, all tiers | No |
| Marketing/ecommerce data connectors | No | Yes (30+ sources, all tiers) |
| Report destination | Own dashboard | Google Sheets or Looker Studio |
| AI assistant / MCP | Yes, 38 MCP tools | Yes (AI dashboards and MCP, all plans) |
| White-label delivery | No | Yes, all tiers |
| API access | Yes, all tiers | Yes, all tiers |
| Starting price | $2.50/mo (5K events) | $9/mo (Lite) |
Which should you choose?
OpenPanelTwo Minute ReportsOpenPanelTwo Minute ReportsOpenPanelTwo Minute ReportsThe two tools barely overlap in what they actually do. OpenPanel is a place data lives: you send it custom events and it gives you funnels, A/B tests, and revenue tracking inside its own dashboard. Two Minute Reports is a pipe: it moves data that already exists on 30+ other platforms into a spreadsheet you already use. A team could plausibly use both at once, one for in-product behavior and one for marketing performance reporting, without any real redundancy.
Bottom line
Choose OpenPanel if you are instrumenting a product or website and want Mixpanel-style depth from $2.50 a month, with self-hosting as a real option. Choose Two Minute Reports if your reporting already lives in Google Sheets or Looker Studio and you want 30+ ad and ecommerce sources flowing in automatically for $9 a month, with white-label delivery built in from the start. Agencies doing both client marketing reporting and in-house product analytics will likely end up running one of each rather than picking a single winner.
Frequently asked questions
Can Two Minute Reports track custom in-product events the way OpenPanel does?
No. Two Minute Reports has no event tracking SDK and no funnel builder for in-app behavior; it only moves data that already exists on connected ad and ecommerce platforms into Google Sheets or Looker Studio. For custom product event tracking, OpenPanel is the correct tool.
Which tool is cheaper to start with?
OpenPanel starts at $2.50/month for 5,000 events, or free if you self-host, making it the cheaper entry point. Two Minute Reports starts at $9/month, but that price includes 30+ data connectors, white-label delivery, and API access on the same tier, which OpenPanel does not offer at any price.
Does OpenPanel offer white-label reporting for agencies?
No. OpenPanel has no white-label option at any tier. Two Minute Reports includes white-labeled report delivery on every plan, including its cheapest $9/month Lite tier, which makes it the better fit for agencies presenting data under their own brand.
How do the two tools' MCP integrations differ in practice?
OpenPanel's 38 MCP tools let an AI agent query product analytics data, such as event counts or funnel metrics, directly from its own dataset. Two Minute Reports' MCP integration lets Claude or ChatGPT query live marketing and ecommerce data that is already flowing into your Google Sheet or Looker Studio dashboard, a different data source aimed at a different workflow.
Can I self-host Two Minute Reports the way I can self-host OpenPanel?
No. Two Minute Reports is a hosted connector service with no self-hosting option. OpenPanel is fully open-source and can be self-hosted for free at any scale, which is one of the main reasons privacy-conscious or cost-sensitive teams choose it.