Peec AI vs Profound in 2026: $95 self-serve vs $99 demo-call enterprise platform
Two AI visibility tools with different buying motions. Peec AI publishes self-serve pricing from $95/month with a 7-day free trial and competitive benchmarking. Profound requires a demo call, starts at $99/month covering ChatGPT only, and adds crawler logs plus AEO content generation at Enterprise.
Peec AI
Profound- Peec AI is fully self-serve with published pricing and a 7-day free trial at $95/month Starter. Profound requires a demo call to buy and Starter covers ChatGPT only at $99/month. For teams that want to evaluate today, Peec AI is the only option here.
- Peec AI covers 3 of 7 AI platforms on Starter (with paid add-ons for more engines). Profound tracks up to 9 engines total but the cheapest Starter plan covers ChatGPT only. Peec is more configurable on the entry tier; Profound is deeper at Enterprise.
- Profound includes crawler log access showing when GPTBot and ClaudeBot visited your pages and a built-in AEO content generation layer (Marketing Agents). These features do not exist in Peec AI on any tier.
- Profound API access is locked to Enterprise custom contracts. Peec AI includes API access on Advanced ($495/month) and above. For programmatic data workflows on a known tier, Peec AI Advanced is the right tier to budget for.
- Peec AI ships competitive benchmarking as a first-class feature on every tier. Profound surfaces competitive data as well but focuses on accuracy gap analysis and content generation. Choose Peec for benchmarking; choose Profound for execution.
- Neither tool offers white-label delivery on any tier. Both are designed for in-house monitoring rather than agency delivery workflows. For native agency delivery, a separate platform is required.
- For Generative Engine Optimization (GEO) workflows that need self-serve pricing plus competitive benchmarking, Peec AI wins. For GEO workflows that need crawler logs and AEO content generation on Enterprise contracts, Profound is the deeper choice.
If you are choosing between Peec AI and Profound, you are weighing two AI visibility platforms built for very different buyer profiles. Both target serious Generative Engine Optimization (GEO) programmes. How does Peec AI compare to Profound for teams that need AI visibility with different operational layers? Peec AI is fully self-serve: Starter at $95/month with 50 prompts, any 3 of 7 tracked platforms, competitive benchmarking as a first-class feature, and a 7-day free trial. Profound is the deepest AI visibility platform with 9 engines tracked, crawler log access, and built-in AEO content generation, but requires a demo call to buy and locks API access to Enterprise custom contracts. The split is at buying motion and feature depth. Peec wins on self-serve, trial access, and published pricing. Profound wins on feature depth, crawler logs, and AEO content generation. The right pick depends on whether your priority is self-serve evaluation today or the deepest feature set with structured onboarding.
The tools at a glance
Peec AI
AI visibility analytics with public pricing from $95/mo, competitive benchmarking, and a Looker Studio connector on higher tiers
Peec AI is an AI search visibility analytics platform built for marketing teams that need to track how their brand performs across AI-powered search. Unlike many tools in the category that hide pricing behind a sales call, Peec publishes its plans openly: Starter at $95/month, Pro at $245/month, and Advanced at $495/month, with annual billing saving 15 percent and a 7-day free trial that does not require a credit card.
Each plan lets you track 3 of 7 supported platforms (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok), with paid add-ons for additional engines at $35 to $165/month each. The platform centers on competitive benchmarking and prompt-level analytics, with side-by-side share-of-voice across brands as a first-class feature.
The trade-off versus Profound is depth. Peec AI does not expose crawler log data and does not include a built-in AEO content generation layer. For teams that need those features and can justify Enterprise custom contracts, Profound is the deeper choice. For teams that want self-serve access plus competitive benchmarking at published pricing, Peec AI is the answer.
| Feature | Starter $95/mo | Pro $245/mo | Advanced $495/mo | Enterprise Custom |
|---|---|---|---|---|
| Prompts per month | 50 | 150 | 350 | Unlimited |
| AI engines included | 3 of 7 | 3 of 7 | 3 of 7 | 3 + add-ons |
| Projects | 1 | 2 | 5 | Unlimited |
| Competitive benchmarking | ✓ | ✓ | ✓ | ✓ |
| Looker Studio connector | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| Unlimited seats | ✓ | ✓ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ | ✗ |
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound is the most feature-rich AI visibility platform available. It tracks how AI models represent your brand across 9 engines including ChatGPT, Gemini, Perplexity, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. The depth of coverage is unmatched in the market, and the platform pairs monitoring with execution in a way other tools do not.
Two capabilities are unique to Profound. First, the crawler log layer shows when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site, which lets teams correlate crawl timing with citation changes. Second, the Marketing Agents feature generates AEO-optimized content designed to close accuracy gaps surfaced by the analysis. For in-house content teams that want insight and execution in the same platform, those two layers together are the deciding feature.
The trade-off versus Peec AI is buying motion and depth. Profound requires a demo call before purchase, with structured onboarding and a Customer Success Manager once you are in. The API is locked to Enterprise custom contracts. Starter at $99/month covers ChatGPT only. For teams that need a self-serve tool running this week with a 7-day free trial, Peec AI is the answer. For teams that can navigate a structured onboarding and want the deepest feature set, Profound is the deeper choice.
| Feature | Starter $99/mo | Growth $399/mo | Enterprise Custom |
|---|---|---|---|
| Answer engines tracked | ChatGPT only | 3 engines | Up to 10 |
| Unique prompts tracked | 50 | 100 | Custom |
| Monthly responses analyzed | 1,500 | 9,000 | Custom |
| CSV / JSON exports | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ |
| Agent credits/mo | 100 | 400 | Custom |
| SSO / SAML | ✗ | ✗ | ✓ |
| Dedicated Slack support | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Peec AI | Profound |
|---|---|---|
| AI engines tracked | 3 of 7 on every plan (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok) | Up to 9 engines tier-gated: ChatGPT, Gemini, Perplexity, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Overviews |
| Competitive share-of-voice | Yes (first-class benchmarking feature) | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | No (no built-in audit) | Yes (accuracy gap analysis) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (Marketing Agents) |
| Crawler / AI bot log access | No | Yes (crawler log layer) |
| Page content audits | No | No |
| API access | Advanced and Enterprise only ($495/mo+) | Enterprise only (custom contracts) |
| Looker Studio / BI connector | Yes (Advanced and Enterprise) | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No |
| Agency multi-brand support | Yes (separate credits-based agency plans) | No (single-brand per account) |
| Starting price | $95/mo | $99/mo |
Considering AI Peekaboo alongside Peec AI and Profound?
Neither Peec AI nor Profound ships a read and write API and white-label delivery on standard plans. AI Peekaboo includes both from the $50/month Starter, with 5 AI surfaces and a Looker Studio connector on every tier. The best AI visibility tool for agencies that need white-label client reports and programmatic data access without enterprise contracts.
Read the AI Peekaboo review →Which should you choose?
Peec AIPeec AIPeec AIPeec AIProfoundProfoundProfoundBoth tools target serious AI visibility programmes but from opposite buying motions. Peec AI wins on self-serve, free trial, transparent pricing, competitive benchmarking, and Looker Studio on Advanced ($495/month). Profound wins on crawler logs, AEO content generation, 9-engine coverage at Enterprise, and structured onboarding. Choose Peec AI if you want self-serve evaluation today with benchmarking. Choose Profound if you need the deepest feature set with structured enterprise support.
Bottom line
Peec AI and Profound are both legitimate AI visibility platforms, but they optimize for very different buyers. Peec AI is the right answer for self-serve marketing and SEO teams that want published pricing, a free trial, and competitive benchmarking at the entry tier. Profound is the right answer for enterprise in-house teams that need the deepest feature set, crawler logs, AEO content generation, and structured onboarding with a Customer Success Manager.
Frequently asked questions
How does Peec AI compare to Profound on pricing?
Peec AI publishes Starter at $95/month with a 7-day free trial. Profound requires a demo call to buy and Starter is $99/month covering ChatGPT only. Peec AI Advanced is $495/month and Enterprise is custom. Profound Growth is $399/month and Enterprise is custom. Both platforms require Enterprise-level spend to access all engines. Peec AI wins on self-serve, trial access, and published pricing. Profound wins on feature depth at Enterprise.
Do I need a sales call to buy Profound?
Yes. Profound requires a demo call before purchase, which delivers structured onboarding and Customer Success Manager assignment. If you need a self-serve tool with a trial you can run today, Peec AI is the right starting point.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Both platforms support GEO workflows. Peec AI centers on competitive benchmarking and prompt-level analytics with no built-in audit. Profound centers on accuracy gap analysis and execution via Marketing Agents with no built-in audit on Starter. Choose Peec AI for benchmark-led GEO. Choose Profound for execution-led GEO with structured onboarding.
Does either tool offer API access on a standard plan?
Peec AI includes API access on Advanced ($495/month) and Looker Studio at the same tier. Profound includes API access on Enterprise custom contracts only. If API access at a known published price is the requirement, Peec AI Advanced is the cheaper choice. AI Peekaboo includes API on every plan from $50/month and is worth evaluating.
Which tool exposes crawler log data?
Only Profound exposes crawler log data showing when GPTBot and ClaudeBot visited specific pages on your site. This capability does not exist in Peec AI on any tier. Profound is the only choice in this comparison if crawler log correlation is decisive for your programme.
Which tool has a free trial?
Peec AI offers a 7-day free trial on every tier with no credit card required. Profound offers a structured trial as part of its demo-call onboarding. For self-serve trial access, Peec AI is the answer.