Rank Ranger vs Raven Tools in 2026: A discontinued product vs a living multi-channel reporting platform
Rank Ranger no longer exists as an independent product after its Similarweb acquisition. Raven Tools is still sold today, starting at $39 per month with API access on every plan.
Rank Ranger
Raven Tools- Rank Ranger is no longer sold as a standalone product. It was acquired by Similarweb, and rankranger.com redirects to Similarweb's SEO tools page.
- Raven Tools is actively sold, starting at $39/month on annual billing, with API access included on every single tier from Small Biz up.
- Rank Ranger tracked SERP feature types most competitors ignored: App Box, Video Box, News Carousel, Local Finder, Local Pack, and Google for Jobs. Raven Tools does not track these separately.
- Raven Tools' SEO data for backlinks and some keyword metrics comes from third-party providers (Moz, Majestic) rather than a proprietary crawler. Rank Ranger ran its own site crawl engine for audits.
- Custom-domain white-label reporting required Rank Ranger's Standard plan at $149/month. Raven Tools unlocks the same at Start, $79/month on annual billing.
- Neither tool includes AI or LLM visibility tracking for ChatGPT, Gemini, or Perplexity.
- Rank Ranger's pricing jumped steeply from Standard ($149/month) to Pro (from $699/month) with no mid-tier. Raven Tools ladders more gradually across five tiers from $39 to $399 per month.
This comparison has an unusual asterisk attached to it: Rank Ranger, once one of the more feature-dense agency SEO suites on the market, was acquired by Similarweb and rankranger.com now redirects to Similarweb's SEO tools section. It is not something you can sign up for today. Raven Tools, by contrast, is an actively sold platform built around the same core promise, consolidating SEO, PPC, social, and email data into one white-labeled client report. If you landed on this page trying to decide between the two as live purchase options, the decision is mostly already made for you. Where this comparison still earns its keep is for teams migrating off Rank Ranger, or anyone weighing what Raven Tools does and doesn't replace from what Rank Ranger used to offer.
The tools at a glance
Rank Ranger
Agency-focused SEO suite with white-label reporting, deep SERP tracking, and broad integrations, now folded into Similarweb
Rank Ranger was built for agencies that needed to hand clients a fully branded reporting experience without ever exposing the underlying tool. Standard and above plans supported custom-domain dashboards, scheduled PDF reports, and granular template control over what a client saw and how it looked. That reporting layer, more than the raw SEO data underneath it, was the reason agencies chose it.
The other thing Rank Ranger did that most competitors still don't fully match is SERP feature depth. Beyond standard organic rankings, it tracked App Box placements, Video Box positions, News Carousel appearances, Local Finder and Local Pack rank, and Google for Jobs listings, all in one campaign view. For agencies juggling clients with apps, video content, news publishing, or job postings, that meant fewer separate tools to check every week.
None of that is buyable anymore. Similarweb acquired Rank Ranger and folded it into its own platform; the rankranger.com domain now forwards visitors straight to Similarweb. If you're evaluating this page because you used to run Rank Ranger, the practical next step is contacting Similarweb to see how those features are packaged now, not trying to find a Rank Ranger signup page that no longer exists.
| Feature | Lite $79/month | Standard $149/month | Pro From $699/month | Premium From $2,700/month |
|---|---|---|---|---|
| Keywords tracked | 500 | 1,000 | 5,000+ | 25,000+ |
| Custom domain for reports | ✗ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ |
| Data Studio connector | ✗ | ✓ | ✓ | ✓ |
| Site crawl (pages/month) | 25,000 | 50,000 | 100,000 | 100,000 |
Raven Tools
All-in-one SEO and marketing reporting platform with white-label branding and multi-source data integration
Raven Tools' pitch is different from a pure SEO tool: it is a reporting hub first. It connects to more than 30 data sources, including Google Search Console, GA4, Google Ads, Bing Ads, Facebook Ads, Moz, Majestic, and call tracking providers, and pulls all of it into a single white-labeled report. Agencies juggling SEO, PPC, social, and email for the same client stop assembling five separate documents and start sending one.
The SEO-specific data underneath that reporting layer leans on third-party providers rather than a proprietary index. Backlink data and some keyword metrics come through Moz and Majestic integrations, which means Raven Tools inherits whatever freshness those providers offer rather than running its own crawl. In exchange, you get multiple data perspectives without paying for separate Moz and Majestic subscriptions on top.
What stands out on pricing is that API access ships on every plan, including the entry-level Small Biz tier at $39/month on annual billing. That is unusual for the category, where most platforms gate API access behind a mid or top tier. Custom-domain white-label reporting requires stepping up to Start ($79/month), and there is no AI or LLM visibility tracking on any plan.
| Feature | Small Biz $39/mo (annual) | Start $79/mo (annual) | Grow $139/mo (annual) | Thrive $249/mo (annual) | Lead $399/mo (annual) |
|---|---|---|---|---|---|
| Websites / domains | 2 | 20 | 80 | 160 | 320 |
| Rank tracking keywords | 500 | 1,500 | 7,500 | 15,000 | 30,000 |
| Custom domain/subdomain | ✗ | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI model tracking | ✗ | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Rank Ranger | Raven Tools |
|---|---|---|
| SERP features tracked beyond standard rankings | Yes: App Box, Video Box, News Carousel, Local Finder, Local Pack, Google for Jobs | No dedicated tracking for app, video, news, or job SERP features |
| White-label branded reports | Yes, from Standard plan | Yes, on every plan |
| Custom domain for client portals | Yes, from Standard plan ($149/mo) | Yes, from Start plan ($79/mo annual) |
| API access | Yes, from Standard plan ($149/mo) | Yes, on every plan including entry-level |
| Data Studio / Looker Studio connector | Yes, from Standard plan | Not offered |
| SEO data source | Proprietary crawl engine for site audits and SERP tracking | Third-party (Moz, Majestic) for backlink and some keyword metrics |
| Local rank tracking | Yes, city/neighborhood level | Yes, location-level tracking |
| Mobile rank tracking | Yes, tracked as a parallel stream to desktop | Not offered as a distinct tracked stream |
| External integrations | 20+ (Google Analytics, Ads, Search Console, LinkedIn, Instagram, CallRail, and more) | 30+ (Google Search Console, GA4, Google Ads, Bing Ads, Facebook Ads, Moz, Majestic, call tracking) |
| AI / LLM visibility tracking | No | No |
| Free trial | 14 days on Lite and Standard | Not advertised; contact sales |
| Entry-level price | $79/month (Lite) | $39/month (annual billing, Small Biz) |
| Product status in 2026 | Discontinued as a standalone product; acquired by Similarweb, rankranger.com redirects | Actively sold and supported |
Considering AI Peekaboo alongside Rank Ranger and Raven Tools?
Neither of these platforms tracks how brands show up in ChatGPT, Gemini, or Perplexity answers, and Rank Ranger is not even purchasable anymore. AI Peekaboo covers the AI visibility gap both tools leave open, with a read and write API on every plan from $50 per month and white-label delivery built in, so agencies migrating off Rank Ranger or extending a Raven Tools setup can add AI answer-engine monitoring without a second reporting stack.
Read the AI Peekaboo review →Which should you choose?
Raven ToolsRaven ToolsRaven ToolsThis isn't really a fair fight between two live competitors; it's a comparison between a discontinued product and its still-operating rival. Raven Tools wins by default on every practical buying question because it's the only one you can actually sign up for. The more useful exercise here is deciding what you'd be giving up by moving from what Rank Ranger used to offer to what Raven Tools offers today: you lose the deep SERP feature tracking and proprietary crawl engine, and you gain API access on every tier plus broader integration coverage across PPC and social channels.
Bottom line
If you need to pick a tool today, sign up for Raven Tools; there is no working alternative in Rank Ranger. If you specifically miss Rank Ranger's SERP feature tracking or its white-label dashboard depth, contact Similarweb directly rather than searching for a Rank Ranger signup page, since that functionality now lives inside their platform under different packaging and pricing.
Frequently asked questions
Is Rank Ranger still available to buy in 2026?
No. Rank Ranger was acquired by Similarweb and is no longer sold as a standalone product. The rankranger.com domain now redirects visitors to Similarweb's SEO tools section, and there is no independent signup flow left to use.
What happened to Rank Ranger after the Similarweb acquisition?
Rank Ranger's features, including its white-label reporting infrastructure and SERP feature tracking, were absorbed into Similarweb's broader platform. Teams that want what Rank Ranger used to offer need to contact Similarweb directly to understand current packaging and pricing, since Rank Ranger itself cannot be purchased separately.
Does Raven Tools have its own SEO data or rely on third parties?
Raven Tools sources backlink data and some keyword metrics through third-party integrations with Moz and Majestic rather than running a proprietary crawler for that data. Its technical site audits and rank tracking are run natively, but the backlink layer specifically depends on those external providers.
Which is cheaper for a small agency just starting out, Raven Tools or Rank Ranger?
Raven Tools is both cheaper and actually available: its Small Biz plan starts at $39 per month on annual billing and includes API access. Rank Ranger's old Lite plan started at $79 per month, but the comparison is moot since Rank Ranger can no longer be purchased at any price.
Do either of these tools track AI search visibility in ChatGPT or Gemini?
No. Neither Rank Ranger nor Raven Tools tracks brand visibility in AI-generated answers from ChatGPT, Gemini, or Perplexity. Both are built around traditional Google and Bing search performance, and teams that need AI answer-engine monitoring will need a separate, dedicated tool.
What is the best alternative to Rank Ranger now that it is discontinued?
For agencies specifically wanting white-label SEO reporting with rank tracking depth, Raven Tools is a reasonable direct alternative, alongside platforms like SE Ranking and AgencyAnalytics that continue to operate independently. If Adobe LLM Optimizer-style ecosystem integration or Similarweb's own data assets matter more, going directly to Similarweb is the more literal continuation of the Rank Ranger product.